cisco small business overview · energy-efficient technology on all models cisco® small business...
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1© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Small BusinessOverviewLeah Davis, Cisco Small Business Technology Group
© 2010 Cisco and/or its affiliates. All rights reserved. 2
Cisco’s Small Business Focus
Secure Portfolio
Key SME IT Challenges
Communicate Portfolio
Summary
1
Connect Portfolio
2
3
4
5
6
3© 2010 Cisco and/or its affiliates. All rights reserved.
Fits Small Business
Designed for Extensible Networks Regardless of Size
Service Provider
Enterprise Commercial/ Mid-Market
Small Business
Built for Small Business
Designed for Small Businesses
Cisco Small Business
Small Business (<100 employees)
Cisco
© 2010 Cisco and/or its affiliates. All rights reserved. 4
Differences in experience to consider
Built for Small BusinessDrivers: Simplicity, Price
Business-class
Cisco IP in software
Simple configuration
Small Business Support Options
Fit Small BusinessDrivers: Sophistication, Scalability
Best-in-class
Cisco software
Customizable configuration
PDF, OIP, VIP
TAC, SMARTnet
So
ph
istica
tio
n
Willingness to Invest
© 2010 Cisco and/or its affiliates. All rights reserved. 5
• We present one Cisco portfolio to Small Business
• A simplification, not a complete reset of positioning
• Doesn’t eliminate existing products
• Will drive future development
• Better for you
Easier to explain
More opportunities to build complete solutions
Smart Designs
© 2010 Cisco and/or its affiliates. All rights reserved. 6
Small Business Support Service(“Three-Year Peace of Mind”)
Three years of support
Simple banded pricing
Online chat support
Call support during local business hours
Software updates
Next-business-day (NBD) parts replacement
Small Business Support Community(Web 2.0)
Cisco Small Business Support Center
Telephone or Online Chat
6© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialCisco NSS300 Series Smart Storage Partner Presentation
© 2010 Cisco and/or its affiliates. All rights reserved. 7
Top 3 IT challenges facing organisations:
1. Protecting/securing the network;
2. Business continuity; and
3. Improving service responsiveness
Source: IT Priorities Research - APAC, 28 October 2010
Simon Burrows and Mark van den Haak (ZDNet/CNetDirect)
© 2010 Cisco and/or its affiliates. All rights reserved. 8
Considerations when making IT
improvements 2010
Top
Consideration2009-10
Considerations when making IT
improvements 2009
Top
Consideration
Applications to better fit business
processes23.5 -
Applications to better fit business
processes23.9
Improve access to information or
data20.9 -
Improve access to information or
data20.5
Improve availability and
performance of IT infrastructure19.5 -
Improve availability and
performance of IT infrastructure19.3
Improve security of IT systems 19.0 - Improve security of data IT systems 17.3
Lower cost of underlying IT
infrastructure 14.8 -
Lower cost of underlying IT
infrastructure14.5
Ensuring IT personnel are trained to
support improvements12.9 +2 Monitoring end user experience 11.2
Improve IT support time to an on-
demand format12.1 -
Improve IT support time to an on-
demand format10.2
Monitoring end user experience 11.7 -2Ensuring IT personnel are trained to
support improvements8.4
Organisational changes (adding
users)6.0 +1
Supporting reduction of carbon
footprint6.1
Supporting reduction of carbon
footprint6.0 -1
Organisational changes (adding
users)5.6
Source: IT Priorities Research - APAC, 28 October 2010
Simon Burrows and Mark van den Haak (ZDNet/CNetDirect)
© 2010 Cisco and/or its affiliates. All rights reserved. 9
Delivered by a Local Partner. Backed by Cisco.
