CISCO LIVE 2014

25 YEARS OF CISCO LIVE!

Date: May 18-22, 2014 http://www.ciscolive.com/us Location: Moscone Center, San Francisco, CA.

Theme: Tomorrow Starts Here

20,000 registrants 15,000 customers and partners +200 partner exhibitors 235,000 online viewers

For more information and to discuss participating in Cisco Live 2014, please contact:

Lynette LaBarre (lylabarr)

Internal Engagement Program Manager

Internal Exhibitor Packages and Sponsorships

INTERNAL BOOTHS

Exhibitor Staff

w/Meals Included

Exhibitor Staff NO

Meals Included

Addt'l Full Conference

Pass

Addt'l Exhibitor

Staff w/meals

Addt'l Exhibitor

Staff NO

Meals

Internal 10x10 in WoS $5,000 3 10 $1,795.00 $795 $49

Internal 20x20 in WoS $12,000.00 6 10 $1,795.00 $795 $49

Internal 30x40 in WoS $15,000.00 8 10 $1,795.00 $795 $49

Internal 40x40 in WoS $18,000.00 10 10 $1,795.00 $795 $49 Additional Square Footage $8 per sq. Foot

Additional Passes per Square Foot 2 Passes per 400 sq. ft.

Virtual Presence/Booth - http://www.ciscolive.com/us/exhibitors/packages/virtual/

Internal Marketing and Promotional Opportunities

Marketing and promotional opportunities include a wide range of exciting ways to raise your profile at Cisco Live 2014 and increase your visibility throughout the event.

Item Description Quantity Available

Price

Get in the Bag! Each year Cisco Live attendees look forward to receiving the official conference bag upon arrival. Don’t miss the opportunity to extend your business’ brand by including an informative collateral piece or item in the official Cisco Live 2014 attendee bag. Prior pieces have included: notepads, CD’s and DVD’s. Production Responsibility: Sponsor to produce their own collateral or giveaway. Please note: All items must be approved by Cisco Live Management prior to shipping on site. Deadline: April 4, 2014

$6,000

Conference Pen Sponsorship (Inserted in Official Conference Bag)

Take this opportunity to be in the hands of each attendee throughout the conference. Providing unlimited impressions, your pen will be included in every conference bag. This useful item provides unlimited branding exposure throughout all four days of Cisco Live 2014 and beyond! Production Responsibility: Sponsor to produce conference pen with logo. Sample must be pre-approved before your production begins. Deadline: April 1, 2014

$6,000

Pub Crawl Tuesday Night Pub Crawl Sponsorship – This very popular traffic builder opportunity is available exclusively to linear booth exhibitors (10 x 10, 10 x 20 and 10 x 30 only). The pub crawl will take place from 5:00 to 7:00 p.m. on Tuesday evening in the expo. Delegates who choose to participate will visit sponsoring booths for a special local microbrew in your booth. Beer count is based on a limited quantity. If the beer inventory runs out, participating companies have the opportunity to replenish it at their own expense. Participating companies will be included in a postcard handout to attendees with information about the pub crawl. This event will be highlighted on the conference website, in

$8,000

Item Description Quantity Available

Price

the mobile application and onsite signage. Availability: Multiple Opportunities, call for pricing. Production Responsibility: Logo in eps format. Deadline: April 1, 2014

Recovery Station Attendees will really appreciate your sponsorship of the hangover recovery stations the morning after the Customer Appreciation event. Inclusions:

Hosted hangover recovery station located in lounge

Logo containers filled with individual Tylenol, Advil, Alka Seltzer, Pepto Bismol, Emergen-C, breath mint packets

Beverages provided: Vita Water, coconut milk, Gatorade, Dr Pepper, ginger ale, V8 juice, Bloody Mary mix, bottled water, and water cooler

One double-sided meter board sponsor sign Schedule:

Thursday, 7am — 9am

Availability: Exclusive Production Responsibility: Logo in eps format. Deadline: March 10, 2014

No Longer Available

$20,000

Billboards Drive your brand and advertise your booth with strategically placed, double-sided Billboard signs. Attendees will not miss these large, 6-feet by 2-feet signs placed in key high-traffic corridors on the main and second levels of the convention center. 20,000 attendees will see your message each day. These billboards are all made of green materials and will be recycled at the close of the show. Content is subject to Cisco Live approval; locations are first come, first served. Exhibitors must provide production ready art files. Production Responsibility: Sponsor to provide production ready art files Deadline: April 3, 2014

One two-sided billboard =$5,000 Set of three two-sided billboards = $12,000

Ad on back flap of Program of Events

Highlight your brand on the one item EVERYONE is guaranteed to wear and EVERYONE is guaranteed to open — the Program of Events (POE) is found in each conference badge pocket. This sponsorship includes the entire back flap of the POE with your logo, booth number and 2 lines of promotion. The POE is a unique opportunity to promote your company to every Cisco Live attendee. Reach over 20,000 Cisco Live Community Members. Production Responsibility: Provide specific logo format. Deadline:

SOLD $5,000

Massage Station Conference attendees will be thanking you after they receive a thorough treatment by professional massage providers, courtesy of you. Massage reduces foot and leg pain from walking through the large convention center. Your company will be provided with signage around the massage area: include your logo and booth number so they can come thank you. Inclusions:

Six licensed massage therapists with matching professional massaging chairs in white polo and tan pants for 5 hours per day (sponsor has option to supply therapists with different shirts or attire with company’s logos)

$7,000

Item Description Quantity Available

Price

One 22 x 28 easel sign with chrome stand per station of six massage chairs

Location to be determined by show management Schedule:

Monday to Thursday, 11am — 4pm

Availability: Exclusive, call for pricing. Production Responsibility: Logo in eps format. Deadline: April 14, 2014

Directional “footprints”

This is a fun and unique way to direct attendees to your booth as soon as they set foot in the trade show. Colorful decals with your company name and booth number will be affixed to the ground showing attendees the way to get to your booth. Production Responsibility: Sponsor to provide logo in specific format with booth number Deadline: April 11, 2014

$6,000

Scavenger Hunt Generate traffic and leads by participating in the Cisco Live Scavenger Hunt. Please contact Lynette LaBarre - lylabarr for more info. Deadline: April 9, 2014

Multiple

Video Display For maximum exposure, there’s no safer bet than positioning your brand throughout the entire event via our multiple video display network. Your PPT/Still, :30 or :60 second video will run continuously during all conference hours on the Video Display Network located in high traffic areas of the conference. Showcase your offering at the center of the action during Cisco Live. Deadline: April 11th

PPT/Still = $3,000 30-second = $5,000 60-second = $8,000

Solutions Theater Located in the Cisco Campus

Engage and educate Cisco Live attendees with a speaking session in the Partner Solutions Theater located within the main Cisco Campus. Prior to the event, your session will be featured with title and description on the Cisco Live website-conference scheduler. On site, your session will be highlighted on signage in the theater area. This is an opportunity to engage groups of loyal Cisco customers and is the ideal platform for education and thought leadership. Sessions last 15 minutes, actual speaking time approximately 10 minutes. Includes (1) Exhibitor Staff Short pass for presenter

Multiple

$4,000 – 15 min slot

Merchandise displays

Extend your reach and your footprint with a Merchandise Display. Strategically located in a high traffic area, these unique, high profile displays will show off your latest hardware or a partner solution. Your logo, booth number and two lines of promotional messaging included in signage. Production Responsibility: Sponsor to provide product or item to be displayed, logo, booth number 2 line message Deadline:

No longer Available

$7,000

NetVet Lounge Great exposure to over 700 NetVets – Cisco Lives’ highest loyalty distinction -- as well as exclusive branding visibility to all attendees. Package Includes:

Recognition in the digital conference guide and attendee website as the NetVet Lounge Sponsor

SOLD!! $15,000

Item Description Quantity Available

Price

3 free-standing signs in the NetVet Lounge

Basic furniture selected by show management

Light snacks and beverages selected by show management

Four staff passes, additional passes must be purchased

VJ Sponsorship Drive your Brand Awareness and booth traffic by sponsoring our famous VJ. Located at the entrance to the World of Solutions where each participant walks by, the VJ will be playing songs and videos to get the energy going while the World of Solutions is open for attendees. Use the VJ stage for signage and messaging. The DJ can be used to announce a message at the opening of the World of Solutions each day to drive traffic to your booth….whether it be a special give away, or product announcement... (messages to be approved by Cisco Live Show Management Production Responsibility: Sponsor to provide production ready art files for signage and messaging in writing for DJ announcements at each opening day. Deadline:

SOLD!!! $7,500

Suite at Customer Appreciation Event

Sponsor a suite at AT&T park during the Customer Appreciation Event. Invite your top customers for an exclusive area where you will serve food and beverages, have a digital screen inside your suite displaying the concert and front view of the stage viewing the concert. Please call for pricing and details. Lynette LaBarre - lylabarr

Bus Wraps and Headrests

Display your logo and message on the buses that transport attendees between hotels and the convention center throughout San Francisco. You message displayed on each headrest. Please call for pricing and details Lynette LaBarre - lylabarr

World of Solutions Banner Opportunities

Prominent Arches on the show floor to extend your marketing opportunities. Please call for pricing and additional details. Lynette LaBarre - lylabarr

Cisco Live Wire Newsletter Article – one issue

What better way to promote your products, presentations, giveaways, etc. than to have an article in one of the Cisco Live Wire editions. Read by thousands, this is key in getting your word out to the attendees. Production Responsibility: Sponsor to provide article based on Cisco specifications Schedule for Live Wire: Coming Soon

