cipr social summer - location location location
TRANSCRIPT
@drewb
#CIPRsm
PR & location based social networksAugust 2011 // Drew Benvie, Hotwire Group
The future of social media.... The future of social media....
Is mediaIs media
What is location based What is location based
social networkingsocial networking
The future of social media.... The future of social media....
Is mediaIs media
The future of locationThe future of location--based social media....based social media....
Is social mediaIs social media
What is location based What is location based
social networkingsocial networking
The future of social media.... The future of social media....
Is mediaIs media
The future of locationThe future of location--based social media....based social media....
Is social mediaIs social media
Foursquare, Foursquare, FacebookFacebook Places....Places....
Are the futureAre the future
What is location based What is location based
social networkingsocial networking
What is location based What is location based
social networkingsocial networking
Image courtesy of Foursquare
Image courtesy of Foursquare
How are brands being discussed?How are brands being discussed?
Image courtesy of Foursquare
As a brand, either you’re a placeAs a brand, either you’re a place
You add value to placesYou add value to places
You are at placesYou are at places
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
As a brand, either you’re a placeAs a brand, either you’re a place
What are brands currently doingWhat are brands currently doing
Image courtesy of Foursquare
You add information to placesYou add information to places
What are brands currently doingWhat are brands currently doing
Or you are at placesOr you are at places
What are brands currently doingWhat are brands currently doing
Or you are at placesOr you are at places
Or you are at placesOr you are at placesOr you are at placesOr you are at places
What are brands currently doingWhat are brands currently doing
Or you are at placesOr you are at placesOr you are at placesOr you are at places
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
You are at placesYou are at places
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
You are at placesYou are at places
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
Why do we do it? Why do we do it?
Image courtesy of digdang.com
1. Social networking1. Social networking
2. Earning rewards2. Earning rewards
3. 3. GamificationGamification
Why do we do it? Why do we do it?
3. 3. GamificationGamification
The stream Explore
How does it work? How does it work?
How does it work? How does it work?
Places Specials
And Lists!And Lists!
Places Specials
1. Claim a venue1. Claim a venue
2. Programme specials2. Programme specials
3. Add to the community3. Add to the community3. Add to the community3. Add to the community
http://bit.ly/4sqhelpukhttp://bit.ly/4sqhelpuk
And Lists!And Lists!
1. Claim a venue1. Claim a venue
2. Programme specials2. Programme specials
3. Add to the community3. Add to the community
How to do it as a brandHow to do it as a brand
3. Add to the community3. Add to the community
http://bit.ly/4sqhelpukhttp://bit.ly/4sqhelpuk
How does it work? How does it work?
DealsDeals
The opportunities for brandsThe opportunities for brands
Ways to engage the consumerWays to engage the consumer
Ways to draw in passersWays to draw in passers--byby
Engage and cut through the noiseEngage and cut through the noise
Content FunnelBlog
Coca Cola: Recycling KingCoca Cola: Recycling King
10,000 recycling bins on 10,000 recycling bins on FacebookFacebook PlacesPlaces
http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up-
on-facebook-places
McDonalds: Foursquare vouchersMcDonalds: Foursquare vouchers
33% increase in footfall in one day33% increase in footfall in one day
http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-
facebook-2010-9
Dose Espresso: RewardsDose Espresso: Rewards
Free coffee for mayors on FoursquareFree coffee for mayors on Foursquare
http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
Badges: the game in FoursquareBadges: the game in Foursquare
“Starbucks recently announced
a relationship with Foursquare,
which enables us to engage
with our customers in unique with our customers in unique
ways by breaking down barriers
of digital and physical worlds.
Foursquare is another way for
Starbucks to take the pulse of
the experience in physical
stores in real time and hear
feedback from our customers.”
Courtesy of Mashable
Future trends? Future trends?
Automatic check insAutomatic check ins
Connection to your walletConnection to your wallet
Connection to your pointsConnection to your points
Future trends? Future trends?
Connection to your pointsConnection to your points
Thank you
Cartoons courtesy of Hugh Macleod
[email protected]@hotwirepr.com
0207 608 4660
www.hotwirepr.com
@drewb