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Andy Crang

Sky Movies – Marketing Director

@Crang0

Hello

Connecting the dots

Digital Integration

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Connecting the dots – Integrated Marketing

Andy Crang

Sky Movies – Marketing Director

Data

Management

Platform

Systems

Integration

(Multi-channel)

Entertaining

Marketing

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Entertaining marketing that drives participation

connects the dots in such a powerful way that

customers will be drawn to your brand

They’ll show greater resolve to join, buy, re-buy and stay

or will be prepared to pay more

Could you be making your advertising more

entertaining?

7 Join in on LinkedIn – search Andy Crang

Your top tips for entertaining marketing

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Entertaining advertising that drives participation connects critical dots

• Originators/authorities on the science & insight: Festinger 1957, Jonathan Haidt 2006 & Mark Earls 2007

Harmony Popularity

+ = Step change in

Positive action

towards your brand

In the Head In the Herd

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LinkedIn post page

Mobile

Head down

Millennials PVR’s

OD

consumption

(TV & News)

Mainstream

Social

Easy to share

Advertising now has

way more competition

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Is entertaining marketing right for you?

ALS Association Virgin Trains Three

Compare the Market Sport Club Recife (Brazil) Old Spice

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3 “Must have’s”

Clear brief

Big Idea

Collaboration

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Xmas 2014

TV Digital Social

Creative Route

Step into the adventure with Sky Movies

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Entertaining marketing that drives participation…

Leverages the head and the herd

Is more important than ever in light of new consumption

behaviour

Benefits from clear brief, big idea & collaboration

Could your advertising be more entertaining?

Share your top tips for your business on LinkedIn

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Andy Crang

Sky Movies – Marketing Director

Goodbye for now

https://uk.linkedin.com/in/andycrang

@Crang0