circle - united states tennis...
TRANSCRIPT
October 11-13, 2013 - Hyatt Regency Lost Pines Resort and Spa
CirclEthe Wagons
Dan BartaUSTA Texas President
Ken McAllisterUSTA Texas
Executive Director
Welcome!
It is my pleasure as President of USTA Texas to welcome you to the 2013 Community Development Workshop.
Annually, the Section hosts this workshop to provide an opportunity for those involved in promoting tennis to come together to learn and share ideas and experiences related to making tennis available to people of all ages. Whether you are a CTA employee, tennis volunteer, or tennis professional, you are here because of your love of the game and the desire to provide others with the opportunity to learn and enjoy tennis.
The Section staff has developed a fun filled and packed agenda for the weekend. Included in the weekend will be useful educational sessions, play opportunities, awards, and even some time to enjoy and explore the beautiful resort setting.
Our special guest will be Roy Emerson – someone who has been involved in tennis in multiple ways for nearly his entire life. I am sure he will enlighten us about his many tennis experiences.
We will also honor those individuals who have been successful developing and executing great tennis programs.
I hope to talk with you over the weekend.
Sincerely, Dan BartaUSTA Texas President
Community Tennis Leaders,
Welcome to the 2013 Texas Community Development Workshop. With its theme to “Circle the Wagons,” we add a dimension to the already premiere workshop in the country. That is the emphasis on utilizing the partnerships that exist in every Texas community. Hopefully you will leave this event with the techniques and tools to help grow the game of tennis in each of your communities.
Staff and volunteers from all departments of USTA Texas have worked exceptionally hard to create the conference in which each of you will take part this weekend. It has been, without a doubt, a team effort from the beginning. So, we invite you not only to soak up the knowledge from the
presenters but to also take the time to share your successes and challenges with the other attendees this weekend.
We expect an atmosphere of fun and games and camaraderie because that is why we love this game that is healthy, instructive, and lasts a lifetime. You will delight in the ambiance of the Hyatt Lost Pines Resort and Spa as the perfect place to share what we love.
Sincerely,
Ken McAllisterUSTA Texas Executive Director
Welcome from USTA Texas2013 Community Development Workshop
3
EXECUTIVE COMMITTEE APPLICATION - DEADLINE DECEMBER 1, 2013Applications are now being accepted for the USTA Texas Executive Committee - Deadline December 1, 2013.The USTA Texas Nominating Committee is accepting applications for anyone interested in serving as a member of the Executive Committee. The Nominating Committee will nominate one person from each of the four geographic zones (NW, NE, SW, SE). Nominees will be voted on by the Organizational members at the USTA Texas Annual Meeting February 16, 2014.
Click on “About Us” and then click on “Volunteers” to the link for the application. Here’s the direct Link: http://www.surveymonkey.com/s/7PG8CXW
INSIDEWelcome - USTA Texas President & Executive Director 2
Table of Contents 3
Hotel Map 4 - 5
Program Schedule - Friday and Saturday 6
Program Schedule - Sunday 7
Session Descriptions 7
Speaker Bios - Rachel Armbruster and Roy Emerson 8
Speaker Bios - John Embree, Tiffany Galligan and Carlos Hernandez 9
Speaker Bios - Tosha Smith and the 2013 Community Development Award Winners 10
USTA Texas Community Development Staff / Contacts 11
Sportsmanship 12
Notes 13 - 14
For USTA Texas Members 15
Table of Contents2013 Community Development Workshop
Howdy! We are kicking off another amazing Community Development
Workshop at Lost Pines Resort and Spa!
There is a tremendous line-up of featured guest speakers, pertinent educational sessions, great gatherings and meals, all at one of the most beautiful resorts in Texas.
