ci&t mobile app development for the enterprise, consumers and startups
DESCRIPTION
Ci&T Mobile App Development for the Enterprise, Consumers and Startupswww.ciandt.comTRANSCRIPT
10.28.11
Mobile Studio
Ci&T at a glance
A global software company, a craft mobile studio
Developers and Designers working as a solution finding team
HQ in Brazil w/ offices in the US, Japan, Europe & China
Global Delivery Centers in Brazil, Argentina and China
Staff: 1,300+, 50+ in the mobile studio
Annual growth: 40%
Providing High-Performance Teams to our happy
clients around the globe since 1995
What makes a high-performance team?
TalentAbility to attract and retain the bestBest place to work – 5 years in a rowAverage tenure: 4+ yearsLow turnover rate Enthusiasm – you can feel it in the air!
Our Clients
What we do
Service Façade
INTERNET
Native apps and mobile web
(HTML5)
“mobilizing” websites
Platform
mirroring
CMS ERP CRM OTHER
Mobile Strategy Lifecycle
From ideation, through
streamlined UX design, to
implementation, cloud
infrastructure and support services
Fact Sheet
employees
entrepreneurs
consumers
Data VisualizationProductivity
EngagementUtility
Lean Start-upCustomer
Development
For whom
Daily meetings
Functional features delivered
Prioritize most import features
Constant, short-timeframe deliveries
Ideation + Value Engineering
Lean UX + Agile Development(designers and developers pairing)
Validation (metrics)
Fact SheetOur Process
Fact SheetOur Process
Solution Finding: Low Fidelity Wireframes
Low Fidelity Prototypes
Solution Validation / Usability Testing
Design and Development
Test and Iterate (same stories or new
ones)Validation
Ideation / Value Engineering
Deploy
Weeks(not Months)
Daily meetings
Functional features delivered
Prioritize most import features
Constant, short-timeframe deliveries
Ideation + Value Engineering
Lean UX + Agile Development(designers and developers pairing)
Validation (metrics)
Fact SheetOur Process
Fact Sheet
Everyone aligned with the business vision
The product canvas
Inspired by POST
Native HTML 5Hybrid
Many technology options
Reach
Agility
Cost UX
Same Goals
Quality Guarantee Index
ZERO
found by the
client
found by us
Some success stories from our journey…
Smartphones
Tablets
Fact Sheet
tech start-ups
runensiPhone app for runners, product of our entrepreneurship program
15,000+ users within 2 months of launch
Featured in prominent media outlets including TechCrunch TV, CrunchGear, NYTech MeetUp and FoxNews Mobile
First app to implement live tracking of runners for free
Scalable through cloud services (Google App Engine), designed to be a platform for coaching and live races
Get it!
Smelly CatFirst product developed by Ipanema Games, company emerged from Ci&TEntrepreneurship Program
Cool game for iPhone, iPod Touch and iPad
Top 2 in Brazil (entertainment category) , more than 200,000 downloads as of August 2011
Get it!
Fact Sheet
digital marketing
Coke Drink
Entertainment app that transforms iPhone into a glass of Coca-Cola
Released in March 2011 in Apple App Store
Most downloaded Coca-Cola app around the world with 1.5M+ downloads as of August 2011 Top 10 in 20 countries
Idea was proactively brought to Coca-Cola by Ci&T
Get it!
NeutrogenaApp to promote the launch of Ultra-Light product line in Brazil
A fun Augmented Reality game allows users to get a Gift Coupon “in the air”
Get it!
http://appsto.re/neutrogena_ultralight_br
KyokushinSocial network app for Kyokushinkaikan, the biggest Karate association in the world App provides content and features for karate fighters
Will be the official app for the upcoming World Championships
Get it!
http://appsto.re/ikyokushin
Ponto Frio
Platform and apps for the largest retail chain in Brazil
Full mCommerce application
Secure connection with backend
Released mid January 2011 in Apple App Store
Ci&T provided end-to-end services: ideation, creative, developmentGet it!
http://appsto.com/pontofriocom
Veja CriançasDeveloped for one of the biggest media conglomerates in Brazil (Abril)
Complete guide of Sao Paulo city, especially designed for parents with small children
Get it!
SideReelSideReel is a website to help users find, track and watch shows online
Ci&T developed the Android version for the already popular iPhone app
Brasileirão 2010 Developed for one of the biggest media conglomerates in Brazil (Abril)
Allows soccer fans to follow in-depth results of the Brazilian national main league
Fans can also follow soccer matches in real-time, extensive use of online video and push-notifications.
Zen SpaceFirst iPad app developed by a Brazilian company, just 2 months after iPad launched
Top 1st in Japan for over a month
Top 10 in many countries (lifestyle category)
50,000+ downloads in the first year without any marketing promotion
Great feedback on usability and reality simulation
Get it!
http://appsto.re/zenspace
Goool!!!Button soccer game
Top 1st in Brazil’s app store for almost a month (entertainment category)
Multiplayer capability
In-app purchase
10,000+ downloads
End to end service: ideation, creative, development
Get it Full!
http://appsto.re/goool
Get it Lite!
http://appsto.re/gol-lite
Sprite CityA fun and exciting car game developed for iPad
Released in January 2011 on Apple App Store and quickly achieved 30K+ downloads.
Awarded on The Favorites section of the Mobile Awards on February 2011
Concept was proactively brought to Coca-Cola by Ci&T
High scores integrated with Game Center
Get it!
http://appsto.re/spritecity
“Ci&T challenged us to bring IT thinking
to the idea development
process, and it made a huge difference”
Adriana Knackfuss, Consumer Connections
Sr. Manager
DivX/Rovi
Social network app for video sharing
We’re developing mobile apps (iOS and Android) and cloud-based backend
enterprise
PeoplePeople look-up app integrated with our corporate system.
One can search for name, role or even skills
Developed natively for iOS, Android and Blackberry.
iArubaEnterprise app for sales force automation integrated with ERP
Henry Schein will replace sales force's laptops with iPads
Offline mode (storing the whole product catalog)
Creation of Quotations and Orders directly on the application
Performance of the app can beat the notebook version
iAruba Architecture
Goal
Application developed for our Application Management Services’ clients
SLAs and KPIs management
Videochat / chat with the support team
Andon starting via push notification in case of critical issues
Reports
Partnerships
Obrigado!
www.ciandt.com