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Cisco Firepower Next-Generation FirewallsReady to Accelerate Your Security Business Faster?

Partner Guide

This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 1

Overview Partner IncentivesSoftwareProductBenefits

Cisco Firepower Next-Generation Firewalls

© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 2

Why This Matters to Customers Their organizations stay safer. They gain insight and focus. They have lower cost and less complexity. You’re able to offer your customers a comprehensive, effective security solution that can meet their tough demands.

Why This Matters to You Security can be a business growth engine. Because your customers look to you as the expert, more opportunities can turn into future sales. Plus our incentives and rebates let you offer your customers discounts so you’re able to close deals faster.

Introducing Cisco Firepower Next-Generation FirewallsNow fully integrated, threat-focused, and unified management is here. The Cisco® Firepower 4100 Series offers four new high-performance models. Complexity is reduced with simplified, consistent management. Our approach is unique. It combines the best industry-leading technology, all on one platform, so your customers get more with a single interface.

Why Security Matters

Partner IncentivesSoftwareProductBenefitsOverview

https://www.youtube.com/watch?v=H4Nmz62RAKQ&feature=youtu.be



Advanced Defenses for Advanced Attacks Your customers can block more threats and quickly mitigate those that do breach their defenses with the industry’s first threat-focused next-generation firewall (NGFW). Cisco Firepower NGFW appliances combine our proven network firewall with the industry’s most effective next-generation IPS (NGIPS) and Advanced Malware Protection (AMP). All so customers can get more visibility, be more flexible, save more, and receive better protection.

Breach Detection Time

Source: 2016 Annual Security Report

Cisco <1 DAYINDUSTRY

~100 DAYS

Savings Due to Security Automation

Source: SANS Institute

FIRST YEAR $184K

Highest Security Effectiveness

Source: NSS Labs Breach Detection Test 2015

99.2%

Partner IncentivesSoftwareProductOverview Benefits

http://www.cisco.com/c/m/en_us/offers/sc04/2016-annual-security-report/index.html?KeyCode=001038870

http://www.sans.org/reading-room/whitepapers/analyst/calculating-total-cost-ownership-intrusion-prevention-technology-34745

https://info.sourcefire.com/2015NSSBreachDetectionReport-CDC.html?AMPPage


Find the Best Next-Generation Firewall for Your Customer

NEW NEW

Small business, branch office, enterprise

Firewall throughput from 256 Mbps to 15 Gbps

Threat inspection from 125 Mbps to 30 Gbps

Stateful firewall, Application Visibility and Control (AVC), NGIPS, AMP, URL filtering

Learn more

Cisco ASA with FirePOWER™ Services

Internet edge, high-performance environments

Firewall throughput from 20 Gbps to 60 Gbps

Threat inspection from 10 Gbps to 20 Gbps

Stateful firewall, AVC, NGIPS, AMP, URL filtering

Learn more

Cisco Firepower 4100 Series

Service provider, data center

Firewall throughput up to 225 Gbps

Threat inspection up to 90 Gbps

Firewall, AVC, NGIPS, AMP, URL filtering, distributed denial-of-service (DdoS) protection

Learn more

Cisco Firepower 9000 Series


Partner IncentivesSoftwareBenefitsOverview Product

http://www.cisco.com/c/en/us/products/security/asa-firepower-services/index.html

http://www.cisco.com/c/en/us/products/security/firepower-4100-series/index.html

http://www.cisco.com/c/en/us/products/security/firepower-9000-series/index.html


Increase Protection with Software Subscriptions


www

Access Control and PolicyIdentify and control user access to over 4,000 commercial applications, plus support custom applications and remote access.

Advanced Malware Protection (AMP)Discover, track, contain, and block the progression of network-based advanced malware, zero-day attacks, and persistent threats.

Next-Generation Intrusion Prevention System (NGIPS)Get the visibility, automation, flexibility, and scalability you need to defeat the latest threats.

URL FilteringSee alerts and gain control over suspect web traffic. Enforce policies on hundreds of millions of URLs in more than 80 categories.

