cisco one subscription for routing - westcon...

EN Software Marketing

Apr 2018

Software Licensing for DNA

Cisco ONE Subscription for Routing

© 2018 Cisco and/or its affiliates. All rights reserved.

Agenda

Introducing software subscription for Routing

Offer Details

Offer Evolution, Positioning, Investment Protection

Pricing and TCO

WAN Challenges

EA Perspective

2

3

4

5

7

1

Promotions6

Technical Support8


Why your customer needs a new WAN architecture?


Customers are asking for…

How do I move workloads to Amazon AWS or Microsoft Azure and make my network ready for SaaS applications like Office 365 or Salesforce?

How do I balance security and application experience with direct Internet access at the branch?

How do I dramatically simplify my WAN architecture and make it easier to manage, operate and consume?


Internet

SaaSSaaS

Public Cloud

Data Center

Intent-based networking for the WAN

Users

Branch

End-point flexibility

Analytics & Assurance

Network Services

On-premise or

cloud managed

Transport

Independence

Intent-based

WAN

Securely connect any user to any application with the best experience


Journey to Intent-based WAN

Software subscription is the foundation

Centralized

Management

Simplify the WAN for operational

savings, better visibility and

faster deployments.

Policy-based

Automation

Optimize user experience

and cloud access with

direct internet access and

application aware polices.

Intent-based

WAN

Securely connect any user,

device or thing to any

application, with the best

user experience.

Constantly learning,

adapting and protecting.

Analytics and

Assurance

Reduce operational costs

and optimize application

performance with predictive

and self-healing capabilities

Secure

Connectivity

Lower WAN costs using

hybrid or SD-WAN with

integrated security and

intelligent path control.


Introducing Software Subscription for Routing


Building DNA adoption momentum across EN

Cisco ONE Advantage

DNA-Advantage

DNA-Essentials

Driving DNA subscriptions across ENDNA subscriptions available across entire EN portfolio by end of Q3’18

EN Switching June 2017

EN Wireless Aug 2017

EN RoutingMarch 2018

New

Cisco ONE Advantage

DNA-Advantage

DNA-Essentials

Cisco ONE Advantage

DNA-Advantage

DNA-Essentials


Benefits of software subscription for routing

Latest innovations

through simple

subscription tiers

Across ISR 1000 & 4000,

ASR 1000, ENCS 5000,

Viptela vEdge routers

Across the

routing portfolio

Cloud managed or

on-prem managed

Management

flexibility

Cisco ONE Advantage

DNA-Advantage

DNA-Essentials


Transition to new subscription offers

Cisco Perpetual WAN

Offers***

Existing

Viptela Offers**

(Pro, Plus, Enterprise)

Transition to new subscription

offers*

Adding new subscription

offers****

Cisco ONE Advantage

DNA Advantage

DNA Essentials

One consistent offer | All enterprise routing platforms | Software support included

3/5 Year Subscription

***A-la-carte & Cisco ONE WAN perpetual offers will continue to be offered.

**Viptela Pro, Plus and Enterprise licenses will be discontinued after

transition.

*Moving to Cisco GPL. Early orderability Mar 27th, 2018. Full orderability Apr 30th, 2018.

****New subscription licenses will be orderable on 27th March 2018.


Offer Details


Routing offer structure

3/5 Year SubscriptionSingle

SKU

Single

SKU3/5 Year Subscription

DNA Essentials Single

SKU3/5 Year Subscription

DNA Advantage

Cisco ONE Advantage

WAN Optimization

DNA Advantage

DNA Essentials

Analytics

DNA Advantage

DNA Essentials DNA Essentials

Centralized WAN management with basic

security and hybrid WAN connectivity

Network Advantage* ( Perpetual)Network Advantage* ( Perpetual)Network Essentials* (Perpetual)

vEdge, ENCS 5000, ISR 1000,

ISR 4000**, ASR 1000


ISR 4000**, ASR 1000


ISR 4000**, ASR 1000

Enterprise Agreement (EA) Eligible

*Network Essentials and Advantage are perpetual and not required for vEdge.

