CIMA Management Accounting Conference 2014: Shares how intelligent use of insights accelerates business performance

The CIMA Management Accounting Conference, an annual flagship event of CIMA Sri Lanka that focuses

on cutting edge management accountancy related topics of utmost relevance to businesses was held on

15 August 2014 at the Cinnamon Grand Colombo, and was led by local and global thought leaders in

business.

The forum enabled the

audience to learn from novel

developments in global

management accounting using

case studies, insights, tools

and research. The conference

brought together around 160

corporate leaders and

professionals from diverse

sectors ranging from IT &

communications, consumer, automotive, apparel to financial services in order to share knowledge and

insights on a theme of contemporary interest, focusing on effectively using information, operational and

strategic insights for optimal business benefits.

Malcolm Furber, Immediate Past President of CIMA, Strategic

Implementation Advisor and Executive Coach of Ethoss, South

Africa delivered the keynote address and shared the importance

of intelligent foresights through predictive analytics for

the evolving role of finance, emphasizing on Enterprise

Performance Management (EPM) and

Business Intelligence (BI).

Executive Director of CIMA Education, Dr. Noel Tagoe

discussed how Global Management Accounting enables better

decisions through linking organisational strategy and business

models, while

Andrew Bryant Managing

Director of Self Leadership

International, Author,

Executive & Leadership Coach, from Singapore highlighted how a

successful management accountant should provide insights beyond

mere numbers influencing current business challenges and future

strategies in a positive manner.

Dulith Herath, Founder/CEO of the much celebrated Kapruka.com

talked comprehensively about the case study of ‘Kapruka.com’

which became an award winning e-commerce platform in just over

11 years of operation. Dulith used a plethora of real life recent

examples from Kapruka on how they use data to make a

“connection” with the customer than simply promoting the service

offering. He pointed out that online marketing strategies could

improve by making a connection using the data we have, rather

than pushing products to customers using traditional data analysis of sales related statistics. He added; “we

use data to make connections! – sales will follow; I advocate linking customers and my staff, most companies

fail to understand this”

The last thought provoking session by Shaheen Cader, Managing

Director for Nielsen Sri Lanka, identified the significance of using

insights for business development, in terms of capturing

opportunities and deriving from emerging mega

themes. “Sri Lankans have different tastes, different habits and

different ways of life; we must understand these differences, as

differences make it easier to look at opportunities; which are

predominantly lifestyle and interest based” he explained.

Meanwhile, the conference also featured a panel discussion, which was moderated by Ghanshyam

Khandelwal, Head of HSBC Securities Services Operation Sri Lanka. The discussion featured practical

issues related to using information and insights to optimize local business performance.

Events in September/October 2014

Workshop for TV Derana on Financial Insights for Marketing & Sales Dates: 2, 10, 26 September Venue: CIMA auditorium.

Dubai

Islamic Finance Event with PPI - Date: 17th September - Venue: Shangri la Hotel - Timing 6pm – 8pm - Speaker: Dr Noel Tagoe, Amanie Advisors and PPI will have a guest speaker - PPI are going to start teaching the CIMA Islamic Finance Qualification so this event will not only raise

awareness of the Islamic Finance qualification to prospects but will as show students that we are supporting their studies.

Islamic Finance event for corporate’s. - Date : 18th September - Timing: 9am until 11am - Venue : DIFC - Speaker : Dr Noel Tagoe - Dr Noel will be discussing the CIMA Islamic Finance Qualification to a group of finance professionals.

Unlocking the true value of people and business relationships - Date: 30th September - Timing: 4pm to 8pm - Venue: TBC - Speaker: Andrew Harding - This event will be divided into two sessions the first from 4-6pm for corporate and the second 6-8pm will be

for prospects, students, members and lapsed students and members. The topic will cover the reports Building resilience: an introduction to business models, Managing Innovation: Harnessing the power of finance and the Global Management Accounting Principles.

Qatar Open day event with Excellence Training Centre, last week of September

Stress

“Are we IN” control or “OUT”

Stress is a common problem that individuals face constantly. This short expert session will help an individual use simple techniques and tools to condition one’s mind to be able to handle stressful situations or avoid them altogether and make their lives more successful.

Speaker Sanjeev Jayaratnam, Chief Executive Officer Revelations Professional Education

Content We would be discussing common problems that people experience related to stress and help them overcome stressful situations. The discussion points would be as follows: • Do you feel unnecessarily STRESSED out? • Do certain situations stress you out? • Know how your mind works.. use it wisely • Find out about your “PERSONAL GENIE” • How are you ‘wired’ for success or failure? • How do we control stress? • How do you turn on Positive Emotion? • Learn practical tips on how to change your life!

Date

Wednesday 17 September 2014

Time

6.00 pm to 7.30 pm

Venue

Auditorium, CIMA Sri Lanka, 356 Elvitigala Mawatha, Colombo 05

Ticket fee Rs 600/- CIMA students Rs 700/- CIMA members Rs 1000/- Non members

Book your place Reserve your place, complete the registration form and return it to us before 15 September