4
Hyatt Regency Lost Pines Resort and Spa
Cedar Creek, Texas
Hotel & Meetings Map2013 Community Development Workshop
5
HOTEL & MEETINGS MAP2013 Community Development Workshop
6
Program Schedule2013 Community Development Workshop
Saturday, Oct. 12, 20139 - 9:45 a.m. Workout with Ready Set Rally! Tennis Courts9:45 - 10:30 a.m. BREAK10:30 a.m. - noon Registration McDade’s Foyer11 - 11:45 a.m. Learn the Ropes - Newbie 101 Robertson Leftwich
ColonyNoon - 1:30 p.m. Awards Luncheon Barron’s E, F, G1:30 - 1:45 p.m. BREAK 1:45 - 5:15 p.m. Breakout Sessions
(See schedule and speaker line-up below) Little Colony and Robertson Leftwich Colony
5:15 - 6 p.m. BREAK 6 – 6:30 p.m. Reception Pecan Court*6:30 – 8:30 p.m. Dinner & Entertainment with guest speaker John Embree Pecan Court*
*Event will move to alternate spot in case of inclement weather (Barron’s E,F, G )
Breakout Sessions (Saturday) TIME (ROOM) - LITTLE COLONY ROBERTSON LEFTWICH COLONY
1:45 – 2:45 p.m. Rope’em Up and Hold on Tight(Volunteer Reward and Retention) - Tiffany Galligan
Diversity on the Home Range– Carlos Hernandez
3 - 4 p.m. Shine Your Boots and Hit the Trails (Selling Yourself) – Rachel Armbruster
Pro Connection: Cowboys and Indians – Corpus Christi Tennis Association
4:15 - 5:15 p.m. Gold Rush (Fundraising) – Rachel Armbruster
Lost in Leagues– Tosha Smith
Friday, Oct. 11, 2013TIME PROGRAM TITLE ROOM
3 - 5:15 p.m. Registration McDade’s Foyer6 - 7:30 p.m. CTA Goal Setting & Planning with USTA Texas Staff By Appointment8 - 9 p.m. Gather Around the Camp Fire Plantation Fire Pit
7
Sunday, Oct. 13, 20138 – 9 a.m. Breakfast Barron’s E, F, G9 – 10 a.m. Put Your Ear to the Ground and Listen:
CTA Breakout lead by USTA Texas staffBarron’s E, F, G
10:15 - 11 a.m. Round Up (CTA Strategizing, Specialist and Booths) Barron’s E, F, G11:15 a.m. - noon Keynote address by Roy Emerson, 28 time major singles and doubles
championship winnerBarron’s E, F, G
Noon Closing Remarks with Dan Barta, USTA Texas President, Ken McAllister, USTA Texas Executive Director and Mike Carter, USTA Texas Director of Community Development
Barron’s E, F, G
PROGRAM SCHEDULE & summary2013 Community Development Workshop
Session DescriptionsRope’em Up
and Hold on TightThis session will focus on how storytelling can help CTAs with their key goals: recruitment (volunteer and participants), fundraising, and retention. Tiffany Galligan will lead attendees through an interactive session that identifies Texas CTA needs and how effective storytelling can take the organization and its members to uncharted territory!
Diversity on the Home Range
Carlos Hernandez, USTA Texas Diversity Coordinator, will help you get grounded in why building cross-cultural dexterity is key for leading the USTA into sustained growth in a hyper-diverse society. This session will help you understand the power of culture, how it influences what we do and what we believe and the importance of understanding others.
Shine Your Boots and Hit the Trail
Rachel Armbruster explores strategies and techniques for presenting your organization to donors, sponsors, and other community organizations. Participants will learn what donors want to know and how to hook them! Armbruster will leave you with specific takeaways and instructions to effectively present your organization!
Pro Connection: Cowboys and Indians
Cowboys and Indians? No, but it is CTAs and tennis pros! Listen to fun
stories and insights as to how both groups can co-exist and grow tennis peacefully.
Gold Rush (Fundraising)
We all know money does not grow on trees, but some organizations make it look like it does! Rachel returns for this session to explore ways to expand your donor list through networking, making your mission relevant, and filtering your priorities. When you return to your community, you will be equipped with strategies on how to get face time with potential sponsors as well as other resources and tools for making your money grow!
