city commission ad hoc committee 2014 cherry festival · 2014. 4. 23. ·...

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TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee 2014 Cherry Festival 9:30 AM April 23, 2014 Second Floor Committee Room 400 Boardman Avenue Traverse City, MI 49684 Posted and Published: April 21, 2014 at 4:30 PM If you are planning to attend the meeting and you have a disability requiring any special assistance at the meeting, please notify the City Clerk, immediately. The City of Traverse City does not discriminate on the basis of disability in the admission or access to, or treatment or employment in, its programs or activities. Makayla M. Vitous, Assistant City Manager, 400 Boardman Avenue, Traverse City, Michigan, 49684, 922-4440, TDD 922-4412, has been designated to coordinate compliance with the non-discrimination requirements contained in Section 35.107 of the Department of Justice Regulations. Information concerning the provisions of the Americans With Disabilities Act, and the rights provided thereunder, are available from the ADA Coordinator. Benjamin C. Marentette, CMC, City Clerk 400 Boardman Avenue Traverse City, MI 49684 (231) 922-4480 Email: [email protected] Web: www.traversecitymi.gov Agenda 1. Consideration of approving the minutes of the February 11, 2014, meeting. 2. Discussion regarding follow-up items from the meeting of February 11, 2014. 3. Discussion regarding the costs associated with the National Cherry Festival. 4. Discussion regarding the duration of the festival. 5. Consideration of recommending approval of the letter of agreement with the Cherry Festival to the City Commission. 6. Public Comment. 7. Adjournment.

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Page 1: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423

City Commission Ad Hoc Committee

2014 Cherry Festival

9:30 AM

April 23, 2014

Second Floor Committee Room

400 Boardman Avenue

Traverse City, MI 49684

Posted and Published: April 21, 2014 at 4:30 PM

If you are planning to attend the meeting and you have a disability requiring any special

assistance at the meeting, please notify the City Clerk, immediately.

The City of Traverse City does not discriminate on the basis of disability in the admission or

access to, or treatment or employment in, its programs or activities. Makayla M. Vitous,

Assistant City Manager, 400 Boardman Avenue, Traverse City, Michigan, 49684, 922-4440,

TDD 922-4412, has been designated to coordinate compliance with the non-discrimination

requirements contained in Section 35.107 of the Department of Justice Regulations. Information

concerning the provisions of the Americans With Disabilities Act, and the rights provided

thereunder, are available from the ADA Coordinator.

Benjamin C. Marentette, CMC, City Clerk

400 Boardman Avenue

Traverse City, MI 49684

(231) 922-4480

Email: [email protected]

Web: www.traversecitymi.gov

Agenda

1. Consideration of approving the minutes of the February 11, 2014, meeting.

2. Discussion regarding follow-up items from the meeting of February 11, 2014.

3. Discussion regarding the costs associated with the National Cherry Festival.

4. Discussion regarding the duration of the festival.

5. Consideration of recommending approval of the letter of agreement with the Cherry

Festival to the City Commission.

6. Public Comment.

7. Adjournment.

Page 2: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee
Page 3: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee
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Page 5: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

Prepared by: Katelyn Stroven, Administrative Specialist

City Commission Ad Hoc Committee

2014 Cherry Festival

Minutes

Meeting of February 11, 2014

A meeting of the City Commission Ad Hoc Committee: 2014 Cherry Festival was called to order on

Tuesday, February 11, 2014 at 1:16 p.m. in the Second Floor Commission Chambers, 400

Boardman Avenue, Traverse City, Michigan.

The following Commissioners were present, constituting a quorum: Commissioner Richardson,

Commissioner Howe, and Commissioner Easterday.

The following Commissioners were absent: None.

Staff in attendance: Jered Ottenwess and Benjamin C. Marentette

1. The first item being: “Consideration of selecting a secretary for the duration of the

committee.”

By consensus, Commission Richardson was selected secretary for the duration of the

committee.

2. Next item being: “Develop key issues to be addressed by committee.”

By consensus the following key issues should be address; TART Trail Access, closing of

Marina Drive starting June 30th

, and remove the allowing of smoking.

3. Next item being, “Public Comment.”

Adrienne Rossi, gave general comments.

The meeting was declared adjourned at 2:55 p.m.

