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Cisco Customer Education Dude Where's My Desktop? Learn to Sell Virtual Desktop VDI with Cisco and Citrix

B rian J . Avery Territory B us ines s Manager – C is co S ys tems

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Cisco Customer Education Dude Where's My Desktop? Learn to Sell Virtual Desktop VDI with Cisco and Citrix

B rian J . Avery Territory B us ines s Manager – C is co S ys tems

C onnect us ing the audio conference box or you can call into the meeting:

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§ Welcome from Cisco

§ Desktop Virtualization History Lesson

§ Demonstration

§ Virtual Desktop VDI with Cisco and Citrix

§ Next Steps, Conclusion

Welcome and Agenda

Brian J Avery Territory B us iness Manager

F lorida Territory C ommercial

[email protected] Priors:

Cisco Sales and Channels (10 yrs)

President and CEO (6 yrs) Cisco Premier Partner

Director of Sales (2 yrs) Cisco Silver Partner

Financial Analyst (7 yrs) Sprint Corporation


Who Is Cisco?


C omputer s cientis ts , L en B os ack and S andy L erner found C is co S ys tems

B os ack and Lerner run network cables between two different buildings on the S tanford Univers ity campus

A technology has to be invented to deal with dis parate local area protocols ; the multi-protocol router is born

1984


Who Is Cisco?

Chuck Robbins, CEO, Cisco

• Dow Jones Industrial Average Fortune 100 Company

• $145B Market Capitalization

• $48B in Revenue

• $8B in Annual Profits

• $33B More Cash than Debt

• $5.9B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics


Market Leadership Matters

No. 1

Voice 39%

No. 1

TelePresence

43%

No. 1

Web Conferenci

ng 41%

No. 1

Wireless LAN 50%

No. 2

x86 Blade

Servers 27%

No. 1

Routing Edge/Core/

Access

45%

No. 1

Security 33%

No. 1

Switching Modular/Fixed

64%

No. 1

Storage Area Networks

47%

Q1CY14


§ C C E is an educational s es s ion for current and pros pective C is co cus tomers

§ Des igned to help you unders tand the capabilities and bus ines s benefits of C is co technologies

§ Allow you to interact directly with C is co s ubject matter experts and as k ques tions

§ Offer as s is tance if you need/want more information, demons trations , etc.

What Is the Cisco Customer Education Series?

Mobile Productivity!

What ever happened to the good old days of faxes, snail mail and sneakernet?


Dude, W here’s My C ar? § http://www.imdb.com/title/tt0242423/

§ R eleas e Date: Dec 15th, 2000

http://www.imdb.com/title/tt0242423/


Circa 2000 - Citrix WinFrame and MetaFrame!

Explosion of Mobile Devices… Need to support user choice and experience while maintaining security

PCs & Macs Android & iOS Tablets Smart Phones


OF STUDENTS

OF EMPLOYEES

SAY A MOBILE DEVICE IS “THE MOST IMPORTANT TECHNOLOGY IN THEIR LIVES.”

SMARTPHONES ARE POISED TO SURPASS DESKTOPS AS THE MOST PREVALENT TOOL FROM A GLOBAL PERSPECTIVE


§ Virtualization is not new

§ Driven by C onvergence of:

• W ired broadband availability • W ireless 3G /4G coverage • Mobile tablets with long battery life • S ocietal Trends

• Mobile workers • Telecommuters • Work at Home

Desktop Virtualization


Today’s Thin Client aka “Virtual Workspace”


Demo

Cisco Desktop Virtualization Solutions

Product and Solution Marketing – Desktop Virtualization Francoise Rees

Agenda

Ø Business Challenges & Market Trends

Ø Desktop & App Virtualization With Cisco UCS

Ø Virtualization and Delivery

Ø Cisco Desktop Virtualization Deployment Options

Ø It’s Easy to Get Started

Ø Conclusion

The Time Is Now For Desktop & App Virtualization

The market and technology have matured. Our customers are asking for this

We now have multiple infrastructure options to choose. Private, Cloud, Hybrid

The proliferation of mobile devices is driving demand to have your enterprise apps accessible everywhere

Market leading eco-system that is best delivered by partners

Business are expected to add 59M more virtual desktops by 2016. This growth can drive sales of 500k servers1

1 Gartner Forecast: Hosted Virtual Desktops, WW 2012-2016 (G00234666)

Desktop OS continues to be in transition. This creates a compelling event.