Lost in LeaguesJoin Tosha Smith, USTA Texas League Tennis Coordinator, as she helps navigate through the rocky terrain of adult leagues.
8
RACHEL ARMBRUSTERRachel Armbruster has 15 years experience in helping nonprofits and businesses succeed. With a focus on revenue generation, marketing, and organizational training and development, she has helped hundreds of people who are helping others through their missions.
In an attempt to impact as many people as possible, she recently partnered with Wiley Publishing to release her first book, Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation. The book provides key insights, lessons learned from the LIVESTRONG wristband campaign, and examines how other organizations can find similar success.
Before launching Armbruster Consulting, Rachel was the Vice President of Business
Development and Consulting for Event 360, Inc. During her three years at Event 360, Rachel provided event strategy, sponsorship and fundraising counsel to dozens of nonprofit organizations. Previously, Rachel worked for six years with the Lance Armstrong Foundation (LAF).
Rachel has made it her life’s work to assist nonprofit organizations with their fundraising and outreach programs by making them more efficient and effective. Rachel is a graduate of Purdue University with her Bachelor of Arts degree in Communications and her Masters in Business Administration from St. Edward’s University. Rachel lives in Austin, Texas with her husband Brandon and is the proud mother of two boys
Rachel ArmbrusterFounder & President
Armbruster Consulting Group, Inc.
Roy EmersonPro Tennis Champion /
International Tennis Hall of Famer
ROY EMERSONIn the grand days of Australia’s domination of the tennis world, nobody played as large a role as the country boy out of tiny Blackbutt in Queensland, Roy Stanley “Emmo” Emerson.
Emerson, a slim, quick, athletic farm kid who strengthened his wrists for tennis by milking innumerable cows on his father property, played on eight winning Davis Cup teams between 1959 and 1967, a record. He won 28 of the major singles and doubles championships, a lofty male record. His dozen singles were six Australian (1961, 63, 64, 65, 66, & 67), two each French, (1963, 67), Wimbledon (1964-65), U.S. (1961, 64).
His accomplishments as a right-court doubles player who could make anybody look good amounted to 16 Big Four titles (6 French, 4 U.S., 3 each Wimbledon, Australian) with five different partners, the last in 1971 at Wimbledon with his old Queensland pal, Rod Laver.
His best-known alliance was with Aussie left-hander Neale Fraser, with whom he won Wimbledon in 1959 and 1961, the
U.S. title in 1959-60 and the doubles of the Davis Cup triumphs of 1959, 60 & 61.
In the late 1970s, Roy served as a player/coach for the Boston Lobsters in World Team Tennis. He mostly played doubles with the Lobsters and often teamed with fellow Australian Tony Roche. In the 1978 season, the last season under the original iteration of World Team Tennis, Roy coached the Lobsters to the Eastern Division Championship and into the League Playoff Finals against the Los Angeles Strings.
Emerson now resides in Newport Beach, California with his lovely wife Joy and has a home in Gstaad, where he holds a tennis clinic each summer. His son, Antony, was an All American in tennis at Corona del Mar High School and the University of Southern California and played on the professional tour briefly. Roy and Antony won the United States Hard Court Father-and-Son title in 1978.
Emerson was inducted into the International Tennis Hall of Fame in 1982.
Speakers2013 Community Development Workshop
9
Speakers2013 Community Development Workshop
CARLOS HERNANDEZCarlos Hernandez is a 2011 graduate from The University of Texas at Austin, where he earned a bachelor’s degree in Kinesiol-ogy, Sport Management. He also holds a master’s degree in Sport Management from Texas A&M University.