Complete Services and Support
SecureSecure your business, with network security,
storage and video surveillance solutions that keep your business up and running
Everything you need to connect your business to the world –
simply, reliably, and affordablyConnect
CommunicateCollaborate by bringing your phone, email,
text, conferencing, and video together, to make you more productive
© 2010 Cisco and/or its affiliates. All rights reserved. 10
• Creates a reliable small business local area network
• Easily integrates with data, voice, video, wireless, video surveillance, and storage products
• Easy to use, with a consistent interface across all Cisco®
Small Business products
Branch Main Office & Warehouse
Cisco Smart
Storage (NSS32x)
Advanced Video
Monitoring System
Cisco IP Cameras
(VC240, PVC2300)
Management
(FindIT, AVMS)
Mobile Worker
Mobile/Wireless Endpoints
• Remote
Access/VPN
SRP521W
VC220
Site-to-Site VPN IPSec VPN
PSTN
Switch
(SG300-10P)
SPA525G
SPA525G
Services Ready
Platform
/ Router
(SRP521)
Internet
SPA300
UC320
© 2010 Cisco and/or its affiliates. All rights reserved. 11
Cisco has everything you need to connect your business to the world—simply, reliably, and affordably. And it all works together so you can focus on your business.
Build a Basic NetworkRouters, Switches, Wireless
• Connect reliably and affordably• Provide secure remote access• Link devices to the Internet• Simplify operations
© 2010 Cisco and/or its affiliates. All rights reserved. 12
Customer requirements are the guide
Reliable ConnectivitySimplicity, Price
Business-class security
VPN support
Device manager
Small Business Support Options
High AvailabilityScalability, Manageability
Modular design for flexibility
Cisco IOS Software
CLI support
TAC, SMARTnet
Fu
nctio
na
lity
Cost
© 2010 Cisco and/or its affiliates. All rights reserved. 13
One portfolio – a spectrum of choices
IntegratedServices Routers
RVL200 WRV210RV 120W
RV042RV082RV016
SRP500SA500
RVS4000WRVS4400NF
un
ctio
na
lity
Cost
© 2010 Cisco and/or its affiliates. All rights reserved. 14
Customer requirements are the guide
Reliable, Easy to Use Simplicity, Price
Standard features (firmware updates)
Device manager
CCA support
Small Business Support Options
Advanced SwitchingScalability, Willing to Invest
Intelligent services (Cisco IOS Software)
Network management,
CLI support
TAC, SMARTnet
Cost
Fu
nctio
na
lity
© 2010 Cisco and/or its affiliates. All rights reserved. 15
One portfolio – a spectrum of choices
Fu
nctio
na
lity
Cost
100 Series
Unmanaged
200 Series
Smart
300 Series
Managed
Catalyst 2960 / S
LAN BaseCatalyst 2960 / SLAN Lite
SFE/SGESwitches
ESW500
Series
(SBCS,
Solutions)
© 2010 Cisco and/or its affiliates. All rights reserved. 16
Price
-Pe
rform
an
ce Enhanced QoS, security,
and availability
8- to 48-port 10/100 and 10
to 52 10/100/1000 models
PoE options
Simplified configuration
and troubleshooting
Designed for small
officewide infrastructure
Managed
Cisco® 300 Series Switches
Basic QoS, security,
and availability
Simple, basic web-managed
interface
5- to 48-port 10/100 and
10/100/1000 models
PoE options
Ideal for basic management
Smart Switches
Cisco® 200 Series Switches
UnmanagedSwitches
Cisco® 100 SeriesSwitches
Managed Stackable
SFE/SGE Series
Advanced QoS, security
and availability
8 to 48-port 10/100 and
10/100/1000 models
PoE options
Stackable up to
Managed entire stack as one
Function, Flexibility, Scalability
Ready-to-use simplicity;
no device management
Zero configuration; zero
customization
No security or VLANs
5- to 24-port 10/100 and
10/100/1000 models
Desktop and rack-mount
Do-it-yourself small business
© 2010 Cisco and/or its affiliates. All rights reserved. 17
Layer 2/3 Switching
Security Quality of Service
Performance Management and General
