cisco smart work center
DESCRIPTION
Urban innovation - changing the way we work - reducing carbon footprint - social innovation - mobile knowledge workers meet nomads - elderly meet youth - education meets business - sharing experience and knowledge in a social conducive state-of-the-art environment - news ways of collaborationTRANSCRIPT
Copyright © 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential 1
Smart Work Centers:Improve collaboration and productivity while reducing ecological footprint
Overview - May 6th 2010Raymond VersteeghBusiness Development ManagerPublic Sector European [email protected]
Copyright © 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential 2
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Mega Trends Impacting CitiesRise of Energy Consumption:� Negative impact on the environment� Current energy usage rate unsustainable
Pressure to Improve Productivity:� Increase effectiveness� Impact of technology on collaboration
Changing the Way We Work:� Pressure on travel and transportation� Push to improve quality of life
Copyright © 2007, 2008 , 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential 3
Copyright © 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential 4
The Network As The Next Utility
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High-Speed Accessto Information
Requires Broadband Network Infrastructure
21st Century Economy
Collaboration Across Barriers
SWC
SWC
SWC SWC
SWCSWC
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Connected Urban Development (CUD)
2006
Seoul San Francisco Amsterdam
www.connectedurbandevelopment.org
Business Transformation Enabled by Information and Communication Technology (ICT)
Madrid Birmingham HamburgLisbon
Three founding cities:
In 2008, four new cities joined:
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Business Transformation Enabled by ICT
Work
Mobility
Buildings
Energy
Socio-Economics
www.connectedurbandevelopment.org
Connected UrbanDevelopment
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Connected Urban Development A Blueprint for City Transformation
Connected and Sustainable
MobilitySmart Road Pricing
Personal Travel Assistant
Connected Public Transportation
Connected and Sustainable Work
Smart Work Centers
Digital Swarming and Hub Pavilions
Connected WorkplacesConnected Workforce
Connected and Sustainable
BuildingsHomes
Office Buildings
Public Spaces
Public Transit Hubs
Hospitals and Schools
Connected and Sustainable Energy
Renewables and Co-Generation
Urban Monitoring and MeasurementCitizens Energy
Efficiency
Connected and Sustainable
Socio-EconomicsActive Citizenship and Eco Maps
Innovative Green Business Models and Sustainability
Clusters
www.connectedurbandevelopment.org
Sustainable Urban PlanningBroadband Platform
IP-Enabled Homes and Offices, Roads, Utilities, Workplace Design
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Transforming the Way We Work“Bring the information to the user – Not the user to the information”
� Resource optimization
� Evolution of ‘Going To Work’
� Employee redefined
� Work follows the worker
� The New Workgroup: collaborative, self-regulating and with a new identity
� Workspaces become user-centric
Drivers Connected and Sustainable Work
� Reduce inefficient use of space and energy in the office
� Minimize impact of travel on the environment
� Address long-term impact of stress on workers’health and productivity
� Realize technology’s potential for increasing productivity
� Knowledge workers are opting for more collaborative and flexible forms of work
� Collaboration is critical to the success of the knowledge worker
� Heightened complexity and demand for speed in the completion of knowledge work
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Smart Work Center (SWC) offers a flexible and user-centric work space with enhanced communication technologies within a community inclusive services setting, designed to reduce carbon footprint and increase the knowledge worker’s effectiveness
Smart Work CenterAn innovative, sustainable concept blending work and life while fostering collaboration, productivity and ecological footprint
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Healthcare
Education Community
Government
A Next Generation Smart Work CenterThrough Social Innovation towards a Community Based Concept
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Smart Work CenterConceptual Services Architecture
SolutionSolution
IPv6Multicast Quality of ServiceRoutingSwitching Transcoding
VideoUnified MessagingContact Center Voice Rich-media Conferencing
TransportTransport
ServicesServices
GVPN ConnectivityGVPN Connectivity
Network ConnectivityNetwork Connectivity
Work SpaceWork Space
Meeting RoomMeeting Room
Personal TPPersonal TP
Group TPGroup TP
Basic Service Public Service
Professional Service
Physical InfrastructurePhysical Infrastructure
Collaborative Team SpaceMobile UC
Personal AssistantPersonal Assistant
Business CounselingBusiness CounselingForeignersForeigners
OneOne--Stop ServiceStop ServiceSimultaneousSimultaneousInterpretationInterpretation
Public AppealsPublic Appeals
Public BicyclePublic Bicycle
Banking ServiceBanking Service
Kids Care ServiceKids Care Service
Digital Signage, IPTVDigital Signage, IPTV
Catering ServiceCatering Service
Wired/Wireless NetworkWired/Wireless Network
Security (VPN)Security (VPN)
IP PBX SystemIP PBX System
IP PhonesIP Phones
WebexWebex
IDS (Firewall, IPS)IDS (Firewall, IPS)
SystemSystemCommunication
TelePresenceTelePresence
Audio ConferenceAudio Conference
Auto CollaborateAuto Collaborate
Call CenterCall Center
Media ProcessingMedia Processing
MCU, MCU, Codec,ReordingCodec,Reording
Conferencing Safety & Security
IP CameraIP Camera
Network DVRNetwork DVR