In the summer of 2012, Carlos joined the United States Tennis Association in Texas as the Diversity & Inclusion/NJTL coordinator. While at USTA Texas, Carlos has made great
progress in advancing diversity in commu-nities across the state. It is through these efforts that he was invited to participate in a national USTA Diversity & Inclusion training program that would help foster the growth of diversity in Texas. The session introduced the concept of growing the game through cross-cultural dexterity and identifying the link between diversity and inclusion while meeting USTA goals.
Carlos HernandezUSTA Texas, Diversity & Inclusion Coordinator
TIFFANY GALLIGAN
Tiffany GalliganFounder / Principal for Too
Good Strategy
Tiffany Galligan, Founder/Principal for Too Good Strategy, leads nonprofits and social enterprises in creating marketing and digital strategies. Tiffany combines a background in agency consulting with a passion for philanthropy to create transformative programs that get to the heart of an organization’s cause and speak to supporters and constituents.
A child of cinematographers, storytelling has been a part of Tiffany’s lifeblood for as long as she can remember; she was raised knowing that every person and every
organization has a story to tell. Through the course of her career, she has kept that fundamental fact at the heart of her approach to problem solving. Combining user-centered design practices with effective storytelling has proven to be essential for clients and causes to maximize their reach and effectiveness. Tiffany has applied this unique marketing approach to organizations including LIVESTRONG, College Forward, ACTIVE Life, Hotels for Hope, Delta Airlines, Southwest Airlines,Dell, Neiman Marcus and many more.
JOHN EMBREE
John EmbreeUSPTA CEO / Executive
Director
The United States Professional Tennis Association Board of Directors and Search Committee hired industry veteran John Embree as the new CEO/Executive Director.
Embree has held a wide variety of influen-tial tennis industry roles for more than 30 years. They include serving as President of Prince Sports, The Americas; President of Balle de Match LLC; and Vice President/General Manager, Racquet Sports Division for Wilson Sporting Goods Co. Most recently, he launched a tennis consult-ing practice to assist endemic brands, associations and new corporate entities in maximizing their impact in the tennis marketplace.
Embree has served on many national USTA Committees, including the USTA Nominat-ing Committee in 2005-2006 and currently as the Vice Chair of USTA Professional Circuits Committee. In addition, he recently served as Presidential appointee of the Board of Directors of USTA Middle States section.
One of his proudest achievements in tennis was the creation of the USTA Adult League Tennis program in 1980, when he served as the first USTA Adult League Tennis Adminis-trator for two years. He earned a bachelor’s degree from Washington & Lee University in Lexington, Va., and was inducted into the W&L Athletic Hall of Fame in 2005.
10
2013 Community Development Award Winners
DIVERSITY ACHIEVEMENT AWARD: Marilyn Sherman (Dallas)
NJTL CHAPTER OF THE YEAR: Abilene First Serve – Level 1Tennis Success Inc. – Level 2
Dallas Tennis Association – Level 3
VOLUNTEER OF THE YEAR: Emily Schaefer (Houston)
CTA OF THE YEAR: Northeast Tarrant Tennis Association
(NETT)
JR. TEAM TENNIS COORDINATOR OF THE YEAR:
Hannah Hinton (Houston)
JR. TEAM TENNIS ROOkIE COORDINATOR OF THE YEAR:
Mark Hodge (Dallas)
JR. TEAM TENNIS PROGRAM OF THE YEAR:
Abilene (Julie Beckham)
10 AND UNDER PROGRAM OF THE YEAR:
Arlington Tennis Association
NORTH STAR: Bert Rainwater (Fort Stockton, Texas)
ADVOCATE OF THE YEAR:Jane Morrill (Dallas)
STARFISH NO CUT COACH:Vonda Harris Webb (Dallas)
Speakers & award winners2013 Community Development Workshop
TOSHA SMITH
Tosha SmithUSTA Texas Leagues
Coordinator / Capital Area Tennis Association
President
Tosha Smith has served as the USTA Texas Section Adult League Coordinator for five years and previously served as the Texas Section’s NTRP coordinator for eight years. Responsible for overseeing USTA Texas’ popular statewide League program, Tosha works with local area league coordinators and CTAs to provide League tennis to adults of all skill levels in their own communities.
