C i li ti fCommercialisation of Space Communication Broadcasting, Navigation Applications and Services

N. NeelakantanN. NeelakantanDirector, Satellite Communication & Navigation ProgrammesDirector, Satellite Communication & Navigation ProgrammesIndian Space Research Organisation, HeadquartersIndian Space Research Organisation, HeadquartersBangalore Bangalore

25th August 2010

Bangalore Space Expo 2010Bangalore Space Expo 2010

Commercial Space Communication ServicesTelevision ServicesTelevision Services

Video broadcastingDirect-to-HomeHeadend-in-the-SkyVid t ib ti ( li ki t ti t l t DSNG)Video contribution (uplinking stations- teleport, DSNG)

VSAT ServicesNarrowband (Banking Finance Internet e-Governance)Narrowband (Banking, Finance, Internet, e-Governance) Broadband (Internet, cellular backhaul & IP trunking)

Telephony & Carrier (mainly as backup link and for inaccessible sparsely populated areas)inaccessible sparsely populated areas)

Traditional telephonyCellular backhaul

Navigation ServicesSatellite based locationAir traffic controlRoad & Rail transport

Mobile satellite ServicesSatellite phonesTV & multimedia deliverySatellite radio Road & Rail transport

Security ServicesSatellite radio

Television Services – Global Scenario70% f th t llit i f B d ti70% of the satellite services are for Broadcastingincluding DTH

This Satcom service is yet to face challenge fromThis Satcom service is yet to face challenge fromFiber & other terrestrial communication means.

Newer Technologies in this field

Digitalization

Hi h C iHigh Compression

HD content creation

3 D Television3-D Television

Conversion of contents to HD formats etc willcontinue to interest customer and industry.

Advanced products and services creating newbusiness opportunities.

Television Services: Indian Scenario (1)

DoordarshanDish TVTATA SkyAirTel7 DTH Operators

33Million DTH

134 Million

TV HomesAirTelBIG TVSUN DirectVideocon D2H

7 DTH OperatorsSubscribers

450+ Channels

Operate in C-band (traditional video broadcasting) andKu-band (mainly DTH)134 million television households out of which about 103million have cable or satellite connections33 million DTH-subscribers leaves US behind with 3233 million DTH-subscribers leaves US behind with 32million subscriber base.DTH services combined revenue of about US $ 2 billionDTH industry clocking 18% growth this year and around8.5 lakh new customers being added every month.

Television Services: Indian Scenario (2)

With FDI li it f di t ib ti i i d tWith FDI limit for distribution services raised to74%, impetus to attract more capital.

Allowing HITS services will also enable thegindustry to attract further revenues, satisfyingLCOs, MSOs and channel-providers.

HD channels are poised to take off and zoomHD channels are poised to take off and zoom.

Consumer Electronics markets are very positive

Value addition on DTH STBs attract moreValue addition on DTH STBs attract morecustomers.

The overall scenario of growth in televisiongservices is optimistic, generating plenty ofcommercial opportunities to the Industry.

VSAT Services (1)New technologies on-board the spacecraftNew technologies on board the spacecraft

Higher Payload Power (EIRP)

Reconfigurable antennaeReconfigurable antennae

Large unfurlable antennae

Efficient spectrum managementEfficient spectrum management

Dynamic Power & BW allocation

Dynamic on board switchings etcDynamic on-board switchings etc

allow satellite based VSAT services to be acost effective competitor to fiber andth t t i l t h l iother terrestrial technologies.

High Throughput Satellites (HTS) coupledwith advanced ground segment technologyg g gyhave changed the definition of the satellitecapacity (from MHz to Mbps and Gbps).

VSAT Services (2)With Ku and Ka-band HTS around the corner,With Ku and Ka band HTS around the corner,

business and consumers would get services such as:

High-speed Internet accessHigh-speed Internet access and Data Communication,

Tele-education,

Telemedicine,

ATM & Banking services,

Video-telephony,

Videoconferencing,g

e-Governance,

Rural Telephony, p y,

Remote monitoring and many other applications that may emerge in future.

VSAT Services (3)The market is expected to be dynamic due to;The market is expected to be dynamic due to;

Variety of emerging applications that interest the consumers,

Increasing demand for broadband services boosting thedemand for cheaper terminals and made possible by volumerequirements,

Fall in prices of PC hardware,

Ubiquitous coverage and QoS TechniquesUb qu ous co e age a d QoS ec ques

Technologies which will enableapplications over smaller bandwidths,

VSAT services is to grow in volume, assisted by regulatorysupports.

VSAT Services: Indian ScenarioThe industry has grown leaps and bounds with a growth figureThe industry has grown leaps and bounds, with a growth figureof around 15% - 20% per year and is continued to be maintained.

Indian VSAT industry valued close to $ 130 million in 2007 isyexpected to grow to about $ 300 million by 2013.