Commissioner Richardson,

Recording Secretary

Page 6: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee
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Page 9: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee
Page 10: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee
Page 11: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee
Page 12: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee
Page 13: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

NCF Motto: “Generations of fun!”

Core Values

2014

Page 14: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

NCF Corporate Sponsorship Program

City of Traverse City and National Cherry Festival Ad Hoc Committee Report:

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?hk�fZgr�r^Zkl�ma^�G<?�pZl�nl^]�Zl�Z�]hfbgZgm�fZkd^mbg`�and public relations medium to attract attention and interest _khf�mhnkblml�Zg]�[nlbg^ll^l�mh�ma^�k^`bhg'�Mabl�ikZ\mb\^�\hgmbgn^l�mh]Zr'�LbfbeZker%�mahn`a�e^ll�ng]^klmhh]�[r�ma^�in[eb\%�ma^�G<?�l�\hkihkZm^�lihglhklabi�ikh`kZf�bl�Z�ngbjn^�[nlbg^ll�oZen^�ikhihlbmbhg�bg�\hfiZkblhg�mh�hma^k�k^`bhgZe�^o^gm��lihglhklabi��h__^kbg`l'�

Ma^�G<?�l�lihglhklabi�ikh`kZf�bl�Z�\hkihkZm^%�^qi^kb^gmbZe�fZkd^mbg`(IK�ieZr%�Zg]�ghm�Z�\hgmkb[nmbhg&[Zl^]�[nlbg^ll�fh]^e'�Bm�]h^lg�m�l^ee�e^o^el%��Zl�bl�\hffhg�ikZ\mb\^�_hk�fhlm�^o^gml�bg�ma^�Zk^Z'�:ee�^o^gm�lihglhklabil�Zk^�li^\bÛ\Zeer�mZbehk^]�mh�f^^m�ik^&]^m^kfbg^]�h[c^\mbo^l%�pab\a�Zk^�fnmnZeer�]^o^ehi^]�Zg]�ikh]n\^]�[r�ma^�_^lmboZe�Zg]�ma^�lihglhkbg`�\hfiZgr'�:l�lihglhk&iZkmg^kl%�ma^�mph�l^^d�mh�Zeb`g�lihglhk�bgo^lmf^gm�pbma�ikh`kZffbg`�hk�^o^gml�maZm�mZk`^m�li^\bÛ\�]^fh`kZiab\�hk�ilr\ah`kZiab\�`khnil'�Ma^�G<?�[^\hf^l�Z�mknlm^]�^qm^glbhg�h_�ma^�lihglhk�l�ho^kZee�fZkd^mbg`�Zg]�in[eb\�k^eZmbhgl�^__hkm%�pabe^�]^fhglmkZmbg`�ma^bk�\hkihkZm^�lh\bZe�k^lihglb[bebmr�Zg]�\hffngbmr�lm^pZk]labi'��

;^\Znl^�ma^�G<?�lihglhklabi�ikh`kZf�phkdl�_hk�\hfiZgb^l%�ho^k�ma^�liZg�h_�+.�r^Zkl�maZm�ma^�ikh`kZf�aZl�^qblm^]%�p^�aZo^�fZbgmZbg^]�Zg�bfik^llbo^�1.��k^g^pZe�kZm^���o^kr�ehp�Zmmkbmbhg���Zee�]n^�mh�ma^�^__^\mbo^g^ll�h_�ma^�f^]bnf'�?hk�ma^�\hffngbmr�Zg]�oblbmhkl�Zebd^%�ma^�ikh`kZf�l�ZiikhqbfZm^er�ZggnZe��.))%)))�\Zla�Zg]��-))%)))�bg&dbg]�k^o^gn^�lmk^Zf�mkZgleZm^l�bgmh�_k^^�Z]fbllbhg�!gh�`Zm^�_^^"%�Zg]�_k^^�^o^gml%�bg\en]bg`�Zbk�lahpl%�iZkZ]^l%�\Zk�lahpl%�db]l��Z\mbobmb^l%�\hgm^lml%�a^Zema�Zg]�`k^^g�bgbmbZmbo^l%�Hi^g�LiZ\^�IZkd�ZmmkZ\mbhgl%�Zg]�ma^�eblm�`h^l�hg'

