cisco it's journey to enterprise 2.0 and beyond - #e2conf-16

Cisco IT’s Journey to Enterprise 2.0 and Beyond

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Colin Seward, Director, ITMarisa Chancellor, Sr. Director, IT

Integrated Workforce Experience

We’re At A Major Inflection Point That is Changing The Way We Work

Globalization

Scale �� Speed

Empowered

Web 2.0 Technologies

Service-oriented

Explosion of Content


Green

Empowered Employees

Business

Service-oriented

Architecture

Always On

Virtualization

Technology

ConsumerCommunication

& Collaboration

Mobility

Business Processes Extending Beyond Internal & External Enterprise Walls

Partners HQBranchOffice

Businesses require a secure, rich, and virtualized ability to collaborate across every workspace

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3 3

VendorCustomerConsultant

Employee Demands

“I want Facebook for the Enterprise...”

“Why can’t I get access

Enterprise Demands

� Compliance

� DR Strategies

� Security

The CIO Is Caught In The Middle


“I’m going to do it whether you support it or not...”

“Why can’t I get access to…”

� Security

� Operational Excellence

� QoS

� Backup and Recovery

From Vision to Reality



the right people, resources, and

Connect Communicate

more effectively and efficiently

Collaborate

Internally and externally

Learn

from all

The Communication & Collaboration Story


Goal is to drive productivity, growth and innovation

resources, and content at the right

time

and efficiently externally

the right people, resources, and

content at the right time

ConnectPeoplePeople

Learn

The Enterprise Meets Social NetworkingThe Communication & Collaboration Story


Communicate

more effectively and efficiently

Collaborate

Internally and externally

CommunitiesCommunities InformationInformation

Learn

from all

My View

Integrated Workforce ExperiencePeople: Connect and Find the Known and Unknown

Rich Presence Information

Click to X

Integration to Blog Platform

Videos and content Matt authored or

recommends

Matt’s interests and communities

are easily accessible

Cisco Confidential 8© 2009 Cisco Systems, Inc. All rights reserved.Collab Arch-RS June

PeoplePeople

Blog Platform

Rich metadata,integration

across systems

accessible

Integrated Workforce ExperienceInformation: Many Sources. One View.

Integration with Directory

to show Experts

Integration with related Integration


InformationInformation

Integration with Show and

Share

Integration with relevant

blogs and discussion

forums

with related Communities

Integration with Tagging and Ratings

Community Taxonomy

LIFE INTERESTWORK


LIFE INTEREST

•Social Interest

WORK

•Business Interest

• Enterprise Initiative

• Product / Service

• Project / Program

• Support

• Technology

•Organization / Depart

• Job Role

• Customer/ Partner/ Account

PEOPLE

Integrated Workforce ExperienceCommunities: Access Relevant Information and Applications

Key Tenants

1. Headline News

2. Architectural Plays

3. Sales “Care Abouts”:

- My Bookings

- My Pipeline

1

1

2

3

2


2

3

- My Pipeline

- My Notifications

- My Commissions

- My Opportunities

2

3

33

3

3

CommunitiesCommunities


Key Tenants

1. Key Topics

2. Activity Feed

3. CommonEngineering Tools

13

1

2

3


2


Key Tenants

1. Key Topics

- Mentoring- Career development- Work-life integration- Networking

2. Consolidated view of all global WAN communities

1 3

4communities

3. Easy access to social networking technologies

4. Professional Development links


2

4

Fun Facts

- 8 Different functional groups

- 7 different countries

- Content in many different languages

Integrated Workforce ExperienceMy View: Work Your Way.

Integration with

Communities and projects

Central view for customized

Cisco news

Integrated with


Learn

My View

Integrated contact lists

across all spaces

Integrated with Exchange for

mail, tasks and calendar

Community activity feeds

End user customisation

Evolving the Architecture


Elements of Our Enterprise 2.0 Platform


Personalization & Relevancy

Search

Applications &Services

Directory

Ciscopedia

Enterprise Social Software

Blogs Wikis

Cisco Video Communication & Collaboration

UC

Powered by Cisco Quad


Result is a personalized, relevant workspace

Content

WorkforceData

ID Mgmt

Tagging (Pulse)