**Limited availability through EFT in March. ISR 4331 can be cloud managed through vManage. Other platforms to follow.

Software Support included in all subscriptions

Management flexibility: On –prem or cloud based

SD-WAN with advanced security,

segmentation and optimization for cloud

connectivity

Network and application assurance using real-

time analytics and WAN optimization


Routing Offer Details

Secure Connectivity Policy Based Automation Analytics and Assurance

• Unlimited segmentation • Network optimization analytics

• Application trending and

forecasting

• SD-WAN and advanced WAN

topologies

• Limited segmentation

• Cloud connectivity

• Application aware policies using path

control, bandwidth optimization

• Contextual insights with assurance

• Encrypted traffic analytics

• All types of connectivity

• Secure VPN overlay

• Basic L3-L4 firewall, IPS

• Basic application visibility

• On-prem or cloud

managed

• Zero touch deployment

• Branch virtualization with

Cisco VNF orchestration

• Day 0 and Day 2

provisioning

• Lifecycle management

• Advanced network and

application visibility

• WAN Optimization

Centralized Management

DNA Essentials

DNA Advantage

Cisco ONE Advantage

Network Essentials & Advantage (IP Base + Sec)*

*Network Essentials and Network Advantage are perpetual and not required for vEdge or ENCS


Journey to Intent-based WAN

Cisco ONE Advantage

DNA Advantage

DNA Essentials

Centralized

Management

Simplify the WAN for operational

savings, better visibility and

faster deployments.

Policy-based

Automation

Optimize user experience

and cloud access with

direct internet access and

application aware polices.

Intent-based

WAN

Securely connect any user,

device or thing to any

application, with the best

user experience.

Constantly learning,

adapting and protecting.

Analytics and

Assurance

Reduce operational costs

and optimize application

performance with predictive

and self-healing capabilities

Secure

Connectivity

Lower WAN costs using

hybrid or SD-WAN with

integrated security and

intelligent path control.


Capabilities for Cloud Managed through vManage

DNA Essentials

3,5

Y

ear

Term

s

ConnectivityVPN Overlay, Topology: Hub-n-spoke,

NAT, Split tunnel,

2 VPNs: 1 transport, 1 service side

VPN with L2 or L3

SecurityEncryption: AES-256,

Policy support: Local ACL only, Data policy

Application Experience

QoS (classification, policing, remarking,

scheduling), App-aware routing (5 tuple only), DPI

for visibility, App visibility (name, throughput)

ManagementViptela vManage platform, Zero Touch

Provisioning, Day 0 , day 1, day N Changes

C1 Advantage (Include DNA

Essentials & DNA Advantage)

Connectivity: VPNs: Up to system scale

Advanced Application ExperienceWAN Full stack WAAS

Analytics:

VAnalytics platform

Platforms Supported Now: vedge

Platforms Support Post July: ISR, ASR, ENCS

DNA Advantage (Include DNA

Essentials)

ConnectivityService-side routing, Mesh topology, Multicast

VPNs: 5 (1 transport, 4 service side)

SecurityControl policy

Advanced policies: Service chaining, extranet

Application Experience:DPI for app-aware routing and policies

SaaS on-ramp (was CloudExpress)

TCP Optimization

Management & OrchestrationEnd to end SD-WAN policy orchestration,

network and application trouble shooting

3,5

Y

ear

Term

s

3,5

Y

ear

Term

s


Capabilities for On-Prem Managed through DNA CenterP

erp

etu

al

Essential Routing CapabilitiesBGP, OSPF, EIGRP, IGMP, IGRP, ISIS, LACP, RIP

Router ManagementEEM, TACACS+, NETCONF, AAA, DNS, DHCP, DPI

Visibility (Full FNF), IPSLA, Basic Qos (classification,

Policing, Remarking, scheduling), NAT

VPNs: GETVPN, FlexVPN, GRE, DMVPN (Hub

Spoke)

