circus oz @ ucla
DESCRIPTION
Campus Circle's efforts promoting Circus Oz at UCLA's Royce Hall.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Circus Oz Print, Online and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, newsletter advertising, online editorial, calendar listings and
sweepstakes hosting were all utilized for the event. • Campus Circle Advertising for the client appeared in Campus Circle, a free alternative newspaper
in Los Angeles. • Social Media Campus Circle disseminated information regarding the event through our social
media channels.
Circus Oz Campaign Recap
Banner Advertising - 589K impressions, 327 clicks Sweepstakes – Page Views – 528 • Trailer Page – 135 Page Views
Social Media – Posts to Facebook (6,258 likes), Twitter (2,837 followers) Online Editorial – 604 Page Views • Calendar Page Views – 166
Newsletter Banner Ad – 3wks, 49 Clicks
Total Page Views – 1,433 Total Clicks – 376
Print Ads – Campus Circle 30,000 Circulation • 90,000 Readership (1/17 and 1/31 issues)
Banner Advertising Banner advertising for the client appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 589K. Clicks – 327.
Campus Circle
Newsletter
Emails – 26K Opens – 2,602
Circus OZ Clicks – 49 Number of Emails - 3X
Online Calendar
Page Page Views – 166
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Editorial Page
Page Views – 604 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Trailer Page
Page Views – 135 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Los Angeles
Page Views – 425
Demographics of Entrants
Age – 35% 18 to 34 Gender – 54% Male
Ethnicity – 45% Caucasian. 15% Asian Status – 32% College
Sweepstakes Stats Age
Sweepstakes Stats Ethnicity
Sweepstakes Stats Gender
Sweepstakes Stats Status
Social Media Twitter – 2,837
Facebook – 6,265 sample posts
Social Media 2 Twitter – 2,837
Facebook – 6,265 sample posts