Page 15: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

NCF Corporate Sponsorship

:l�p^�lmZm^�bg�hnk�lihglhklabi�ikh`kZf�ho^kob^p�fZm^kbZel�_hk�\hkihkZm^�ikhli^\ml%�_^lmboZel�Zg]�li^\bZe�^o^gml�Zk^�Zfhg`�ma^�fhlm�ln\\^ll_ne�f^]bnfl�ZoZbeZ[e^�mh�a^ei�\k^Zm^�ihp^k_ne�Zg]�f^fhkZ[e^�[kZg]bg`�Zg]�Z\mboZmbhg�^qi^kb^g\-^l%�Zl�p^ee�Zl�^g\hnkZ`^�[^g^Û\bZe�f^]bZ�\ho^kZ`^%�^__^\m�ihlbmbo^�^\hghfb\�bfiZ\m%�Zg]�^gaZg\^�ma^�jnZebmr�h_�eb_^�_hk�ahlm�\hffngbmb^l�Zg]�ma^�^qm^g]^]�fZkd^ml�ma^r�k^Z\a'��IZkmg^kbg`�pbma�mknlm^]�e^`Z\r�ikhi^kmb^l�ebd^�ma^�G<?�a^eil�ma^�lihglhk�laZi^�customer perceptions and attitudes about their company by aligning them with a lb`gZmnk^�\bob\�^o^gm�maZm�\hglnf^kl�Zk^�Zek^Z]r�ikhn]�h_�Zg]�iZllbhgZm^�Z[hnm'��

Ma^�g^Zker�+%)))�:f[ZllZ]hkl%�>o^gm�=bk^\mhkl�Zg]�<hkihkZm^�M^Zf�Zg]�<hffngbmr�LaZk^�ohengm^^kl�pah�ieZg�Zg]�ikh]n\^�ma^�G<?�k^ik^l^gm�Z�mhmZe�\hffngbmr&pb]^�\hffbmf^gm�Zg]�Z�ehrZe�Z_Ûgbmr�`khni'�Ma^�^b`am&]Zr�_^lmboZe�lahp\Zl^l�ma^�[^Znmb_ne�@kZg]�MkZo^kl^�Zk^Z%�mkner�Z�phke]�ZiZkm%�Zg]�hnk�ikbs^]%�^qmk^f^er�a^Zema_ne�lni^k&_knbm%�the cherry!

Ma^�d^r�mZd^&ZpZr�mh�ma^�ln\\^ll�h_�ma^�ikh`kZf�bl�maZm�bm�bl�]^lb`g^]�Zl�Z�fZkd^mbg`�Zg]�ikhfhmbhgZe�bgo^lmf^gm%�Zl�hiihl^]�mh�Z�]hgZmbhg�hk�\hgmkb[nmbhg'

MaZm�lZb]%�ma^�G<?�]h^l�h__^k�Z�pZr�_hk�Zk^Z�[nlbg^ll^l�maZm�phne]�ghm�]^kbo^�ln_Û\b^gm�k^mnkg�hg�bgo^lmf^gm�_khf�lihglhklabi�]^ebo^kZ[e^l%�mh�]hgZm^�mh�ma^�ln\\^ll�h_�ma^�_^lmboZe�Zg]�]^fhglmkZm^�ma^bk�\hffngbmr�bgoheo^f^gm�makhn`a�ma^�_^lmboZe�l�<hkihkZm^�F^f[^klabi�Ikh`kZf�!<FI"'�Ma^�<FI%�ebd^�fZgr�hma^k�lbfbeZker&]^lb`g^]�^o^gm�ieZm_hkfl�bg�hnk�k^`bhg%�bl�Z�mb^k^]�\hgmkb[nmbhg�fh]^e�!e^o^el"%�pa^k^�ma^�[^g^Ûml�Zk^�ma^�lZf^�_hk�Zee�\hfiZgb^l�bg�maZm�e^o^e'�Hma^kl�pah�\ahhl^�mh�]hgZm^�mh�ma^�_^lmboZe�\Zg�^qiehk^�ma^�.)*!\",�<a^kkr�?^lmboZe�?hng]Zmbhg'

