cité lib by ha:mo grenoble - newsroom.toyota.eu · table of contents 1. project background 2....

Cité Lib by Ha:moGrenoble

Mid-term review Press conference

Thursday 26 May 2016

Table of contents 1. Project background2. Mid-term results3. Multimodality – the right answer4. Charging stations5. Ha:mo outside of Grenoble6. Conclusion

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1. Project background

3

Promote an innovative and eco-friendly urban mobility to complete the public transport offer, to replace part of the city trips made by car and to support the development of eco-friendly transportation.

Establish the business model

Objective

YearYearYear

1

23

Ensuring 100% of vehicles and 100% of charging stations are fully operational Done

In progressIncrease the number of members and their usageAnalyse client needs and satisfaction rate

A unique partnership with a shared vision on tomorrow’s urban mobility

4

Cité Lib by Ha:moNew car sharing service 100% electric that completes the multimodal transportation network in Grenoble

An innovative car sharing IT system, connected to Métromobilité, the multimodal IT system of the Grenoble metropolitan area

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70

120 41charging stations operated

ultra-compact vehicles 100% electric i-ROAD and COMS

charging points for the project

stations for other plug-in vehicles

Cité internationale

Horowit z

Malraux CCI

Bonne

Dumont

ThiersSaint Bruno

Jouhaux

Louise Michel

Achard

Balzac

Bibliothèques universitaires

Les Taillées UniversitésFontaine

Jean-PainStade des Alpes

Vaucanson

Victor Hugo

Gares - Schuman

Chambre des Métiers

Gares - Alsace Lorraine

CEA Cambridge

Stéphane Jay

Notre Dame Musée

Saint-Martind’Hèr es

Eybens

SeyssinetPariset

Seyssins

Grenoble

Fontaine

Gièr

Seyssinet Pariset Hôtel de Ville

La Tronche

Meylan

Grand Sablon

Meylan T


Horowit z

Malraux CCI

Bonne

Dumont

ThiersSaint Bruno

Jouhaux

Louise Michel

Achard

Balzac




Vaucanson

Victor Hugo

Neyrpic Belledonne

Gières Gare

Gare - Schuma n


Gares - Gueymard

CEA Cambridge

Stéphane Jay

Notre Dame Musée

Saint-Martind’Hères

Eybens

SeyssinetPariset

Seyssins

Gr enoble

Fontaine

Gières


La Tr onche

Meylan

Grand Sablo n

Meylan Tuileaux


Horowit z

Malraux CCI

Bonne

Dumont

ThiersSaint Bruno

Jouhaux

Louise Michel

Achard

Balzac


Les Taillées Universités


Vaucanson

Victor Hugo

Neyrpic Belledonne

Gières Gare

Gare - Schuma n


Gares - Gueymard

CEA Cambridge

Stéphane Jay

Notre Dame Musée


Eybens

SeyssinetPariset

Gr enoble

Gièr es


La Tr onche

Meylan

Grand Sablo n

Meylan Tuileaux

5

Project : unique in the world

One wayOne wayOne wayOne way

Urban focus

Urban focus

100 % multimodal

ElectricElectricElectric

Self- service

Self- service

Self- service

Self- service

Self- service

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2. Mid-term review

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47%

>60%

74%

54%

Multimodality

71 % work in Grenoble62 % live in Grenoble

40 % live in the city centre

± 36

own 1 car or +

and own bicycle

43%

Personal situation

yearold

Who is using the service?

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How is the service being used?1. Mostly in i-ROAD, one way*, for less than 1 hour

60%

75% 20%

5km - 45min.of trips in i-ROAD

one way trips* of the users use the service systematically or mostly in combination with other transport ways during the same trip

average trip

* trip from one station to another

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2. All reasons to move around are equally represented

How is the service being used?

Running errands

Work/home commute

Leisure/sports Evening out

Accompany or pick up someone

Visit friends or family

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What do users think?92% are satisfied or very satisfied with the service

Practical Ecological

User- friendly

Fast

Economical

Enjoyable

Flexible

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Why is the service being used?

