1. #ciscops14

2. Cisco Enterprise Mobility News Prashanth Shenoy Director of Marketing, Enterprise Mobility Group March 26, 2014 Seizing the Opportunities 3. Cisco Confidential 3 2013-2014 Cisco and/or its affiliates. All rights reserved. The Partner Opportunity SELL HIGH VALUE INNOVATIVE MOBILE SERVICES CAPTURE NEW LOB SPEND (60%) UPSELL NEW MOBILE APPLICATION SERVICES UP TO 4X DEAL SIZE INCREASE CAPITALIZE ON MOBILITY GROWTH & 802.11ac MIGRATION $35B OPPORTUNITY 4. Cisco Confidential 4 2013-2014 Cisco and/or its affiliates. All rights reserved. Evolving from Device Mobility to Enterprise Mobility Conversation is Changing 201314 1Source: Accenture CIO 2013 Survey; 2Gartner Research; 3IDC Research; 4Nemertes 2013 59%1 of CIOs pro-actively adopting companywide mobility strategy. Mobile is 2013 top priority #22 Securely delivering mobile applications (MAM) and mobile content (MIM): EMM 300M BYOD+150M CYOD iOS/Android devices 20143 / 50% 802.11ac enabled Mobile workspace functionality drives massive Wi-Fi growth (50% voice-video)4 Organizations react to BYOD wave Mobile is 2011 top priority #32 Securing mobile devices (MDM) 150M Mobile iOS/Android devices for business use in 20123 More mobile devices with limited apps functionality drives steady Wi-Fi growth 201112 5. Cisco Confidential 5 2013-2014 Cisco and/or its affiliates. All rights reserved. Next-Generation Wi-Fi Infrastructure Aironet 2700 Access Point Software for Mobile App Development Enterprise Mobility Services Platform (EMSP) Analytics and Location-Based Services Enhancements to Mobility Services Engine) 6. Partners Capitalize with Cisco Enterprise Mobility Empower Employees Opportunity Is Everywhere Capitalize on the Opportunity Engaged Customer Would purchase more with a personal experience Have a company-wide mobility strategy EXPAND 802.11ac Portfolio - 2700 Series Access Point Capitalize on Mobility & 802.11ac Migration 1 ENHANCED Cisco Enterprise Mobility Services Platform (EMSP) Create High Margin Mobile Application Services 2 ENHANCED Cisco Connected Mobile Experience 8.0 Release Enable LoB Focused Mobile Experiences 3 7. Capitalize on Mobility and 802.11ac Transition Performance of 802.11n Gigabit Wi-Fi 2.4 GHz (802.11b/g/n) 5 GHz (802.11a/n/ac) 3x4 MIMO 3 Spatial Streams Superior 802.11ac Performance, Cost Optimized CleanAir for 80Mhz RF Interference Detection and Mitigation HIGH DENSITY EXPERIENCE (HDX) ClientLink 3.0 Increase Performance and Range Optimized Roaming Intelligent Handoff in High Density Turbo Performance More 802.11ac Clients per AP Introducing Cisco Aironet 2700 Series 1 2 3 8. Cisco Confidential 8 2013-2014 Cisco and/or its affiliates. All rights reserved. ON-PREMISE CLOUD MANAGED Industrys Most Comprehensive 802.11ac Portfolio High-Performance, Cloud Managed Mission Critical 1 2 3 Best in Class Investment Protection 9. Cisco Confidential 9 2013-2014 Cisco and/or its affiliates. All rights reserved. Develop Applications with Customer & Network Intelligence The Challenge with Mobile App Development 21 3 POLICY CONFIG. C:# LOCATION NETWORK DATA COLLAB DATA CUSTOMER DATA ENTERPRISE SYSTEMS SLOWS BUSINESS PROGRESS Healthcare App. Productivity App. Proximity Ad. App. Multiple Output Types (HTML, Native, XML, Hybrid) and OS (iOS, Android..) Complex Policies leveraging numerous APIs to achieve a business outcome Disparate Data Sources to Leverage 10. Cisco Confidential 10 2013-2014 Cisco and/or its affiliates. All rights reserved. Develop Applications with Customer & Network Intelligence Introducing Enterprise Mobility Services Platform (EMSP) POLICY CONFIG. C:# LOCATION NETWORK DATA COLLAB DATA CUSTOMER DATA ENTERPRISE SYSTEMS IMPROVE BUSINESS OUTCOMES Healthcare App. Productivity App. Proximity Ad. App. APIs REST | SOAP | Java CUSTOMIZED APPS Speed App Development: Pre-Defined Industry Vertical Apps Single Mobile App. Experience: Enable Policies and Integrate Enterprise Systems Personalized Experience: Integrate Context-Aware Data into Mobile Apps 21 3 ENTERPISE MOBILITY SERVICES PLATFORM APPLICATION TOOLKITS + TEMPLATES Finance| Retail | Healthcare 11. Cisco Confidential 