cis13: impact of mobile computing on it
DESCRIPTION
Ashish Jain, Director of Product Management, VMware Mobile computing and business functions moving to public cloud have resulted in a diverse set of devices and applications entering the workplace. In this session we will look at the latest industry trends, new use cases and scenarios and what are some of the tools available to address these new challenges.TRANSCRIPT
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1 Confidential © 2013 VMware Inc. All rights reserved
Confidential
Impact of Mobile computing on IT
Ashish Jain Director, Product Management, VMware @itickr July 2013
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2 Confidential
Mobile Devices are everywhere
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3 Confidential
The Requirements we used to have…
Change is hard and highly managed
Software implemented from the center out
Difficult to adjust to users needs
Control Through Ownership An application you own, running on a server you own
People you employ
Using a network you own to connect to…
Using software you own on a Windows desktop you own
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What the world wants now…
Control & Governance is Becoming More Challenging
Inability to track, control or secure information assets
Can not remove access you didn’t grant
Serious compliance concerns
Apps live in many clouds and are easily procured without IT
Always connected, via 3G, 4G and public or personal wifi
Non-owned devices and multiple non-Windows OSs
Employees, contractors outsourcers, partners citizens, students
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New Device Platforms New Apps New User Expectations
Three trends are forcing massive change on IT
New Device Platforms
§ A new way to work § Not just Windows anymore
New User Expectations
§ Collaboration with partners, contractors, and customers
§ Productivity through better technology
New Apps
§ SaaS, mobile apps § Diversity
New Apps New User Expectations New Device Platforms
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Mobility is Changing Everything:
0
300
600
900
2009 2010 2011 2012
Smartphones and tablets PC shipments
of information workers use three or more devices for w o r k t o i n c r e a s e p r o d u c t i v i t y
EXPLOSIVE GROWTH in shipments of smartphones and tablets
Sources: IDC, BGR, Forrester
FLAT pc shipments
New Device Platforms New Apps New User Expectations New Device Platforms
BYOD & JIT
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The Changing Device Mix
148 141
202 240 128
352
722
1516
0
1000
2000
2012 2017
Smartphone
Tablet
Portable PC
Desktop PC
Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, February 28, 2013
Connected Device Market by Product Category, Shipments, 2012-2017 in Millions
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New Apps are Flooding the Enterprise
R a t i o o f m o b i l e a p p development projects to native P C p r o j e c t s i n 2 0 1 5
PACE OF TECHNOLOGY ADOPTION IS ACCELERATING
PC
100M USERS
20 YEARS
INTERNET
100M USERS
10 YEARS
MOBILE
100M USERS
5 YEARS
% OS Neutral % Browser Specific % Windows
1996
CROSSOVER POINT
Apps in the Enterprise
2011 2020 0%
100%
50%
New Device Platforms New Apps New User Expectations New Apps New Device Platforms
Sources: Gartner, Internal VMware Analysis
App & Data Independence
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New User Expectations for Productivity are Driving IT to Evolve
ENTERPRISE END USER COMPUTING
“88% of executives report employees are using their personal computing technologies for business purposes”
DEMAND ACCESS FROM ANYWHERE
“9 out of 10 companies report the use of consumer technologies in the workplace”
BETTER CONSUMER TECHNOLOGIES
“74% of employees use consumer technologies due to lack of compelling alternatives from IT”
LACK OF CHOICES FROM IT
New Device Platforms New Apps New User Expectations New Apps New User Expectations
Sources: IDC, Avanade
Innovate or Perish
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IT’s Objective for End User Computing Infrastructure
Deliver the right business apps and data to user devices in a way that is efficient and secure for IT and productive for the end user
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The Mobile Landscape
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OS In million of units Market share
Android 497,1 68,8%
iOS 135,9 18,8%
Blackberry 32,5 4,5%
Symbian 23,9 3,3%
Windows Phone 17,9 2,5%
TOTAL 722,4 100,0%
52%
19%
14%
8% 2% 5%
Android iOS
Symbian Blackberry
Windows Phone Others
2012 Smartphones Global Trends
12
Smartphones worldwide shipment 2012
Source: IDC Worldwide Mobile Phone Tracker, February 14, 2013
Source: TomiAhonen Almanac 2013
1.3B smartphones in use
Smartphones worldwide installed based as of December 2012
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13 Confidential
2013 Data – Android continues its momentum…
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OS Trends
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Smartphones Trends in Key Markets
North America § Population:354M § Nb of Smartphones:210M Shipment 2012 Android 71M iOS 49M Blackberry 5M Windows 3M
Western Europe § Population:406M § Nb of Smartphones:260M Shipment 2012 Android 69M iOS 26M Blackberry 9M Symbian 4M Windows 5M
Mature Asia/Pacific § Population:82M § Nb of Smartphones:60M Shipment 2012 Android 28M iOS 14M Blackberry 1M Symbian 3M Others 3M
Greater China § Population:1540M § Nb of Smartphones:283M Shipment 2012 Android 79M iOS 31M Windows 2M Bada 1M Symbian 0,5M
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Android Landscape
§ Widely popular in developing countries • Lots of choice – screen size, price, capabilities, etc.
