Data Center and Cloud: Strategy and Planning – The

Next 5 Years Efficiency. Speed. Disruption

Shashi Kiran, Sr. Director, Head of Marketing, DC and Cloud Networking

skiran@cisco.com

PSODCT-2088

• Introduction

• Digital Business Trends and Outcomes

• Data Center and Cloud Transformation

• Cisco Approach and Differentiation

• Planning Ahead

• Q&A

Agenda

Mobile Technologies for

Customer Engagement

81% 80% Data Mining

and Analysis

78% Cyber

Security

65% 60% Cloud

Computing Internet of

Things

75% of Businesses To be Digital in 5 years1

How Companies View Digitization

Mobile Technologies for

Customer Engagement

81% 80% Data Mining

and Analysis

78% Cyber

Security

65% 60% Cloud

Computing

Internet of Things

HBR

New PwC

Survey: CEOs

Embrace Digital

Transformation2

How Companies Can Avoid

The Pains Of Digital

Disruption

Technology Brings Opportunities. Causes Disruptions 1.Gartner 2. PWC survey

Digitization Drives Radical Changes to Data and Applications

1. Gartner

Source: IDC 4

30M New devices

connected

every week

78% Workloads

processed

In Cloud DCs

by 2018

5TB+ of data per person

by 2020

180B Mobile apps

downloaded

In 2015

277X Data created

by IoE devices

v. end-user

Data Center and Cloud Strategy Critical to IT Transformation

Top Customer Challenges and IT Initiatives

60% of data stolen

within first few hours

of attack

Increased Security

Threats

2X Data growth /18

mos., Application

growth / 2 years

Data and

Application

Explosion!

10101

Less than 1% have

an Optimized Cloud

Strategy

Promise of Cloud

Opportunities

Disruptive

Business Models

Mobile Social

Cloud

“Shadow IT”

DevOps

Cloud-Scale

Flat Budgets

Manage IT

Change

Mobile Social

Cloud

“Bi-Modal IT”

Securing Distributed

Data and

Applications

Security and

Compliance

Pervasive Security

Big Data

IoT/IoE

Organize and

Analyze Data

10101

Data Insights Hybrid Clouds

IT-as-a-Service

Optimize Cloud

Strategy

SaaS

PaaS IaaS

A Broad Perspective Is Required…

Data Center Cloud Edge / IoT

SaaS

PaaS IaaS

…to Balance New and Existing Requirements

Traditional

Applications

ERP, Financial, Client/Server,

CRM, email, …

Cloud Native

Applications

IoT, BigData, Analytics,

Gaming, ...

Data Center Cloud Edge / IoT

We Are at the Cusp of a Major Shift

DIGITAL EXPERIENCES EFFICIENCY SIMPLICITY | SPEED

Adoption

Curve

IT as a Service IaaS | PaaS | SaaS | XaaS

Flexible Consumption Models

CONSOLIDATION VIRTUALIZATION

HYBRID

CLOUDS

2000 2010 2015 The Next 5+ Years

POLICY DRIVEN

AUTOMATION

TRADITIONAL DATA CENTER

We are here

CLOUD DATA CENTER

IT Transformation: The Tale of 2 ITs

SPEED

EFFICIENCY

What if you could…

DISRUPTION SPEED EFFICIENCY

Don’t Get Left Behind!

SPEED EFFICIENCY DISRUPTION

IT Cost

Reduction Time to

Provision IT

Services

Ability to

Meet SLAs

Strategic

Allocation of

IT Budget

Revenue

Growth

Data Center and Cloud Transformation Minimum IT Capabilities

IT CAPABILITIES

DISRUPTION SPEED EFFICIENCY

Flexible Consumption Models

Automation

Edge / IoT Applications

Minimum Capabilities are not enough! Only Cisco Enables Your Digital Transformation Journey

IT CAPABILITIES

DISRUPTION SPEED EFFICIENCY

Flexible Consumption Models

Automation

Edge / IoT Applications

Policy Driven Infrastructure

Any Application / Any Cloud / Any Consumption with Security and Data Sovereignty

Edge / IoT Applications and Real Time Analytics

SaaS

PaaS IaaS

Best Data Center and Cloud Portfolio in Industry Built on Secure and Open Architectures

Cloud Offers

Public Clouds

Intercloud Providers

INTERCLOUD Intercloud Services

Enterprise Cloud

Cisco OpenStack

Private Cloud

Cisco Marketplace

Private and Hybrid Cloud

Software

Cisco ONE Enterprise

Cloud Suite

Policy-Driven Infrastructure

Cisco UCS

Cisco Nexus

Cisco ACI

Data Center Automation

Software

Cisco ONE Foundation for Compute

Data Center Cloud Edge / IoT

Big Data Analytics

Cisco Connected Analytics

Open Architectures

OPEN STANDARDS

OPEN ECOSYSTEM

OPEN SOURCE

OpFlex NSH VXLAN

UCS ACI Inter

cloud Security

OPEN INTERFACES

RESTful APIs (XML)