Security: IKE, IPSEC, PKI, MacSec

Zone Based Firewall, encryption algorithms

(AES,DES,3DES, SHA,MD5), IPS( community

signature), ALG, SSLVPN, Trustsec SXP

Perp

etu

al

Routing Capabilities:

Multicast, MPLS

App based policy: PFR, PBR, App Aware Qos Policy, TCP optimization, App performance troubleshooting (co-

related insights)

Advance application experienceAppNav, WAN Full stack WAAS ( managed by

WCM- WAAS Central Manager)

3,5

Y

ear

Term

s

Platforms: ISR, ASR, ENCS

Router Deployment Day 0 and Day 2 Changes

Application Visibility :name, throughput

Branch VirtualizationNFV provisioning on ENCS and UCS-E

Cisco VNF orchestration only(ISRv, vEdge, vASA and

vWAAS)

Network Essentials

IWANIWAN Application

Branch Virtualization3rd party VNF orchestration

Assurance: Router 360 ,ENFV 360, Router

underlay insights, ENFV Insights, 360 pages, Health

score, Time Travel, Targeted Insights, Neighbor

topology, Path trace, KPIs, Baselining, Trends,

custom reports (application experience, SDA, Wifi

KPIs etc.)

Automation: Application Policy, SWIM (Patching),

SD Bonjour, ETA, Reporting (Tableau)

Network Advantage

Segmentation: Trustsec (SGT, SGACL), SDA Border, SDA Ctrl plane, VRF Segmentation

VPNs: DMVPN- full Mesh topology support, LISP

Branch Virtualization: Backup / Snapshot / restore, Stateful High Availability, Clustering

Assurance: Router Monitoring (Basic)

VNF monitoring (ISRv, vWAAS), ENFV (ENCS, UCSE),

Dashboards (Overall Health, Network Health, Client

Health), topology, pre- canned Reports, custom

Thresholds

DNA EssentialsC1 Advantage (Include DNA Essentials

& DNA Advantage)DNA Advantage (Include DNA

Essentials)

3,5

Y

ear

Term

s

3,5

Y

ear

Term

s

Automation: Inventory, Discovery, Topology, Software

Image Management, Site Management, Network Settings,

Credential Update, Integrity Verification, Template

Programmer, Canned Reports, PnP Application


Offer Evolution, Positioning, Portability, and Investment Protection


DNA Center vManage

SW

Routing offer evolution over time

* DNA includes network stack. If DNA subscription expires,

one will be entitled to use network stack with existing hardware.

Key take-awayFrom March ’18, DNA subscription offers for both DNA Center and vManage

From July ’18, ISR 1000, ISR 4000, ASR 1000 and ENCS 5000 will be supported by vManage

Perpetual SW

Subscription SW

Hardware

New release

App / Sec / UC PLUS

PRO

ENTERPRISE

vEdgeISR / ASR /

ENCS

Plus

Pro

EnterpriseC1 Perpetual

AX/AXV

HW

OR

OR

DNA Advantage

C1 Advantage

DNA Center vManage

Network Ess. + DNA Ess.

ISR / ASR /

ENCSvEdge

DNA Essentials

OR

OR

March ‘18

DNA Essentials

DNA Advantage

C1 Advantage

DNA Center vManage

ISR / ASR /

ENCS

ISR / ASR /

ENCS

or

vEdge

OR

OR

July ‘18Existing Offer


What can you sell?

Today Post Integration (July 2018)

Platforms: vEdge

Cloud

Management vManage

Any routing Platform:

ISR, ASR, ENCS, vEdge


On-prem ManagementDNA Center

Cloud

Management vManage

On-prem

ManagementDNA Center



vManage vs DNA Center

Cisco vManage Cisco DNA Center

Cisco Routing customers who want

Cloud management and SD-WAN

and are on the journey to the Intent-

based WAN

Cisco’s on-prem management

platform for customers who have

Cisco Switching and Wireless

vManage merges with

DNA Center in CY19

Lead with vManage for Intent—based WAN


How to choose?