§ Not much traction in enterprise segment • Security
• Perception is that Android is not secure • Google Play is ‘wild wild west’ • Enterprise features (eg: MDM) weak
• Fragmentation • No two devices are the same in terms of capabilities or UI • Hard for IT to support diverse environment
• Lack of control • OS upgrades are controlled by carrier/OEM • Security patches not pushed out in a timely manner
§ OEMs starting to add capabilities
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Android Fragmentation
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Android Fragmentation
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iOS Landscape
§ Popular in North America, Western Europe and other richer geographical pockets • Price rules them out in many developing countries
§ In tune with enterprise opportunity and have great traction • Increasing support for enterprise features in every hw and sw release
• Security • Perception is that iOS is more secure than Android • App Store is curated • Strong enterprise features (encryption, MDM, etc.)
• Fragmentation • Different screen sizes but not capabilities so perception is that there is no fragmention
in the Apple world
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iOS Landscape
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BlackBerry Landscape
§ Was good standard in enterprise market • Device Encryption • Remote Wiping for lost/stolen
• Force password • Provision secure Email, VPN, Wifi
§ Missed BYOD trend completely and lost traction § BB 10 is decent
• BlackBerry Balance – built in dual persona solution
• Small market share and not growing
§ BB shops that didn’t already switch will likely stay with BB § Most customers already started switching to a more strategic
platform • Don’t view BB as strategic anymore
• Migrating to iOS or Android or both
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Windows Landscape
§ Windows Phone and Windows 8 are still early • Windows Phone – more consumer oriented • Windows Tablet seems to be more enterprise friendly and will likely get more
traction that Windows phones in 2014
§ MSFT has deep pockets and will likely become the third dominant mobile platform • Distant third….
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Mobile App Distribution
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50 Billion (iOS) vs. 48B (Android)
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Consumer Apps published to “public stores”
Sources: Nielsen, May 16, 2012, VMware Customer Research.
Amazon appstore + Other Stores
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26 Confidential
App Distribution options
§ iOS App Distribution • The Apple iOS App Store • Ad hoc developer distribution • Enterprise distribution • The Apple Volume Purchase Program • The Apple Custom B2B
§ Android App Distribution • Google Play • Non-market resources
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Device & Application Management
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Anatomy of a Smartphone/Tablet
• Handheld Computer/Processor • Communication Components
• Modem Chips • Antenna • Bluetooth • WiFi
• Input/Output & Sensors • Display • Touchscreen • Microphone/Speaker • Cameras • GPS • Compass • Accelerometer • NFC • USB
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29 Confidential
Building iOS and Android Applications
§ In order to construct a mobile app, need a “front end” – the bits that run on the device / “the app”
§ A disconnected app is typically not very interesting…so, we also need to build a “back end” to support the app
Front End Back End
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Solving Mobility
§ Remote Windows desktop / applications
§ Web apps / HTML 5
§ Virtualized OS
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Current Approach Requires Managing the Whole Device M
obile
Dev
ice
Man
agem
ent Device
Apps & Data
Corporate Apps &
Data
What actually needs to be managed by the enterprise
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32 Confidential © 2013 VMware Inc. All rights reserved
Confidential
We still have ways to go…
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Thank You!
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Range of Options for Device & App Control
Exchange ActiveSync
Email Calendar Contacts
Native (iOS & Android)
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Complex ActiveSync compatibility matrix
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Complex ActiveSync compatibility matrix (cont.)
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Range of Options for Device & App Control
Exchange ActiveSync
Email Calendar Contacts
Native (iOS & Android)
Secure Documents Container
Single App Container
Native Apps
OS Vendor Policy Container
HTML 5 Apps/WebClips
Blackberry Balance, Samsung Knox MDM Solutions
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Sample Apple iOS Device Control
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Range of Options for Device & App Control
Exchange ActiveSync
Email Calendar Contacts
Native (iOS & Android)
Secure Documents Container
Single App Container
Native Apps
OS Vendor Policy Container
HTML 5 Apps/WebClips
Blackberry Balance, Samsung Knox MDM Solutions
Mobile App Management