Web ProxyWeb Proxy
StorageStorage
ApplicationsApplications
Virtualization Speech Presence Mobility Policy Video
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� Flexible Work SpaceLocation ServicesSecure VPN Remote AccessUnified CommunicationsPresenceTelePresence
� Building SystemsConnected Real EstatePhysical SecurityDigital Media Systems
� ConnectivityWired WirelessHigh Speed Broadband
• Reservation SystemWeb-based and multimodal
Access Control
Video Training
Digital Media Signage
Unified Communications
Conferencing and
Collaboration
Building System Monitoring
Video Surveillance
Visitor Management
Reservation System
Presence
Location-Based Services
IPNetwork
TelePresence
VPN Access
WiredWireless
High Speed Broadband
Information Security
Smart Work CenterTechnology solutions
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� Promotes connected, sustainable “green” work environment� Decreasing energy consumption by sharing resources and
managing resources intelligently� Reduce commuters carbon footprint
� Reducing commuting times of workers� Reducing overall congestion
� Provides IT solutions and high-end connectivity to change access, communications and collaboration
� Integrate workers virtually within their work, work groups, and work processes
� Cost savings workplace, real estate and infrastructure� Sharing infrastructure, easier to manage and provision
� Access to office center outside the office or home and close to residential community
� Differentiate itself from other employers by using technology ininnovative ways to attract technology savvy workers
Smart Work CentersBenefits
� Reduction carbon footprint
� Travel and transportation
� Productivity and collaboration
� Efficiency – Cost savings
� Retain and attract employees
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� Reduces building energy consumption and carbon footprint
� Increases productivity, engagement, retention� Enhances autonomy and flexibility� Grows knowledge worker satisfaction � Reduces workspace costs, overhead, space
requirements� Lowers real estate costs � Overall creates a positive image � Attracts and retains talent
� Flexible, socially-conducive workspace � More open working environment� Professional infrastructure and business support � Increases professional fulfillment� Close to home, so easier to balance work and life
� Reduces energy consumption and carbonfootprint
� Improves traffic flow and quality of life � Creates competitive, innovative, sustainable
environment � Creates sustainable place to work and live � Fosters freedom of choice
Smart Work CenterPositively Impacting the Government, Worker and Community
Government
Community WorkerCommunity Worker
Government
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Smart Work CenterCritical success factors
Needs
� Delivers value to the government, the worker and the community
� Have a common purpose: share sense of urgency, vision and think and act innovative
� Public Sector Governance and Public Private Collaboration
� Next generation broadband connectivity
� State-of-the-Art ICT applications
� User-centric – Knowledge worker-centric
Nice to have
� Flexible and adaptive concept
� SWC pivotal in work and life environment
� Various and flexible public-private business models
� Heterogeneous, social and professional work environment
� Provide a voluntary and fun workspace
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Almere Smart Work CenterA Proof of Concept by the cities of Amsterdam and Almere
Social Components:� Close to residential community� Close to highways� Flexible meeting space� Restaurant� Child day care� Financial services: e.g. ATM� Employment agency services
Technology Components:� Flexible work places and conference rooms
� High speed Internet connectivity� Wireless� TelePresence� IP Telephony
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Almere Smart Work CenterEcosystem
� Municipality of Amsterdam� Municipality of Almere� Cisco� Quality Centre (facility and hospitality)� H4O Investments (real estate)� Almere Smart City Foundation (development)
� Nederland Breedbandland (Dutch National Broadband Association)
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Almere Smart Work CenterOverview Proof of Concept
SituationDrivers for Change:� Reduce carbon footprint� Use of technology to improve productivity� Work/life balance
� Partnered with businesses for implementation
Results/Lessons Learned� User Experience Rating: 7.7� Time to travel saved: 66’
� Internal promotion necessary acrossall levels
� Partnerships with government and private sectors critical
� Employees achieved balance between work and personal life
Implementation� Collaboration between private sectors and
municipal governance organizations� Signed agreements and developed
partnerships with Municipality of Amsterdam, Cisco, IBM, and HP
� Deployed pervasive broadband and collaboration technologies
� Launched internal promotion at all levels of government
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The “W-Network” of Smart Work Centers - Netherlands
Amsterdam
The Hague
Rotterdam
Almere
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‘W’ - MySmartWorkSpace Reservation Tool
� Smart Work - Wherever, Whenever:Work Space follows the Worker
� Multimodal� Selection, Reservations & Payments� ‘One-Stop-Shop’ for Employers, SWC users
� Integration into EcoMaps
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The Network As The Platform
Copyright © 2007, 2008 , 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential 22
High-Speed Accessto Information
Requires Broadband Network Infrastructure
21st Century Economy
Collaboration Across Barriers
SWC
SWC
SWC SWC
SWCSWC
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