Cisco® DiscoveryProtocol and Smartports*
Wirespeed
performance
on Fast
Ethernet and
Gigabit
Ethernet
switches
Non-blocking
switch fabric
VLANs
Spanning tree
Link
aggregation
802.1Q
Trunking,
Port Mirroring
(SPAN),
Multicast
Static routing:
32 routes
Access control
list
MAC-based
port security
IEEE 802.1x
Secure
management:
SSH/SSL
Private VLANs
Storm control
Classification
802.1P
DSCP/CoS
WRR/SP
Rate Limiting
Shaping
Intuitive
interface
IPv6 Host
SNMP/RMON
Port and VLAN
Mirroring
DHCP Options
66, 67, and 82
TextView (CLI)
Localization
LLDP-MED
Auto Voice
VLAN
Desktop
Cisco phone +
Desktop
Router
Switch
Access point
Other
Designed for Small Business
*Available First Half 2011
© 2010 Cisco and/or its affiliates. All rights reserved. 18
Simplified Configuration and Common Management
• Cisco® Discovery Protocol and Cisco
Smartports for easy management*
• TextView (command-line interface) for
text-based configuration for mass
deployment*
• Cisco FindIT Network Discovery Utility
• Standalone configuration using the
embedded web GUI
Switch Configuration Utility
• Menu-based access through console for
disaster recovery
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Cisco FindIT
Switch Configuration UtilityNew
*Available in the first half of 2011
© 2010 Cisco and/or its affiliates. All rights reserved. 19
Smart Switches are not the same as Managed Switches
Basic QoSTrust endpoints (computer, phones, access point, etc. ) to set prioritization
Basic SecurityEndpoint authentication: 802.1x
Basic Web ManagementWeb management (some SNMP)
Intelligence in Switch/NetworkAllow/disallow/prioritize
users/applications/workgroups
Control performance of application
Scale/Grow NetworkLarge number of VLANs together
Link aggregation and LACP
Flexibility for Application Deployment
MAC-based , guest, private, and voice VLANs
SecuritySecure management (SNMPv3, SSH/SSL)
Management VisibilityManagement: SNMP, CLI, web GUI, cloud
IPv6 Host: Improve network life
Discovery: Bonjour, Cisco® Discovery Protocol,
LLDP-MED
A Smart Switch with SNMP Is Not the Same as a Managed Switch
SMART Basic MANAGED Advanced
© 2010 Cisco and/or its affiliates. All rights reserved. 20
Competitive Advantage Silver Bullet
Broadest range of switches: 8 to 24 ports Fast Ethernet; 10 to 52 ports Gigabit Ethernet
Additional ports on Gigabit Ethernet
Enhanced features: IPv6, Layer 3, and security
Cisco quality and reliability
Energy-efficient technology on all models
Cisco® Small Business support community; staffed by CCNA®
certified professionals
Cisco small business online support community for self-help
Cisco 300 Series offers the best value/feature mix, it is priced lower than the competition, and it offers more features
Cisco 300 Series Switches are part of a comprehensive network portfolio that includes NAS, IP surveillance cameras, wireless, and routing—all designed to work together
The switches offer investment protection with limited lifetime warranty and small business investment trade-up program
© 2010 Cisco and/or its affiliates. All rights reserved. 21
Kirk Thomas (NetScan Tools) Review: Cisco
SF 300-08, Oct 2010
―This is a very powerful switch for the money.
I've barely scratched the surface with its
capabilities. There is direct support for IPv6,
QOS settings, access lists by IP or MAC
address, logging and actually far more than I
expected for under $200. I used the help
system and found that it was very readable
and clear unlike much online help you find
today. I highly recommend this switch series
based on what I've seen so far.‖
“A very powerful switch for the
money”
© 2010 Cisco and/or its affiliates. All rights reserved. 22
Cisco helps secure your small business, with network security and video surveillance solutions that keep your business up and running.