DNA Essentials

DNA Advantage

Cisco ONE Advantage

1

2

3

4

5

Identify license tier

Pick license term

Select bandwidth

Choose on premises or cloud

managed

Determine platform for future

scale


WAN Solutions that Grows with your Business

License Portability Subscription

TiersTerm Bandwidth

Move across

management platforms

(DNA-C vs vManage),

physical vs. virtual

seamlessly

Term

flexibility:

3/5 years

Bandwidth

choice :

10M- 10G

Upgrade from DNA

Essentials to

Advantage tiers

Respond to Business Needs Faster


Investment Protection for Existing WAN customers

• AX/AXV/Cisco ONE Foundation licenses purchased within the last 4 years (purchased after July 28, 2014)

are eligible for a promotional credit towards DNA subscription on WAN

• Credit applicable only towards 3/5 year DNA Advantage/C1 Advantage offers

• Promotional Credit available only till Dec 2020

• Customers with active SWSS/SNTC are entitled to the credit

* Existing ENCS traditional customers who want to get traditional management with DNA Center are entitled to get DNA Essentials or DNA Advantage

AX Bundle AXV BundleC1

Foundation

Purchased within the last 4 years

ISR 1K, ISR 4K, ASR 1K, ENCS *

Cisco ONE Advantage

(3/5 year)

DNA Advantage

(3/5 year)

Credit

Promotion valid

till Dec 2020


Example of Brownfield Credit *Amount applied toward SD-WAN subscription is the list credit for the original license.

† Field discount is applied on the final price.

‡ Minimum 3-Year DNA Advantage or C1 Advantage subscription must be purchased.

Subscription lifetime software maintenance and

upgrades are included in the subscription List price in USD

** Credit applied for APP and SEC

Example†

Cisco ONE Perpetual

Customers

Customer has

Cisco ONE WAN

Foundation on

ISR 4331

Cisco ONE Software

WAN Foundation

License is priced

at $2530

DNA Advantage License

( 50 M) for 3-years is

$10,800‡

Customer pays for

migration to DNA

Advantage 3-year

License: $10,800 -

$2,000 = $8,800†

Customer has

AX bundle on

ISR 4451

AX bundle

is priced at $6000


(500M) for 5-years is

$19,400‡

Customer pays for

migration to DNA

Advantage 5-year

License: $19,400 -

$5,000= $14,400†

Customer has

AXV bundle on

ISR 4451

AXV bundle is

priced at $9000


(500M) for 5-years is

$19,400‡

Customer pays for

migration to DNA

Advantage 5-year

License: $19,400 -

$5,000**= $14,400†

1 2 3 4

AX Cisco

AXV Cisco

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Promotional Credit for IWAN migration (Non Std Deal)

Exte

rnal

Inte

rnal

1

Customers/Partners

can request Credit

on their non-std deal

by contacting the AM

CPS is alerted of the CSC case

CPS performs eligibility check

CPS Calculate the credit amount for

AX/AXV or C1 Foundation using the Credit Estimation spreadsheet calculator

6

CPS re-opens the deal and adds the estimated

credit amount as purchase adjustment on the Deal and re-submit it.

2

AM will review the

request and raise a

CSC case with CPS for

estimating and updating

the portability credits on

the non-std Deal

3 4 5

AM approves the Deal.

