Cinema stuff

Download Cinema stuff

Post on 18-May-2015

107 views

Category:

Entertainment & Humor

0 download

Embed Size (px)

TRANSCRIPT

<ul><li> 1. Cinema Stuff &amp; other useful diagrams </li></ul> <p> 2. Audience &amp; Institution Audience = spectator, people who consume (buy/watch) and interact with films and their products Institution = body who makes something (i.e. Sony &amp; Sony Pictures) (i.e. a school) *you must discuss both in essay! 3. What are the film stages? 4. Film stages Production Marketing Distribution Exchange/exhibition 5. Film stages Production Marketing Distribution Exchange/ exhibition (institution to audience) -cinema (mainstream/indie) -home (dvd/blueray/pay tv) -download (itunes) Exchange/ exhibition (audience to audience) -piracy (download, streaming) -pop up cinema 6. Box office What does this mean? PROFITS FROM CINEMA TICKET SALES! (Which is the main source of income for films) The opening weekend tells a lot of how successful a film will be 7. Cinema stats ___% of cinema audiences are aged 15-24 which makes them the main audiences to target More than ______ of them go at least once a month (ages 15-24) In 2012 the the UK box office took in over _______________ _____ films were released in the UK in 2012, which is about 12 titles per week 8. Cinema stats 29% of cinema audiences are aged 15-24 which makes them the main audiences to target More than half of them go at least once a month (ages 15-24) In 2012 the the UK box office took in over 1 billion 646 films were released in the UK in 2012, which is about 12 titles per week 9. But when do audiences go to cinema? Put in the order you think. Extension add %s 10. But when do audiences go to cinema? Saturday 24% Sunday 18% Friday 16% Wed 14% Mon/Tues/Thur 9% 11. Most popular/successful (made most money) genres at box office in 2012 were.. Genre Percent 36% 18% 14% 12% 4% 1% Genres to choose from: Animation Genre Action Rom com Comedy drama Genre Percent ACTION 36% COMEDY 18% DRAMA 14% ANIMATION 12% HORROR 4% ROM COM 1% 12. Marketing Who pays for marketing: distributors or production companies? In 2012, over _____________ was spent on P&amp;A (prints and advertising) by film _________s Think like a Man, Hunger Games &amp; The __________ (huge action film) were the most tweeted films in 2012 13. Marketing Who pays for marketing: distributors In 2012, over 300 million was spent on P&amp;A (prints and advertising) by film distributors Think like a Man, Hunger Games &amp; The Avengers (huge action film) were the most tweeted films in 2012 14. What about the extras at the cinema? People spend approximately ___ minutes in the cinema foyer About ___% of cinemas profits come from refreshments. People spend approximately 16 minutes in the cinema foyer About 40% of cinemas profits come from refreshments. 15. Do the stars persuade you to go watch films? Stars of 2012: Robert Patterson twilight, cosmopolis Kristen Stewart twilight, snowwhite, Emily blunt muppets, 5 year engagement 16. Hollywood vs other Hollywood definitely dominate the industry Bollywood ___% of UK box office Bollywood 1% of UK box office 17. Big bad hollywood vs indie _____ dominates the film industry (Hollywood is the centre) ___ of every 10 films is American The major _________: Film __________ is dominated by film companies who are owned by c___________s. The main 6 are: 1 Disney 2 3 4 5 Some things we expect from Hollywood films are: 1 2 3 4 5 Some things we expect from indie films are: 1 2 3 4 5 18. Big bad hollywood vs indie USA dominates the film industry (Hollywood is the centre) 9 of every 10 films is American The major studios: Film production is dominated by film companies who are owned by conglomerates. The main 6 are: 1 Disney 2 sony/columbia 3 warner bros 4 paramount 5 universal (NBCUniversal) Some things we expect from Hollywood films are: huge budgets from conglomerates Well known actors and directors Global (blanket) release Global themes appealing to mass audience Huge productions and special effects Director has less control (does what audience demand is, or what already is established to work) Some things we expect from indie films are: Small budgets from multiple investors (not so risky this way) Not well known actors or directors (often first timers) Limited release (often in 1-3 countries) Specific themes (often quirky/controversial etc) which appeal to niche audiences Simple and to the point, no special effects as subject matter/content is more important Director has more creative control - 19. What about 3D? Top 3D films of 2012: 1 2 3 4 5 For every 5 spent on any cinema ticket, 3D accounts for ___ of that 5. 