cio100 presentation: air combat and coal cloud agility
TRANSCRIPT
Air Combat and CoalUnderstanding Business Agility andIT Spending in the Age of Cloud
Dave RobertsSr. Director, Solutions [email protected]@sandhillstrat
1
2
3
Air Combat and CoalUnderstanding Business Agility andIT Spending in the Age of Cloud
Dave RobertsSr. Director, Solutions [email protected]@sandhillstrat
4
What are the benefits of cloud computing?
5
2. Decreased IT spending.
1. Improved business agility.
6
How?
7
Most people don’t have a good answer.
8
The ones who do will win.
9
History doesn’t repeat itself, but it does rhyme.
-- Mark Twain
10
11
12
What is agility?
13
14
USAF Fighter Weapons School, Nellis AFB15
John Boyd, USAF
16
Student
Boyd
17
Student
Boyd
18
19
20
21
“40 Second Boyd”
22
Boyd never lost the bet.
23
Why?
24
OODALoop
25
OODA
bserverientecidect
26
27
28
29
30
Worst&
Slightly&Be/er&
Best&
Fast Transients
31
Predictability is bad.
32
33
34
Lesson:Whoever can handle the quickest rate of radical
change survives the fight.
35
How can we engineerthis outcome?
36
1. Small loops (small teams)
37
1. Small loops (small teams)2. Communicate high-level
intent
38
Central(Authority(
OODA(
High3Level(Objec9ves(
High3Level(Objec9ves(
OODA( OODA( OODA(
OODA(
39
40
Although al Qaeda's decision-making loop was quick, their ability to apply that in a systemic manner was slow because it would take weeks or months to put together a dramatically staged event like a bomb attack in a crowded market. And that often gave the coalition the ability to counter the insurgent’s efforts.
41
“So by the time the surge comes along, what [Gen. David] Petraeus did, which was brilliant, was to decentralize our own OODA loop, if you will, by delegating the responding authorities down to brigade and, in some cases, battalion level,” Scales said.
42
“The enemy was still stuck with a classical Maoist-type of decision-making apparatus while the coalition had a much more streamlined decision-making apparatus that allowed them to react very quickly on the street.”
43
Central(Authority(
OODA(
High3Level(Objec9ves(
High3Level(Objec9ves(
OODA( OODA( OODA(
OODA(
44
45
Self-service access shrinks the loops
46
Cloud enables smallgroups to create“fast transients.”
47
48
49
50
What sort of IT cost reduction should we expect from cloud computing?
51
1865
52
53
William Stanley Jevons54
When would Britain exhaust its coal mines?
55
56
Greater Efficiency ➡ More Consumption
57
The Jevons’ Paradox
Greater Efficiency ➡ More Consumption
58
?59
The Jevons’ Paradox
Greater Efficiency ➡ More Consumption
60
The Jevons’ Paradox
Greater Efficiency ➡
More Consumption
New Applications
New Applications ➡
61
62
Cloud may make individual workloads less expensive.
63
Cloud may make individual workloads less expensive.
But you’ll use more, and thus costs will increase in
aggregate.
64
But you won’t care if each of those uses is
profitable.
65
Caveat:IT intensity matters
66
67
68
@sandhillstrat
69
@BMCcloud@sandhillstrat
70
Thank You
Dave%Roberts%Sr.%Director,%Solu3ons%Marke3ng%
Email:% % %[email protected]%Twi@er: % %@sandhillstrat%Google+: % %h@p://gplus.to/sandhillstrat%
71