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Cisco Knowledge Network October 2016 Yoav Schreiber, Marketing Manager Elke Hungenaert, Manager Product Management Video Quality and Video Processing Innovation Cisco Virtual DCM

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Page 1: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

Cisco Knowledge Network October 2016 Yoav Schreiber, Marketing Manager Elke Hungenaert, Manager Product Management

Video Quality and Video Processing Innovation Cisco Virtual DCM

Page 2: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

2 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Virtualizing the Video Data Plane

Page 3: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

3 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Broadcast Service VOD Service OTT Service

Fragmented Video Infrastructure and Operations

Appliance Data Center Cloud

xCode Encrypt

Package Distribute

xCode Encrypt

Package Distribute

xCode Encrypt

Package Distribute

Page 4: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

4 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

It Simplifies Operations

It Accelerates Innovation

It Enables Dynamic Infrastructure Utilization

Orchestrate complex multivendor ecosystems

Dynamic workflows using templates and automation

Mixded Openstack, VMware, bare-metal, Kubernetes

Support distributed and hybrid infrastructure

Reduce integration risk with SDK and micro-services

Support Cisco and 3rd party virtual video functions

Applications

Orchestration

Infrastructure Storage Network Compute

TSTV cDVR VOD

Orchestration

Video Processing Transformation

Live

Mux/Stat Mux xCode

IP Video DPI

Introducing Virtualized Video Processing (V2P) Cisco Video Headend Innovation

Packaging Encoding Bandwidth Optimization

Page 5: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

5 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Cisco Video Headend Innovation

Packaging Encoding Bandwidth Optimization

Simplify Operations

Accelerate Innovation

Dynamic Infrastructure Utilization

Orchestrate complex multivendor ecosystems

Dynamic workflows using templates and automation

Mixed Openstack, VMware, bare-metal, Kubernetes

Support distributed and hybrid infrastructure

Reduce integration risk with SDK and micro-services

Support Cisco and 3rd party virtual video functions

Video Headend Innovation with Cisco V2P

Page 6: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

6 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Poll 1

What is the most important benefit your organization is seeking with virtualized video processing functions? A.  Scale to support increasing business demands for more content/formats/screens B.  Flexibility to meet changing requirements without constraints of hardware C.  Cost savings by taking advantage of general compute platforms and converged

infrastructure D.  Operational simplification by separating business and IT functions in video

operations E.  Agility to more rapidly introduce new technology and shorten time to revenue

Page 7: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

7 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Cisco Virtual DCM

Page 8: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

8 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Cisco Virtual DCM Business Benefits

Meet Premium Service Requirements

Reduce TCO

Enhance Business Agility

Premium picture quality Optimize bandwidth

efficiency Multiscreen services

High reliability for 24/7 services

Accelerate time to revenue

New features and innovation with new NFVs

Rapidly implement rich processing functionality

Flexible and cost-optimized infrastructure utilization

Hybrid deployments across virtual and bare metal Service portability and

elasticity across infrastructure

Page 9: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

9 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Virtual DCM: A V2P Application

Storage Network Compute dockervcenter

Linear Service TSTV Service Live2VOD VOD

Bare Metal

V2P Controller Virtual Video Functions Virtual Video Functions

StatMux Capture

xCode Store

Encrypt Package

Splice Playout

SDK

SDK

Infrastructure

V2P Controller

V2P Applications

V2P Workflows

Infrastructure Orchestration

Service Chaining

V2P Controller

Live – MP2TS

Live – ATS

Live - HLS, HSS, HDS

Catch Up – HLS, HSS, HDS

Restart – HLS, HSS, HDS

CDN

MPEG2-TS Delivery

ABR Delivery

Traditional Network

Page 10: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

10 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

DCM Appliance Modular software platform with hardware acceleration

FPGA: Packet and Baseband Processing

ASICS/DSP: Codecs

Dedicated Infrastructure

xGress app Mux app xCode app Statmux app xGress

Microservice Mux

microservice xCode

microservice

Statmux microservice

Virtual DCM DCM Applications offered as microservices-based virtual functions

PremiumPQ

SameSo,wareStack

Futureproofinnova6on Cloud Infrastructure

CommonManagement

Flexibledeployment

One Platform, One Code Base Co-existing as either hardware appliance or V2P application

Packet Processing

Packet Processing

Baseband Processing

Codecs

Page 11: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

11 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Virtual DCM – Functionality Scalable Architecture •  Converged software architecture assembled

from individual microservices •  Massive scalability and unmatched video

processing performance

Leading Video & Audio Quality •  Software based video xCoding with statistical

multiplexing •  Motion Adaptive De-interlacing •  Best-in-class video scaler •  Flexible audio transcoding and audio leveling

PictureQuality

FlexibileFeatureRich

DensityOPEX

ServiceUp6me

Any-Codec for Any-Screen •  MPEG-2, AVC, HEVC high density and

premium PQ modes •  First screen and multiscreen applications •  10-bit mezzanine •  Optimized bandwidth efficiencies with best-

in-class statmux

Advanced Video Stream Processing •  Scrambling, FEC, hitless IP transport, advanced

mux, PSI/SI/PSIP, bulk encryptor •  Video and audio Transcoder •  Logo or Text Crawl Insertion •  Advanced cloud-ready redundancy features

Page 12: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

12 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

The Virtual DCM ships in two different models:

