cisco it strategy -...

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public

Cisco IT StrategyGuillermo Diaz, Jr., VP

Connected IT Services, IT


Agenda

Cisco IT Strategy

Unifying Business and Technology Architecture

Architecture-Led Governance and Culture

Cisco IT Strategy


Productivity Globalization Consumerization

We Face The Same Challenges


Solve our customers’ most

important business problems by

delivering intelligent networks and

technology architectures built on

integrated products, services and

software platforms.

STRATEGY

Cisco Strategy and Goal

GOAL

“ Cisco’s intelligent networks

become our customers’ most

strategic communications,

IT and business asset, helping

solve their most important

technology and business issues.”


Cisco’s VSEM…How We Prioritize

12-18 months

12-18 months

Run the Business… Operating Model Simpler, Accountable, Empowered… Complex Value Add

Business Entities and Regions Goals… Segment Councils Interlock

Transform the BusinessConstant Transformation… ACT (Accelerated Cisco Transformation)

Solve our customers’ most important business challenges by delivering intelligent networks and technologyarchitectures built on integratedproducts, services, and softwareplatforms

2-4 years

Portfolio/Architectures5 Foundational Priorities

Mobility…Security…Any to Any

Market TransitionsMulti-Year Strategic Initiatives

Technology/Business

Innovation and

OperationalExcellenceTransformation/Reinvention

Customer and PeopleCulture

Changing the Way We Work, Live, Play and Learn5+ years

Cisco Performance Measurements Annual Targets

GrowthEnterprise

Service ProviderCommercialPublic Sector

Profitability/ Efficiency

Profits faster revenue… Stock Price

Time to Market/ InnovationMarket ShareWallet Share

Customer Experience

Cisco Value AddCSAT

Partner Experience

Partners’ ProfitPartner SAT

Employee Experience

Pulse, FunEngagement Index


Collaboration

Data Center/Virtualization/Cloud

Video

Architecture Business problems solved by Cisco architectures

that deliver a service or capability that leverages the network

Leadership in the Core… Routing/Switching/Services

(including Security and Mobility)

Key Drivers of The Future of Intelligent

Networks…Our 5 Foundational Priorities

Most Important

and Most Difficult

Value of Integrated

Architectures

• Collaboration Experience – IWE, Cisco.com

• Collaboration Platform – Quad, Jabber, WebEx

• Mobility – AnyDevice, Appstore – Medianet – Cisco Virtual Office

• Global Data Center – RCDN, Allen, RTP

• CITEIS – CITEIS2, NewScale/Tidal Integration

• Cloud Storage – Private and Hybrid

• TelePresence

• Tandberg

• WebEx HD

• LSS/GC – Country Enablement, Software, Instance Strategy

• Entitlement Framework – CEPM, Identity Services Engine (ISE)

• Services Management Framework

• Core Infrastructure – Network, Applications, Security

• Borderless Networks – AnyConnect, Policy, SecureX

• Services – Smart Services1

2

3

4

5


Why Architectures

Are Important

“ Cisco needs to lead

with architecture…”

“ Lead every move we

make with Cisco IT.”

– John Chambers,

Chairman and CEO


Cisco Information Technology

Technical Roadmaps

Unify the Business and Technology Architectures with Services-Oriented Everything

Technology

Implement Architectures

that Leverage Multi-Sourced Services

Process

Create Globally Pervasive Excellence

in Operations and Decision Making

CultureDeliver a Compelling Experience to Our

Customers, Partners and Workforce

Lead Every Move We Make with Networked IT

Measure Success

Growth Speed Productivity Experience

Accelerators

Talent Strategy

Service Owner Accountability

Unifying Business

and Technology Architecture


VideoVideo

Data Center

VirtualizationMobility

Communication

and

Collaboration

CloudConnected

Experience

Immersive

Collaboration

Business

Services

ArchitectureCustomer

Data

IT


VideoVideo

Data Center

Virtualizatio

nMobility

Communication

and Collaboration

Cloud

Immersive

Collaboration

Business

Services

ArchitectureCustomer

Data

IT Connected

Experience


FROM TO

Transforming the Connected Experience

Virtualized Storage Clouds Accessible Anywhere, Anytime

CONTENT Access to Content From Single Device and Local Storage

EXPERIENCE Little/No Differentiation in Capabilities, Entitlements and User Experience