Employee Productivity

Workforce Access

Resource Optimization

Improved Security

Business Imperative Driving Desktop & App Virtualization

Pre-configured Desktop Virtual desktop with preinstalled apps

Access to Talent Contributors can be located anywhere in the world

Multi-tasking Secure access to multiple customer environments

Low cost locations Access to workforce in remote locations with lower labor cost

Optimization of Software License costs

Data Protection Improved data security for customer confidentiality

License Compliance Reduced legal and financial exposure through accurate license reporting

Access from Home Ability to work from home

Training Environment Training environment does not require a lab and equipment

BYOD Flexibility and job satisfaction

Cisco and Citrix Alliance Milestones

2011 2012 2013 2014 2015

5 Year Strategic Alliance

Agreement

Cisco to resell Citrix

XenDesktop

Extended partnership:

Mobility, Cloud Networking and

Services

Cisco reference sells

NetScaler ADC

Citrix CloudPlatform

on FlexPod Solution

RISE with Citrix

NetScaler ADC

Cisco first partner to

license HDX specs

3 new solutions, RTMs and commercial

models

Cisco resell Citrix

NetScaler 1000V

Cisco Powered DaaS with

Citrix

Cisco Mobile Workspace Solution with

Citrix

1000s of Virtual Desktops

Deployed on UCS

CONTACT CENTER TECH SOLUTION PROVIDERS GOVERNMENT

FINANCE EDUCATION

Next Generation Workspace: Customer Proof Points HEALTHCARE

• Saved 2M USD in licensing fees • App deployment reduced to minutes • Desktop deployment costs reduced by

300 USD per end-user

• 11M USD in real estate savings • 100% improvement in f lexible w orking capability • Supported cross-municipality collaboration/sharing

• Desktop deployment in 15 minutes from 1 hr • Desktop management costs down 75% • Increased performance—40% fewer resources

• Reduced call-w aiting time by 40% • Increased agent productivity by 20% • Cut CRM w orkflow by 40%

• Saved clinician 45+ minutes per day • 50% reduction in pow er consumption • Decreased OPEX $80,000/month

• Logon in 90 seconds from 8 minutes • Antivirus scans in 10 minutes from 1 hr • Reduced TCO via Integrated desktop,

voice phone, video phone

* These are examples tied to actual customer case studies, and therefore not applicable to ALL customers

Desktop & App Virtualization with Cisco UCS

UCS: Powering Applications at Every Scale

Compute ü Network ü Storage ü Virtualization ü Management and Automation

UCS Mini

Edge-Scale Computing Cloud-Scale Computing

UCS M-Series Modular Servers

UCS C3160

Core Data Center Workloads

Fourth Generation

UCS Servers UCS Management

Innovation

Lower cost for compute + network infrastructure

Greater virtual desktop density without performance impact

Simpler Operation— start in minutes, scale in seconds

Massive Scalability—scales easily to 1000s of desktops per UCS system

Expansive memory and I/O to avoid desktop virtualization bottlenecks

Cisco Unified Computing System The Optimized Platform for Desktop Virtualization

Modular

Core

Edge

Basic Management Functionality

API

Stand-Alone UCS C-Series

Unified Computing System

UCS Central Policy Driven Multi DC,

Multi-Domain Management

API CIMC

Integrated and Converged Infrastructure

API UCS Manager

Domain 1

API UCS Manager

Domain x

FlexPod vBlock

Storage

Virtual Machines

Network Devices

Servers

Non-Cisco Infrastructure

Advanced Infrastructure Abstraction and Automation

UCS Director API

UCS Director Policy Driven, Application Centric

Infrastructure Management and Orchestration

Cisco UCS Management Portfolio

Controller for network automation

SmartStack

Cisco Unified Computing System A differentiated/revolutionary approach for desktop and app virtualization

Unified Management

• Faster deploy/ provision

• Unification leads to reduced complexity

• Management via a single interface

Simplified Architecture

• Networking with fewer components

• Lower cost and easier scaling

• Fewer management touch points

• Stateless: any resource, any time

• Better TCO/ROI

Scale

• Ultimate Scalability

• Enhanced design capability

• Designed for the future, today

Higher Performance

• Brings out the best of x86 architecture

• Optimized resource utilization for compute, networking, and management

Lower TCO - Cisco Unified Computing System Real Business Value for Over 36,500 Customers Worldwide

