[cimsa] maintaining organization | lobbying, agreement, and external communication
DESCRIPTION
This is my presentation during CIMSA's National Leadership Training 2012 in Yogyakarta, Indonesia.About lobbying, agreement, and external communicationTRANSCRIPT
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THIS IS MELOCO UGM 2006-2007PRESIDENT 2007-2008IFMSA TRAINER2007 - TILL NOW
DR K. S. DENTA
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#suaracimsa@sdenta
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MAINTAINING ORGANIZATION
lobbying | agreement | external communication
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1.2.3.4.5.
LSM KebayaWHODahsyatIDISNSD
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CIMSABIGGER THAN EVER
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it’s seriously everywhere
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WITHGREATCIMSACOMESGREAT
CIMSA
RESPONSIBILITY
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INTERNAL
EXTERNAL
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EXTERNALlobbying | agreement | external communication
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1.2.3.4.5.
LSM KebayaWHODahsyatIDISNSD
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lobbying |
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lobbying | what why how
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lobbying | what ?
process of communication when we are proposing another party, for the purpose of reaching our goals on that particular party and for our particular causes
goals persuasion integrity
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lobbying | why
when ?
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lobbying | how
learn what it takes to be a great lobbyistknow the processexecutionexpect the unexpected
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lobbying | great lobbyist
good attitudesmartpersuasivelaid-backlistenerconfident
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lobbying | the process
DEFINEPREPAREAPPROACHCLARIFYBARGAINCLOSURE
| your side . their side| goals . trading . tools. the worse| communication . confident| expected outcomes| if needed| consequences . commitment
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lobbying | executionREHEARSEGET THE RIGHT PERSONSTAY CALMCONFIDENTSTAY SHARPFOCUSEVALUATE
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lobbying | tips
approaching
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lobbying | tips
takes time
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lobbying | tips
express your selfas often as you can
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LOBBYING
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agreement |
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agreement | what why how
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agreement | what ?
a result of intense communication when both parties gain mutual consensus and it is usually documented in a way it can be referred at any time
needs settlement commitment
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agreement | what ? Examples •MoU
•LoA•Kontrak•Perjanjian•etc
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agreement | why ?
• Reminder
• Avoid confusion, conflict
• Ensure clarity
• Guidance
• Commitment
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agreement | how?
• Purposes
• Internal Analysis
• Offers
• Approaching
• Execution
• Monitoring
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agreement | how?the partiespreamble
obligationterm & condition
obligation
disputeterm & signature
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agreement | content
obligation
• Title
• Parties
• Overview / background
• Objectives
• Definitions
• Obligations / Contributions
• Terms
• Amendments
• Dispute resolution
• Effective date, term, signatory authority
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agreement | tips
obligation
find referencesmade by orderpilotlobbystay alert
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agreement | tips
obligation
Success of an agreement lies more on the integrity of the parties than it
does on any document
Success of an agreement lies more on the integrity of the parties than it does on any document
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AGREEMENT
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external communication
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external communication |
a sustainable activity to spread information and get feedback to and from the specific target
publication media response
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external communication |
target content method evaluation
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external communication |
when ? •event•policy•declaration•program•new team•etc
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external communication |
target
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external communication |
content
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external communication |
method
traditional media new media
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external communication |
theyhave no time
85 %that is youropportunity
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external communication |
press release
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external communication |
maximize the press pick up
• Reach journalists where they work by delivering releases directly to their inboxes.!
• Add easy-to-access downloadable images and logos.!
• Add links to background information, bios, and fact sheets.!
• Add links to related websites.!
• Include video and audio.!
• Offer quick access to contacts with visible contact info.!
!
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external communication |
new media
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external communication |
evaluation
action reaction impact
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external communication |
tips •brief and precise•informative title and content•multimedia•go viral•one source•build relationship•standard•consistent
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QUESTION ?
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- Future lobbying- Future Agreement- Contact Media- Set up central resource of press release- Develop standard for CIMSA’s release
plan of action |
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You Can Get this Presentationwww.slideshare.net/satriadenta#suaracimsa@sdenta