cisco voice solutions for small business
TRANSCRIPT
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208 1
Cisco Voice Solutions forSmall Business
Leroy Kijl, TBM
Jens Demmer – Product Manager
2© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Evolutie van Cisco met Small Business
3© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
IT moet schaalbaar zijn, een lage TCO hebben en moet uitgerust zijn met vele features voor
het dagelijks gebruik.
IT moet de mogelijkheden geven om mijn applicaties te
integreren om te differentiëren
IT moet betrouwbaar en eenvoudig zijn en
het moet perfect passen binnen de bedrijfsprocessen
Verschillende gebruikers, Verschillende Stijlen, Verschillende Oplossingen
4© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Small Business Product Mix
Draadloos
Beveiliging
Video
Opslag
Switching
Routing
Cisco Small Business Series
Cisco
Cisco Partner Programma’s
• Oplossingsgerichte benadering richting het MKB (Pro Series)
• Producten ontworpen op samen te werken
• Centrale configuratie & beheer (Cisco Configuration Assistant – CCA)
• Voor Kleinzakelijk
• Eenvoudig beheer en installatie
• Betaalbaar met de juiste fuctionaliteiten
• Small Business Support
Cisco Support (TAC)
Cisco Small Business Support Center
Cisco Small Business Pro Series
Telefonie
Video
Routing
SwitchingBeveiliging
Draadloos
• Cisco IOS en CLI (Command Line Interface)
• Schaalbaar end-to-end• Goed uitbreidbaar
• Intelligent• Hoge beschikbaarheid
• Enterprise Management• Premium support
• Punt producten
• Ruim assortiment
• SNMP management
Serv
ices e
n F
un
cti
on
ali
teit
en
Schaalbaarheid
Systemen
Producten
Enterprise Class
5© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Compleet Portfolio
Firewall
UTM
Anti-Virus
VPN Unified Communications
Spam
Grootste
Portfolio van
Product en en
oplossingen voor het MKB
CommunicateCommunicate
SecureSecure
Allscripts
CRM
MitchellOne
TimecardConnectConnect
6© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Cisco Unified Communications for Small and Medium Businesses
Smart Business Communications
System
Unified CM Express
Unified CM Business Edition
Unified 500 Series
MCS 7828Integrated
Services Routers
Up to 104 users
Voice, messaging, video, data
PSTN, FXS
Basic VPN, firewall
30 – 250 users
Voice, messaging, video, data
PSTN, FXS
VPN, firewall
100+ users
Voice, messaging, mobility, video
Advanced UC applications
Unified CM Express Unified CM Express Unified CMCall Control
Platform
Integrated Services
BusinessSize
7© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Desktop IP Business Phones
The Cisco Smart Phone Appliance (SPA) Advantage
Consistency
Software Architecture
Provisioning Automation
Firmware Management
Standards Implementation
Feature Set Across Platforms
Consistency
Software Architecture
Provisioning Automation
Firmware Management
Standards Implementation
Feature Set Across Platforms
Security
Service Provisioning
Signaling Transport
Media Transport
Device Access
Security
Service Provisioning
Signaling Transport
Media Transport
Device Access
Leadership
Innovative Product Roadmap
Comprehensive Interoperability
In-House Feature Development
Exceptional Experience in BB VoIP
Expert & Timely Support
World-Class Partners
Leadership
Innovative Product Roadmap
Comprehensive Interoperability
In-House Feature Development
Exceptional Experience in BB VoIP
Expert & Timely Support
World-Class Partners
The Cisco
SPA
Advantage
The Cisco
SPA
Advantage
Over 14 Million Ports Shipped
WiFi PhonesTriple-Play, SOHO & Small Business