100+ World-Record Performance Benchmarks

84% Reduction in

Provisioning Times

61% Reduction

of Management Costs

54% Reduction of Power and

Cooling Costs

77% Cabling

Reduction

“Our Cisco Unified Computing System decision

is a game-changer.” Wes Wright

CIO, Seattle Children’s

“We’re able to offer leading-edge solutions to our customers and

continue to expand our business.” Martin Breslin

Infrastructure Architect, SEI

“With Cisco UCS, we can adapt much more quickly

to user demand.” Mark Adams

Vice President of Information Technology, HireRight

Sources: Cisco UCS Changing the Economics of the Data Center, customer case studies, Cisco UCS Performance Benchmarks

VDI UCS Performance Benchmark Points

Windows 7 Desktops on a Single B200 M4

Blade Server

more responsive app virtualization sessions with…

better CPU Utilization

Virtual desktop users booted within 30 minutes

Lower cost storage per desktop and…

Less power consumed

per desktop ** **with Cisco UCS Storage

Virtualization & Delivery

Reduce cost and complexity

of app and desktop

management

Simplify support and

enable choice of BYO devices

Increase employee

productivity with anywhere

access

Centralized security to

protect sensitive

information

Comprehensive desktop

virtualization for any use case

Any Desktop Any App with

Citrix: App and Desktop Virtualization

Sometimes you need apps, sometimes you

need a desktop

High Definition Experience

HDX MediaStream Video and audio playback

HDX Broadcast ICA and RDP protocol support for access from any device, anywhere

HDX Mobile Touch navigation for Windows apps; local device features

HDX Plug-n-Play Access to local resources and peripherals, including USB devices and printers

HDX RichGraphics 2D/3D graphics incl. Adaptive Display, HDX 3D Pro and Microsoft RemoteFX

HDX WAN Optimization Performance and bandwidth optimizations for branch offices with Citrix CloudBridge

HDX Adaptive Orchestration Best user experience based on server, network connection and user device

HDX RealTime Voice and video for real-time collaboration

Cisco Desktop Virtualization Deployment Options

Integrated Solution With Tier-0 Storage

on Server

Storage “Appliance” Model

Scale-out Environment with Shared Storage

Turnkey Solutions with Integrated

Compute Stacks

Cisco Desktop Virtualization Solution Architectures Cisco Desktop and Application Virtualization Solutions

On-board Architecture

Simplified Architecture

Scalable Architecture

Integrated Architecture

Hyperconverged Architecture

Integrated Storage, Compute, Network and

Hypervisor Stacks

Medium Scale Medium Scale and Large Scale

Medium Scale and Large Scale

Medium Scale Small Scale

Autodesk Automotive, Maya, vRed 3DXcite Bunkspeed, Photoshop Dassault Catia V5, ICEM, Delmia Siemens TeamCenter, TcViz

DESIGNER Graphics and Media Professionals, Design Engineers

PLM, Solidworks, Adobe Dreamweaver,

Medical Imaging Showcase, Delmia, AutoCAD, Siements TeamCenter, TcViz,

Zuken E3

POWER USER Financial Analysts, Traders, Design Reviewers

MS office Siemens Teamcenter, TcViz

Factory Floor apps

KNOWLEDGE WORKER Office workers, productivity and line-of-business workers

User profiles for GPU powered desktops

MS Office, Helpdesk Apps TASK WORKER Helpdesk with basic office tools

Autodesk Automotive, Maya, vRed 3DXcite Bunkspeed, Photoshop Dassault Catia V5, ICEM, Delmia Siemens TeamCenter, TcViz