Tosha is also serving her third term as the President of the Capital Area Tennis Associ-ation of Austin and has been a CATA board member for eight years. She also serves at the national level on the USTA League Growth and Innovations subcommittee and is a USPTA P-1 Certified Teaching Pro.
www.texas.usta.com
11
MIkE CARTERDirector of Community Development
(512) 443-1334 ext [email protected]
TODD CARLSON Assistant Director Community Development / CTAs / Tennis on Campus
(512) 443-1334 ext [email protected]
TAYLOR HELFELDT Advocacy / Schools / Wheelchair / Grants Manager
(512) 443-1334 ext [email protected]
LAURA GILBERT Tennis Service Representative / TSR Team Leader Fort Worth / North CentralRegion
CINDY BENZON Tennis Service Representative Houston / Southeast Region / Adaptive Tennis Coordinator
CARLOS HERNANDEZ NJTL / Diversity / Community Development Support Staff
(512) 443-1334 ext [email protected]
kATY ROGERS Tennis Service Representative South Region
CARRIE HALE Tennis Service Representative
Waco / Austin / San Antonio Region
AMANDA FRIDAY Tennis Service Representative
Panhandle / West TexasRegion
USTA Texas Community Development Department
ADMINISTRATIVE DEPARTMENT
COMPETITIVE DEPARTMENT
MARkETING DEPARTMENT
KEN MCALLISTER - Executive Director (512) 443-1334 ext 201 - [email protected]
RHONDA LINDSEY - Director of Administration(512) 443-1334 ext 204 - [email protected]
LARRY EICHENBAUM - Controller(512) 443-1334 ext [email protected]
PAM JAEGER - Office Manager / Awards Coordinator(512) 443-1334 ext 216 - [email protected]
STEVE COBB - Director of Competitive Tennis (512) 443-1334 ext 210 - [email protected]
NANCY PERKINS - Adult / Senior Coordinator(512) 443-1334 ext 217 - [email protected]
TOSHA SMITH - Leagues Coordinator(512) 443-1334 ext 231 - [email protected]
TODD REED - NTRP / Assist. Leagues Coordinator(512) 443-1334 ext 232 - [email protected]
NICK ARNOLD - Junior Coordinator (512) 443-1334 ext 209 - [email protected]
MELISSA CHAMBERS - Junior Coordinator (512) 443-1334 ext 220 - [email protected]
PAIGE SCHUMACHER - Junior Coordinator (512) 443-1334 ext [email protected]
AMANDA SHAW - Field Staff / 10 and Under Tennis(512) 443-1334 ext 203 - [email protected]
STEPHANIE ARENA - Director of Marketing(512) 443-1334 ext 206 - [email protected]
DERICK HACKETT - Communications Manager(512) 443-1334 ext 202 - [email protected]
ROBYN READICkER Tennis Service Representative Dallas / Northeast Texas Region
MEGAN LONGBOTHAM 10 and Under Tennis/ Adult Rec / Special Events
(512) 443-1334 ext [email protected]
USTA Texas Staff2013 Community Development Workshop
SYLVIA kRYWACZ Junior Team Tennis Coordinator
(512) 443-1334 ext [email protected]
12
sportsmanship2013 Community Development Workshop
13
Notes2013 Community Development Workshop
www.texas.usta.com
14
Notes2013 Community Development Workshop
www.texas.usta.com
fOR usta tEXAS MEMBERShttps://membership.usta.com/
www.texastennishotels.comwww.tennis-warehouse.com/ustatex
Call (855) 262-8919 and mention USTA Texas
USTA Texas8105 Exchange Drive, Austin, TX 78754
www.texas.usta.com
© 2013 USTA Texas. All rights reserved
Special thanks to:
Dan BartaCommunity Development Committee
Community Development StaffLove All