Cost-Effective Differentiation of Service Offerings Based on Role and Global Location

DEVICES Limited Device Selection/Underutilization of Fleet

NETWORK Connectivity Primarily Through VPN, per Device

SUPPORT Non-Segmented Support Primarily Provided Through Call-center

Support for BYOD, VXI, and Additional User Devices

Personalized Collaborative Support Model as New “Front Line” for Solutions

Optimized Secure Network Connectivity for Voice, Video, Data


Traditional Corporate Laptops

Cisco’s Any Device Landscape

19,9857,404 2,05998,719

Corporate VXI Endpoints

Mobile BYO Devices

10,779 23,258 6,592 9,724 Other 1,010

14


Enterprise App StoreServices CatalogSocial Support

Connected Experience Services

HOMEOFFICE

VXI

BYOD

WEBEX

JABBER


Communicatio

n and

Collaboration

Immersive

Collaboration

Business

Services

Architecture

IT Mobility

Connected

Experience

Data Center

Virtualizatio

n

Cloud

VideoVideo

Customer

Data

Cloud

VideoVideo

Customer

Data


Global Data Center StrategyVirtualization is Key

TRANSFORMATION

• Run IT as a business

• Internal service provider model

• Service-oriented architecture

RESILIENCY

• Increase data center tiers

• Multi-site architecture

• Move out of high risk geos

GROWTH ENABLEMENT

GROWTH ENABLEMENT

• New markets and business

models

• Global expansion

• User experience

CAPACITY

• Build and occupy data centers

• Optimize demand

• Consolidate where appropriate

CAPACITY

TRANSFORMATION

RESILIENCY

Service OrientedProcess


Automated

Self-Service

On-Demand

CITEISA Framework for Providing Infrastructure As a Service

Architect It Design It Where Can

We Put It?

Procure It Install It Configure It Secure It Is It Ready?

Manual

Service-Oriented

Self-Service;

Automated

Provisioning

Elasticity

(Capacity-on-

Demand)


