ciprnc14 talk drew benvie battenhall - june 2014
DESCRIPTION
My talk for the CIPR North Conference 2014TRANSCRIPT
Digital disruption and the future PR agency #CIPRNC14
Drew Benvie, Battenhall - @drewb @battenhall
B LONDON
BATTENHALL
Changing face of PR
twitter.com/battenhall
fb.com/battenhall
battenhall.net
Drew Benvie, Battenhall
• A journey of PR through social
• What’s happening now to the media
• Changing skills
• The ups and the downs
• What’s next?
Blogs forming... 2003
Web 2.0 and virtual worlds 2005
Listening... 2006
Social... 2006
Tweeting 2007
Now…
• Social media is mainstream, affecting messaging, consumption and the media agenda
• Rapid rise of video and photo sharing
• Mobile and tablet consumption growing faster than anything before
• Difference in global audiences
Source: Domo, May 2014
Now… • Social dominates consumer attention with
old media lagging
Now… • Social moves markets
Now… • Reputational threats move at the speed of
social
Now…
• The impact of social media has hit the board room, and businesses are re-organising themselves in response
Changing agency
The story of Battenhall
A new kind of team
A new kind of agency and team member
Different ways of working
Trying to change how we work in PR
New kind of change
Everything is global
New kind of change
Multimedia, design and build
New kind of change
PR = Customer Care
New kind of change
Digital insights driving product innovation
New kind of change
Investment in data and insights
• Living services, apps that work around you
• The visual web drives social growth
• Mining the troves of new social data
• Co-creation and sharing
• Private messaging growth: phone number = social graph
What’s coming next
Future trends and reacting to them
THANK YOU
@drewb battenhall.net
B LONDON
BATTENHALL