Deal goes through Non-

Standard approval

process

7 8

Customer gets upfront credits as part of the

approved Non-standard deal

Case Elements

AM sends email to mailer alias

“[email protected]” with

subject “IWAN Migration

Credit”, providing details of

the deal, SWSS contract# and

the Original Sales order# and

serial #

9

AX or AXV or C1 Foundation purchased in the last 4 years

Holds an active SWSS contract

Eligibility Requirements

Terminate existing SWSS for perpetual

LicenseCredit applicable only towards 3/5 year DNA Advantage/C1 Advantage offers

mailto:[email protected]


Pricing and TCO


DNA software subscription SKUs and pricing

Essentials Advantage C1 Advantage

Bandwidth 3-Yr 5-Yr 3-Yr 5-Yr 3-Yr 5-Yr

10MDNA-P-10M-E-3Y

DNA-C-10M-E-3Y$975

DNA-P-10M-E-5Y

DNA-C-10M-E-5Y$1,275

DNA-P-10M-A-3Y

DNA-C-10M-A-3Y$3,900

DNA-P-10M-A-5Y

DNA-C-10M-A-5Y$4,900

C1DNA-P-10M-A-3Y

C1DNA-C-10M-A-3Y$7,700

C1DNA-P-10M-A-5Y

C1DNA-C-10M-A-5Y$9,800

20MDNA-P-20M-E-3Y

DNA-C-20M-E-3Y$1,575

DNA-P-20M-E-5Y

DNA-C-20M-E-5Y$1,950

DNA-P-20M-A-3Y

DNA-C-20M-A-3Y$6,400

DNA-P-20M-A-5Y

DNA-C-20M-A-5Y$8,200

C1DNA-P-20M-A-3Y

C1DNA-C-20M-A-3Y$12,800

C1DNA-P-20M-A-5Y

C1DNA-C-20M-A-5Y$16,300

50MDNA-P-50M-E-3Y

DNA-C-50M-E-3Y$2,325

DNA-P-50M-E-5Y

DNA-C-50M-E-5Y$2,925

DNA-P-50M-A-3Y

DNA-C-50M-A-3Y$10,800

DNA-P-50M-A-5Y

DNA-C-50M-A-5Y$13,700

C1DNA-P-50M-A-3Y

C1DNA-C-50M-A-3Y$21,500

C1DNA-P-50M-A-5Y

C1DNA-C-50M-A-5Y$27,300

100MDNA-P-100M-E-3Y

DNA-C-100M-E-3Y$3,225

DNA-P-100M-E-5Y

DNA-C-100M-E-5Y$4,050

DNA-P-100M-A-3Y

DNA-C-100M-A-3Y$13,500

DNA-P-100M-A-5Y

DNA-C-100M-A-5Y$17,200

C1DNA-P-100M-A-3Y

C1DNA-C-100M-A-3Y$27,000

C1DNA-P-100M-A-5Y

C1DNA-C-100M-A-5Y$34,400

500MDNA-P-500M-E-3Y

DNA-C-500M-E-3Y$6,375

DNA-P-500M-E-5Y

DNA-C-500M-E-5Y$8,100

DNA-P-500M-A-3Y

DNA-C-500M-A-3Y$15,200

DNA-P-500M-A-5Y

DNA-C-500M-A-5Y$19,400

C1DNA-P-500M-A-3Y

C1DNA-C-500M-A-3Y$30,300

C1DNA-P-500M-A-5Y

C1DNA-C-500M-A-5Y$38,700

1GDNA-P-1G-E-3Y

DNA-C-1G-E-3Y$9,525

DNA-P-1G-E-5Y

DNA-C-1G-E-5Y$12,075

DNA-P-1G-A-3Y

DNA-C-1G-A-3Y$16,900

DNA-P-1G-A-5Y

DNA-C-1G-A-5Y$21,500

C1DNA-P-1G-A-3Y

C1DNA-C-1G-A-3Y$33,700

C1DNA-P-1G-A-5Y

C1DNA-C-1G-A-5Y$42,900

2.5GDNA-P-2.5G-A-3Y

DNA-C-2.5G-A-3Y$41,000

DNA-P-2.5G-A-5Y

DNA-C-2.5G-A-5Y$52,000

C1DNA-P-2.5G-A-3Y

C1DNA-C-2.5G-A-3Y$82,000

C1DNA-P-2.5G-A-5Y

C1DNA-C-2.5G-A-5Y$104,000

10GDNA-P-10G-A-3Y

DNA-C-10G-A-3Y$72,000

DNA-P-10G-A-5Y

DNA-C-10G-A-5Y$91,000

C1DNA-P-10G-A-3Y

C1DNA-C-10G-A-3Y$144,000

C1DNA-P-10G-A-5Y

C1DNA-C-10G-A-5Y$182,000

