cinema stuff & exhibition
TRANSCRIPT
Cinema Stuff/Exhibition
Film stagesProduction Marketing Distribution Exchange/
exhibition(institution to
audience)-cinema
(mainstream/indie)-home (dvd/blueray/pay
tv)-download (itunes)
Exchange/exhibition
(audience to audience)
-piracy (download, streaming)
-pop up cinema
Big bad hollywood vs indie• USA dominates the film industry (Hollywood is the centre)• 9 of every 10 films is American• The major studios: Film production is dominated by film companies who are owned by conglomerates.• The main 5 are:
– 1 Disney– 2 sony/columbia– 3 warner bros– 4 paramount– 5 universal (NBCUniversal)
• Some things we expect from Hollywood films are:– huge budgets – from conglomerates– Well known actors and directors– Global (blanket) release– Global themes appealing to mass audience– Huge productions and special effects
• Director has less control (does what audience demand is, or what already is established to work)
• Some things we expect from indie films are:– Small budgets – from multiple investors (not so risky this way)– Not well known actors or directors (often first timers)– Limited release (often in 1-3 countries)– Specific themes (often quirky/controversial etc) which appeal to niche audiences– Simple and to the point, no special effects as subject matter/content is more important
• Director has more creative control -
What about 3D?• Top 3D films of 2012:
• 1 marvel avengers assembly• 2 the hobbit: unexpected journey• 3 prometheus• 4 amazing spiderman• 5 life of pi
• ***Notice how many are ‘franchise’ films!?– Inherited audiences: less risk of losing money! (very expensive to make – high
production costs)
• For every £5 spent on any cinema ticket, 3D accounts for £1 of that £5.
Going to the cinema is social!
• Most people go with friends• It’s a SHARED experience
– (________ audience theory (why people seek the media) – integration and social interaction!!!)
• Most people to cinema with average of ___ people
• It’s a SHARED experience – (McQuail audience theory (why people seek the media) –
integration and social interaction!!!)• Most people to cinema with average of 3 people
The cost of films (exc/exh)
http://www.savethestudent.org/shopping/online-dvd-streaming-lovefilm-vs-netflix-comparison.html
Films online?• 60% of 16-30 year olds believe film content should be free when accessing online
– What’s the debates about this?– Pro: all types of groups would be able to experience film and see a wider range of films– Cons: industry wont make money – if they don’t – can’t do their jobs because there is no
money! They need to make money to operate (esp the indie industry)• The 3 most pirated films of 2012 were:
– Project X (8.2 million downloads)– Mission Impossible: Ghost Protocol (8.5 million downloads)
• A franchise action film– The Dark Knight Rises (8.2 million downloads)
• A big superhero film– *Remember the dark knight invested LOADS in anti-piracy with the goggles in the opening weekend because they
knew people would try to pirate it (if done on opening weekend – sales drop later (because people get it online)
• What type of genre are these films? Who is their target audience and how could this link to piracy?Action Male 16-25Nerdy geeks who are technologically saavy!
Other useful diagrams
Film distribution options
Film
pro
fits
Indi
e fil
ms
Distribution
D/E roles and companies
Exhibitors: cinemas
Other exhibition/exchange
• How/where can audiences watch films?
• Platforms?• Institutions/companies?
Exhib/Exch – how can we legally watch films?
D/E ‘ultraviolet’
How is there technological convergence in….?
Distribution (marketing)
Distribution(of films)
Exhibition/exchange
Exchange/exhibition(American tho)
P/D/E & profits
Exhibition – what do institutions pay?
Piracy….
Piracy process
Piracy debates
Piracy videos• https://www.youtube.com/watch?v=C8-NE8vWeLs&feature=player_embedded phoney piracy
• https://www.youtube.com/watch?feature=player_embedded&v=CVBHApQcknQ online movie piracy
• https://www.youtube.com/watch?v=ZjDomSOvys8&feature=player_embedded the artists says it affects them deeply