Ma^�<bmr�h_�MkZo^kl^�<bmr�bl�Zg]�aZl�ZepZrl�[^^g�\hglb]^k^]�Zl�Zg]�ihlbmbhg^]�Zl�Z�lihglhk%�hnk�ahlm�\bmr�Zg]�d^r�iZkmg^k�h_�ma^�G<?'�Ma^�[^g^Ûml�]^kbo^]�[r�ma^�<bmr�makhn`a�mabl�Zllh\bZmbhg�Zk^�[hma�ln[c^\mbo^�!k^oheobg`�Zkhng]�\hffngbmr�ikb]^�Zg]�k^eZm^]�oZen^l"%�Zg]�h[c^\mbo^�!ikbfZkber�^\hghfb\�bfiZ\m�mkb\de^&]hpg"'

NCF Corporate Sponsorship<hgmbgn^]%�iZ`^�+

Page 16: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

NCF Corporate Sponsorship NCF Corporate Sponsorship

Example of NCF cash sponsors at $10,000 and above investment annually:

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Examples of deliverables and how NCF sponsorships are leveraged by sponsors:Pabe^�_^lmboZe�lihglhk&iZkmg^kl�k^\^bo^�Z�gnf[^k�h_�lmh\d�[^g^Ûml�ebd^�lihglhk(OBI�Zk^Zl�Zm�l^e^\m�^o^gml4�f^gmbhg�bg�f^]bZ�Zg]�fZkd^mbg`�fZm^kbZel�Zg]�f^]bZ�bgm^kob^pl4�\hfiZgr�[Zgg^k�ieZ\^f^gml4�p^[lbm^�Zg]�lh\bZe�f^]bZ�ZmmZ\af^gml%�ma^�\kbmb\Ze�hk�d^r�[^g^Ûml�k^oheo^�Zkhng]�e^o^kZ`bg`�Zg]�ngbjn^&mh&\hfiZgr�\khll&ikhfhmbhgZe�Z\mboZmbhg'�Mabl�]hfbgZgm�Z\mboZmbhg�[^g^Ûm���Z�\e^Zk�oZeb]Zmbhg�h_�ma^�oZen^�h_�hnk�^qi^kb^gmbZe�fZkd^mbg`�ieZm_hkf�&�\Zg�[^lm�[^�^qieZbg^]�[r�^qZfie^3

CASE STUDY - DTE ENERGY:�:l�mbme^�lihglhk�h_�ma^�<a^kkr�KhrZe^�IZkZ]^%�=M>�aZl�nl^]�ma^�_^lmboZe�l�f^]bZ%�IK�Zg]�fZkd^mbg`�ieZm_hkf�mh�e^o^kZ`^�bml�bgo^lmf^gm�bg�ma^�\hffngbmr�_hk�ho^k�mp^eo^�r^Zkl'�=M>�l�iZkmg^klabi�pbma�ma^�G<?�Zg]�bml�\h&\k^Zm^]�ma^f^%�Khhm^]�bg�Rhnk�<hffngbmr%��aZo^�ikh]n\^]�gnf^khnl�[^g^Ûml�bfikhobg`�ma^�jnZebmr�h_�eb_^�_hk�Zee�bg�ma^�k^`bhg�bg\en]bg`3�ma^�<abe]k^g�l�@Zk]^g�Zg]�[^ZnmbÛ\Zmbhg�^__hkml�bg�Anee�IZkd�Zg]�ma^�;hZk]fZg�EZd^�MkZbe4�iZkmg^kbg`�pbma�Ghkmap^lm^kg�Fb\ab`Zg�<hee^`^�mh�\k^Zm^�ma^�=M>�>g^k`r�?k^lapZm^k�Bglmbmnm^�_hk�M^Z\a^kl�mh�^glnk^�_nmnk^�`^g^kZmbhgl�ng]^klmZg]�Zg]�ikhm^\m�hnk�^gobkhgf^gm4�phkdbg`�pbma�AZ[bmZm�_hk�AnfZgbmr�@kZg]�MkZo^kl^�K^`bhg�mh�[nbe]�Z�ahnl^�_hk�Z�eh\Ze�_Zfber�ma^�Ûklm�E>>=&