Partner IncentivesBenefitsOverview Product Software

See our 5 tips

http://www.cisco.com/c/en/us/products/security/identity-services-engine/index.html

http://www.cisco.com/c/en/us/products/security/firesight-management-center/index.html

http://www.cisco.com/c/en/us/products/security/anyconnect-secure-mobility-client/index.html

http://www.cisco.com/c/en/us/products/security/advanced-malware-protection/index.html

http://www.cisco.com/c/en/us/products/security/ngips/index.html

http://www.cisco.com/c/en/us/products/security/ngips/index.html

http://www.cisco.com/c/en/us/products/security/firesight-management-center/index.html

http://www.cisco.com/c/dam/en/us/products/collateral/security/next-gen-firewall.pdf


Business Managers/Practice LeadsBecome an Expert


Training for Account Managers (AMs)

• Take the Voice of the Account Manager video on demand

• Take the Executive Security Conversation Training

Training for Systems Engineers (SE)

• Take Fire Jumper Stage 2 and Stage 4 trainings and get rewarded

• Learn how to position and demonstrate:

• Next Generation Firewall video on demand

• Next Generation Firewall technical demos


Rewards for AMs

• Earn $100 each for completing Stealthwatch and OpenDNS trainings

Rewards for SEs

Earn Cisco Rewards for Fire Jumper trainings for each of the following competency areas; NGFW and NGIPS, Web and Email Security, Policy and Access, and Advanced Threat.

• Earn $250 for completing Fire Jumper Stage 2


• Earn $100 for completing the OpenDNS training

• Perform paid POVs and earn Shogun incentives

Explore other Cisco Rewards for security products

Get Trained and Earn Rewards


Increase ProfitsSell and MarketBecome an Expert

Business Managers Account Managers Systems Engineers

https://communities.cisco.com/docs/DOC-51096





http://www.cisco.com/E-Learning/pa/bulk/Cisco_Products/Cisco_Firepower_NGFW_Tech_Brief_Final_1280x720_800kbs.mp4

http://demosondemand.com/it/vendors/cisco.asp






https://communities.cisco.com/groups/cisco-shogun



Business Managers/Practice LeadsSell and Market


Register Your Deals• Earn up to 65 percent discount through

Security Ignite after registering deals through Opportunity Incentive Program (OIP), and Teaming Incentive Program (TIP)

• Registration is a pre-requisite to qualify for many security rewards

Get details: Security Ignite, OIP, TIP

Collect Your RewardsAMs and SEs each earn $500 for every ASA or AnyConnect Migration/Competitive deal greater than $25,000.

Additional security theater offers may apply.

Get details: All security offers and Cisco Rewards

Perform Paid Proof of Value (POV)• Earn $1500 per POV for partner organization

• Perform paid POVs and earn points through the Shogun incentive program.

Get details on Cisco POVs

• AMP

• NGFW FirePOWER Services

Stack POVs and earn more




http://www.cisco.com/c/en/us/partners/sell-integrate-consult/incentives-promotions/security-ignite.html

http://www.cisco.com/go/oip

http://www.cisco.com/go/teaming


http://www.ciscorewards.com






Business Managers/Practice LeadsIncrease Profits


Up-Front ProfitabilityGet started by registering and protecting your deals in OIP and TIP.

• Earn up to a 65 percent discount through Security Ignite migration and competitive discounts

• Benefit from additional trade-in credits through TMP

Get details: Security Ignite, OIP, TIP, ASA Refresh, TMP

Perform Paid Proof of Value (POV)• Earn $1500 per POV for partner organization

• Perform paid POVs and earn points through the Shogun incentive program.


• AMP


Additional IncentivesSecurity Accelerator for Partner Plus Elite- and Prestige-level partners

• Earn double the accrual credit for selling eligible security products and services in the commercial segment for the United States

Security Incumbency Renewal Promotion

• Increase profitability and protect recurring revenue streams

Stealthwatch and OpenDNS


Back-End RebatesSign up for VIP and earn rebates for all security products.

