CINEPAX Huma NajeebHuma NayabKashaf ShabbirNabiha SaddiquiSadaf Khalid

CINEPAX INVESTORSCINEPAX INVESTORS

DIVISIONS

CINEPAX RAWALPINDI

Opened on 14th oct, 2007Designed by Canadian architects Mesbur & Smith in accordance with international standards

OBJECTIVE

SPECIFICATIONSTotal cost:30 croreTotal Area: 33225 Sqf.Total Covered Area: 39982 Sqf. (Including Basement)Total Cinema screens: 5 Total seats: 1400 V.I.P. RoomsBowling AlleyGaming zone

EQUIPMENTWorlds best State of the art Christies Projectors from USAState of the art Dolby Digital (DTS) Sound system from QSC, USAWorlds famous Quinettes Auditorium Seating from FRANCEState of the art Cafeteria Equipment from Stein USAWorlds best Cinema Information Management Software VISTA, from New Zealand

The five-screen cinema complex shows English, Urdu and Punjabi films besides cartoons

Airconditioned halls that would be open from 12 noon to 12 midnight The Entry fee 12 to 5 pm: Rs250 5pm to 12 am: Rs 350Tickets can be booked through the internet, telephone and even by SMS

Cinepax Membership

REVENUES

TICKETS BRANDING

MOVIES The cinema house screens Hollywood and Bollywood films within a month after their international release besides screening the best of Pakistani cinemas

Feasibility Study

DECLINE OF CINEMA THEATRES

PROVINCE/DISTRICT19952009Punjab Cinemas31670Sindh Cinemas16564Sarhad Cinemas3615Balochistan1615Islamabad42Rawalpindi1610

The advent of cable TV, DVD, MP3 and CD playersIllegal screening of Indian films on cable TV Lack of local quality films Deteriorating state of existing cinemas

The worldwide metric for estimating a market need was an average population of 54,000 people per screen, whereas given the dilapidated and disappearing state of most of the cinemas across Pakistan it was far higher with 285,000 people per screen.

Inorder to revive the cinema industry, govt lifted the ban on indian films under musharrafs rule.Release of Indian films commercially had revived the cinema culture in the country with theatre owners in most major cities earning a huge profit.

location Availability of land Security Parking

Why in Rawalpindi?

Site description

Environmental Study

Parking spaceSecurity

Parking space

Issues

RECOMMEDATIONS

Government Backing

FAMILY PACKAGE

CINEMA OWNERS ASSOCIATION

REDUCED FOOD PRICES

MENU

Conclusion