Policy Mgmt

----Services -----ERP

CRM

Business Intelligence

Expense Reporting

Blogs Wikis

Communities

InstantMessaging

Show and Share

TelePresenceUC

Digital Media

FlipVideo

The Evolution of the Integrated Workforce Experience


Video Communication &

Collaboration


Personalization &Relevancy

New Business Capabilities

Integrated User Experience


RSSDiscussion

ForumsVirtual

MeetingsWikis Blogs

Video Sharing

UnifiedCommunications

Social Bookmarking

IM

Platform Building BlocksTechnologies

New Business CapabilitiesIntegrated Workspaces

New Cisco WorkspacesWebEx/MP Hybrid ClientDirectory 3.0Ciscopedia

i-ZoneInternal

Innovation Site

FCLNFinance

Collaboration & Leadership

Network

CDNCisco

DeveloperNetwork

Common Application Services Layer

Tagging

Data Access Policies Layer (entitlements, identity management, authentication)

Search Grouping NotificationContent

ExposureCollaboration

Web Services API to

transactionalsystems (CRM,

ERP)

Transformational /UI Layer (any device, anywhere, anytime)

Devices Layer

Mobility

Cisco IT’s Integrated Collaboration Architecture

Collaboration Applications Layer Directory Communities

IP Communications TelePresence Desktop

Integrated Workforce Experience Portals

Flip


TransactionalSOA App

AccessRSS Video Wiki Blogs Forums

Calendar Meetings IM Tagging

Content

Ciscopedia ConferencingEmail Directory

Cisco Network LayerTaggingSecurityPolicies

Network Services

Transactional

system data

Data Aggregation Layer

Off-Prem Data On-Prem Data

Document

repository

HR

Data

Multiway

metadata

Web 2.0

data

Web Services Layer

Video

repository

Medianet



DirectoryDirectory


Directory



SearchSearch


Search



InstantInstant


Instant




Cisco Quad

DirectoryProfile

Blogs, wikis,Forums

Social tagging

Click to:call, IM, meet

Personaldashboard



CRM


Expense Reporting


CRM


Expense Reporting

CiscopediaCiscopedia


CRM


Expense Reporting

Ciscopedia

SearchSearch

ContentContent

WorkforceData

WorkforceData

ID MgmtID Mgmt

Cisco Tagging (Pulse)


Policy MgmtPolicy Mgmt

Search

Content

WorkforceData

ID Mgmt


Policy Mgmt

BlogsBlogs

WikisWikisCommunitiesCommunities

InstantMessaging

InstantMessaging

Show and ShareShow and Share

Blogs

WikisCommunities

InstantMessaging

Show and Share

TelePresenceTelePresence

UCUCDigital MediaDigital Media

FlipVideoFlip

Video TelePresence

UCDigital Media

FlipVideo

Video (Show and Share)

Communityteam space

UC-enabledBrowser

Content management

People, communities, information

call, IM, meet

Policy andSecurity

Micro-bloggingApplications andServices

Measuring the Value


Business DriversTransforming How We Work

Innovation� Accelerated Product Development� New Business Models


Productivity � Operational Efficiencies� Faster Decision Making

Growth

� CEO Care-Abouts� Driving Revenue� Accelerate Sales Cycle� Cost Avoidance

Cisco’s Collaboration InitiativesFY09 Benefits from 7 Distinct Collaboration Programs

InnovationInnovation� Connected Workspace $11.5 M

� Mac Wiki $ 5.5 M

� C-Vision and Video Blogs $11.1 M

In FY09, Cisco Achieved $1.052B in Net Benefits from Web 2.0 Collaboration Solutions, up from $691 M in FY08