DNA SKU Structure: “C1DNA-” or “DNA- “

Offering: On-prem “P”; Cloud “C”

Throughput levels: 10M to10G

License Tiers: Essentials “E”; Advantage “A”

License Term Length: 3 Years “3Y”; 5 Years “5Y”

Global List Price Detailed info in ordering guide: https://www.cisco.com/c/en/us/products/software/one-wan-subscription/wan-subscription-part-number.html

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Applicability Matrix10M 20M 50M 100M 500M 1G 2.5G 10G

Cisco 1100 Series ISRs Cisco ONE Advantage ✓ ✓ ✓ ✓

Advantage ✓ ✓ ✓ ✓

Essentials ✓ ✓ ✓ ✓

Cisco 4221 ISR Cisco ONE Advantage ✓ ✓ ✓

Advantage ✓ ✓ ✓

Essentials ✓ ✓ ✓

Cisco 4331 ISR Cisco ONE Advantage ✓ ✓ ✓ ✓



Cisco 4451 ISR Cisco ONE Advantage ✓ ✓ ✓


Essentials ✓ ✓ ✓

ENCS Cisco ONE Advantage ✓ ✓ ✓


Essentials

ASR 1001-X Cisco ONE Advantage ✓

Advantage ✓

Essentials

ASR 1002-X Cisco ONE Advantage ✓

Advantage ✓

Essentials

Cisco vEDGE 100 Series Cisco ONE Advantage ✓ ✓ ✓ ✓



Cisco vEDGE 1000 Series Cisco ONE Advantage ✓ ✓ ✓ ✓ ✓ ✓

Advantage ✓ ✓ ✓ ✓ ✓ ✓

Essentials ✓ ✓ ✓ ✓ ✓ ✓

Cisco vEDGE 2000 Series Cisco ONE Advantage ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Advantage ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Essentials ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Cisco vEDGE 5000 Series Cisco ONE Advantage ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Advantage ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Essentials ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓


New Easy to Order PID’s

Easy attach of DNA offers

Lead with new PID’S for

key product families

Better Pricing

Product Family* NEW PIDs DescriptionISR 4000 Series ISR4331-DNA Cisco ISR 4331 (3 GE, 2 NIM, 1 SM) with DNA

Support

ISR 4000 Series ISR4451-DNA Cisco ISR 4451 (4 GE, 3 NIM, 2 SM) with DNA

Support

ISR 1000 Series C1111-8P-DNA ISR 1100 8 Ports Dual GE WAN with DNA Support

ISR 1000 Series C1111-8PLTEEA-DNA ISR 1100 8 Port Dual GE LTE EA with DNA

Support

ISR 1000 Series C1111-8PLTELA-DNA ISR 1100 8 Port Dual GE LTE LA with DNA

Support

ASR 1000 Series ASR1001-X-DNA Cisco ASR 1001-X Crypto,6GE, Dual-PS with DNA

Support

ASR 1000 Series ASR1002-HX-DNA Cisco ASR 1002-HX, 4x10GE+4x1GE, Dual PS

with DNA Support

VEDGE 100 Series VEDGE-100B-AC-K9 vEdge-100 AC chassis with 5 Ethernet ports, rack

mount kit and cables

VEDGE 100 Series VEDGE-100M-AC-K9* vEdge-100 AC chassis with single 4G/LTE SIM,

integrated power supply, 5 Ethernet ports

VEDGE 100 Series VEDGE-100WM-AC-K9* vEdge-100 AC chassis with single 802.11 radio