IoT

DevOps

Pervasive Security

A T T A C K C O N T I N U U M

DURING Detect Block

Defend

AFTER Scope

Contain Remediate

BEFORE Discover

Enforce

Harden

AFTER Scope

Contain

Remediate

Detect

Block

Defend

DURING

Network Cloud Mobile Virtual Endpoint Point in Time Continuous

Perimeter

Security VM Security

Secure

Cloud Access

Application

Security

Delivering Business Outcomes today!

Disruption Speed Efficiency

“reduced virtual server provisioning

time up to threefold in private cloud”

Software engineers increased time devoted to development from 50

to 80 percent

Saving 20% on infrastructure, 30% on power, and 50%

on space

A 13-month payback, 166% ROI…savings of

$1.27+M over 3 years – Oak Hill School District

SPEED EFFICIENCY DISRUPTION

Grew capacity by “over 5x for the same AWS cost”

“Increased efficiency of hardware utilization by over 60%”

“We saved 6 months versus DIY OpenStack”

“We’ve literally gone from days to add new devices and capacity to the environment to hours.”

This food producer now collects and analyzes real-time data coming in from

thousands of point-of-sale terminals at grocery stores.

Data Center as a Change Agent Accelerate Your Digital Transformation

IT CAPABILITIES

DISRUPTION SPEED EFFICIENCY

Data & Analytics from Cloud to Edge

Application-Aware - Programmability, Automation and Policy

Secure, Integrated Infrastructure

Policy Driven Infrastructure Infrastructure Simplification with Policy Automation

POLICY

Operational

Simplicity

Application

Centricity

Security and

Compliance

Multi-Vendor

Innovation

Compute

Network

Storage

L4-7 Services

Security

Orchestration

Management

UCS

Service

Profile

Application

Network

Profile

Security

Profile

Why Policy?

Policy—Beyond Automation An Innovative Differentiator for Digitized Services

Policy Portability Expands Possibilities to

Create New Business Models

Provisioning

Faster Workflow

Lifecycle Acceleration

Deploy applications from

different business units

on separate dev and

production networks

Specify firewall and

encryption rules for

HIPAA compliant

workloads ensures

patient privacy

Burst into a public

cloud to augment

capacity

Deliver Promotions to

Opt-In Customer to

drive a better retail

experience

Data Center

Automation

Private

Cloud

Security

Operator

Cloud

Bursting

Retail

Experience

ACI—Symantec Delivering on Its Strategic Vision With Next-Generation, Secure Data Center Powered by Cisco ACI

5-Year Cumulative Benefits:

• $145M in business benefits

• ROI of 441%

• Payback in 11 months

Other Benefits:

• 87% faster application dev. cycle

• 83% more efficient network ops

• 40x Improvement in Bandwidth

EXPERTROI® SPOTLIGHT May 2015

Flexible Consumption Models Cloud Offering

Cisco Intercloud Strategy Connects Clouds

Control

Choice

Consistency

Compliance

VM Portability. Application-Centric Policy Control. Open Standards

Intercloud Cisco® Intercloud Fabric

Public Clouds

Cloud

Services and

Apps

Your

Private Cloud

Partner

Clouds

Build Your Own As a service

On-Prem or Intercloud

Cloud Managed IT Operated

Cisco Offers—Beyond Flexible Consumption Any Consumption Model!

Ownership

Management

Location

Customer

Intercloud

Customer

On-Prem

Cisco / Partner

Cisco + Partner

Cisco / Partner

Cisco / Partner

Build Buy

Cisco Data Center,

Private/Hybrid Cloud

Infrastructure

Cisco OpenStack

Private Cloud

Cisco and Intercloud

Partners Cloud Services

Cisco ONE Enterprise Cloud Suite

Comprehensive

Automation Across

Infrastructure

Self-Service User

Experience

Hybrid-Ready

Private Cloud

Accelerate

Application

Development &

Deployment

UCS Director Prime Service Catalog Intercloud Fabric for

Business,

OpenStack Support

Stack Designer,

Virtual Application

Container Services

Modular Cloud Software Suite available via Cisco ONE flexible licensing models

Advanced Operational Support

Networking

Hardware

In your data center, on your hardware, delivered as a service

Cisco OpenStack Private Cloud

OpenStack and AWS APIs

OpenStack Unified CLI

HA Service Orchestration

Cisco OpenStack® Private Cloud Platform

24x7 Cloud Operations and Supports

Infrastructure Capacity Planning

Monitoring and Error Detection

Storage Compute Identity Networking

Enhanced

Dashboard

SLA Guarantees

Platform and Security Updates

Cloud Design and Deployment

Coming Soon! A global storefront for applications that enable IoE

CISCO INTERCLOUD

MARKETPLACE

Cloud Services

SaaS PaaS IaaS

Yo

ur

Org

an

iza

tio

n

Millions of Developers

Billions of Devices

Enabling IoE/IoT Applications Intelligence at the Edge

Widely Distributed, Streaming, Short Shelf Life, Too Big to Move

“Most data will be

processed at the edge” (mobile devices, appliances, routers)

Digital Enterprises - Explosion of Data at the Edge

Three years from now, where will most data

generated by IoT solutions be processed?