Net Benefits


ProductivityProductivity� Remote Collaboration (TP / WebEx / UC) $601.3 M

� Telecommuting $298.7 M

GrowthGrowth� Expertise Locator (SOAR) $108.6 M

� Sales Productivity (NEW) $ 15.4 M

Total: $1.052 B

Cisco on Cisco Proof PointsTransforming How We WorkProductivity

Cisco TelePresence

•789 units deployed

•217 cities in 52 countries globally

•617,841 meetings conducted


•617,841 meetings conducted

•90% growth in TP meetings from FY08-FY09

•Over $527 M in travel savings

•Increased customer interactions

•Faster sales cycle and improved win rates

•Increased contribution margins by $115Min FY09 - up from $91M in FY08

Cisco on Cisco Proof PointsTransforming How We Work

•20,000 global participants

•90 countries, 270 cities

Virtual Global Annual Sales Conference

Productivity


•211 million air miles avoided

•88 hrs of consecutive events

•Streaming video

• Integration of 7 technologies

•90% cost savings

•Highly engaged employee experience


Expertise Location� Increase high-value interactions using

expertise locator and remote collaboration capabilities

� Shorten cycle time with regularly scheduled virtual product demos

Growth


virtual product demos

� 45% increase in specialist interactions with customers in Canada, Commercial

� Improved market coverage

� Scaled expertise

� Increased customer face time

� Specialist time savings of $12M/yr

� Increased margin of $50M from reducing sales cycle


Innovation

Knowledge Sharing� Common wiki portal for Mac users, with

distributed editing

� Provides community-based instructions, resources, tips


� Approx. 10,000 unique visitors/month

� Improved productivity for Mac users

� Avoids approximately $1.6M in annual help desk costs

� Improves productivity with increased uptime-$2.6M annual value for Cisco


Cisco I-Prize

Collaboration with our CustomersCisco I-Zone

Collaboration with our Cisco Family

Innovation


Activity• Global teams and individuals

collaborate to innovate new ideas

• Innovation ideas aligned with Cisco core strategic direction

• Usage of Cisco collaboration tools

Results (First Phase)• New product definition• Product enhancements• Total Members: 1416• Ideas: 411 & Posts: 2064

Activity• 8695 global I-Zone users• Over 1458 ideas submitted• 4844 votes for ideas• 1634 comments by users

Results• Innovative new ideas become

new products and services for Cisco

• Significant product enhancements

• Engaged employees

Transforming the Business


Business

Usage is Exploding!

526k pages in Q3 FY10.

24% growthQ on Q

533m minutes in Q3FY10

21% growthQ on Q

Conferencing789 units, 114%

growth!$527m in travel &

productivity savings!

by Q3 FY10

TelePresence14.3m IM

chats in Q3 FY10

Instant messaging

12% growthQ on Q

Wikis


Usage is Exploding!

27k users have now added Expertise.

103% growthY on Y

Directory 3.0

44,796 IWE users and over 2.8

million hits by Q3FY10

28k threads & messages in Q3

FY10 19% growth

Q on Q

ForumsIWE

Q2 FY1024k videos113k views

243% growthY on Y

FY = Financial Year (End of July)

More Than Just Technology

Technology

� Web-Services� Video� Unified Communications� TelePresence� Wikis� Blogs

� Sustainable Commerce Services (SOA)� Business Value Metrics� Scaleable Integrated Processes


Process Culture

� Scaleable Integrated Processes� Common Services

� Leadership� Change Management� Governance� Invite Participation

Communications and Collaboration BoardThe C & C Cross-Functional Board will drive

innovation and success in communication and collaboration at Cisco

Sheila JordanIT

Sheila JordanIT

Co-chairCo-chair

Jim GrubbCorp. Comms

Jim GrubbCorp. Comms

Co- chairCo- chair

Andy StarrWebEx

Andy StarrWebEx

Kevin Harrington

CVCM

Kevin Harrington

CVCM

Marisa Chancellor

IT

Marisa Chancellor

IT

Shanthi IyerSales/IT

Shanthi IyerSales/IT

Van DangLegal

Van DangLegal

Jodi KrauseCorp

Positioning

Jodi KrauseCorp

Positioning

Mala AnandCA

Mala AnandCA

Rick HutleyIBSG

Rick HutleyIBSG

Susan Monaghan

HR

Susan Monaghan

HR

Don McLaughlin

HR

Don McLaughlin

HR

Tricia BakerCDO

Tricia BakerCDO

Chris TreilleWW ChannelsChris Treille

WW Channels

HarbrinderKang

Corp Comm

HarbrinderKang

Corp Comm

Mike MetzCMO

Mike MetzCMO

Christine CastleSales

Christine CastleSales

Amy KwanFinance

Amy KwanFinance

Murali Sitaram

CDO

Murali Sitaram

CDO

Lance PerryIT

Lance PerryIT

Angela StarkCorp CommAngela StarkCorp Comm

Transformation Example: IT Organisation

FROM TO

Wisdom of Crowds

End-to-End Experience

My Way or the Highway

Stand Alone Projects

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Highly ConfidentialECP EBC © 2009 Cisco Systems, Inc. All rights reserved. Cisco Highly ConfidentialECP EBC

Accelerating productivity, growth and innovation

Global

Agile Development Process

Ecosystem

Rapid Prototyping

Sequential Development Process

Local

Internal

Rigid Product Life Cycle

Our Journey to Enterprise 2.0


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