Routers / Gateways
Stand-Alone
Terminal Adapters
8© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Cisco Small Business Analog Telephone Adaptors (ATAs)
PAP2T SPA2102 SPA3102 SPA8000 WRP400
SPA Model Service Lines (FXS)
Active Calls
3-Way Conferences
Router PSTN (FXO)
Connection
PAP2T 2 2 1 N 0
SPA2102 2 4 2 Y 0
SPA3102 1 3 1 Y 1
SPA8000 8 16 8 N 0
SPA8800 4 12 4 N 4
WRP400 2 4 2 Y 0
SPA8800
9© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
SPA3102 - ATA + PSTN GW + RouterSPA3102 – ATA + PSTN
Gateway + Router� 1 RJ-11 FXS Port
� 1 RJ-11 FXO Port
� 2x 100BaseT WAN + PC Ports
� T.38 RT Fax
� SIP over TLS
� IP Media Loopback
� Micro-Density VoIP GW & ATA Combo
� DHCP Server + client
� PPPoE & MAC Address Clone
� Advanced Call Routing Functionality
PSTN Gateway with Authentication
Multiple Dial Plans with Targeted Routing
Failover to PSTN (FXO) on Power / Network Outage
� QoS – Voice Packet Prioritization
� Port Forwarding, DMZ
� Router or Bridge Modes
� Remote Web Management
� Similar Styling / Size as PAP2T
For residential and professional VoIP users that
requires PSTN Fallback support
- 1 phone or 1 fax (PT and T.38)- 2 10/100 Mbps Ethernet ports (1 LAN + 1 WAN) - Affordable price
Typical Application Service scenario:
Residential/Professional Voice over Broadband
- Cable, ADSL access- Telephony/Fax + PC Access with PSTN routing & Fallback- Might be a country requirement (e.g. Turkey, UK)
BroadbandBroadband
ServiceService
CoreCore NetworkNetwork
PSTNPSTNPSTNPSTN
AnalogPhone/Fax
SPA3102Existing BroadbandModem or Gateway(1 or more LAN port)
10© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
SRP500SBTG SP Managed CPE
Small Business
up to 10
Small Business
up to 50
Small Business
up to 100
Entry Level
Data, Voice, Wireless Ethernet Based
SRP 500 Series
Data, Voice, Wireless, 3G,Security
Application Intelligence Ethernet/DSL
Data, Voice, Security
Advanced IOS featuresEthernet/xDSL/T1/Cable
SOHO
Featu
re F
unctionalit
y/P
rice
WRP400
SRP520
SRP540
IAD880
IAD2430
11© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Cisco SRP 500 Series
Best for
� For small businesses up to 50 users
Features
� Support for voice, data, security, applications
� WAN: Ethernet or ADSL (Annex A/B)
� Firewall and IPsec VPN
� Built-in 4-port managed switch
� Built-in 802.11n wireless access point
� 3G ready through USB modem
� Interoperable with most soft switches
Flexible, Cost-Effective CPE for Small Businesses
12© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Dedicated Internet Access3G
FXO
IP Centrex
FXS
SRP = Services Ready Platform
INTERNET
PSTN
SIP Trunking to IP PBX
Embedded IP PBX
FXS
PBX Interconnect
FXS
PBX
13© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Cisco’s SPA500 Family IP Phones
Price
Featu
res
SPA502G
SPA504G
SPA508G
SPA509G
• 12 Lines / Programmable Keys
• Backlit Display (B&W)
• USD $240
• 8 Lines / Programmable Keys
• Backlit Display (B&W)
• USD $225
• 4 Lines / Programmable Keys
• Backlit Display (B&W)
• USD $189
• 1 Line / Programmable Keys
• Backlit Display (B&W)
• USD $164
SPA501G
• 8 Lines / Programmable Keys
• 4 Fixed Function Keys
• No Display
• USD $135
All Phones Support:- SPCP and SIP Protocols- Speakerphone (Full Duplex)
- HD Voice (G.722)
- PoE – 802.3af
- FE PC Port (10/100BaseT)
- Multi-Language Localization
- Up to Two 32-Button Side Cars (SPA500S)
SPA525G
• 5 Lines
• Color Display (Hi-Res)
• WiFi Client
• Bluetooth (Headset)
• 5 Programmable Keys
• USD $430
•3 Sidecar for SPA500 Family Phones