1230 respondents Source: Cisco Consulting Services Global IoT Study, 2014

37%

Cisco Connected Analytics—Beyond Traditional Analytics - Any Analytics!

Structured Data Unstructured Data Data Streaming at the Edge

Traditional Data

Warehouse

Big Data Store

Analytics 1.0 Analytics 2.0

Hours/Minutes/Seconds Days/Hours

Analytics 3.0

Seconds/Milliseconds

RJM

Featured Search Services Amenities Map

HOT DEAL!!!

Buy One Men’s T-

Shirt, Get One Free

x

• Opt-In Policy

• Secure Payment System Integration

• Personalization preferences

• Real-Time Analytics

• Store Data Backup

Lowestprice.ne

t

LowestPrice.net

Logan Wool

Sweater

Find it!

Compare Prices Instantly!

RJM Price Match

Guarantee.

Buy Now!

x

RJM

Featured Search Services Amenities Map

Thank you for

your purchase.

Your receipt is

saved to your

wallet.

View Receipt

See promotional

information from

our mall partners

x

DATA CENTER/CLOUD

•

Location-Based App Engagement – Personalized Promotions

Enhancing the Retail Experience Experience with Personalized Wi-Fi Services and Centralized Policy

Cisco Products and Solutions Bringing it all together

Cisco Enterprise and Private Cloud Solutions

Ecosystem Solutions

Nexus Switching Physical and Virtual

Switches for LAN/SAN

Nexus 1000V – Nexus 9000

on NX-OS

MDS Solutions Storage Networking on NX-OS

MDS 9200 – MDS 9700

UCS and UCS Manager Compute, Network and

Storage Access

B-Series, M-Series,

UCS Mini

UCS Integrated

Infrastructure Private Cloud Building Blocks

UCS, Nexus

Cisco Security Solutions

Physical /Virtual ASA with

FirePOWER

Data Center and Cloud Portfolio SOLUTIONS SOFTWARE INFRASTRUCTURE

Cloud & Systems

Management Eg. Application Policy

Infrastructure Controller (APIC)

for ACI

Infrastructure Management Eg. UCS Director - Policy

Based Orchestration for

Integrated Infrastructure

Cisco Big Data and

Analytics Data Virtualization

Connected Analytics

UCS and ACI

Cisco Intercloud Fabric Networking Software for Hybrid

Clouds

Cisco ONE

Enterprise Cloud

Suite Private Cloud Solutions

Market Traction – Innovation Leadership

Cisco Nexus

Cisco UCS Director (Orchestrates Compute, Network, Storage And L4-7), OpenStack

Cisco ONE software Licensing and Subscription

LAN Switching SAN Blade Server Application

Centric SDN

Hybrid Cloud

Infrastructure Security Feature-Rich OS Integrated Infrastructure

Cisco MDS Cisco UCS Cisco ACI

Cisco Intercloud Cisco NX-OS Cisco UCS, Nexus Cisco Security

#1 #1 #2 #1

#1 #1 #1

OS

Benefit – Lower TCO and Better Solutions

50% lower cost

storage per desktop

16x less power

consumed per

desktop

100+ world record

performance

benchmarks on

Cisco UCS

61% reduction in

management costs

30% less

infrastructure costs

for SAP HANA

20% fewer

components for

disaster tolerance

66% reduction in

power and cooling

30% improvement

in IT staff

productivity

50% world records

– more than all

other server

vendors combined

1,000,000 paychecks in 1 hour

DESKTOP

VIRTUALIZATION

BIG DATA

AND ANALYTICS

MISSION CRITICAL

BUSINESS

APPLICATIONS

PRIVATE

CLOUD

SOLUTIONS

DATA BASE

ACCELERATION

Architectural Fidelity Lower TCO Time to Revenue 65,000+ NX-OS customers

41,000+ UCS customers

585+ ACI customers

85%+ Fortune 500

100+ Ecosystem Partners

Strategy In Action 4

Choose Any

Other Cloud

Managed

Public

Private

Private Cloud

Stack

Integrated Infrastructure

3

Build Your

Private Cloud

8 Network Compute Storage Deploy Edge with consistent

policy and management as DC 9 Analytics Integrate Analytics Across

Data Center and Edge

10

SECURITY

1

Modernize Infrastructure:

Open and Programmable

Network

Compute

Storage

L4-7 / Security

DATA CENTER

POLICY

Automate and

Simplify

2

Move Data and

Workloads Securely.