<hgmbgn^]%�iZ`^�,

Page 17: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

NCF Corporate Sponsorship

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CASE STUDY – VERIZON WIRELESS (VZW):O^kbshg�Pbk^e^ll�bl�ma^�_^lmboZe�l�h_Û\bZe�pbk^e^ll�iZkmg^k'�OSP�^gchrl�[nlbg^ll�\Zm^`hkr�^q\enlbobmr�Zg]�Zmmkb[nm^l�fn\a�h_�bml�k^`bhgZe�fZkd^m&laZk^�]hfbgZg\^�mh�bml�lihglhklabi�bgo^lmf^gm'�?hk�^qZfie^%�pa^g�OSP�ieZgg^]�ma^�kheehnm�h_�-@�l^kob\^�bg�ghkma^kg�Fb\ab`Zg%�bm�iZkmg^k^]�pbma�ma^�G<?�mh�ieZg�Zg]�ahlm�Zg�bg]hhk�lmhk^�k^\^imbhg�iZkmr%�^__^\mbo^er�e^o^kZ`bg`�ma^bk�k^eZmbhglabi�mh�^glnk^�ln\\^ll'

CASE STUDY – MEIJER:Pa^g�ma^�M<�F^bc^k�lmhk^�ieZgg^]�bm�^qiZglbhg�Zg]�k^ghoZmbhg�ikhc^\m�l^o^kZe�r^Zkl�Z`h%�bm�iZkmg^k^]�pbma�ma^�G<?�hg�bml�k^eZm^]�[kZg]bg`�Zg]�ZpZk^g^ll�\ZfiZb`g�mh�`Zbg�^g]hkl^f^gm�Zg]�laZk^]�ehrZemr%�Zg]�ma^g�bglmZee^]�ablmhkb\Ze�ib\mnk^�]^ib\mbhgl�hg�ma^�bgm^kbhk�pZeel�\^e^[kZmbg`�ma^�\hffngbmr'

CASE STUDY – ART VAN FURNITURE (AVF)::l�lihglhk�h_�ma^�_^lmboZe�l�ohengm^^k�:f[ZllZ]hk�Ikh`kZf�_hk�m^g�r^Zkl%�:O?�e^o^kZ`^]�bml�mb^�mh�ma^�k^`bhg�l�eZk`^lm�ohengm^^k�`khni%�^gchrbg`�Z�ngbjn^�ebgd�mh�ma^�\hffngbmr�Zg]�Z�\hglmZgm%�oblb[e^�k^fbg]^k�h_�ma^bk�\hffbmf^gm�mh�ma^�ghkmap^lm�Fb\ab`Zg�k^`bhg�ma^r�l^ko^'�:O?�aZl�ahlm^]�ma^�G<?�l�ZggnZe�ohengm^^k�lb`g&ni�iZkmr�bg�ma^bk�lmhk^%�pab\a�h_�\hnkl^%�`^g^kZm^]�bg\k^f^gmZeer�bg\k^Zl^]�lmhk^�mkZ_Û\�Zg]�lZe^l'��

CASE STUDY – AREA FAMILY-OWNED GROCERY STORES:Ehg`mbf^�_Zfber&hpg^]�Mhf�l�?hh]�FZkd^ml�Zg]�He^lhg�l�?hh]�Lmhk^l�iZkmg^k�pbma�hma^kl�^o^kr�r^Zk�mh�lihglhk�ma^�_^lmboZe�l�Li^\bZe�Db]l�=Zr%�Z�ikh`kZf�h_�_k^^�Z\mbobmb^l�_hk�f^gmZeer�Zg]�iarlb\Zeer�\aZee^g`^]�db]l�bg�ma^�Hi^g�LiZ\^�IZkd�hg�P^]g^l]Zr�h_�_^lmboZe�p^^d'�:l�_^lmboZe�lihglhk&iZkmg^kl%�ma^l^�\hfiZgb^l�e^o^kZ`^�Z�mph&p^^d�ehg`�bg&lmhk^�\a^kkr&ma^f^]�]blieZr�h_�ikh]n\ml%�lniihkm^]�[r�Z�_^lmboZe&ikh]n\^]�mkZ]bmbhgZe�f^]bZ�MO�\ZfiZb`g�Zg]�mkbi�`bo^ZpZr�lp^^ilmZd^l%�mh�]kbo^�lmhk^�mkZ_Û\�Zg]�a^ei�ikh]n\^�hg^�h_�ma^�[nlb^lm�`kh\^kr�lZe^l�i^kbh]l�h_�ma^�r^Zk'