DESIGNER Graphics and Media Professionals, Design Engineers

PLM, Solidworks, Adobe Dreamweaver,

Medical Imaging Showcase, Delmia, AutoCAD, Siements TeamCenter, TcViz,

Zuken E3

POWER USER Financial Analysts, Traders, Design Reviewers

MS office Siemens Teamcenter, TcViz

Factory Floor apps

KNOWLEDGE WORKER Office workers, productivity and line-of-business workers

User profiles for GPU powered desktops

MS Office, Helpdesk Apps TASK WORKER Helpdesk with basic office tools

All users can benefit from a GPU enhanced

experience

Regardless of “profile”…

NVIDIA GRID with Cisco UCS

Flexible Deployment Models

Deployment Model

Cisco DaaS with Citrix

Cisco DaaS with VMware Desktone

Cisco Desktop & App Virtualization with Citrix

Cisco Desktop & App Virtualization with VMware

Delivery Models All Endpoints

Virtual Desktop Infrastructure (VDI)

Hosted Shared Desktop

Hosted Server VDI

Application Virtualization Delivery

Zero Clients

Thin Clients

Tablets

Smartphones

Laptop

It’s Easy to Get Started

Cisco Validated Designs Trusted. Scalable. Predictable.

CVDs Enable Customers To: § Deliver agility by lowering the risk

of deploying technology solutions § Increase the speed of technology solution deployment § Deploy a scalable, reliable, predictable foundation

on which to build business value and lower TCO § Ease technology solution integration with higher and

consistent quality assurance of product and solution

Average of 2000 Man Hours in Design and Testing Per CVD cisco.com/go/vdi-cvd

http://cisco.com/go/vdi-cvd

SmartStack for VDI with Citrix XenDesktop

• Deliver agility by lowering the risk of deploying technology solutions

• Increase the speed of solution deployment • Deploy a scalable, reliable, predictable foundation

on which to build business value and lower TCO • Ease technology solution integration with higher

and consistent quality assurance of product and solution

• Thousands of man-hours in design and testing

• Self-contained desktop virtualization solution for 500 desktops

• Based on Citrix XenDesktop 7.6 • Uses non-persistent virtual desktop infrastructure

(VDI) desktops and remote desktop service (RDS) server desktops

SOLUTION’S BENEFITS

TECHNICAL HIGHLIGHTS

Bare Metal XenApp on UCS M-Series

• No SAN and no hypervisor to install and manage means less complexity

• Less power consumption, less space, fewer cables reduce cost

• High user density brings great cost effectiveness • Great performance helps increase productivity

• Self-contained virtual desktop environment for 960 users

• Based on Citrix XenApp 7.6 • Uses non-persistent RDS hosted shared

desktops



FlexPod Express with UCS-Mini and XenDesktop 6.7



• Cost-effective and scalable desktop virtualization for the enterprise edge.

• Excellent scalability benefits small and medium-size businesses - start small and scale

• Self-contained and compact solution

• Self-contained 350-700 mixed use-case (RDS & VDI) users.

• 4-blade FlexPod with UCS Mini configuration. • Based on Citrix XenDesktop and XenApp 7.6

with VMware vSphere 5.5 Update 2 • UCS Central and/or UCS Director for remote

management.

Conclusion

Key Benefits of Cisco UCS for Desktop Virtualization

Simple, Resilient Architecture for Deploying Desktop Virtualization ARCHITECTURE

Linear Scalability and Performance from 100 to 1000’s of Desktops Without a Change in Architecture SCALABILITY

Providing the Right Balance of Memory, I/O and CPU Is the Key to Cost-Effective Scalability BALANCED SYSTEM

Rapid Provisioning with Cisco UCS Manager for Ease of Scale SIMPLICITY

Reducing Risk and Accelerating Deployment Through Validation VALIDATED DESIGNS

Desktop Virtualization Resources

Cisco Desktop Virtualization Web Page http://www.cisco.com/go/vdi

Cisco Desktop Virtualization with Citrix Web Page http://www.cisco.com/go/citrix

Cisco Desktop Virtualization Validated Designs http://www.cisco.com/go/vdi-cvd

Cisco Desktop Virtualization Solution Accelerator Packs https://apps.cisco.com/ccw/cpc/content/ucsModelDetails/soln_VDISolutions

http://www.cisco.com/go/vdi

http://www.cisco.com/go/citrix

http://www.cisco.com/go/vdi-cvd

https://apps.cisco.com/ccw/cpc/content/ucsModelDetails/soln_VDISolutions

Thank You and Next Steps

Brian Avery [email protected]

Contact Your Cisco Partner https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

www.

Learn more about Cisco VDI: www.cisco.com/go/vdi/

mailto:[email protected]

https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do



http://www.cisco.com/go/vdi/

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