CIM CHARTERED Postgraduate Diploma in Marketing

Spring 2016

Thank you for considering the Marketers’ Forum as your study centre.Our ‘Partnership learning’ programme is really different and aims to provide you with the ultimate in professional marketing training. Partnership learning is multi-faceted – it is about engaging with industry, with employers, with thought leaders and with you the candidate.We have challenged the traditional delivery method where one tutor has to wear multiple hats; teacher, mentor, coach and current leading practitioner. By splitting these roles up, we can use specialists with specific skills to ensure you receive the best of each.

Partnership learning has many benefits:l You will be learning from leading practitionersl You will be supported and challenged by your personal ‘coach’

l You will be working closely with fellow candidates.l You will be treated as professional marketers rather than

students.

With assessments dominated by work-based assignments, the benefits to you and your employers are much more tangible than before. You will learn not only the concepts of strategy, but more importantly develop practical application skills as well.This prospectus will provide you further insight into the 3 Pillars of Partnership Learning as well as the course structure, timetable, benefits of the new syllabus and costs.

I look forward to working with you soon.

Quentin CroweCourse Director

Welcome

The 3 Pillars of ‘Partnership’ learning

Rather than having one tutor for each unit, you will benefit from many specialists whose skills are matched to the particular demands of each course.

• THEORY Masterclasses - You will learn core theory from an array of specialist master class speakers. Each speaker will be a specialist in their field and will be briefed to make sure they relate the theory in the context of real life examples.

• APPLICATION Workshops – With three of the four units you will be assessed via a work-based assignment. Your Workshops will be run by specialists facilitators whose job is to deliver exciting interactive sessions. You will be challenged to read widely, prepare analysis and present in groups as well as delivering your assignment.

You will have only one exam and that is based on a Case Study chosen by CIM.

• INDIVIDUAL COACHING & SUPPORT – You will be supported through the programme with an assigned coach for each course unit you undertake. Your coach’s role is to provide feedback for you

Course Structure

The programme is delivered from our London City Centre on Bishopsgate between 6.15pm – 9pm. It has been designed so that you complete all four course units in a year.

COURSE UNITS - The programme comprises of three assignment assessed units and one exam;

Managing the Corporate Reputation (MCR)

Emerging Themes (ET)

Analysis & Decision (A&D) – Exam

Marketing Leadership & Planning (MLP)

The course is delivered over one year and three months;

Term 1 – April to Julyl Attend MCR sessions working towards a July 2016 submission

Term 2 – September to Novemberl Attend ET sessions working towards a December 2016 submission

Term 3– January to Aprill Attend A&D sessions working towards a 5th April 2016 Exam

Term 4 – April to Julyl Attend MLP sessions working towards a July 2016 submission

TimetableCourse: CIM$Chartered$Postgraduate$Diploma$in$MarketingLocation: LONDON$CITYIntake: Spring32016

Format: Part;time3Evening

Delivery: Tuesday3Evenings3

Start3time:3 3 18.15

Finish3time:3 3 21.00

Duration: 13Year,333months

Assessment: 33x3Assignments,313x3Case3Study3Examination

April May June July Aug Sept Oct Nov Dec Jan Feb Mar April May June July

Managing$the$

CorporateReputation

Emerging$Themes

Analysis$&$Decision

(Exam 5th

April)

Marketing$Leadership$&$Planning

8$x$Tues11/18/25$

April2/9/16/23/30$May

Assignment

6$x$Tues10/1731$Jan7/21/28$Feb

Assignment

6$x$Tues13/20$Sept4/11/25$Nov

1$Nov

Costs UK$£

Tuition$Fees$ £2,600 +3VAT

TMF$Registration$Fee £1003+3VAT

CIM$Annual$Membership*

*(Exemption charges$will$apply$if$you$have$not$completed$previous$CIM$Quals)

£144

£224

CIM$Assessment$Fee$$x$4 £90

EXAM

6 x$Tues12/19$April3/10/24/31$May

Assignment

Is this qualification right for you?

The qualification is one of the final stepping stones to you becoming a Chartered Marketer.

This course will help you understand new marketing concepts and more importantly help you apply them to your workplace.

The format will be particularly attractive to candidates who want to turn knowledge into genuinely useful skills.

The programme offered by the Marketers’ Forum is specifically designed for aspiring marketers who want to:

þ Speak the language of marketing more convincinglyþ Add academic rigour and theory to your experienceþ Build your confidenceþ Build a network of like-minded marketing professionalsþ Learn from cutting-edge practitioners

ENTRY CRITERIAThe Chartered Postgraduate Diploma is a very significant challenge, as well as being a serious investment in time, money and effort. Ideally you should have completed either the CIM Professional Diploma or have a marketing related degree. However, we place a greater emphasis on professional experience at this level. We would also recommend that you meet with the Course Director to ensure this programme is appropriate for you.

Benefits of the Chartered CIM Professional Postgraduate Diploma?

The main advantages are:ü Greater focus on work based assessment rather than examinations – this

will help you apply your knowledge more effectively. This is particularly relevant if your employers are sponsoring your course.