NCF Corporate Sponsorship<hgmbgn^]%�iZ`^�-

Page 18: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

NCF Corporate Sponsorship NCF Corporate Sponsorship

In-kind sponsorship story:Bg�Z]]bmbhg�mh�g^Zker��.))%)))�h_�\Zla�lihglhklabi�bgo^lmf^gm�ZggnZeer%�ma^�G<?�]^o^ehil�^qi^gl^&k^eb^obg`�bg&dbg]�lihglhklabil�h_�ho^k��-))%)))�i^k�r^Zk'�Pabe^�ma^�[ned�h_�mabl�bl�f^]bZ(fZkd^mbg`�mkZ]^&k^eZm^]%�p^�Zelh�[Zkm^k�_hk�hi^kZmbhgl&k^eZm^]�l^kob\^l%�ebd^�_^g\bg`%�[hmme^]�pZm^k%�p^[lbm^�l^kob\^l%�eh]`bg`%�ikbs^l%�ikh]n\m�_hk�k^&lZe^%�[bd^&f^]b\l%�^m\'

In closing….Bg�ma^�^Zker�*22)�l%�Z�=ZeeZl%�M^qZl&[Zl^]�fZ`Zsbg^�pbma�bgm^kgZmbhgZe�\bk\neZmbhg�_^Zmnk^]�Z�_hnk&iZ`^�Zkmb\e^�\hfie^m^�pbma�[^Znmb_ne�\hehk�ib\mnk^l�hg�ma^�GZmbhgZe�<a^kkr�?^lmboZe�Zg]�MkZo^kl^�<bmr'��Ma^�bgmkh]n\mbhg�p^gm�ebd^�mabl3�

Do you remember the sights, sounds and smells of a summer celebration in your hometown when you were a kid? It might have been a traveling carnival, a parade or a festival to honor the 4th of July or a local seasonal specialty. ;nm�paZm^o^k�bm�pZl%�bm�ikh[Z[er�aZ]��fnlb\�Zg]�Ûk^phkdl�Zg]�ahm�[nmm^k�popcorn and cotton candy and snow cones and games of skill and rides on ma^�fb]pZr�Zg]�fZk\abg`�[Zg]l�Zg]�ÜhZml�inee^]�[r�mkn\dl�Zg]�ib^&^Zmbg`�contests and clean blue skies and warm sunshine and crowds of smiling faces and no worries and no crime.

Mahn`am�rhn�]�g^o^k�Z`Zbg�^qi^kb^g\^�maZm�phg]^k_ne�l^glhkr�ho^kehZ]�ma^�way you did as a child? Although Joseph Conrad wrote that “in plucking the _knbm�h_�f^fhkr�hg^�kngl�ma^�kbld�h_�lihbebg`�ma^�[ehhf%��ma^k^�l�Z�ieZ\^�rhn�can go where plucking the fruit is as sweet as a childhood memory: the GZmbhgZe�<a^kkr�?^lmboZe�bg�MkZo^kl^�<bmr%�Fb\ab`Zg'�Mabl�bl�he]&_Zlabhg^]%�lfZee�town Americana at its best!

K^Ü^\mbg`�hg�ma^l^�mahn`aml�lahne]�[^�iZkm�h_�MkZo^kl^�<bmr�l�fZgmkZ�Zg]�^f[kZ\^�h_�ma^�G<?'�Cnlm�fr�hibgbhg�'

K^li^\mbo^er�ln[fbmm^]�[r�<an\d�H�<hgghk%�GZmbhgZe�<a^kkr�?^lmboZe�=bk^\mhk�h_�<hkihkZm^�IZkmg^klabil�_hk�+,�r^Zkl'

<hgmbgn^]%�iZ`^�.