20. What about 3D? Top 3D films of 2012: 1 marvel avengers assembly 2 the hobbit: unexpected journey 3 prometheus 4 amazing spiderman 5 life of pi ***Notice how many are franchise films!? Inherited audiences: less risk of losing money! (very expensive to make high production costs) For every 5 spent on any cinema ticket, 3D accounts for 1 of that 5. 21. Top films at cinema Do you watch your favourite films at cinema? Top films in 2012 were: 1. 2. 3. The top 3 films total box office takings accounted to ___% of ALL box office takings in 2012, which is about 1 in every ___. 22. Top films at cinema Do you watch your favourite films at cinema? Top films in 2012 were: 1. Skyfall 2. Darknight Rises 3. Avengers Assemble *notice the genre!? The top 3 films total box office takings accounted to 18% of ALL box office takings in 2012, which is about 1 in every 6. 23. Going to the cinema is social! Most people go with friends Its a SHARED experience (________ audience theory (why people seek the media) integration and social interaction!!!) Most people to cinema with average of ___ people Its a SHARED experience (McQuail audience theory (why people seek the media) integration and social interaction!!!) Most people to cinema with average of 3 people 24. Home or cinema? Which do you prefer and why? ___% of films are viewed at cinema BBC iplayer had ___ million requests everyDAY in 2012 shows that its hugely _________. On average people watch about _____ hours/minutes of TV a day ___% of TV sets sold in UK are supersized 25. Home or cinema? Which do you prefer and why? 4% of films are viewed at cinema BBC iplayer had 6 million requests everyDAY in 2012 shows that its hugely popular. On average people watch about 4 hours of TV a day 35% of TV sets sold in UK are supersized What does this say about film exhibition? (that people watch more films at home? Relate to TC if you can. Why did/is cinema doing so badly? 2012 had the WORST cinema attendance in history! 26. The cost of films (exc/exh) 27. Do you buy DVD after cinema? ___% of consumers bought the DVD of a film they have already seen at cinema 28. Films online? ___% of 16-30 year olds believe film content should be free when accessing online Whats the debates about this? Pro: Cons: The 3 most pirated films of 2012 were: Project X (8.2 million downloads) ________________ (8.5 million downloads) A franchise action film ________________ (8.2 million downloads) A big superhero film What type of genre are these films? Who is their target audience and how could this link to piracy? 29. Films online? 60% of 16-30 year olds believe film content should be free when accessing online Whats the debates about this? Pro: all types of groups would be able to experience film and see a wider range of films Cons: industry wont make money if they dont cant do their jobs because there is no money! They need to make money to operate (esp the indie industry) The 3 most pirated films of 2012 were: Project X (8.2 million downloads) Mission Impossible: Ghost Protocol (8.5 million downloads) A franchise action film The Dark Knight Rises (8.2 million downloads) A big superhero film *Remember the dark knight invested LOADS in anti-piracy with the goggles in the opening weekend because they knew people would try to pirate it (if done on opening weekend sales drop later (because people get it online) What type of genre are these films? Who is their target audience and how could this link to piracy? Action Male 16-25 Nerdy geeks who are technological saavy! 30. Other useful diagrams 31. Film distribution options 32. Film profits 33. Distribution process (bit complex but just to get idea) 34. Film stages and processes Exchange/exhibition 35. Indie films 36. Distribution 37. D/E roles and companies 38. D/E ultraviolet 39. Cinema configuration (set up) for exhibition 40. P/D/E &amp; profits 41. Exchange/exhibition (American tho) 42. Exhibition what do institutions pay? 43. Piracy process 44. Piracy debates </p>