circular economy - learnings from experimenting

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© Lassila & Tikanoja Oyj 1 Learnings from experimenting Sebastian Aniszewski 26.5.2016

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Page 1: Circular Economy - Learnings from Experimenting

1© Lassila & Tikanoja Oyj

Learnings from experimentingSebastian Aniszewski 26.5.2016

Page 2: Circular Economy - Learnings from Experimenting

2© Lassila & Tikanoja Oyj

Page 3: Circular Economy - Learnings from Experimenting

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CIRCULAR ECONOMY IS PORTRAYED A SYSTEM…

© Lassila & Tikanoja Oyj

Page 4: Circular Economy - Learnings from Experimenting

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… BUT CIRCULAR ECONOMY IS BUILT THROUGH CHOICES OF INDIVIDUALS

© Lassila & Tikanoja Oyj

If buying products, prioritize used, re-manufactured or products made with secondary raw materials

Instead of buying products, rent them or buy services

Borrow and lend products

Use sharing services

Sort your waste and minimize mixed waste

Be energy-efficient and use renewable energy

Maintain and repair products containing use value

Sell or donate spare but usable products

How to build circular economy in your every day life?

Page 5: Circular Economy - Learnings from Experimenting

DIGIN TUOTEKEHITYSMALLI

© Lassila & Tikanoja Oyj

IDEOIDEN

KERUU

ARVIOINTI

KONSEP-

TOINTI

PILOTOINTI TUOTE

Ympäristönetin mobiiliversio

Raksanappi

Verkkokauppa 1.0

IndustryHack tapahtuma

Startup-ilta

Hävikkimestari

Yhteistyö opiskelijoiden

kanssa

Sensorit kierrä-tyslaitoksella

Ideoiden keruutyökalu

Asiakas- haastattelut

Rekrytointi-sovellus

BT.NT fyysinen nappi

Posterfy

Kalustonhallinta ja paikannus,

vaihtolavat

Myynnin digitaaliset

työkalut

Liidi app

Poimittuja esimerkkejä pipelinesta…

Kimppanouto

Verkkokauppa 2.0

Logistiikkanappi

PALPAnappi

Lajitteluapuri 2.0Digital strategy: start of rapid experimenting

Page 6: Circular Economy - Learnings from Experimenting

GET RID OF YOUR EXCESS ITEMS EASILY!Kimppanouto service makes recycling of furniture, household appliances, electronics as well as other small and big items easy. We offer a service, iin which items are picked up directly from inside your home or office and delivered to material recycling.

Using Kimppanouto is simple:

1) You can order it easily in the internet

2) Customer gets a confirmation of the order and the pickup time

3) We pick the items up as agreed and deliver them to material recycling

Kimppanouto makes recycling easier than ever!

Page 7: Circular Economy - Learnings from Experimenting

A concept to follow-up and minimize food waste in restaurant environment

HÄVIKKIMESTARI HELPS TO DECREASE FOOD WASTE

Hävikkimestari tool visualizes food waste and helps to find out the reasons for why it is created.

The personnel of the restaurant is trained to working in a continuous improvement mindset and they will grow in to being Masters of reducing the food waste.

With the help of Hävikkimestari concept we have delivered savings up to 30% in restaurant food waste costs!

Page 8: Circular Economy - Learnings from Experimenting

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AN EASY WAY TO CIRCULATE ALL HOUSEHOLD TEXTILES WAS EXPERIMENTED IN SHOPPING CENTER ENVIRONMENT

© Lassila & Tikanoja Oyj

How to make putting textiles into circulation instead of dumping them compelling for households?

In 2015, we designed a collection concept for clothes and textiles in a shopping center environment - in collaboration with 4 partners.

Objective: to test the user experience and will it result in demand (in the form of collected clothes and textiles)

Page 9: Circular Economy - Learnings from Experimenting

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KEY LEARNINGS FROM EXPERIMENTING

© Lassila & Tikanoja Oyj

Open up and collaborate

Focus on solving real customer problems – service design methods are the key

Fail fast and improve continuously

Dedicate resources for experimenting to keep up the pace

Embrace revolution over evolution in the experimental phases

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10© Lassila & Tikanoja Oyj

Page 11: Circular Economy - Learnings from Experimenting

11© Lassila & Tikanoja Oyj