Page 19: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

Coast-to-Coast 2013 Exposure

USA Today - Jan. 10Wall Street Journal, Memorial Day Summer Fest Best Edition - third consecutive year (46 million readers)National Geographic��=kbo^l�h_�Z�Eb_^mbf^��book – second reprint distributed nationallyNY Times said on May 27 - “The cherry crop _^^]l�Z��,))�fbeebhg&Z&r^Zk�bg]nlmkr�pbma�pb]^�^\hghfb\�bfihkmZg\^�Z\khll�ma^�ghkma^kg�k^Z\a^l�h_�ma^�lmZm^'�Ma^�10&r^Zk&he]�GZmbhgZe�<a^kkr�?^lmboZe�bg�MkZo^kl^�<bmr%�_hk�^qZfie^%�ZmmkZ\ml�.))%)))�oblbmhkl�every July.”Cooking Light�FZ`Zsbg^�&�_nee�MPH�iZ`^�_^Zmnk^�pbma�b]^gmb_rbg`�fZi�h_�ma^�\bmr(k^`bhg���=blmkb[nmbhg�.-)%)))�Cng^�+)*,Country Woman Magazine – naming Traverse City as a 'Bayside Entertainment Destination”Runners World�FZ`Zsbg^���hgebg^�^]bmhkbZe�_^Zmnkbg`�MkZo^kl^�<bmr�Zl�Z�Kngg^kl�IZkZ]bl^��[r�pZr�h_�ma^�?^lmboZe�h_�KZ\^l�^o^gmMidwest Living�FZ`Zsbg^�&�gZf^l�ma^�G<?�mh�ma^��;^lm�h_�ma^�Fb]p^lm��l^kb^l�_hk�*/�r^ZklDallas Morning NewsMiami HeraldPittsburgh Tribune-ReviewChicago Sun TimesChicago TribuneDetroit Free PressDetroit News Twincities.comAkron Beacon Journal

A sampling of 2013 National Cherry Festival and City of Traverse City media exposure:

=kbobg`�^\hghfb\�bfiZ\m�[r�pZr�h_�_^lmboZe�Zmm^g]Zg\^���M<�ZpZk^g^ll

Page 20: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

Coast-to-Coast 2013 Exposure

OVER 300 PRINT AND ONLINE EDITORIAL FEATURES CALLING OUT TRAVERSE CITY AND THE NATIONAL CHERRY FESTIVAL IN 2013!

Electronic program highlights over 30 hours of feature material

130+ live and taped features on midwest and national network television and radio

Over $12 million in print and electronic exposure value surrounding the 2013 National Cherry Festival, cherry industry, and the Cherry Capital of the World — Traverse City, Michigan!

GLOBALLY!

Driving economic impact by way of festival attendance & TC awareness

Page 21: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

Community Partners

:esa^bf^k�l�F^fhkr�PZed;Zrlb]^�Fnlb\�?^lmboZe;^gsb^�;bd^�Mhnk�<Zfngbmr=hpgmhpg�=^o^ehif^gm�:nmahkbmr?Zma^k�?k^]�K^eZr�_hk�Eb_^M<�;hhf�;hhf�<en[M<�?bef�?^lmboZe�P^lmlb]^�<hffngbmr�<ank\a

Ma^�GZmbhgZe�<a^kkr�?^lmboZe�Zllblml�hma^k�hk`ZgbsZmbhgl�bg�ma^�\hffngbmr�[r�ikhob]bg`�^jnbif^gm%�k^lhnk\^l%�fZgihp^k�Zg]�^qi^kmbl^�mh�a^ei�lniihkm�ma^bk�\Znl^l3

Page 22: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

Community Share Program

In 2013 the National Cherry Festival had over 100 local `khnil�maZm�[^g^Ûm^]�_khf�hnk�<hffngbmr�LaZk^�ikh`kZf�hk�k^\^bo^]�]hgZmbhgl�_khf�ma^�_^lmboZe�_hk�ma^bk�hk`ZgbsZ-mbhg'�P^�\hgmkb[nm^]�ho^k��,.%)))�makhn`a�ma^�ikh`kZf'�Ma^�G<?�Zelh�nl^l�li^\bÛ\�^o^gml�mh�a^ei�hma^k�\aZkbmb^l�kZbl^�fhg^r�_hk�ma^bk�\Znl^l'�Bg�+)*,�ma^�ikh\^^]l�_khf�mb\d^m�lZe^l�_hk�ma^�?hnkma�h_�Cner�\hg\^km�p^k^�]hgZm^]�mh�ma^�;hhf�;hhf�<en[�Zg]�ma^�<Zkm^k�l�Db]l�?ng�Kng�]hgZm^]�ho^k��,%)))�mh�ma^�<Zkm^k�l�Db]l�hk`ZgbsZmbhg'

