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© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_I D The Cisco Connected World Report Employee Expectations, Demands, and Behavior – Accessing Networks, Applications, and Information Anywhere, Anytime, and with Any Device October, 2010

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Page 1: Cisco Connected Technology World Report  Parte 1

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

The Cisco Connected World ReportEmployee Expectations, Demands, and Behavior –Accessing Networks, Applications, and Information Anywhere, Anytime, and with Any DeviceOctober, 2010

Page 2: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Strategic Marketing - Custom Market Research

MethodologyTiming and Sample Qualifications

This report discusses the findings for 1,303 End Users and 1,309 IT Decision Makers (ITDMs) who completed an online survey between August 16 and September 7, 2010

The survey was translated into local languages and fielded in 13 countries to gain approximately 100 completes for each subgroup in each country (~200 total completes per country)

Countries included: US, Mexico, Brazil, United Kingdom, France, Spain, Germany, Italy, Russia, India, China, Japan, Australia

Respondents were screened to meet the following criteria:Adults (22+)

Employed (full or part time)

Does not work for a company in the market research or nonprofit industry

Works for an organization that employs 10+ people worldwide

End Users: 50% male/50% female; does not work for a company in the IT Consulting industry

IT Decision Makers: Carries the title of CIO, CSO, CISO, VP of IT, Director of IT, Network Manager/IT Manager, IT Administration, IT Consultant and has at least some influence in the technology purchasing decisions for their company

Page 3: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3Strategic Marketing - Custom Market Research

Key Findings

Employees expect greater mobility in the workplace

Despite down economy, employees value flexibility higher than salary – all else being equal

Borders between professional and private continue to blur – work can be anywhere; over any device

Wireless networks increasingly perceived as mission-critical and a requirement for doing business

Mobile device proliferation is driving investment in wireless networks; Employees starting to rely on more than one mobile data device

Emerging markets like China, India, and Mexico at the leading edge of the mobility market transition

US lags behind in many areas, although France and Germany often times far behind

Page 4: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4Strategic Marketing - Custom Market Research

Work is an Activity, No Longer a Place

Q: Do you feel you need to be physically “in the office” to work efficiently?

Total US MEX CHN JPN0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

39% 40% 41%19%

56%

24% 25% 22%44%

21%

37% 35% 37% 37%23%

YesSometimes

61% of employees globally believe they don’t need to be in an office to be productive

Page 5: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5Strategic Marketing - Custom Market Research

Employees Place Value on Mobility

Q. You received offers from two organizations that are equal in terms of opportunity and reputation…

Offer A: Higher salary, but no workplace flexibility

Offer B: Lower salary, with workplace flexibility

2/3 of employees globally place a higher value on workplace flexibility than salary

Global

US

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%

34%

48%

66%

52% The higher offer: Salary most im-portant

The lower offer: Flexibility most important

Page 6: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6Strategic Marketing - Custom Market Research

Blurring the Lines Between Professional and Personal

Q. Do you believe company-issued devices should be available for both work and play?

Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

66

44

77 77

6467

48

66

58

73

95

77

40

68

n= 1303 n=101 n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100

Among End Users Summary of % Yes

About two-thirds of end users globally agree that company-issued devices should be available for both work and play.

The US is a laggard, with only 44% believing that company-issued devices should be used for work and personal.

Page 7: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7Strategic Marketing - Custom Market Research

Wireless Gradually Becoming Critical to Business Operations

Q. Is your corporate wireless network mission-critical to your company’s operations and productivity?

~50% of global enterprises consider WLANs to be mission critical to business operations

Total US MEX CHN JPN0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

48%

30%

76% 73%

16%

24%49%

12% 19%

32%

28%21%

12% 8%

52%

YesNo

Page 8: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8Strategic Marketing - Custom Market Research

Wireless Emerging as a Primary Network

Q. What is your primary network connection when working on location at your company?

4 out of 10 of employees globally connect to the Wireless LAN as a primary network

Global

US

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

5%

4%

39%

35%

55%

61%

Cellular Wireless LAN Wired

Page 9: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9Strategic Marketing - Custom Market Research

