cim professional diploma in marketing

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CIM Professional Diploma in Marketing AUTUMN 2012

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This qualification suits those already in an operational or supervisory marketing role looking to make their next step into to a marketing management role. The qualification aims to provide a greater business understanding in a range of marketing disciplines with an emphasis on management.

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Page 1: CIM Professional Diploma in Marketing

CIM Professional Diploma in Marketing AUTUMN 2012

Page 2: CIM Professional Diploma in Marketing

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Why choose The Marketers‘ Forum?

¡  Join the best "Established in June 2004, the Marketers Forum Ltd

(TMF) has quickly established an outstanding reputation for innovation and excellence. You will be joining like-minded ambitious marketers who also strive to be the best.

¡  Ethos "You are treated as professionals rather than students.

Your tutors are selected for their current industry experience and a love of teaching.

Your courses are designed to fit your lifestyle requirements as well as your career development needs.

¡  Comfort and Convenience

You can choose from convenient locations in London

l  West End, the City, Richmond, Barbican and Bromley

All centres have been carefully selected for their comfort, with state of the art training rooms and air conditioning. Tea, coffee and the essential (sugar-hit) biscuits are included.

¡  Exceptional pass rates – We have achieved 18% above national average pass rates since starting in 2004.

¡  Keep ahead of your competition – Free evening Masterclass sessions from leading industry practitioners' throughout the programme.

Quentin Crowe Managing Director

Just a quick email to say

thank you for all your support and help last year! I

thoroughly enjoyed the courses and teaching style at

the Marketers Forum and I wish you all the best for the

future.

Kevin Broome Marketing Manager South West Trains

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ü  The Chartered Institute of Marketing (CIM) Professional Diploma in Marketing is increasingly specified in job advertisements."

ü  You will learn new planning and execution skills that will improve your employability and income potential."

ü  The qualification is a stepping stone in becoming a Chartered Marketer.

ü  The course will help you understand new marketing concepts and more importantly help you apply them to your workplace.

ü  The Professional Diploma is assessed through a combination examinations and assignments

ü  If you are serious about a career in Marketing then the CIM is a qualification the industry will demand you have.

Why choose CIM?

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Course Overview

¡  There are 4 course units for you to complete to obtain the CIM Professional Diploma.

¡  The CIM Professional Diploma consists of 3 assignments & 1 case study exam

l  Marketing Planning Process

l  Managing Marketing

l  Delivering Customer Value through Marketing

l  Project Management for Marketing

¡  Most delegates choose to complete 2 course units per semester. This enables you to complete the whole programme in one year. However you can choose to do as many or few course units as you like.

¡  If you have prior travel commitments or need to defer for any reason please contact us to design a bespoke programme tailored to your schedule.

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Course Delivery Options

There are two ways you can study:

1. Part-time evenings

These courses commence in September

Examinations – you will attend four evening sessions and an intensive weekend. There will be a mock exam and feedback session several weeks before the exam.

Assignments – you will attend 6 sessions during week-day evenings. For the remaining 6-8 weeks you will be provided one-to-one tutor support whilst you write your assignment.""

2. Saturdays

You will attend three one-day intensive Saturday sessions, followed by a surgery session that will provide you with the tools to complete your assignments. You will also be provided with one-to-one email support from your tutor.

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Timetable

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Timetable

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Timetable "

Page 9: CIM Professional Diploma in Marketing

Prices (valid until 30th September 2012)

Purchase the complete course of all 4 modules to receive a DISCOUNT!

Ex VAT Inc VAT

All 4 modules choose from: Essentials Package £2000 £2500

Standard Package £2500 £3000 Premium Plus Package £3500 £4200

TMF Administration & Registration Fee £100 £120

OR Pay as you go - Individual units (each) Marketing Planning Process (Assignment) £700 £840 Managing Marketing (Assignment) £700 £840 Delivering Customer Value through Marketing (Case Study Exam) £700 £840 Project Management in Marketing (Assignment) £700 £840 "Additional costs You will also need to register with the Accredited Body the Chartered Institute of Marketing www.cim.co.uk CIM – Annual membership (VAT exempt) £140.00 Exam Fees per unit ( x 1) (VAT exempt) £80.00 Assignment Fees per unit ( x 3 ) (VAT exempt) £80.00

Page 10: CIM Professional Diploma in Marketing

Package Prices

Page 11: CIM Professional Diploma in Marketing

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Frequently asked questions

¡  How do I book? – Go to www.themarketersforum.co.uk and complete the online booking form

¡  What are the Entry requirements for the CIM Diploma?"You can register to do the CIM Professional Diploma in Marketing with any degree qualification, or a minimum of three years marketing experience.

¡  When are the Registration Closing Dates?"

The closing date for registration with the CIM is 5th October 2012 for the December 2012 assessment sessions

¡  What if I am being Sponsored by my employer? "If you have a sponsor for your course we can arrange for the invoice to be forwarded directly to them. Payment is required within 14 days or the start of the course whichever is sooner.

¡  Does TMF offer an Interest Free Payment Plan? "

If you are self-funding we require a £200 deposit upon submitting an online booking form and then the remainder of your course fees will be split over six equal monthly instalments. There is no charge for this service but penalties will be applied for late payment of instalments.

¡  You can register for the course at The Marketers’ Forum anytime before the course commences. On average places are limited to 15 per

class so it is advisable to book as soon as possible.

¡  What if I want to cancel once I’ve started?

Courses are like airplane tickets, once it has started, your seat cannot be resold. However, in special circumstances (such as family bereavements), allowances can be made at the discretion of the course director. You can choose to defer your course if necessary.

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TMF Contact Details

Main Office Address: The Marketers' Forum Group The Bridge 12-16 Clerkenwell Rd"London, EC1M 5PQ Tel: 0844 272 5837

Twitter: MarketingLondon Website: www.themarketersforum.co.uk

Office Contacts:

Sarah Blackshaw l Communications Manager Marketing / Enquiries / Administration / Website [email protected]

Carl Jones l Operations Manager Operations / Accounts / Enquiries [email protected]

Abby Beckley I Administration Assistant Enquiries / Administration / Accounts [email protected]

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