2 per Issue COMPLIMENTARY

Popcorn Cart

Get your Popcorn Here! Host a Popcorn Cart on the Expo floor all four days of the World of Solutions. Treat attendees to a bag of popcorn as they tour the World of Solutions. Sponsor will have logo recognition on signage, napkins, and popcorn bags as well as on the popcorn cart itself. The cart attendant will wear a sponsor shirt. Cart can be positioned in your booth or near the entrance of the exhibit hall. Production Responsibility: Logo/messaging in eps format Deadline:

SOLD! Call for quote

Item Description Quantity Available

Price

Charging Valet Station

Need some juice? Valet charging stations allow attendees to conveniently charge their cell phones and digital devices. The station will prominently display the sponsoring company’s logo. Inclusions:

One ambassador to staff valet station for 8 hours

One check-in table and bookcase

Electrical power for plug-ins

Power accessories with multi-phone/hand device tips per cubby

One double-sided meter board sign

Location to be determined by show management Schedule:

Monday to Thursday, 8am — 5pm Production Responsibility: Logo in eps format Deadline: April 10, 2014

$8,500

NEW: Cisco Live Scavenger Hunt

Be a part of our most popular contest of 2013. When more than 25,000 attendees gather for the 25th Anniversary of Cisco Live, one of their activities will be a scavenger hunt contest. The hunt takes place during Cisco Live May 18-22, and attendees take photos in various locations and then post on Twitter or Instagram for points towards daily and a Grand prize. Your booth will be one of those locations. Drive attendees to your booth to take a fun, interesting photo that is sure to be noticed.

Create a small area in your booth for attendees to take pictures.

Include fun props and have logo placement in the photo.

Get great exposure for your company in social media, uploaded by attendees

The more fun and interesting the photo, the more buzz they create

Cisco promotes your company logo and booth location in the game promotions on i. Facebook ii. Twitter ii. Cisco Live website iv. Flyers distributed from the Social Media Hub

Availability: 10 Opportunities, call for pricing.

Production Responsibility: Area in booth for pictures to include your

logo.

Deadline: April 9, 2014

$3,000

Web Presence on ciscolive.com

What it is: Customize a web page on www.ciscolive.com to promote and maximize your business unit's specific Cisco Live activities and sessions to your customers. Increase visibility with customers, streamline your customers' involvement in the conference and easily stay in contact with your customers.

Multiple Opportunities

$1,500

Item Description Quantity Available

Price

Includes a special search feature that will be included on your web page that will enable customers to find your content both quickly and easily.

We will work with you to create the page with all pertinent details, help you maintain the web page and work with you on tagging your copy accordingly, so appropriate search words will drive customers to your dedicated page. You provide all copy and images.

Availability: Areas within the Solutions section of the website. Deadline to request development of your web page: Once content is given to the Cisco Live web team, please allow five full business days for your web page to be built. During this time there will be a QA review on the staging website, and an approval process will need to occur before pushing your web page live. Package includes: Creation of your dedicated web page and ongoing maintenance of it through May 2014 and pre-configured search option with specific BU criteria. You provide the content and any relevant images.

Once you have an established a web presence on www.ciscolive.com, you are also able to participate in the following two optional opportunities:

Sponsor a poll on www.ciscolive.com widget (Optional) Or Sponsor a banner on www.ciscolive.com

What it is: Promote a product launch or any other important information you want customers to know about by sponsoring a poll on www.ciscolive.com widget that will drive customers back to your dedicated web page for more information. Costs: $750 to sponsor it on home page (this will also include a couple of sub-pages throughout the site). Please note: Banner assets must be complete and ready to hand off for placement. A reference specs document will be given to you with banner asset details. Availability: Multiple opportunities Development of your poll: The poll will be launched one week from the time information is received to develop it. Package Includes: Placement of question and multiple answers (provided by BU team) and an image, final answer page copy and URL directing to your BU web page on www.ciscolive.com. For more information or to request a Cisco Live site poll, please contact: Lynette LaBarre - lylabarr Deadline Date: April 9, 2014

Multiple Opportunities

$750

Tap n Brew A 30x30 carpeted space, with lounge furnishings, beverage bar set up plus overhead banner, cappuccino and coffee by day, popular upgraded beer by night. Includes all labor, beverages and equipment during World of Solution hours Branded Sleeves for venue provided cups Branded Napkins Branded clear platic beer cups Please call for pricing – Lynette LaBarre - lylabarr

No Longer Available

Call for pricing

Item Description Quantity Available

Price

Additional Sponsor Opportunities

Pocket Park – high traffic space in between West and No/So Convention Center Buildings

Be a Fan of the Lunch band – sponsor the band and hand out logo’d blankets to sit on the lawn at Yerba Buena Gardens

Call for details and pricing

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