Protect Your BusinessNetwork and Physical Security
• Safeguard your network• Enable secure remote access• Protect your data and your property• Get all-in-one network security
© 2010 Cisco and/or its affiliates. All rights reserved. 23
12.0
12.5
18.1
20.4
23.5
24.2
24.7
26.5
30.1
31.6
34.7
18.6
28.8
22.2
16.1
21.7
23.5
23.0
24.0
19.9
24.7
25.8
19.1
20.4
22.7
20.7
19.6
21.4
21.4
20.4
16.6
16.8
19.4
50.3
38.3
37.0
42.9
35.2
30.9
30.9
29.1
33.4
26.8
20.2
Core infrastructure (routers, switches)
Load balancing
WAN
Email messaging
Antivirus / Spyware / Malware
Network security
Web filtering
Intrusion detection
Hosted security
Physical security
Authentication
Project Within 6 Months Planning For 6-12 Months Evaluate In 12- 24 Months No Plans
Source: IT Priorities Research - APAC, 28 October 2010
Simon Burrows and Mark van den Haak (ZDNet/CNetDirect)
© 2010 Cisco and/or its affiliates. All rights reserved. 24
Customer requirements are the guide
Business-Class SecuritySimplicity, Price
UTM: firewall, web, email, secure mobility
All-in-one platform
Small Business Support Options
Specialized SecurityCompliance, Scalability
Best-in-class security,granular control
Modular design for flexibility
TAC, SMARTnet
Cost
Fu
nctio
na
lity
© 2010 Cisco and/or its affiliates. All rights reserved. 25
One portfolio – a spectrum of choicesF
un
ctio
na
lity
Cost
ASA
5500 Series
SA500
Security
ApplianceSR520
Secure
Router
Integrated
Services
Routers
RV/WRVS
Routers
+ ProtectLink
Web
© 2010 Cisco and/or its affiliates. All rights reserved. 26
Customer requirements are the guide
Affordable Physical SecurityEnvironment, Simplicity
Performance, affordability, ease-of-use
Built-in capabilities, add-on applications
Small Business Support Options
Cost
Fu
nctio
na
lity
© 2010 Cisco and/or its affiliates. All rights reserved. 27
One portfolio – a spectrum of choicesF
un
ctio
na
lity
Cost
VC220
VC240
PVC2300
WVC2300
PVC300
WVC210
Basic Video Monitoring Software (included with cameras)
Advanced Video Monitoring System software (optional)
© 2010 Cisco and/or its affiliates. All rights reserved. 28
Customer requirements are the guide
High-Performance ProtectionSecurity, Price, Simplicity
Performance, affordability, ease-of-use
Built-in and add-on applications
Small Business Support Options
Cost
Fu
nctio
na
lity
© 2010 Cisco and/or its affiliates. All rights reserved. 29
One portfolio – a spectrum of choicesF
un
ctio
na
lity
Cost
Cisco NSS300 Series
Smart Storage
© 2010 Cisco and/or its affiliates. All rights reserved. 30
Network World: Cisco turns SMB storage into
multipurpose platform (Jun 2010)
"The new NSS 300 Series Smart Storage can include a
Web server, e-mail server, FTP server, RADIUS
authentication server and other free features if
customers choose to turn them on."
Computerworld.com: Cisco launches line of desktop
storage devices (Jun 2010)
"This addition further emphasizes Cisco's commitment
to providing small businesses with affordable, easy-to-
use technology they require to optimize productivity and
drive growth. "
PCPro: Cisco NSS324 Smart Storage review (Oct 2010)
"It's no slouch for performance."
“Affordable, easy to use technology”
31© 2010 Cisco and/or its affiliates. All rights reserved.
CommunicateCollaborate by bringing your phone, email, text, conferencing, and video
together, to make you more productive
Combine Voice, Video, and DataPhones, Messaging, Online Meetings
• Communicate on any device or network• Have calls follow you• Stay local, communicate globally• Link applications to phones
© 2010 Cisco and/or its affiliates. All rights reserved. 32
Cisco helps you collaborate
by bringing together
your phone, email, text,
conferencing, and video,
making you more
productive.
Combine Voice, Video, and DataPhones, Messaging, Online Meetings
• Communicate on any device or network• Have calls follow you• Stay local, communicate globally• Link applications to phones
33© 2010 Cisco and/or its affiliates. All rights reserved.
Live Communications
– Voice (Mobile and Fixed)
– Instant Messaging
– Video Telephony
Conferencing/Collaboration
Messaging
– Voice Mail
– Unified Messaging
– SMS
Source: Gartner, Jan 2007- “A framework for Unified Communications”
Clients and Endpoints
– Desktop Communicator Clients
– Soft-phones and SIP Phones
– Wireless Phones and Mobile Devices
UC Support Applications
– Notification Applications
– Presence
– Personal Assistant
– Third party applications integration
– Unified Call Connectors for industry-leading applications
34© 2010 Cisco and/or its affiliates. All rights reserved.
―OK, UC sounds fine, but I’m doing OK with what I’ve got now.‖ What am I missing?
Any customer service rep or salesperson that delays response or who does not have access to the information is left vulnerable to competition or to the customer’s potential dissatisfaction
The convergences delivered by UC can have a huge impact by cutting costs and improving customer service and productivity
For example, moving to a voice or IP based unified communication solution means you’re able to move more telephone costs over to IP networks. Also, means you stay more connected with customers and HQ while on the move
―What size business is UC right for? Is it the right product for a business of my size and what is the cost?