11 2013-2014 Cisco and/or its affiliates. All rights reserved. Reduce Application Development Time & Cost TIME AND COST SAVED: Simple mobile app set-up and configuration Write once, deploy to many Supports all app delivery needs 21 3 12. Cisco Confidential 12 2013-2014 Cisco and/or its affiliates. All rights reserved. Enterprise Mobility Services Platform (EMSP) HOW DO YOU DEPLOY On-Premise Cisco Cloud-Hosted (May) HOW DO YOU BUY Subscription Model 1, 2, 3 Years license (Base or Advance) WHO DO YOU WORK WITH Phase 1 (Now) Through Cisco Advanced Services Phase 2 (May) ATP Partners part of Cisco Software Services Pilot Program WHAT DO YOU BUY Software Platform for App development, integration, roll-out Pre-developed industry vertical Apps 21 3 13. Cisco Confidential 13 2013-2014 Cisco and/or its affiliates. All rights reserved. 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Cisco Enterprise Mobility Services Platform Partner Value Reseller: Access to new customers and market opportunities Address direct LOB requirements without significant resource investment Integrator: Expand professional service portfolio to address end-to- end Mobility solutions Leverage EMSP to build profitable Mobile App solutions Let Cisco host the platform so you can scale. Provider*: Build Your Own Mobile Backend-as-a-Service (MBaaS) Enable new consumption models to meet customer demands 21 3 14. Cisco Connected Mobile Experiences (CMX) Enhancements Analytics Are Only Valuable if They Scale Single server: 5,000 Aps and 50,000 endpoints Three Years of Data RetentionGenerate all report in under 10s Location Accuracy is Critical to Actionable Business Intelligence Data w/ device probing only Data w/ Cisco FastLocate (device probing and network data) T=00s T=30s 1 2 3 15. Cisco Confidential 15 2013-2014 Cisco and/or its affiliates. All rights reserved. Business Intelligence Through CMX Analytics Actionable Information About Your Environment Location-Based Analytics Most Visited Department: Shoes. NEW 60%: Visit Frequently 12:302:30PM: Peak Shopping Time 30% People Passing By Enter the Store 1 2 3 Compare Customer Behavior: 2014 vs 2013 Holiday Season 16. The Partner Opportunity CONSUMER CONNECTED MOBILE EXPERIENCES GUEST PRESENCE GUEST ACCESS GUEST EXPERIENCE DETECT CONNECT ENGAGE Enables New Customer Revenue Models High-Margin Service Offerings Add-on to Existing Mobility Infrastructure EXTEND CONVERSATIONS TO LINE OF BUSINESS 1 2 3 17. Partners Seize New Opportunities with Customers CMX: location analytics to improve customer experience Mobile app: Coupons, reservations, directions Outdoor Wi-Fi supports poolside POS Residents have more than one device Better capacity and coverage with 802.11ac Large purchase of student iPads Pervasive student Wi-Fi coverage High client density and app use Texas School District with 65000+ Students Assisted Living Facilities with 16 Communities in Nine States Large Resort Facility with over 2200 Rooms 21 3 18. Cisco Confidential 18 2013-2014 Cisco and/or its affiliates. All rights reserved. 3 Reasons This Will Change Our Partners Business Our Partners New BFFs on Facebook and LinkedIn will be Line of Business Heads Our Partners New Services Mantra Will : Applications, Applications, Applications Our Partners New Revenue Model Will be Software-Led www.cisco.com/go/enterprisemobility 19. Thank you. @Cisco_Mobility 20. Cisco Confidential 20 2013-2014 Cisco and/or its affiliates. All rights reserved. PATIENT TOOLKIT Enhanced experience Improve on-time arrival Increase HCAHPS scores Health Care Use Case CARE PROVIDER TOOLKIT Improve productivity / less paperwork Meet compliance and regulations Integrate with key healthcare systems eCOMMERCE TOOLKIT Quickly receive prescriptions Auto-notify patient when script is ready Notify / award shoppers with promotion Cerner / EHR Patient Arrival Identified WELCOME Custom Welcome Patient Auto Check-in Notification Care Provider Check-in Device Authenticated Compliance Check Auto PayNotification Received Prescription Promotion received Patient Arrival Notification Notification 0000000000 15%off LIMITED TIME 21 3