citrix mobility report: a look ahead at #byod & #emm

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Citrix Mobility Report: A Look Ahead December, 2013 Will BYO in 2014 be more of the same? To get a glimpse into mobility and BYO trends for 2014, Citrix recently conducted a survey among enterprise IT organizations. This survey provides insights into 2013 trends and predictors for 2014, pointing to more BYO challenges in 2014 as the variety of devices and applications increase. Despite the rocky road ahead, IT organizations must continue to embrace BYO as user choice will remain supreme and business owners will find creative approaches to leverage mobility to grow the top line, improve customer relations, and drive higher levels of productivity and efficiency. IT must have a plan in place and adopt an enterprise mobility management solution that allows them to adapt to the dynamic changes in their BYO environment. BYO devices will increasingly extend beyond smartphones and tablets and include desktops and laptops. Our survey results reveal that while the spotlight around BYO device adoption has largely been focused on smartphones and tablets, organizations are also having to support BYO desktops and laptops. In fact, BYO desktops/laptops account for 18% of BYO devices in 2013. Smartphones Tablets Desktops/ Laptops A survey of Citrix customers confirm high levels of BYO for mobile devices % devices that are BYO 0% 20% 40% 60% 50% 54% 18%

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To get a glimpse into mobility and BYO trends for 2014, Citrix recently conducted a survey among enterprise IT organizations. This survey provides insights into 2013 trends and predictors for 2014, pointing to more BYO challenges in 2014 as the variety of devices and applications increase.

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Page 1: Citrix Mobility Report: A Look Ahead at #BYOD & #EMM

Citrix Mobility Report: A Look AheadDecember, 2013

Will BYO in 2014 be more of the same?

To get a glimpse into mobility and BYO trends for 2014, Citrix recently conducted a survey among enterprise IT organizations. This survey provides insights into 2013 trends and predictors for 2014, pointing to more BYO challenges in 2014 as the variety of devices and applications increase.

Despite the rocky road ahead, IT organizations must continue to embrace BYO as user choice will remain supreme and business owners will find creative approaches to leverage mobility to grow the top line, improve customer relations, and drive higher levels of productivity and efficiency.

IT must have a plan in place and adopt an enterprise mobility management solution that allows them to adapt to the dynamic changes in their BYO environment.

BYO devices will increasingly extend beyond smartphones and tablets and include desktops and laptops.Our survey results reveal that while the spotlight around BYO device adoption has largely been focused on smartphones and tablets, organizations are also having to support BYO desktops and laptops. In fact, BYO desktops/laptops account for 18% of BYO devices in 2013.

Smartphones Tablets Desktops/Laptops

A survey of Citrix customers confirm high levels of BYO for mobile devices% devices that are BYO

0%

20%

40%

60%

50%54%

18%

Page 2: Citrix Mobility Report: A Look Ahead at #BYOD & #EMM

In 2014, organizations predict BYO desktops and laptops will grow to 25%.

Windows-based desktops and apps will continue to be dominant.While the use of BYO smartphones and tablets in the enterprise has increased, mobile apps only account for 6% of all apps used. That means almost 94% of apps in an enterprise are not mobile. Windows apps still dominate accounting for 64%.

In 2014, Windows will continue to be the dominant platform despite its decline from 64% to 54% of all app types delivered by IT admins. The implication is that IT must find a solution to mobilize and manage these different types of apps while delivering them to a diverse set of BYO devices.

2

0%

20%

40%

60%

By the end of 2014, approximate percentage of the devicesin your environment that will be BYO (Average percentages)

Smartphones Tablets Desktops/Laptops

50%54%

25%

Mobile

Windows

SaaS

Mix of app types in enterprises Predicted mix of app types in enterprises by end of 2014

HTML5/Web

6%

20%

14%10%

23%

64%54%

9%

Citrix Mobility Report December, 2013

Page 3: Citrix Mobility Report: A Look Ahead at #BYOD & #EMM

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2014: Year of mobile app proliferation and confusion For many organizations, the growth of mobile devices and applications is largely driven by employees’ desire to be more productive. As a result, IT organizations are supporting a wide variety of applications with email being the predominant mobile app.

In 2014, the number of apps in use by organizations will increase. 42% of respondents expect to manage 100+ apps, with 21% of those respondents expecting to manage 1000+ apps.

We predict that there will be a state of app confusion driven as IT struggles with answering key questions including:

� Determining whether to wait until native mobile or cloud versions of commercial-off-the shelf apps are available.

� Deciding what platforms (iOS, Android, WinPhone, etc.) internally developed apps should support and in what order.

� Holding off further adoption of native mobile apps in favor of web or cloud based apps.

� Creating the appropriate organizational structure and processes to support the development and management of a heterogeneous application environment.

Mobile email(including

calendar andcontacts)

SharePointaccess

Enterprisefile sync

and share

Webconferencing

Collaborationtools

Line ofbusiness

apps

Securebrowser

0%

20%

40%

60%

80%

100%

90%

35%48%

21%36% 39%

52%

When it comes to supporting mobility, what are the mostimportant types of mobile applications to your organization?

Citrix Mobility Report December, 2013

Page 4: Citrix Mobility Report: A Look Ahead at #BYOD & #EMM

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Security concerns will still exist, but won’t slow down BYOD. While IT organizations are clearly concerned about security risks such as corporate information stored locally on mobile devices, these concerns will not slow BYOD adoption. The implication is that IT must find a solution that allows them to secure data from a variety of different applications on different devices without impacting user productivity and satisfaction.

Mobile device and app management strategies will need to evolve.Most organizations have strategies in place to manage mobile devices, mobile apps, and cloud data.

Very concerned

Somewhat concerned

Notconcerned

For native mobile applications (apps downloaded onto a device),how concerned are you about corporate information from those

apps residing in applications locally stored on the device?

13%

29% 58%

0%

40%

20%

80%

60%

100%

120%

Does your organization have a corporate strategy in placeto manage mobile devices, mobile apps, and cloud data?

Devices(mobile devicemanagement)

Mobile Apps(mobile application

management,enterprise app store)

Cloud Data(cloud datasync and

sharing tools)

66% 56% 41%

49%36%

28%

Yes

No

Don’tknow

Citrix Mobility Report December, 2013

Page 5: Citrix Mobility Report: A Look Ahead at #BYOD & #EMM

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Conclusion Organizations will need to re-evaluate existing mobility strategies to account for the increase in complexity in 2014 (outlined above), including the growth of BYO desktops and laptops and the need to support Windows desktop and legacy apps on all BYO devices.

Redefining mobile strategies will not be an easy task. Flexibility is key.

To learn more about how to develop a flexible mobility strategy, go to www.citrix.com/xenmobile.

Survey Methodology

Citrix surveyed 733 customers across North America, Europe, Asia Pacific, Latin America and Africa in May 2013. Participants included IT administrators to IT executives/managers (directors, VPs, CIOs), and other IT decision makers, representing a wide range of company sizes and industry verticals.

About Citrix Citrix (NASDAQ:CTXS) is the cloud company that enables mobile workstyles—empowering people to work and collaborate from anywhere, easily and securely. With market-leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration and data sharing, Citrix helps organizations achieve the speed and agility necessary to succeed in a mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.

Copyright © 2013 Citrix Systems, Inc. All rights reserved. Citrix and XenMobile are trademarks of Citrix Systems, Inc. and/or one of its subsidiaries, and may be registered in the U.S. and other countries. Other product and company names mentioned herein may be trademarks of their respective companies.

Citrix Mobility Report December, 2013