Mobile Device Growth Driving WLAN Investments

Q. What are the primary drivers for wireless LAN (WLAN) adoption in your enterprise?

User de-mand for mobile devices

Mobile applica-

tions

Mobile voice and UC

Guest Access

Other0%

10%

20%

30%

40%

50%

60%

48%

35%30%

26%

1%

53%

33%38%

26%

2%

Global US

Supporting mobile devices is driving incremental investments in Wireless LANs

Page 10: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10Strategic Marketing - Custom Market Research

Wireless Interference is Impacting WLAN Performance

Q. Is your corporate network performance impacted by wireless interference?

Three quarters of global enterprises are experiencing WLAN performance issues caused by RF interference

Global US MEX CHN JPN0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

74% 71%

89% 91%

69%

22% 28%9% 9%

27%

4% 1% 2% 0% 4%

YesNot at All

Page 11: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11Strategic Marketing - Custom Market Research

Wireless Access Critical for Out of Office Productivity

Q. Do you rely on cellular or WLAN connectivity to perform your job when outside of the office?

n= 1303 n=101 n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100More than 4 in 5 End Users globally rely on cellular or WLAN connectivity to perform their job when outside of the office.

Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

4 5 3 38 9 7

4

11

1824 21

10

20

29

1510

21

33

9

2313

78 75 74 87 77 63 85 81 77 60 91 99 73 76

Yes

No

Don’t know / not sure

Page 12: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12Strategic Marketing - Custom Market Research

Smart Phones Emerging as Primary Device

Q. What percentage of your company’s mobile workers use a smart phone as their primary communication device?

None 1% - 24% 25% - 49% 50% - 74% 75% - 99% 100% Don't Know

0%

5%

10%

15%

20%

25%

30%

35%

5%

25%

29%

23%

10%

4% 4%3%

19%

28%

25%

13%

7%5%

GlobalUS

More than one out of three IT professionals worldwide (37%) said that at least half of their end users rely on

smartphones as their primary communication device

Page 13: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13Strategic Marketing - Custom Market Research

Devices Used During the Workday

Q. How many [data] devices (e.g. PC, laptop, smartphone, iPad, etc.) do you use during your typical workday?

32% of employees globally now rely on more than one mobile data device during their typical workday

1

2

3

4

5 or More

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

68%

17%

9%

3%

3%

82%

12%

4%

2%

0%

US Global

Page 14: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14Strategic Marketing - Custom Market Research

Summary

Mobility is going mainstream in the workplace

Wireless access is critical for productivity both inside and outside the enterprise

Mobile devices and applications driving increased investment in wireless infrastructure

Desire for the flexibility that mobility delivers is growing and for many is more important than salary

Customer needs driving Cisco’s BN strategy, architecture, offerings

Page 15: Cisco Connected Technology World Report  Parte 1
Page 16: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16Strategic Marketing - Custom Market Research

Office Presence & Productivity

Q. Do you feel you need to be physically “in the office” to work efficiently?

Among End Users% Total

(n=1303)

US(n=101)

MEX(n=102)

BRA(n=100)

UK(n=100)

FRA(n=100)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=100)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

Yes, it’s necessary for me to make decisions more

effectively and efficiently - nothing replaces daily in-

person interaction

39 41 41 23 45 44 57 42 53 39 7 19 56 43

Sometimes, it’s important for special meetings, but

unnecessary for my everyday job routines.

24 25 22 34 21 19 16 25 25 20 14 44 21 27

No, I can be more productive with my time by working from

home/remotely8 7 4 10 12 7 6 2 5 10 35 1 5 6

No, it’s unnecessary to be confined to an office -

technology allows me to be more mobile and flexible

28 28 33 33 22 30 21 31 17 31 44 36 18 24

• Just over one-third of End Users indicate they need to be in the office to be more productive, while two-thirds of respondents find it unnecessary to be in the office to do their work

Page 17: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17Strategic Marketing - Custom Market Research

Any Device for Anything

Q. Do you believe in the following perspective on work-issued devices?

• About two-thirds of End Users, driven by significantly large proportions in India, Mexico, Brazil and China, agree that company-issued devices should be available for both work and play.