•2 Programmable Keys
• No Display (Paper)
• Up to 2 Supported per SPA500 Phone
• Powered by IP Phone
•USD $95
SPA500SSidecar
14© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
USB 2.0Music Player
USB 2.0Digital Photo Frame
HeadsetBluetooth®
or
2.5 mm Stereo Headset
Network
Wired Ethernet with
POE or
802.11g Wireless
Unified Communications
SPCP for UC500
IP Telephony
SIPv2 for SPA9000and 3rd pty Call Control
SP Deployment - Management
Secure Remote Provisioning and Remote Customization (RC)
News Service
RSS feeds(SIP)
Corp. Directory access
LDAPv3 (SIP) orCisco® XSI
SPA525G Key Features
Receptionist phone (SIP only)
Up to 2 SPA500S attendant Console
15© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Smart Business Communication Systems 2.0Simple, Complete, Secure Communications for Small Businesses
• 8 to 100 users
• Desktop & Rackmount Models
• Optional Integrated WLAN AP on desktop models
• More License Upgrade Options
IP Phones
• All Cisco Unified IP Phones supported including new Cisco SPA 500 Series
Switching
• Small Business Pro ESW 500 Series Switches with options for PoE, non-PoE, 10/100, GigE, with 8, 24, and 48 ports
Wireless
• 802.11n 2.4GHz or 5GHz Dual Model Access Point
• T1, DSL, Dual-E WAN Connectivity for central and remote sites including tele-worker
Unified 500 Series 7900 & 500 Series ESW 500 Series AP500
Unified Communications
Business & Productivity Applications
Video Monitoring
SR520
NEW
Third Party Network Monitoring Tools
Cisco Configuration Assistant 2.2
WAN for Central & Remote Sites
Advanced Security
SA 500
•Firewall (SPI)
•Email Security (Anti-x) Web Security (Filtering)
•IPsec and SSL VPN
•VeriSign Identity Protection
•Optional 802.11n
•GE WAN port + Optional port (WAN, DMZ or LAN)
16© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Cisco Small Business Pro
Unified Communications 500 Series
8 U
48 User
License Upgrade to
64
16 User 24 User
32 User
8 U W/L
UC 520U
sers
Desktop Rack Mount
8 User w/ Wireless
License Upgrade to
32
UC 540
Desktop
UC 500: Call Processing, Voice Mail, Security, Wireless
SBCS Components: Secure Routers, Switches, IP Phones, CCA & Applications
16 User
License Upgrade to
104
Rack Mount
UC 560
Today Sept ‘09 Nov ‘09
17© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Cisco HSB Communications
� System tested, documented provisioning
� Best-in-class QoS enabled for VoIP
� Back-up SIP proxy server
FAX
IAD / SRPESW Switch
SPA Phones
Best-in-Class Cisco CPE
Hosted Telephony
NMSNMS
Management
Cisco HSB Communications
18© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Cisco Small Business Offering a Complete Solution
Cisco small business routers
Public
Internet
Public Switched
Telephone Network (PSTN)
Hosted Inc.Hosted Inc.
Carrier SIP Network
Cisco SPA 504 IP Phone
Cisco SPA525 IP Phone (Wifi)
Cisco SPA 525 and SPA 500S and Cisco WIP310
IP Phones
Quality of Service Quality of Service infrastructureinfrastructure
Solution grows with Solution grows with customer customer
Investment protection for Investment protection for Hosted to Premise Hosted to Premise
Cisco ESW 500 Switch
Designed to work together: Designed to work together: Routers, switches, and phonesRouters, switches, and phones
Cisco ESW 500 Switch Cisco SPA 504 IP Phone
Premise Co.Premise Co.
Cisco SPA 525 with SPA 500S
Cisco Unified Communication 500
Cisco small
Business routers
19© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208
Executive Summary
20© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco SMB UC Positioning 070208