cipla strategy
TRANSCRIPT
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GROUP-6
Tushar Agarwal -H002Supriya Kirtiman -H027Kshitij Mittal - H037Rupali Singhania -
H061Nirati Ran ani Sinha -
CIPLA : GLOBAL EXPANSION
STRATEGY
“Caring ForLife”
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INDUSTRYOVERVIEW - n!ian pharma"#uti"al in!ustry is highly $ragm#nt#!an! has r#lati%#ly l&w !rug pri"#s as "&mpar#! with
th# r#gulat#! mar'#ts
- t is si(#! at )S* 3+ ,illi&n in 2013-1+
- str&ng gr&wth traj#"t&ry &%#r th# past $#w y#ars
- Th# !&m#sti" $&rmulati&ns mar'#t is &nly 11 p#r"#nt &$ th# gl&,al pharma"#uti"al mar'#t
- /&w#r !rug pri"#s an! l#ss#r p#n#trati&n &$h#alth"ar# %is-a-%is !#%#l&p#! mar'#ts su"h as )S
an! ur&p#
- n!ia sp#n!s &nly 3 - + &$ its t&tal 4*5 &nh#alth"ar# !#%#l&p#! "&untri#s sp#n! 10-13
- 8p&rts ar# th# "&rn#rst&n# $&r gr&wth with '#y
str#ngths &$ "&st-"&mp#titi%#n#ss an! a!%an"#!pr&"#ss "h#mistry s'ills
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9&un!#! ,y Dr. K.A.Hamied as :h#mi"al n!ustrial ; 5harma"#uti"al/a,&rat&ri#s in th# y#ar 1s r#%#nu#s gr#w str&ngly ,y "l&s# t& 22 p#r "#nt y-&-y in
2013-1+ !ri%#n ,y a 2 p#r "#nt y-&-y gr&wth in #8p&rts
Th# "&mpany als& &?#rs s#r%i"#s li'# "&nsulting "&mmissi&ning plant#ngin##ring t#"hni"al 'n&w-h&w trans$#r an! supp&rt
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• N&n# shall ,# !#ni#! t&ma'# n!ia s#l$-su@"i#nt inh#alth"ar#
=SN
• T& ,# a l#a!ing gl&,alh#alth"ar# "&mpany whi"hus#s t#"hn&l&gy an!
inn&%ati&n t& m##t#%#ry!ay n##!s &$ allpati#nts
MSS
N
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sta,lish#!
1935 1944
*#man! $&r s#l$-su@"i#nt
an! n&t t& imp&rt
Basi" "h#mi"alsr#Cuir#! $&r
pharma"#uti"als
1947
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:ipla supp&rt#!
N&rth A$ri"a an!su, Saharan
r#gi&ns
2006 2007
:ipla !#"i!#! t& a"Cuir#
Fi-pillG t&p 300 pharmapr&!u"t
:ipla r#%#rs##ngin##r#! in
!#%#l&ping mar'#ts
%i&lating TR5S asagainst a?&r!a,ility
2009
T: p&rt$&li&str#ngth#n#!with ,ran!sli'# /a"t&:alamin#Sari!&n
5&ly"r&lanta"i!
2010 2011 2012
:5/A a"Cuir#!M#!pr& S&uth
A$ri"a !istri,uti&npartn#r
2013onward
Timeline(Con! "#
:ipla ha!strat#gi" allian"#s
with %a8 an! T#%a
Sales increased
by Rs. 31 croreM#r"' ti#s up with :ipla
t& s#ll H=!rugralt#gra%ir in
n!ia
:&mpany slash#! pri"#s&$ 3 li$# sa%ing "an"#r!rugs in SA ,y 0-6+
Strengthened position
in South African market
Commitment towork with global
partners
Revenue tripled
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Pra!a"ad# Va"$% &r%a'(on )od%"
*o''o+ o, Pra+(d .ra+%wor/
Eono+(d%%"o+%n'
and o(a"'ran,or+a'(on
*OP &on$+%r
and *OP%n'r%r%n%$r
&((" o(%' and"oa" o'
Sa"%and
d('r(a%n(
%
Pr(a'%
En'%rr(%
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ow R(/
ar'n%r!(+od%" ,orEor' 'o ao(d
r((nr%$r%
P$"(Pr(a'%Par'n%r!(
&("a d%%"o8+an$,a'$r% and $"(%
,or+$"a'(on w!("% ('ar'n%r ( r%on("% ,orr%$"a'or "(n8 "%a"
+a''%r and +ar/%'(n o,rod$'
I++%n%""%%ra%d (n
3rd wor"d
o$n'r(%&("a !a
r%"(%d !%a("on
ar'n%r!('o %n'%r (n'o
(n'%rna'(ona"+ar/%'
.or '!% r' '(+%8 '!% r+( a"o "oo/(n o$'ward
w('! r%ard 'o a(n a ,ron'"(n% r%%n% aroad and
a"o nan(n (' RnDro:%' and ( o%n 'o
ar'n%r(n8 (n "(%n(n anda;$(r(n ET STR=TEGY
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ra'% E%$'(on S'% Cost Leadership rice cutting to
management orientation
operation Low risk partnership
model for e!port
business formations in 3rd
world "valuation of licensing
deals Seek #ront end presence
in developed countries Seek e!ternal R$%
funding Strategic alliances and
&'s
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Glo$al %ar&e'
- 9&"us &n !#%#l&p#!mar'#ts &$ )S an!
)R5
- Buil! a $r&nt-#n!pr#s#n"#
ome %ar&e'
- 9urth#r str#ngth#np&siti&n in h&m#
mar'#ts n!ia ;S&uth A$ri"a
R)* an!
Inno+aion- :ipla N#w =#ntur#s
will i!#nti$yin%#stm#nt
&pp&rtuniti#s an!a"Cuir# R;*"&mpani#s
Talen Pool
- Hir# s#ni&r-l#%#ltal#nt an! s#ni&rpr&$#ssi&nals t&
,uil! "apa,ility inint#rnati&nal
mar'#ts
Pro!,-raionali.aion
9&"us t&war!sm&r# lu"rati%#
pr&!u"t p&rt$&li&
.UTURE GROWT?STR=TEGY