“Because work time often blends with personal time, company-issued devices should be available for both work and play. Any device should be used for accessing any information at any time from any location. It’s the way it is today and the way it will be in the future.” (survey participant comment)

Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

66

44

77 77

6467

48

66

58

73

95

77

40

68

n= 1303 n=101 n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100

Among End Users Summary of % Yes

Page 18: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18Strategic Marketing - Custom Market Research

Value of Remote Access

Q. Imagine you were looking for a new job and received offers from 2 organizations that are equal in terms of opportunity and reputation…

Among End Users% Total

(n=1303)

US(n=101)

MEX(n=102)

BRA(n=100)

UK(n=100)

FRA(n=100)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=100)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

The higher offer: Salary is more important to me than

working remotely and having device freedom.

34 48 27 17 44 37 52 22 32 30 22 31 50 27

The lower offer: Flexibility is more important to me - I

would sacrifice the extra salary for the opportunity

to work wherever I am most productive and

happiest.

66 52 73 83 56 63 48 78 68 70 78 69 50 73

• Given a scenario where End Users have to choose between a job opportunity with a slightly higher salary (+10%) that restricts remote access and an opportunity with a slightly lower salary (-10%) that allows flexible access, most would take the lower offer.

Page 19: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19Strategic Marketing - Custom Market Research

Wireless Network & Productivity

Q. Is your corporate wireless network mission-critical to your company’s operations and productivity?

• Roughly half (48%) of End Users agree that their corporate wireless network is mission-critical to their company’s operations and productivity – particularly those in India, Mexico, China and Spain.

• Relative to other countries, a significantly larger proportion of End Users in the US indicate their corporate wireless network is not mission-critical to their company’s operations and productivity.

Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2722

12

2731

39

46

20

34

25

4 8

52

38

24

49

12

35

21

27

26

14

22 31

14

19

32

15

48 30 76 38 48 34 28 66 44 44 82 73 16 47

Yes

No

Don't know/Not sure

Among End Users

n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100n=101n= 1303

Page 20: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20Strategic Marketing - Custom Market Research

Primary Network Connection

Q. What is your primary network connection when working on location at your company?

• While more than half of End Users indicate the primary network connection when working on location at their company is wired, about 4 in 10 indicate it is wireless LAN.

• Relative to other countries, significantly larger proportions of End Users in Mexico and Spain have a wireless LAN connection.

Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

55

61

34

47

38

55

74

36

49

74

65

79

68

41

39 35 61

40

5542 24 61 50

19 2718

25 52

5 4 5 13 7 3 2 3 7 8 3 7 7

Cellular

Wireless LAN

Wired

n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100n=101n= 1303

Among End Users

Page 21: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21Strategic Marketing - Custom Market Research

Primary Drivers for Wireless LAN Adoption

Q. What are the primary drivers for wireless LAN (WLAN) adoption in your enterprise? (Select all that apply)

Among IT Decision Makers% Total

(n=1309)

US(n=104)

MEX(n=100)

BRA(n=100)

UK(n=100)

FRA(n=104)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=101)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

Satisfy user demand for mobile device connectivity 48 53 57 47 49 40 42 47 37 44 52 77 35 41

Enable new mobile applications and business

processes (e.g. mobile point-of-sale in retail stores)

35 33 47 45 30 32 33 35 35 27 35 40 32 32

Support for mobile voice and unified communications 30 38 24 33 33 19 32 28 22 22 39 41 24 33

Guest access 26 26 21 27 26 38 30 16 26 23 26 41 15 21

Other 1 2 0 0 2 1 2 3 0 0 0 0 5 0

• The number one driver of adoption of WLAN technology is demand by End Users for connectivity to mobile devices.

Page 22: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22Strategic Marketing - Custom Market Research

Impact of Wireless Interference

Q. Is your corporate network performance impacted by wireless interference? (Select one)

Among IT Decision Makers% Total

(n=1309)

US(n=104)

MEX(n=100)

BRA(n=100)

UK(n=100)

FRA(n=104)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=101)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

Yes 74 71 89 65 75 79 63 70 73 56 94 91 69 74

Not at all 22 28 9 31 19 16 34 28 26 33 5 9 27 19

Don’t know / not sure 4 1 2 4 6 K 4 3 2 1 12 1 0 4 7

• About 3 in 4 ITDMs, driven by significantly larger proportions in India, China and Mexico, indicate their corporate network performance is impacted by wireless interference.

• Relative to other countries, significantly larger proportions of ITDMs in India indicate that the impact of wireless interference is a major issue for their company’s network performance.

