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CIM Diploma. Project Management in Marketing. Michael G. Warner. Chartered Marketer EMBA DipM FCIM FIDM. M.D. Snowpine Ltd www.snowpineltd.com M.D. Tulip Toys and Gifts Ltd www.activitychest.com. Course Objectives. - PowerPoint PPT Presentation

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  • CIM DiplomaProject Management in MarketingMichael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • Michael G. Warner

    *Chartered Marketer EMBA DipM FCIM FIDMMichael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • M.D. Snowpine Ltdwww.snowpineltd.com

    M.D. Tulip Toys and Gifts Ltdwww.activitychest.com

    *Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • Course Objectives

    To deliver a cogent and coherent marketing project plan which is SMART enough for your employer to give you the required funding.

    To follow the CIM guidelines so as not to throw away marks

    To maximise the LSM on-line resources=SUCCESS

    *Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • Step 1Choose either option A or option B by next week. You need to focus your work

    Check the resources available to you and get permission to use them.

    Create a work plan so that you build up data week by week and can turn it into information quickly*Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • The planWho are weWhat profit improvementWhere - geographicallyWhen - measurablesWhy - satisfactionsHow - tactics*Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • The Market/ing Research ProcessDefine the Problem

    Research design

    Data Types and Sources

    Data Analysis

    Results Findings and recommendations

    Report /Presentations

    Decision

    *Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • 2 types of DataQualitative opinions but what is their value. Provides an understanding of how or why things are as they are. http://youtu.be/ipHiz6dzKFg

    Quantitative Quantitative research is numerically oriented, requires significant attention to the measurement of market phenomena and often involves statistical analysis. Can you manipulate the raw data set or is this information? http://youtu.be/gml1RfLNS5E*Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • INFORMATIONYOUR INTERPRETATIONDataDataDataDataDataData

    *Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • MIS"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse , evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and controlKotler

    *Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • Knowledge managementInternally MIS and integrating functional ISs

    External sources who provides the data the business needs and how is it fed inKnowledge Management is about;systems and technologies people and learning organisations processes, methods and techniques managing knowledge assets Wisdom

    *Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

  • Marketing Information Without pertinent reliable accurate information decision making would be impossible .

    Without information an intelligent analysis of the data the organisation is disconnected form its markets , suppliers , people , customers and future .

    The information strategy of the oprganisation must be kept up to ensure that changes can be anticipated monitored and acted upon .

    Only when marketing information is considered together can the whole picture be clear .

    The advantage in the marketplace does not simply come from carrying out research , it is about identifying , collating understanding , analysing and acting upon the many diverse sources of knowledge within an organisation.

    *Michael G.Warner Chartered Marketer

    Michael G.Warner Chartered Marketer

    **