cincinnati seo meetup - black hat linkedin
DESCRIPTION
Jabez LeBret from Get Noticed Get Found talks about some "unconventional" ways of mining LinkedIn for gold -- stop spinning your wheels and start getting more leads and clients.TRANSCRIPT
Presented by: Jabez LeBret @jabezlebret
The 1st rule to black hat LinkedIn is you don’t talk about Black Hat LinkedIn
@jabezlebret
So what is Black Hat LinkedIn?
The Art of Practicing Disruptive Strategies on LinkedIn to Grow Your Influence, Business, and Network
What You Will Learn Today: LinkedIn PPC= Lame Major faux-paws that are epic #fails Your Profile Dominating Groups Owning Groups Stealing Groups What’s Next…
LinkedIn PPC: Stop Marketing Great Demographic Targeting Poor Placement Spend this money on Facebook Instead If you are going to here’s how
It’s like they don’t even care about the PPC Ads appear on the lower right side bar…I mean, LOWER LOWER
@JabezLeBret
No Impact on Campaign
Custom URL
Ad Copy
Image *Most Important Part of Ad
Ad Testing – Up to 15
Example
@JabezLeBret
@JabezLeBret
@JabezLeBret
@JabezLeBret
The More Targeted the Higher CTR – Fewer Impression
@JabezLeBret
@JabezLeBret
@JabezLeBret
Ad on Linkedin
Lead Collection
Use a Picture that resembles a profile picture…Or the worst profile picture ever. Test, Test, Test
Major Faux-Paws
1) Sending Generic Invite…Stop it! 2) Bad Profile Pic
1) Sending Generic Invite…Stop it! 2) Bad Profile Pic 3) Incomplete Profile 4) Poor Headline 5) Over Communicate
1) Sending Generic Invite…Stop it! 2) Bad Profile Pic 3) Incomplete Profile 4) Poor Headline 5) Over Communicate 6) No Website URL 7) Private Profiles 8) Using the wrong name
Your Profile
Picture Headline
Third Person – It’s OK to Brag
Dominating Groups
@JabezLeBret
@JabezLeBret
Top Influencer with 5 comments
Fuel the Fire
@JabezLeBret
Key to Domination
Manage Your Domination: • Ask people to comment • Reply to each comment • Fuel the fire • 3 comments with 3 replies
Owning Groups
What kind of group Peer or Prospect Regional or National Desired Outcome
@JabezLeBret
Non-Branded Image
Specific to Target
Keyword
Avoid Temptation
@JabezLeBret
Check All
Geo-Targeted Location
@JabezLeBret
Group Poaching: • Be In Group • Discussion • Manage
How to Use Your Group
@JabezLeBret
Custom Templates – Think Email Marketing
One of Seven Groups = 218 new monthly clients last year Took 3 years to build groups Sends almost zero sales emails, all content now
Tips: Create a group that has a strategic interaction between the groups Elder Law Elder Care group helps one person work with the other people in the group: The healthcare professional can send someone to the attorney, The attorney can send someone to the financial advisor, and the Fin advisor can send someone to healthcare professional
Stealing Groups
No Shame in Stealing Groups
www.dogshaming.com
Stealing Groups • Yes, yes you can • Research Target Victims
• Group Size • Market value to YOU
• Are they promoting services • What does the group owner do • Approach then Make Your Offer • Laugh all the way to the bank
Sell a Shit Ton
What’s Next…
Endorsements…um, I guess nothing
Top 5 Endorsements: 1. Online Marketing 2. Social Media 3. SEO 4. Facebook 5. Social Media Top 5 Search Terms Used: 1. John CLE 2. Jabez 3. Will Writer 4. Do 5. LeBret
Linkedin New Search: People Company Group Skills
Searched from Mark Homer – 1st connection to Jabez LeBret Jabez = 1st or 2nd Ranking on People NBC Search…WTF??
Searched from Mark Homer – 1st connection to Jabez LeBret Jabez LeBret #1 Endorsement: Online Marketing
Searched from Mark Homer – 1st connection to Jabez LeBret Skills Search Seems to be working ok. Except who’s that Danny Sullivan guy?
Searched from Mark Homer – 1st connection to Jabez LeBret Skills Search Seems to be working…well Search for Linkedin Professional… CEO is #2 – priceless
Presented by: Jabez LeBret @jabezlebret