C3 – Cisco Customer CareMigrate C3 Platform (42 TB) from San Jose to Richardson

Richardson,

Texas

C3 Platform

Technical ServicesService delivery and

parts fulfillment

Advanced ServicesManagement of services

projects engagement

Service Sales20% of Cisco revenue

$10B

15% + CAGR

Business

Value

Improved User

ExperienceApplications performance

improved by minimum

of 30%

Cisco on CiscoShowcase UCS and

Cisco Data Center

capabilities

AgilityReduce time-to-market for

new business capabilities

and zero downtime to add

new servers/services

Scale & Resiliency Mapped services across

multiple nodes and

removed single points

of failure

Application PortfolioRationalized

Reduced apps. by 40% and improve supportability

Cost OptimizationReduced CAPEX/OPEX

by 60% ⅓ data center space used

– 47 kW power saved

San Jose,

California


Business

Services

Architecture

IT

Video

MobilityConnected

Experience

Data Center

Virtualizatio

n

Customer

Data

Cloud

Communication

and

Collaboration

Immersive

Collaboration


Directory

Business Intelligence

CRM/ERP

HR Systems

Manager Tools

My Expenses

My Approvals

WORKFORCE SERVICES

BUSINESS PROCESS

Applications and Services

Search

Content

WorkforceData

ID Management

Policy Management

Tagging

CONTENT

Personalization and Relevancy

Blogs

Forums

Communities

SOCIAL

Enterprise Social Software

Elements of Collaboration Transformation

Personalized and Relevant Workspace

UnifiedCommunications

Enterprise Video

Conferencing

Cisco TelePresence

COMMUNICATION

Cisco Video Communicationand Collaboration


Community Team Space

Blogs, Wikis, Forums

Directory Profile


Video: Cisco Show

and Share

Click to Call, IM, Meet, EmailAdvanced Search

Integrated Cisco UC

and Presence

Micro-Blogging

Personal Dashboard

Social Tagging

People, Communities,

Information

Content Management

Directory

Business Intelligence

CRM/ERP

HR Systems

Manager Tools

My Expenses

My Approvals

WORKFORCE SERVICES

Search

Content

WorkforceData

ID Mgmt

Policy Mgmt

Tagging

CONTENT

Personalization and Relevancy

Blogs

Forums

Communities

SOCIAL

Enterprise Social Software

COMMUNICATIONCisco Video Communication and Collaboration

SOCIALEnterprise Social Software

CONTENTPersonalization and Relevancy

BUSINESS PROCESSApplications and Services

Unified Communications

Enterprise Video

Conferencing

Cisco TelePresence

COMMUNICATION

Cisco Video Communicationand Collaboration

Elements of Collaboration Transformation

BUSINESS PROCESS



Collaborative Business Process

23

INTELLIGENT MATCHING

Intelligent MatchingRepository

Business Rules Engine

SOCIAL FORUM

• Collaborate on cases

• Reputation management

• Reuse of knowledge

Customer

SupportCUSTOMER

CONNECTED PRESENCE

Cisco JabberUnified Presence

Cisco WebEx

Cisco UCCETelephony Collaboration

ID and Policy

Customer

Service

WebCisco.com

CUSTOMER

CARE


Data Center

VirtualizationMobility Cloud

Connected

Experience

IT

SECUREMANAGEOPERATESECURE

MANAGE

OPERATE

VideoVideo

Customer

DataCustomer

Data

VideoVideo

BUSINESS SERVICES

ARCHITECTURE

Communication

and

Collaboration

Immersive

Collaboration

Architecture-Led Governance and Culture


Organizing Principles

Governed

Capabilities

Network Services

Infrastructure Services

Foundation Services

Functional

Business

Services

Large-Scale

Services

Operating

Process

Services

Operating

Technical

Services

Application

Services

Development


IT

Operating

Model

How We Operate

RoadmapsExpectations

Services

Review

Organizational

Health

Strategic

Investment

Planning

Architectural

Reviews

Checkpoints IT 8 Priorities

VSEM


Connected Architecture - Culture

CONNECTED EXPERIENCE

IWE CISCO.COM

PRICING | CONFIGURATION | SOFTWARE | ENTITLEMENT

G O V E R N E D C A P A B I L I T I E S

L A R G E - S C A L E S E R V I C E S

DATA ARCHITECTURE

CUSTOMER CARExRMORDER

MANAGEMENT

SUPPLY CHAIN

MANAGEMENT

P E R V A S I V E S E C U R I T Y


GovernancePlane

ManagementPlane

DataPlane

IT Governance Security Operations

PolicyCompliance

(Visibility)

Service Security Prime (NEW role)

Decision Making Model

Security-IT OM IntegrationSimplified & Unified MetricsOperational Security Excellence

Foundational Identity MgmtAccess Policy MgmtNG Strong/Adaptive AuthCPrivileged Access Mgmt

Secure Data DeliveryDevice Profiling / Posture Contextual Network AccessThreat Detection/Mitigation

Data GovernanceData Visibility & Control

Identity & AccessSecure Path /

Threat ProtectionData Security

Enforcement

(Control)

Behavior

+ Threats

Transformational Focus Areasfor Pervasive SecurityPervasive Security


In Summary

Starts with Architecture…

Business aligned through

Technology

IT is a Business Leader and can

influence by unifying business

and technology architecture

Display value through clear

metrics – Growth, Experience,

Speed & Productivity

Governance and Culture are

critical to architectural

transformation


“B” View in BOST• Market positioning• Business strategies

How the “B” view impacts planning• Drives formulation and execution of business

strategy• Links market requirements, strategy, and planning• Serves customer needs in chosen market segments• Provides innovative and competitive products and

services• Utilizes effective sales and supports channels• Leverages business partnership and relationships• Balances resources portfolio