and single 4G/LTE SIM, integrated power supply,

5 Ethernet ports and cables

VEDGE 1000 Series VEDGE-1000-AC-K9 vEdge-1000 AC base chassis with 8x1GE fixed

ports, dual AC power adapters and cables

VEDGE 2000 Series VEDGE-2000-AC-K9 vEdge-2000 AC base chassis with 4x1GE fixed

ports and dual Pluggable Interface Module

VEDGE 5000 Series VEDGE-5000-AC-K9 vEdge-5000 AC router base chassis with 4x10G,

8x1G copper, 8x1G fiber modular NIMS

*Refer to the Cisco SD-WAN VEDGE Ordering Guide for more info. Subscription for product families not shown here can be purchased as a-la-carte


Attach subscription with every ISR router!

Selling ISR4331 with DNA subscription(Medium Branch)

$3.300 $3.300

$4.050 $4.000

$7.350 $7.300

ISR4331 Essentials ISR4331 Perpetual

5 Year Essentials 100Mbps

HW (Hardware SNTC not included) SW

*All pricing shown is GPL

$3.300 $3.300

$3.225$4.000

$6.525

$7.300

ISR4331 Essentials ISR4331 Perpetual

3 Year Essentials 100Mbps

© 2018 Cisco and/or its affiliates. All rights reserved. ISR value proposition with Viptela price parity

Selling ISR4331 with DNA subscription(Medium Branch)

$3.300 $3.300

$17.200 $17.200

$20.500 $20.500

vEdge1000 ISR4331 Advantage

5 Year Advantage 100Mbps

For SD-WAN use cases, position Advantage!

HW (Hardware SNTC not included) SW

*All pricing shown is GPL

$3.300 $3.300

$13.500 $13.500

$16.800 $16.800

vEdge1000 ISR4331 Advantage

3 Year Advantage 100Mbps


Customer Promotions


Selling motions

Confidence to move to

Intent-based WANLead with vManage

+ DNA Advantage

Access to ongoing

innovationsCustomer wants

SD-WAN + vEdge

01

Branch, Co-location,

Cloud or Data CenterLead with vManage

+ DNA Advantage

Software

portability

Customer wants

SD-WAN + ISR(GA July 18th* )

02

Lead with DNA Center

+ DNA Essentials

Investment

protectionCustomer does not want

SD-WAN**

03

Lock in customers today to take advantage of promotions. Software only upgrades in the future

Use promotion to sell

today

*ISR 4331 available at GA rest of portfolio will follow **Target customers who also have switching and wireless managed by DNA Center


Routing Subscription Promotions for Customers

Available Globally. Promotion is valid from April 17 to July 28, 2018.

Contact [email protected] if questions

Learn more about routing subscriptions at http://cs.co/dnawan

Customer Promotion

What is it?

Free ISR 4331* with purchase of a 5-yr. DNA Advantage / Cisco ONE Advantage routing subscription.

Qualifications:

50M or 100M bandwidth tiers required for promo.

Promo also eligible for Cisco Enterprise Agreement.

No limit on the number of routers that can be ordered using this promotion.

How could it help?

Ensure customers that invest today will have the ability to move to vManage with ISR in July 2018

What to order?

A single SKU: ISR4331-DNA-PM

*SKU will show price as $1, which includes the router and 8G memory upgrade and 8G Flash upgrade. Optional

hardware components and accessories, including line cards, modules, blade servers, and storage must be purchased

separately at the regular price.

mailto:[email protected]

http://cs.co/dnawan


Routing EA Perspective


Cisco enterprise agreement value

Better visibility with

the EA Workspace

120% Built-In Growth Better together pricing

True Forward: No

retroactive billing

On demand

deployment

Lower Costs

One Technology Partner End to End

Financial

Predictability

Anytime Anywhere

Access to New Software

agreement term

(co-term)

Easy to Manage

Easy to Consume

Easy to Buy


Cisco ONE

Advantage –

EA eligible

85%*Foundation

(Perpetual)

WAN

Subscription

250KTCV

Minimum

Metering is

license based

15%*3, 5 year term

20% built in

growth & True Forward

85%-15% criteria applies to nodes and not total TCV; applies only to WAN

Routing subscription EA


Brownfield EA scenarios

Add new suites to existing

EA. Will co-term together.