Advanced Specialized Partners

• 4 percent: All hardware

• 5 percent: 1-year software licenses

• 10 percent: 3- and 5-year software licenses

• 6 percent: Perpetual software licenses

Stackable Accelerators

• Master: +3 kicker

• Gold: +1 kicker

Express Specialized Partners

• 4 percent: for eligible SKUs

Get details: VIP

Overview



Partner IncentivesSoftwareProductBenefits




http://www.cisco.com/c/dam/en_us/partners/downloads/partner/WWChannels/promotions/download/eligible-products.pdf

http://www.cisco.com/go/tmp





http://www.cisco.com/go/partnerplus


http://www.cisco.com/c/en/us/partners/sell-integrate-consult/incentives-promotions/security-incumbency-renewal.html



http://www.cisco.com/go/vip



Partner Account Manager Become an Expert



Take the Security Voice of the Account Manager training video-on-demand

Take the Executive Security Conversation Training for AMs and SEs

Rewards for AMs



Increase Profits How It Adds UpSell and MarketBecome an Expert











Partner Account Manager Sell and Market






Perform Paid Proof of Value (POV)How POVs can help you increase business

• Increase deal close rates

• Build your sales funnel

• Expand the opportunity and pull-through sales

• Help your company earn $1500

• Help your SE earn and redeem points through the Shogun incentive program


• AMP


Collect Your RewardsAMs and SEs each earn $500 for every ASA or AnyConnect Migration/Competitive deal greater than $25,000.

Additional security theater offers may apply.

Get details: All security offers and Cisco Rewards











http://www.ciscorewards.com



Partner Account Manager Increase Profits


Up-Front ProfitabilityStart by registering and protecting your deals in OIP and TIP.




Additional IncentivesSecurity Accelerator for Partner Plus Elite- and Prestige-level partners:

• Earn double the accrual credit for selling eligible security products and services in the commercial segment for the United States











Partner Account Manager How It Adds Up

Enablement Incentives

Earn $100Complete Stealthwatch training and

+Earn $100

Complete OpenDNS training and

Deal Incentives

65% discountRegister Deals and get up to

+earn $500 for each deal

Book a registered NGFW deal > $25,000 net and









Partner Systems Engineers Become an Expert



Take systems engineer (SE) Fire Jumper training Stage 2 and Stage 4 and get rewarded.

• Learn how to position and demonstrate:

• Next Generation Firewall video on demand

• Next Generation Firewall technical demos


Rewards for SEs

Earn Cisco Rewards for Fire Jumper trainings for each of the following competency areas; NGFW and NGIPS, Web and Email Security, Policy and Access, and Advanced Threat.



• Earn $100 for completing the OpenDNS training

• Perform paid POVs and earn Shogun incentives
















Partner Systems Engineers Sell and Market






Perform Paid POVsHow POVs can help you increase business:

• Increase deal close rates

• Build your sales funnel

• Expand the opportunity and pull-through sales

• Help your company earn $1500

• Earn points through the Shogun Rewards Program


• AMP


Collect Your RewardsEarn $500 per AM or SE for deals for ASA and AnyConnect Migration/Competitive Promotion greater than $25,000.

Get details: ASA and AnyConnect Migration/Competitive Refresh,

Cisco Rewards














Partner Systems Engineers Increase Profits


Up-Front ProfitabilityGet started by registering and protecting your deals in OIP and TIP.


• Benefit from additional trade-in credits through TMP

Get details: Security Ignite, OIP, TIP, ASA Refresh, TMP






http://www.cisco.com/c/dam/en_us/partners/downloads/partner/WWChannels/promotions/download/eligible-products.pdf

http://www.cisco.com/go/tmp



Partner Systems Engineers How It Adds Up

Enablement Incentives Deal Incentives

Register deals and get up to

+

earn $500 for each dealBook a registered NGFW deal > $25,000 net and

65% discount

+

Complete Fire Jumper training

+collect Shogun rewards

Complete POVs and

Take Stage 2 “Get Recognized” and earn $250

Take Stage 4 “Proficient”

and earn $500

+Complete OpenDNS training and

earn $100

Perform paid POVs: NGFW earn $1500AMP earn $1500










Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) DEC16CS5179 05/16


cisco firepower next-generation firewalls · cisco firepower next-generation firewalls find the...

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