It offers you a car only when you need it

It’s ecological, a way of life It’s a time saver

It’s a technological innovation – modern and enjoyable

Cheaper than owning a car

12

When is the service being used?Service is complementary to other transport solutions during peak hours

The trips in weekdays are 60% higher than those on week-ends.

During weekdays there are 3 peaks :• Between 8h and 9h• Between 12h and 14h• Between 17h and 19h

Week-endWeekdays

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Horowit z

Malraux CCI

Bonne

Dumont

ThiersSaint Bruno

Jouhaux

Louise Michel

Achard

Balzac




Vaucanson

Victor Hugo

Gares - Schuman


Gares - Alsace Lorraine

CEA Cambridge

Stéphane Jay

Notre Dame Musée


Eybens

SeyssinetPariset

Seyssins

Grenoble

Fontaine

Gièr


La Tronche

Meylan

Grand Sablon

Meylan T


Horowit z

Malraux CCI

Bonne

Dumont

ThiersSaint Bruno

Jouhaux

Louise Michel

Achard

Balzac




Vaucanson

Victor Hugo

Neyrpic Belledonne

Gières Gare

Gare - Schuma n


Gares - Gueymard

CEA Cambridge

Stéphane Jay

Notre Dame Musée

Saint-Martind’Hères

Eybens

SeyssinetPariset

Seyssins

Gr enoble

Fontaine

Gières


La Tr onche

Meylan

Grand Sablo n

Meylan Tuileaux


Horowit z

Malraux CCI

Bonne

Dumont

ThiersSaint Bruno

Jouhaux

Louise Michel

Achard

Balzac


Les Taillées Universités


Vaucanson

Victor Hugo

Neyrpic Belledonne

Gières Gare

Gare - Schuma n


Gares - Gueymard

CEA Cambridge

Stéphane Jay

Notre Dame Musée


Eybens

SeyssinetPariset

Gr enoble

Gièr es


La Tr onche

Meylan

Grand Sablo n

Meylan Tuileaux

Which stations are used the most?

1. Schuman (train station)

2. Alsace Lorraine (train station)

3. Chambre des métiers

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An ever-evolving service

User feedback that has been taken into account :

- Suspension improvement on i-ROAD- Possibility to keep your reservation 60 min instead of original

30 min- More simple usage- More simple pricing scheme (1 euro/15 min.)- Tailored pricing scheme for companies since July 2015- Launch of commercial promotions, such as the ‘Happy Mobility’

campaign (no administration fee + 3h driving free of charge)

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3. Multimodality – the right answer

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Cité Lib by Ha:mo, a complementary form of transport71% of the Cité Lib by Ha:mo users rely on at least 2 different forms of transportation (public transportation, bike and/or car) at least once a week.

Cité Lib by Ha:mo completes the publication transportation offer (flexible and persona-lised offer)

Cité Lib by Ha:mo enables to replace part of the city trips made with an individual car

Cité Lib by Ha:mo offers a complement to existing eco-logical mobility, such as bike and walking (in case of bad weather)

43%

74%

54%

of the users have a subscription to the public transport network (TAG, SNCF or Trans’Isère).

of the users own at least 1 car

of the users take the bike more than 2 or 3 times a week and 41% on a daily basisand own bicycle

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The Grenoble metropolitan area aims to understand and respond to new mobility needsin a sustainable way. That is why it looks into developing innovative solutions.

The CROUS example (university social centre) :

Problem : CROUS Grenoble Alpes has been looking for a solution for its employees after reducing its fleet of company cars.

Fact : The alternatives offered by public transport and taxi services were not suitable for a variety of reasons (cost, flexibility, ...).

Solutions : Cité Lib by Ha:mo, a flexible and economical solution, has been successfully adopted.