85%:15% criteria applies

Credit for previous a-

la–carte and C1

purchase

Has C1 WAN EA

Existing Cisco ONE WAN EA Customers

Existing Viptela EA Customers

Current Viptela EA

construct is aligned with

Cisco EA 2.0

At renewal or at yearly

evaluation, migrate

customer to Cisco EA

2.0

Has Viptela EA

85%-15% criteria applies to nodes and not total TCV; applies only to WAN


Step 1

Step 2

Step 3

Pick a license tier based

on capabilities (C1 Advantage)

Pick term (3/5 year)

Pick Model for each site

(e.g., 50x 9350-48, 100 x 9350-24)

EA pricing methodology

Step 1

Step 2

Step 3

Pick a license tier based

on capabilities (C1 Advantage)

Pick term (3/5 year)

Pick bandwidth for each site

(e.g., 50 x 100M, 100 x 1G)

Switching EA SD-WAN EA


Technical Support Model


Routing technical support model

DNA Essentials / Advantage

Prime

AP License

Hardware(ISR, ASR, vEdge* routers)

Cisco ONE Advantage

DNA Advantage

DNA Essentials

SmartNet Total Care,

Solution Support,

- or -

Partner Support Service

(Optional)

TS Product Level Support

Embedded SupportWith Subscription

TAC, knowledge base access,

software downloads

*3 year hardware support included for vEdge.

Ordering ExperienceSingle Hardware SKU for Cisco ONE & DNA simplifies Disti stocking

ISR, ASR

with Universal Image ( Network Essentials, Network Advantage)

SNTC

Direct Ship

Stocked

Disti Motion

Cisco ONE Advantage

DNA Advantage

DNA Essentials

3/5 year term


Key dates

July 27th

Promotions expire

April 30th

Full orderability of

all licenses on

GPL

July 18th

GA of ISR, ASR,

ENCS supported

through vManage

March 30th

Viptela Early

Orderability on GPL,

Routing Portfolio

Licenses orderable

April 17th

Promotions begin


Learn More- Upcoming Sessions

May 29th

(TBD)

PIW APJ region

May 3rd

Routing Software Subscription

Offers – (Americas IDEA)

May 19th

(TBD)

Routing Software

Subscription Offers

– (APJ IDEA)

April 6th

Routing Software

Subscription Deep

Dive

April 19th

PIW EMEAR: New Cisco

Software Subscription Offers for

Routing

EN Power Hour: Migration

Scenarios for Routing Software

Subscription

https://events-cisco.webex.com/events-cisco/onstage/g.php?MTID=e295ad08002e7d9d7bd8ca45a455e14f7

http://mtv5-c01-cfs-02-web/wg_filer02_05/us_sp_power_hour/Published/Enterprise/Technical/Outlook/2018-04/Activate_Tech_PH_2018-04-06.ics

http://cs.co/EMEARPartnerReadiness-SW

http://mtv5-c01-cfs-02-web/wg_filer02_05/us_sp_power_hour/Published/Enterprise/Technical/Outlook/2018-04/America_Tech_PH_2018-04-19.ics


Sell today, lead with DNA Advantage or Cisco ONE Advantage

Learn more about Cisco ONE, DNA offers for Routing

Additional Resources: http://cs.co/dnawan

Contact your channel partner or Cisco sales team for more information

Call to action

http://cs.co/dnawan

cisco one subscription for routing - westcon...

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