Page 23: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23Strategic Marketing - Custom Market Research

Reliance on Cellular / WLAN Connections

Q. Do you rely on cellular or WLAN connectivity to perform your job when outside of the office? (Select one)

• More than 3 in 4 End Users rely on cellular or WLAN connectivity to perform their job when outside of the office.

• The vast majority of ITDMs, driven by significantly larger proportions in China, India and Brazil, rely on cellular or WLAN connectivity to perform their job when outside of the office.

Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

4 5 3 38 9 7

4

11

1824 21

10

20

29

1510

21

33

9

2313

78 75 74 87 77 63 85 81 77 60 91 99 73 76

Yes

No

Don’t know / not sure

Among IT Decision Makers

n= 1309 n=104 n=100 n=100 n=100 n=104 n=100 n=100 n=100 n=101 n=100 n=100 n=100 n=100

Page 24: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24Strategic Marketing - Custom Market Research

Devices Used During the Workday

Q. How many devices (e.g. PC, laptop, smartphone, iPad, etc.) do you use during your typical workday?

Among End Users% Total

(n=1303)

US(n=101)

MEX(n=102)

BRA(n=100)

UK(n=100)

FRA(n=100)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=100)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

1 68 82 58 61 74 74 87 69 72 68 8 79 83 71

2 17 12 30 20 13 21 7 21 15 21 24 17 10 15

3 9 4 6 10 7 2 4 7 5 8 45 3 4 10

4 3 2 3 2 2 3 1 3 5 3 11 1 0 1

5 or more 3 0 3 7 4 0 1 0 3 0 12 0 3 3

• More than 2 in 3 End Users, driven by significant proportions of End Users in Germany, Japan and the US, use only 1 device during a typical workday.

• Relative to other countries, significantly larger proportions of End Users in India and Mexico use more than 1 device at work.

Page 25: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25Strategic Marketing - Custom Market Research

Use of Smartphones

Q. What percentage of your company’s mobile workers use a smartphone as their primary communication device? (Select one)

Among IT Decision Makers% Total

(n=1309)

US(n=104)

MEX(n=100)

BRA(n=100)

UK(n=100)

FRA(n=104)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=101)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

None 5 3 2 0 1 4 4 1 5 17 0 0 19 5

1% to 24% 25 19 15 18 24 33 43 22 25 48 19 11 30 14

25% to 49% 29 28 22 31 27 26 28 33 42 16 47 33 24 24

50% to 74% 23 25 25 26 24 23 17 20 16 13 30 36 19 27

75% to 99% 10 13 22 13 10 8 6 12 8 1 3 13 2 24

100% 4 7 10 8 6 0 1 4 2 0 1 5 0 3

Don’t know / not sure 4 5 4 4 8 7 1 8 2 6 0 2 6 3

• About 3 in 10 ITDMs, driven by significantly large proportions in India and Italy, indicate that 25%-49% of their company’s mobile workers use a smartphone as their primary communication device.

Page 26: Cisco Connected Technology World Report  Parte 1

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26Strategic Marketing - Custom Market Research

Use of Personal Devices At Work

Q. How many of these devices are not company-issued (e.g. they may be your own or that of a spouse, friend, co-worker, etc.)?

Among End Users% Total

(n=1303)

US(n=101)

MEX(n=102)

BRA(n=100)

UK(n=100)

FRA(n=100)

DEU(n=100)

SPA(n=100)

ITA(n=100)

RUS(n=100)

IND(n=100)

CHN(n=100)

JPN(n=100)

AUS(n=100)

1 68 82 59 61 74 74 86 69 73 69 8 79 83 71

2 18 12 30 20 13 21 8 21 15 21 24 17 10 15

3 9 4 6 10 7 2 4 7 5 6 45 3 4 10

4 3 2 3 2 2 3 1 3 5 2 11 1 0 1

5 or more 3 0 3 7 4 0 1 0 3 1 12 0 3 3

• While most End Users indicate using just one personal device (defined as a smartphone, tablet device, or personal laptop) during the typical workday, nearly 1 in 3 use more personal devices.

• Relative to other countries, significantly larger proportions of End Users in Mexico and India use more than 1 device at work that was not issued by their company.