@cipd events #cipdod · culture eats strategy for breakfast. ... culture provides the momentum and...
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@CIPD_Events
#CIPDOD
Developing agile leadership to enable effective culture changeStephanie Atkinson
HR Director, European Functions
Kellogg Company
The Devastating Power of Cultural Brands
Stephanie AtkinsonKellogg’s HR Director Europe
FromAnthropologist
toHR
If you want to change a culture, change the stories
Michael MargolisCEO Get Storied
Peter Drucker
Cultureeats strategyfor breakfast.
THE MOST SUCCESSFUL COMPANIES “GET IT”
THE POWER OF CULTURE
A shared way of doing something with passion.
By living the values we build culture together.
THE POWER OF A CULTURAL BRAND
The great workplaceis a dream team in pursuit of
ambitious common goals
THE POWER OF A CULTURAL BRAND
...the idea of a family being bound together andlooking out for each other
THE POWER OF A CULTURAL BRAND
Culture provides the momentum and interpersonal connection that can make your company a place where people want to pour themselves into work
that they’re passionate about.
WHAT A STRONG CULTURE DOES
Great culture
Great profits
Motivated people
Greater creativity
Greater productivity
6
4%Low empowerment
67%High empowerment
AN AGILE CULTURE DRIVES PRODUCTIVITY
Employees giving extra effort:
Agile companies outperform the competition 1.5 times
McKinsey, 2017
Landor Global Agile Brand Study 2017…
AGILITY DRIVES BUSINESS SUCCESS
OUR WORLD AT KELLOGG’S IS BEING DISRUPTED
WHAT TODAY’S PEOPLE LIKE IN KELLOGG
To know I have made
an impact
When I do meaningful work
with purpose
When I’m empowered, trusted, asked for my
opinion and listened to
WHAT KELLOGG’S CULTURE MEANS TO OUR PEOPLE
Heart and Soul
Revolving door
Family values
• Too much alignment & slow decision making
• Not responsive enough to change
• Key processes hinder agility
• Insufficient line of sight between goals & strategy
OUR TEAMS TOLD US
To rapidly adapt to changes.
To do things better, faster, cheaper.
Together. And more intelligently.
HOW AGILE SHOULD WE BE?
2. Role Clarity & Decision Making
3. Process Improvement
1. Inspirational Leadership
WE CREATED AN AGILITY POWER TEAM
AGILITY POWER TEAM
BOLD
CURIOUS
CONNECTED
CEREAL POWER TEAMS
OUR TOOLS FOR CULTURAL CHANGE