BusinessEnablement

OperationsRequired Capabilities

SystemsApps & Tools

TechnologyInfrastructure

R e

q u

i r e m

e n

t s

BusinessEnablement

OperationsRequired Capabilities

“O” View in BOST• Description of the Basic Service Functions (BSFs) of

the enterprise • The design of effective business processes and

well-defined organizational accountabilities

How the “O” view impacts planning• Links business requirements to executing functions• Provides well-defined functions and streamlined

business processes• Utilizes and creates accurate information• Maps operational functions and downstream

impacts• Assigns clear organizational responsibilities

SystemsApps and Tools

“S” View in BOST• Links information management applications to

automate business process workflow and transaction management

How the “S” view impacts planning• Indicates how to most effectively enable Basic

Service Functions (BSFs) and their capabilities through reliable tools and applications

TechnologyInfrastructure

“T” View in BOST• Architecture models and underlying information

technology infrastructure- User devices that access these applications- Computers that run the applications- Networks that connect it all together

How the “T” view impacts planning• Provides secure, reliable infrastructure that is

supported and shared across the company• Results in a superstructure for all models, their

elements, and their relationships

R E

Q U

I R E

M E

N T

S

Requirements• Enterprise requirements flow downward through the four

framework views, starting with the external market opportunities and stakeholder interests

Capabilities• The capabilities flow upward in response to these

requirements, starting from the arrival of new technologies

The key determinant of business success is how well an enterprise can align their capabilities with the constantly changing requirements in all four views

C a

p a

b i

l i

t i

e s

C A

P A

B I L

I T

I E

S

What Do the Different “Views” of BOST Mean?


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Unique Value of Video

Safety and

Security

Improve Protection

Events

Extend Reach

Organizational

Communication

Drive Alignment

Meetings

Speed

Decisions

Messaging

Customized

Messaging

Training/Education

Share Expertise

Customer

Interaction

Expert on

Demand


Connected Architecture

INFRASTRUCTURE AS A SERVICE (IAAS)

CONNECTED EXPERIENCE

PRICING | CONFIGURATION | SOFTWARE | ENTITLEMENT

IWE CISCO.COM

L A R G E - S C A L E S E R V I C E S

G O V E R N E D C A P A B I L I T I E S

DATA ARCHITECTURE

CUSTOMER CARExRMORDER

MANAGEMENT

SUPPLY CHAIN

MANAGEMENT

PLATFORM AS A SERVICE

P E R V A S I V E S E C U R I T Y


CONSOLIDATION VIRTUALIZATION AUTOMATION UTILITY MARKET

Unified Fabric Unified Computing

Inter-CloudData Center Networking

Enterprise-Class Clouds

PRACTITIONER VIEW

CONSUMER VIEW

LocationFreedom

Hardware Freedom

Provisioning Freedom

Business ProcessFreedom


1/3 data center space usedSupports Cisco Service

Sales, Advance Service Mgmt, Technical Service

Delivery

47 kW power saved

23% of Cisco revenue ($10B annually)

C3 Migration Benefits

Source (Legacy) Target (Cisco UCS)3 Legacy RISC-based IA Superdomes 12 Cisco UCS B440 blade serversProduction Server

ConfigurationHP-UX v11.23 Red Hat Enterprise Linux v5.5Operating System

384 384CPU Cores

1536 GB 3072 GBMemory

Capacity: current workload Capacity: 1.5 times the current workloadPerformance

3 node RAC Oracle 10g (CRS 10g) 12 node RAC Oracle 10g (CRS 11gR2)Database

N+1 ArchitectureLegacy: Cisco UCS B440:

15 4vs.

74 KW 27 KWvs.

241 100vs.

27% less Tile

space

36% less Power

41% less cables

Cisco Running $40B on UCS

60% reduction in CAPEX/OPEX Cost


Why Architectures Are Important

PRODUCTS

SYSTEMS

SOLUTIONS

ARCHITECTURES

2005

2008

2010

2012

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40

G

William

Guilmo

GmanMemo

Guio

Billy

Geronimo

Gizmo

G o r r i l a m oGuermo

G-@#$%&

Guermo

Guerilno

Willie

G-Money

Gillamo

G u i l Guido

GuiermoGilmo


In Summary

Cisco IT is leading business

transformation

Cisco IT is equipped to unify

business and technology

architectures

IT can lead the way in achieving

new levels of business value,

growth, and productivity

The role of the intelligent network

has never been greater

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