ü Improved marketing communications planning and execution skills

ü New focus on Contemporary Issues such as the Recession and how you can survive and thrive in adversity.

ü With four submission dates per year (rather than two), you can now spread your studies evenly throughout the year.

Prices (Valid until June 2016)

Purchase the complete course of all 4 modules to receive a £650 DISCOUNT!

Full programme Ex VAT Incl VAT£2,600 £3,400

TMF Membership £100 £120Worth up to £2000!(Includes 30% of TfL travel cards, NUS Extra, free Masterclasses & much more)OR

Pay as you go - Individual units (each)§ Emerging Themes £750 £900§ Analysis & Decision £750 £900§ Marketing Leadership & Planning £1000 £1,200§ Managing the Corporate Reputation £750 £900

Additional Fees

You will also be required to register with the the Chartered Institute of Marketing. Full instructions will be given upon booking the course (www.cim.co.uk)

CIM Annual Membership (VAT exempt) £244(If you have completed the CIM Diploma lthe fee is £144)CIM Assessment Fee (x 4) (VAT exempt) £90

9

CIM Post Graduate Diploma Payment Plan

(Please note this facility is for self funding candidates only)

Instalments commence the month after the deposit has been received.

Once we are in receipt of your deposit, your booking will be fully processed enabling you to receive Joining Instructions, access your Online Learning Portal and benefit from TMF membership such as 30% TfL discount, NUS etc

There is a £12 administration charge for this facility, but we do not charge any interest on your monthly instalments. Please note it is essential that payments are made on the 1st of each month.

You will need to set up a Standing Order with your bank to ensure payments are made on the 1st of the month to avoid any late payment charges. You can easily set up a standing order via online banking or calling your bank to arrange. Please e-mail a screen shot or evidence that the standing order has been set up. (On rare occasions payments may arrive a day late should there is a bank holiday, proof a standing order has been set up will avoid any late payment fees).

Once we are in receipt of your deposit, your booking will be fully processed enabling you to receive Joining Instructions, access your Online Learning Portal and benefit from TMF membership such as 30% TfL discount, NUS etc

CIM Post Graduate Diploma in Marketing

Total Payable including £12.00 Instalment Admin Fee, vat and TMF membership

£3,252.00

Deposit (payable via Paypal only) £204.00

Balance to be paid by instalments £3,048.00

Number of monthly instalments 6

Monthly instalments to pay £508.00

Why choose The Marketers Forum?

• Unique ‘Partnership’Delivery – You will learn from an array tutors and coaches chosen and trained specifically to maximise your learning and career progression. We have designed a unique approach combining Masterclasses, Workshops and 121 coaching to provide the best approach to CIM training.

• Join the best - Established in June 2004, The Marketers Forum Ltd (TMF) has established an outstanding reputation for innovation and excellence. You will be joining like-minded ambitious marketers who also strive to be the best.

• Ethos - You are treated as professionals rather than students. You will be continually challenged to perform beyond your expectations.

• Comfort and Convenience - All centres have been carefully selected for their comfort, with state of the art training rooms and air conditioning. Tea, coffee and the essential (sugar-hit) biscuits are included.

• Exceptional pass rates - We have achieved 18% above national average pass rates since starting in 2004, including 100% pass rate for all 3 assignment modules.

Frequently Asked Questions

• How do I book? Please go to www.themarketersforum.co.uk and complete the online booking form

• What are the entry requirements. You can register to do the CIM Postgraduate Diploma in Marketing with:• The CIM Professional Diploma in Marketing• A business related or marketing qualification, and or • A minimum of six years marketing management experience.

• When are the registration closing dates? The closing date for registration with CIM is 3rd June for the July 2016 assessment sessions. You can register for the course at The Marketers’ Forum anytime before the course commences. Places are limited and we aim to optimize at 16 -18 delegates per class so it is advisable to book as soon as possible.

• Sponsorship. If you have a sponsor for your course we can arrange for the invoice to be forwarded directly to them. Payment is required within 14 days or the start of the course whichever is sooner.

• Is there an interest-free payment plan? If you are self-funding we require a non-refundable deposit of approximately £200 upon submitting an online booking form and then the remaining course fees will be split into six equal monthly instalments. There is a £12 admin charge for this service and penalties will be applied for late payment of instalments.

• What if I want to cancel the course once I’ve started? Courses are like airplane tickets, once it has started, your seat cannot be resold. However, in special circumstances (such as family bereavements), allowances can be made at the discretion of the course director.

TMF Contact Details

Main Office Address:The Marketers' Forum Group329 Chester House, Kennington Park Business Centre1-3 Brixton RoadLondon SW9 6DE

Tel: 0800 024 8095Twitter: MarketingLondonWebsite: www.themarketersforum.co.uk

Office Contact:

Carl Jones l Operations ManagerOperations / Accounts / Enquiriescarl@themarketersforum.co.uk

Study Centre Address:i2office99 BishopsgateLondon EC2M 3XD