It varies by size of company and also by the number of services that a customer needs (standard vs. advanced configurations)
Cisco has a variety of solutions targeted to very small size up to small branch offices
© 2010 Cisco and/or its affiliates. All rights reserved. 35
Customer requirements are the guide
Up to 100 users
Price sensitive
Reliable, easy to use
Small Business Support Options
Communications PlatformSimplicity, Affordability
Router / Server SolutionScalability, Multi-site
Up to 500 users
Advanced UC
Selective deployment of networking
TAC, SMARTnet
Cost
Fu
nctio
na
lity
© 2010 Cisco and/or its affiliates. All rights reserved. 36
One portfolio – a spectrum of choicesF
un
ctio
na
lity
Cost
Cisco Unified
Communications
Manager
Business Edition
Cisco Smart
Business
Communications
System
Cisco Unified
Communications
Manager
Express
Cisco UC320
Coming Soon1H CY11
© 2010 Cisco and/or its affiliates. All rights reserved. 37
One portfolio – a spectrum of choicesF
un
ctio
na
lity
Cost
Cisco Unified
IP Phone
6900 Series
Cisco SPA
300 Series
IP Phones
Cisco SPA
500 Series
IP Phones
Cisco Unified
IP Phone
7900 Series
© 2010 Cisco and/or its affiliates. All rights reserved. 38
• Cisco Strongest Financials among all competitors
• Cisco focus and commitment towards SMB
• Cisco offers the broadest technology portfolio for Small Business
– Switching, Routing, Security, Storage, Surveillance, Mobility & UC
• Experience - Cisco is the Leader in Unified Communications
– 70%+ of Fortune 500; 50K+ Unified Communications customers
– 22M+ IP Phones, 16M+ IP seats (messaging, contact center, conferencing)
• Cisco provides the highest level of technical support to its partners
– Planning, Design and Implementation Helpdesk (PDI Helpdesk)
– Cisco Technical Assistance Center (TAC, SBSC)
– Cisco Small Business Support Community
© 2010 Cisco and/or its affiliates. All rights reserved. 39
SwitchingUnified
CommunicationsMobility Routing Security
HP Avaya Aruba Juniper Juniper
3COM ShoreTel 3COM Huawei Sonic Wall
Nortel Mitel D-Link Adtran
Nortel BCM Buffalo
NEC Netgear
© 2010 Cisco and/or its affiliates. All rights reserved. 40
• Small Business customer site: www.cisco.com/smallbiz
• Cisco Small Business Productswww.cisco.com/cisco/web/solutions/small_business/products/
• Partner launch page: http://www.cisco.com/web/partners/sell/smb/announcements.html
• Cisco Small Business Support Community: https://supportforums.cisco.com/community/netpro/small-business
• Cisco Small Business Warranty FAQhttp://www.cisco.com/en/US/prod/warranty_qa_guest.html#~hardware_software
© 2010 Cisco and/or its affiliates. All rights reserved. 41
• Cisco FindIT is a network device discovery utility
Adds a toolbar to IE and Firefox browsers
• Cisco FindIT puts you one-click away from…
Devices on your network
Applications installed on your PC
Web resources
© 2010 Cisco and/or its affiliates. All rights reserved. 42
Cisco Small Business web links
Cisco FindIT device discovery
Applications launch point
Toolbar settings
Help and Cisco support links
1
2
3
4
5
1 2 3 4 5
© 2010 Cisco and/or its affiliates. All rights reserved. 43
• www.cisco.com/go/smb
• www.cisco.com/go/smallbizsupport
1
2
3
4
5
1 2 3 4 5
44© 2010 Cisco and/or its affiliates. All rights reserved.
DESIGN GUIDE
IMPLEMENTATION GUIDE
APPLICATION NOTES
SMART TIPS
SMALL BUSINESS PRODUCT GUIDE
SOLUTION BILL OF MATERIALS
SOLUTION PROFILE
END USER EXPERIENCE
OVERVIEW PRESENTATION
PRE SALES
ASSETS
POST SALES
DEPLOYMENT
ASSETS
SMART Designs For more details on how to design and implement
solutions, visit:
www.cisco.com/go/partner/smartdesigns
Thank you.