Un-Cats Feline RescueSchuss Mt. Volunteer Ski PatrolTraverse City Junior Golf AssociationBoy Scout Troop 88Cherry Capital Guardians Sea CadetsKingsley Baptist ChurchAAUWTC Central Pom SquadTCC RoboticsFather Fred FoundationTrinity Lutheran German Fest CommitteeTBBCCPhi Theta Kappa Honor SocietyKingsley Debate TeamBoardman River Clean SweepHANDDS to the RescueK-Town StridersLake Ann United Methodist ChurchTraverse City West Cheer TeamGTACS Band BoostersOsceola County Rabbit & Cavy Quiz BowlBoy Scout Troop 27Cherryland Humane SocietyGrand Traverse Rugby Club, Inc.Boy Scout Troop 30BrickWaysGrand Traverse Fruit GrowersAlmira Twp Veterans Memorial CommitteeCivil Air Patrol, TC Composite SquadronBay Winds Pony Club

Grand Traverse Area Veterans CoalitionNorthern Regional Bleeding Disorder CtrBoy Scout Troop 105Kingsley Boys Cross CountryKingsley Girls Cross CountryTC Central Boys SoccerTC Central Downhill Ski TeamTC Central Pom TeamTC Central Nordic XC-ski TeamYoung LifeVASA Ski ClubTCC Student SenateBay Reps Hockey AssociationTrinity Lutheran SchoolNorth American VASAThe Presbyterian Church of Traverse CityKingsley Cross CountryYoung LifeTraverse City Police ReserveDisability Network of Northern MichiganChild and Family ServicesMEA - RetiredThomas Judd Care CenterUSNSCC-Cherry Capital Guardians SquadronEastern ElementaryGlen Lake Elementary Grand Traverse AcademyCourtade ElementaryLong Lake ElementaryBuckley Elementary

Cherry Knoll ElementaryParade Float ReimbursementTraverse Heights ElementaryBlair ElementaryHoly AngelsSilver Lake ElementaryHYl`Úf\]jTraverse City Christian SchoolsMill Creek ElementaryWillow HillInternational School At Bertha VosOld Mission Peninsula SchoolTraverse Bay Christian SchoolL`]�;`ad\j]f�k�@gmk]Trinity LuthernJune McGrathTCAPS MontessoriCentral Grade School Lakeland ElementaryInterlochen Community SchoolNMC FoundationHANDDS to the RescueTraverse City French ClubGoodwill Industries of N Michigan, Inc.Father Fred FoundationOge]f�k�J]kgmj[]�;]fl]jChild and Family ServicesTC Caring Community BBQ

A list of Community Share Goups:

Volunteer Stats

Page 23: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

Earnings and Revenue

Retained Earnings(This represents change in equity, not cash)

2000 $(138,557.00)2001 $(83,043.00)2002 $82,545.00 2003 $(4,094.00)2004 $(69,068.00)2005 $20,258.002006 $22,672.002007 $(144,540.00)2008 $(14,476.00)2009 $42,161.002010 $66,744.002011 $74,344.002012 $89,166.00

Total= $(55,888.00)Average= $(4,299.08)

Page 24: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

Community Share Program

Cherry Knoll ElementaryParade Float ReimbursementTraverse Heights ElementaryBlair ElementaryHoly AngelsSilver Lake ElementaryHYl`Úf\]jTraverse City Christian SchoolsMill Creek ElementaryWillow HillInternational School At Bertha VosOld Mission Peninsula SchoolTraverse Bay Christian SchoolL`]�;`ad\j]f�k�@gmk]Trinity LuthernJune McGrathTCAPS MontessoriCentral Grade School Lakeland ElementaryInterlochen Community SchoolNMC FoundationHANDDS to the RescueTraverse City French ClubGoodwill Industries of N Michigan, Inc.Father Fred FoundationOge]f�k�J]kgmj[]�;]fl]jChild and Family ServicesTC Caring Community BBQ

Volunteer Stats

Over 1,900 volunteers in 2013!L^^�[k^Zd]hpg�bg�\aZkm�[^ehp"

Total Hours:Over 20,000 volunteers hours

Page 25: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

2014 Revenue & Expenses 2013 Revenue & Expenses

Page 26: City Commission Ad Hoc Committee 2014 Cherry Festival · 2014. 4. 23. · TCCLERK\Committees_Boards\Ad Hoc Committees\Cherry Festival 2014\agenda20140423 City Commission Ad Hoc Committee

2014 Revenue & Expenses 2013 Revenue & Expenses