5

Self-Service Portal

(IT as a Service)

6

Extend Policy Model

7

4

Choose Any

Other Cloud

Managed

Public

Private

Cloud

Software Stack

Integrated Infrastructure

3

Build Your

Private Cloud

Cisco Portfolio in Action

7 Network Compute Storage Deploy Edge with consistent

policy and management as DC 9 Analytics

Distributed Analytics Across

Data Center and Edge

10

SECURITY

1

Open and Programmable

Infrastructure

Network

Compute

Storage

L4-7 / Security

DATA CENTER

POLICY

2 1

Nexus / MDS

UCS

3rd Party Storage

ASA / FirePOWER

2

UCS Director

ACI (APIC)

UCSM

Automate and

Simplify

Cisco

ONE Enterprise

Cloud / OpenStack

UCS Integrated

Infrastructure

3

8 UCS Mini + 3rd party storage Data Virtualization

Analytics Platform + Solutions 9

CISCO SECURITY SOLUTIONS (Network + AMP + E-mail + Web )

10

4

Move Data and

Workloads Securely

5

Move Services Across

Catalogs

6

Extend Policy Model

Cisco Intercloud

Fabric

5

Cisco Prime

Service Catalog

6

ACI Policy Model

Intercloud

7 7

Next 5 Years - Manage Change At Your Pace

Next 5 Years

1990s

More Time Innovating

Less Time Operating

More Time

Innovating

New Service

Models for

Digital

Business

Outcomes

Less Time

Operating

Simplify and Automate:

Go Bi-Modal

Policy-driven Infra.

UCS-B, Nexus 10G->40G,

ACI, DevOps tools

Harness Big Data

UCS C-240, ACI

Analytics

Optimize Cloud Infrastructure

Cisco ONE Enterprise

Private Cloud, Openstack Private Cloud,

Intercloud, ICF, ACI, UCS Integrated Infra.

Containers, IaaS, PaaS, SaaS

Harden Security

Policy, Micro-segmentation

Digital Threats

Manage Talent and

Upgrade Skillset

DevOps, SDx, Policy

Participate in the “My Favorite Speaker” Contest

• Promote your favorite speaker through Twitter and you could win $200 of Cisco Press products (@CiscoPress)

• Send a tweet and include

• Your favorite speaker’s Twitter handle <Speaker—enter your Twitter handle here>

• Two hashtags: #CLUS #MyFavoriteSpeaker

• You can submit an entry for more than one of your “favorite” speakers

• Don’t forget to follow @CiscoLive and @CiscoPress

• View the official rules at http://bit.ly/CLUSwin

Promote Your Favorite Speaker and You Could Be a Winner

Complete Your Online Session Evaluation

Don’t forget: Cisco Live sessions will be available for viewing on-demand after the event at CiscoLive.com/Online

• Give us your feedback to be entered into a Daily Survey Drawing. A daily winner will receive a $750 Amazon gift card.

• Complete your session surveys though the Cisco Live mobile app or your computer on Cisco Live Connect.

Continue Your Education

• Demos in the Cisco campus

• Walk-in Self-Paced Labs

• Table Topics

• Meet the Engineer 1:1 meetings

• Related sessions

Thank you

VxLAN BGP EVPN Fabric

Custom automation tooling through

open APIs

Overlay provisioning and management system through Cisco Virtual Topology System (VTS) integrated with a group

based policy model

Programmable Network Programmable Fabric Application Centric Infrastructure

DB DB

Web Web App Web App

VxLAN-BGP EVPN

standard-based

3rd party controller support

Modern NX-OS with enhanced

NX-APIs

Automation Ecosystem (Puppet, Chef, Ansible etc.)

Common NX-API

across N2K-N9K

Turnkey integrated solution with

security, centralized management,

compliance and scale

Automated application centric-policy

model with embedded security

Broad and deep ecosystem

Cisco SDN: Providing Freedom of Choice Automation and Programmability

Mass Market

(commercial, enterprises, public sector) Service Providers Mega Scale Datacenters

VTS for software overlay

provisioning and management

across N2K-N9K

Architectural Transitions for Cloud Adoption

Consolidation Virtualization Automation Enabling

the Intercloud

LAN SAN

Network

Compute Storage Access

Network

Apps Policy

Policy

Policy Cisco ACI

RAPID APPLICATION EVOLUTION

Policy

UCS

ACI

Nexus

Hybrid Cloud