A concrete example

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Multimodality

Cité Lib by Ha:mo is a piece of the puzzle of the metropolitan area’s mobility plan, which offers a variety of solutions :

- Promoting alternative mobility towards a “zen city”

- A wide multimodal offer in key multimodal hubs (such as the station in Grenoble, the station of Gières, La Tronche) and in Métromobilité stations

- Innovations and experiments led by Grenoble Alpes Metropole (other experiments are conducted with fuel cell cars for instance)

- Development of innovative partnerships

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4. Charging stations

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- Develop the supply of electricity and charging-related services

- Provide expertise to communities to develop public transport and electric vehicle fleets

- Strengthening key partnerships in electric mobility

- Provide expertise regarding charging infrastructure on public roads (urban areas, fast charging network on highways)

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41 self-service stations for electric vehicles

- First marketing experience of a service with an electronic payment system for Sodetrel

- 700 subscriptions to Pass Sodetrel in France, out of which 100 in Isère and around 30 in the neighboring departments : 01, 73, 74, 69 and Switzerland

- 60% of the Isère subscribers have chosen the "I test” formula, 20% “I like” and 20% the premium formula “I love”

- The most used self-service stations are : Vaucanson, Victor Hugo, Stephane Jay, Les Taillées Universités (according to Feb-Mar 2016 statistics)

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5. Ha:mo outside of Grenoble

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Regional citiesToyota city, Japan

What ?Car-sharing service to support “One way, Short Distance, Collaboration with Public Transportation“ concept in regional cities.

How ?- Both “One way“ and “Round Trip“ offered between stations

- 100 COMS

Regional citiesGrenoble, France

What ?Car-sharing service to support “One Way, Short Distance, Collaboration with Public Transportation” concept in regional cities

How ?- Both ”One Way” and “Round Trip” offered between stations

- 35 i-ROAD / 35 COMS

Partners?CitéLib, Grenoble - Alpes Métropole, Ville de Grenoble, EDF and Sodetrel

Major citiesTokyo, Japan

What ?Model case for sharing service in major cities; "One Way, Short Distance, Col-laboration with Public Transportation.“

How ?- Utilising non used space at parking lots

- Both "One Way" and "Round Trip" offered between stations

- Approx. 30 rental parking lots around Tokyo area.

Partners?Parking Company

Tourist areasOkinawa, Japan

What ?- Round trip touristic attraction- With COMS

How ?- Vitalisation of tourist destination and local town

- by utilizing ultra-compact EV to improve mobility.

Partners?Tourism Association, 5 Hotels

2013 2014 2015 2016

Grenoble benefits from the experience gained through several other verification projects

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6. Conclusion

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Conclusion

1 - Cité Lib by Ha:mo is a unique and innovative electric car-sharing service

2 - Cité Lib by Ha:mo meets a specific need and promotes multimodality. It completes other forms of eco mobility such as cycling and walking

3 - Cité Lib by Ha:mo gathered a community of 1000 members after 18 months of service: goal achieved!

Next challenge :- Create a "user club" to promote and evolve the service according

to customer needs

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www.citelibbyhamo.fr

Twitter : #citelibbyhamo - Facebook : cité lib by ha:mo Instagram : citelibbyhamo

SATURDAY28 MAY

FROM 13H TO

17H

SQUARE ‘CASERNE DE BONNE’, IN GRENOBLE

Come and discover Cité Lib by Ha:mo !

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GRENOBLE-ALPES METROPOLE

Alexandra Couturier 06 09 60 16 38 [email protected]

Valérie Guérin 04 76 59 56 43 [email protected]

EDF

Pascale Savey 07 61 22 37 95 [email protected]

Estelle Joannin 06 13 47 53 76 [email protected]

SODETREL

Marie Allibert 06 69 47 00 87 [email protected]

CITÉLIB

Martin Lesage 06 19 79 08 73 [email protected]

TOYOTA MOTOR EUROPE

Jean-Yves Jault +32 478 55 61 55 [email protected]

Carol Coolsaet +32 473 98 93 38 [email protected]

Contacts

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cité lib by ha:mo grenoble - newsroom.toyota.eu · table of contents 1. project background 2....

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