© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCorporate Affairs 1

Cisco and Corporate Social Responsibility (CSR)

Michael Yutrzenka, Executive Director, Cisco Foundation

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCorporate Affairs 2

How We Define Corporate Social Responsibility (CSR)

CSR Encompasses Responsible Business Practices and Social Investments That Drive Long-term Valueand Sustainability For Our Business and Global Communities

Our CSR Focus:

Attracting, developing, retaining and engaging the best employees

Building healthier, more productive communities and society

Minimizing our environmental footprint

Corporate and CSR governance

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Cisco’s Strategic InvestmentsPeople, Products, Cash

…to Create Innovative Scalable, Replicable and SustainableSolutions ThroughMulti-Stakeholder Partnerships

Networking and communications expertise

Strategic leadership and business acumen

Collaboration

Financial strength

People

SocialInvestment

We Combine Cisco’s Core Competencies In…

ProductsCash

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Business and CSR StrategySimilar Cycle of Innovation

Core Context

Identify Innovative Partners that Closely Align with our Goals and Objectives

Replicate Solution: Measuring Impact in Multiple, Diverse Environments

3

4

2

1

Deploy Solution: Identify/Measure Outcomes That Demonstrate Success/Lead to Long-Term Impact

Exit Direct Support of Solution As It— 1) Leverages Its Sustainability Factors or 2) Is Not Successful

Invest in Early Stage Ideas That Have Ability to Scale, Replicate, and Are Sustainable

Fund Next

Innovation

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Education: Global Education

Cultivate critical thinking, global awareness and social responsibility

Provide authentic, student-centered learning

Use technology to teach

Provide professional developmentto support great teaching

Equipping Every Learner for the21st Century White Paper

Align Pedagogy, Technology and System Reform — to Engage Students in 21st Century Learning Experience

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Education: Cisco Networking Academy

Providing ICT Education with Sustained Impact for Students for Over 10 Years

700,00+ students annually 2.6+ million students since ’97 160+ countries 88% use skills routinely 73% pursue more IT education 40% improve career outcomes in a significant way

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Economic Development:CGI Sub-Saharan Africa

Goal:

Use power of ICT to address basic humanneeds, access to education, healthcareand individual economic opportunityfor least-served populations in Cameroon, Ethiopia, Kenya, Nigeria and Rwanda

$10M over four years

NGO partners:

Habitat for Humanity

Inveneo

One Global Economy

Teachers without Borders

Cisco’s 2007 Clinton Global Initiative Commitment

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Economic Development: Partnership for LebanonHelping People of Lebanon FindPath to Long Term Stability andEconomic Growth

Partners:

Cisco, GHAFARI, Intel, Microsoft, Occidental Petroleum

Focused on:Expanding reach of educationand workforce training

Creating jobs/private sector revival

Building out Lebanon’s technologyinfrastructure

Connecting communitiesand government

Crisis relief and response

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Economic Development: Connecting Sichuan

Assist Chinese Government In RebuildingIn Earthquake Affected Areas

Goal:Leverage ICT technologies to deliver models of 21st Century Education and Healthcare solutions that are replicable, scalable and sustainable.

Execution:

Crisis relief

Education

Healthcare

Government, non-governmental organizations (NGOs) and commercial partners

$45M investment over 3 years

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Social Venture Capital and ResourcesNGO Partners and Programs

25 NGO consortium

100+ developing countries supported

Cisco engagement: Leadership fellows, cash grants

Net Hope: Collaboration to Leverage ICT Best

Practices for Effective Delivery of Services

TWB member-teachers nowin 119 countries

Leverage teaching best-practices worldwide

Certificate of Teaching Mastery

Cisco engagement: LeadershipFellows, cash grants

Teachers Without Borders (TWB):

Professional development for teachers

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Social Venture Capital and ResourcesNGO Partners and Programs

Community Voice Mail: Cisco Unified Messaging Enables Those In Need to Pursue Employment and Housing Over 40K clients served each year; more than 70% reached goal

Cisco engagement: $8.5M Cisco Foundation grants, product donations, employee volunteers and donated office space

LifeLines India: Helping India’s Rural Farmers get Access to Information on Agriculture and Animal Care Partners: Cisco, BT and OneWorld Telephone-based helpline using Cisco Unified Messaging platform Database of 70,000+frequently asked questions 400 daily calls Coverage: 700 villages, 40,000 farmers, 4 states Customer satisfaction 98%, improved crop quality/efficiency, farmer profits

increased: 25 to 150%

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Learn More About Cisco’s CSR Efforts www.cisco.com/go/csr

CSR: Creating Impact

“When a well run business applies its vast resources, expertise, and management talent to problems that it understands and in which it has a stake, it can have a greater impact on social good than any other institution or philanthropic organization”

Source: Michael Porter, Harvard Business Review

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