cim summit: the changing face of marketing - customer experience consultancy, ian golding

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Ian Golding, CCXP Customer Experience Professional Can a focus on customer experience really make a difference?

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Ian Golding, CCXPCustomer Experience Professional

Can a focus on

customer

experience really

make a difference?

What does

customer

experience

actually

mean?

The sum of all

experiences a

customer has with

a supplier of

goods and/or

services, over the

duration of their

relationship with

that supplier

Customer Centricity = Sustainable Growth

So why do

so many

seem to

find this

hard to

achieve?

Customer centric

organisations,

businesses and

people deliver

great

customer

experiences

What experience

are you delivering

today?

What do you need to

address to improve customer perception?

What does this all

mean for us?

If you want to engender

loyalty, these two pillars are

essential…

Thank You

ijgolding.com

Ian Golding, CCXPCustomer Experience Professional