Creating a digital culture.Ash Roots

@ashroots

1. Easy to change quote & buy.

2. Become agile. Fast & cheap to market.

3. Become mobile.

4. A new digital foundation.

Effort

2013 2014 2015 2016

What have we done?

What is culture & why is it

important?

“Culture is the patterns of behaviour that are encouraged or

discouraged by people and systems over time – switch

points” – Ned Morse.

How are we trying to do it?

1. Fast-moving, agile and flexible

2. Customer-focused

3. Innovative and experimental

4. Data-driven

5. Unafraid

6. Collaborative

7. Empowered staff

8. Digital by default

9. Clear, evangelical leadership

10. Willing to invest

Top 10 characteristics of a Digital organisation

@ashroots

Experimentation moves us forward.

Data and insight drives performance.

Put the customer experience first.

Be open and collaborative with others.

Role model leadership.

Ted movement

How am I feeling today?

Anything stopping me from being present?

What do I want to get out…

Check in & check out.

Flexible & connected environment.

Iterate everything.

Clear mission.

transparent.Open &

Be brave.

Try new things.

Rapid prototypingShow, not tell.

Consideryour style.

Ted sound smart

Position

Problem

Possibilities

Proposal

Empower your team (4 p’s)

Recruit on will, not skill.

Thanks @ashroots