•  Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party

•  Combined software and Cisco server deployment, where the product ships as a rack-based Cisco UCS server with software pre-installed

Deployment Models

Virtual DCM Application

Page 13: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

13 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Poll 2

What is the greatest obstacle your organization faces with respect to the adoption of video function virtualization? A.  Performance concerns that software video processing cannot match

hardware B.  Reliability concerns that software is inferior to hardware systems C.  Manageability concerns that software-based environments are more

complex to manage than traditional hardware

Page 14: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

14 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Customer Use Case: All-in-One Transcoding

•  Video operator wishes to upgrade their compression system to create statmux for traditional QAM delivery and ABR streams for multiscreen delivery

•  Multiformat content sources: SDI, IP and mezzanine 4:2:2 AVC

•  AVC and HEVC multiscreen delivery

Page 15: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

15 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

•  IP, SDI, FEC, 2022-6 support

•  Premium Picture Quality transcoding to SD/HD profiles, mux and statmux

•  Optimized Video Quality/Bandwidth transcoding for ABR/OTT delivery

•  Audio transcode from MPEG1-LII/DD/DD+

•  UHD, ABR, HEVC profiles

•  Deployable bare metal/virtualization layer

•  Redundancy & Management

Key Features Required

Page 16: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

16 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

2022-6 in a UCS 5100 Environment •  Each 10GbE on fabric extender carries 6

HD SMPTE 2022-6

•  6 HD’s or 3 full HD per blade – up to 9Gbps per blade

•  #SD’s limited by encoding capacity of the blade (e.g. 20 SD’s)

•  8 blades per 5108 chassis

•  72 Gbps for 48 HD over IP

Page 17: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

17 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Forward Error Correction & Hitless Merge

Forward Error Correction (FEC) !  Compute/send extra FEC bits, used to

recover lost packets

!  Some overhead and additional delay

!  Most useful for recovering from intermittent packet loss, i.e., due to bit errors

!  Duplicate stream and send over disjoint paths

!  Requires path diversity – so dual port reception

!  Most useful for recovering from burst losses, i.e., due to network failure events

F E C

F E C

= Video Stream = FEC Stream

Dual S

tream

MERGE

Hitless Merge (Live-Live streaming) = Video Stream = Duplicate

Page 18: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

18 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Encode Performance •  Basic •  Medium •  Medium-High •  High •  Ultra-High

Optimized transcoding

CP

U Load

Density

•  Basic for very high densities and long tail content

•  Medium for most deployments

•  Medium-High for 1st screen IPTV or top-ABR profiles

•  High/Ultra-High is for most CPU extensive

Extended selection of tradeoffs between encoding performance and density:

Page 19: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

19 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Extensive source clip library •  Different codecs, resolutions, quality levels •  Myriad of content types: news, sports,

documentary, movie

Automated Test System •  Library with test use cases •  Measurement of different video quality metrics

•  Video Quality portal showing metrics dashboards

Metric Validation & Conclusion •  Subjective evaluation •  Determine next improvements

Continuous Video Quality Evaluations and Enhancements

Page 20: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

20 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Virtual DCM latest – AVC HD 1080i @ 3Mb/s Competitor– AVC HD 1080i @ 3Mb/s

Virtual DCM Video Quality

Page 21: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

21 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

UHD Experience

High Dynamic Range – Technologies HDR10, Technicolor and BBC HLG (backwards compatible)

Page 22: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

22 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

•  Resilient – Reserved •  For channels in this category, equivalent resource

capacity is reserved and pre-configured •  In event of a failure the reserved resource capacity

takes over •  Live/live or live/standby operation •  Fastest failover times •  Manual and automatic failover scheme’s supported

•  Resilient – Shared •  For channels in this category, a user-defined ratio of

resource capacity is reserved e.g. 10:1 •  In event of a failure, the settings for the affected

channels will be configured on the available resources and the channels will be processed there

•  Most cost-effective solution •  Manual and automatic failover scheme’s supported

Redundancy Mechanisms

Resource Pool 1

Reserved

In USE

Failed

In USE for Backup Resource Pool 2

Free

Prio 1, 125

Prio 2, 265

Prio 3, 85

Reserved

Shared

None

Priority

Prio1

Prio2

Prio3

Page 23: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

23 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Closing

Page 24: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

24 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Customer Deployments

•  Global provider delivering linear and non-linear video to broadcast and media customers

•  New CloudStream platform, powered by Cisco, to accelerate OTT from a virtualized environment for media and video processing

•  Tier-1 DTH service provider in India offering over 570 channels and services

•  Simplifying headend operations and management across hardware and software infrastructure with virtualized disaster recovery and redundancy

•  Swiss Digital TV service provider with over 1.4 million subscribers

•  Launched 4K channel for broadcast of the 2016 European Football Championship

Page 25: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

25 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Leveraging Cisco DCM Global Footprint

25 ©2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

22,000+ DCM deployments

400,000 streams 24/7 transrated /

transcoded

250,000 streams scrambled by

DCM

Over 1000 customers worldwide

100,000 streams with ad’s inserted hourly by DCM

Top-3 Tier-1 SP’s with 1000+ units

deployed

Page 26: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,

26 © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

For more information

Cisco.com/go/virtualdcm Cisco.com/go/v2p

Page 27: Cisco Virtual DCM · • Software only deployment installed on either rack- or blade-based servers. The server can be Cisco or 3rd party • Combined software and Cisco server deployment,