Some special applications are – PlayWin Lotteries, DigitalCi S ft i d t b lk d t t f C i tiCinema, Software industry bulk data transfer, Communicationlinks with J&K, NE Regions, Islands.

125

59

100VSAT Growth Introduction of HTSwould revolutionizeVSAT industry.

2 6 10 17

36

59

Broadband @ 512kbps with Rs.500/per month should2 6

1996

1998

2000

2002

2004

2006

2008

2010

per month shouldbecome possible.

Telephony & Carrier Services

Traditional Telephony services in most ofthe countries depend upon terrestrialcommunication means and satellites arecommunication means and satellites areused to provide back-up link.

In India, traditional telephony services toIn India, traditional telephony services toIslands and remote places continue to bemaintained over satellite-links.

Cellular backhaul links through satellite aremade possible in J&K, North-East statesand Islands.

Penetration of cellular coverage intoremote villages still needs Satellite-link

d i dsupport and is expected to grow.

Mobile Satellite Services S t llit h ti t b i d dSatellite phones continue to be in demandacross the world with leading players likeINMARSAT, Thuraya, ACeS, Globalstardominating the market, striving in crossingthe hurdles of the policy, regulatory andsecurity issues

But the usage is limited to those veryessential services.

Advanced high power multibeam satellites in L- and S-bandmake it viable to provide two-way mobile communication,multimedia and broadcast services.

Technologies like DVB-SH, S-DMB, S-TIMI, chipset designsembedding the satellite trans-receive functions in theexisting consumer implements to make the industryexisting consumer implements to make the industrysuccessful and economically viable.

Mobile Satellite Services – Asia & IndiaGl b ll M bil TV d M bil Vid i i fGlobally Mobile TV and Mobile Video service users are growing from57 million in 2007 to 566 million by 2013 (Projected).

Global level revenues comprising subscription, advertisements andp g p ,data transport are projected to grow from $880 million in 2007 toabout $9 billion in 2013.

In Asia (especially China & S Korea) 1 7 million users are expectedIn Asia (especially China & S . Korea), 1.7 million users are expectedto receive satcom based mobile TV by 2013.

In India satellite radio services are not popular mainlyIn India satellite radio services are not popular mainlydue to proliferation of terrestrial FM channels.

For specialized applications, MSS Two-way voicei ti (T D) d d t (T C)communication (Type-D) and one-way data (Type-C)

services are offered through INSAT in S-band.

A future S-Band Multi beam satellite is expected topincrease the user base with a variety of applicationslike fleet tracking, infotainment on the move etc.

Navigation ServicesThe global GPS receiver market has surpassed $ 30 billion (as on Dec2009), a figure that includes space & ground based infrastructure, endusers devices and PNT based services. Emergence of Glonass,G l li & B iD (COMPASS) t ill id h f l t thGalelio & BeiDou (COMPASS) systems will provide enough fuel to theSatnav Industry.

Launch of GAGAN & IRNSS programmes in India bound to provideopportunities to the Industry through various applications and demandfor ground equipments.

In India about 510 million mobileIn India, about 510 million mobilephones as on Dec 2009.

Growth rate of 15 million phones permonthmonth.

Even if 1% of these phones have acapability to offer PNT services, theS t k t ill t b t $ 200Satnav market will generate about $ 200million revenue through rental /subscription charges alone.

Asia’s largest Domestic satellite System10 Communication & 1 Meteorological

INSAT-2EINSAT-3C

S

10 Communication & 1 Meteorological Satellite Constellation

INSAT-2E

Kalpana

INSAT-3BEDUSAT

INSAT 4CRINSAT-4A

55ºE

74ºE 83ºE

INSAT-3E

INSAT-3A

INSAT-4CR

48ºE

55ºEGSAT-2

93.5ºE INSAT-4B

48 E

Transponders in excess of 250, including leased

Niche Areas of Service

BROADCASTING

TELECOMMUNICATION

METEOROLOGICAL SERVICES

DISASTER WARNING SYSTEMDISASTER WARNING SYSTEM

TELE-EDUCATION

TELEMEDICINETELEMEDICINE

VILLAGE RESOURCE CENTER

MOBILE SATELLITE SERVICE AMBULANCEAMBULANCE

150 more S t llit Ti C E t C K

Capacity Addition by end of 11th FYP (2012)150 more

TranspondersSatellite Time C Ext C KuGSAT-5P Oct 2010 24 12

GSAT-8 Dec 2010 24

50 48 46

6C E t C K S

GSAT-12 Jan 2011 12

GSAT-4R Apr 2011 6 6

GSAT-10 Dec 2011 12 12 12C Ext C Ku S GSAT 10 12 12 12

GSAT-5 Mar 2012 12 6

Total 48 48 42GSAT-11 will add a capacityOther Experimental Transponders = 12Equivalent to ~250

Transponders

GSAT-4R

55ºEGSAT-10 GSAT-5

GSAT-8GSAT-5P

GSAT-12

GSAT-11

55ºE

74ºE 83ºE 93.5ºE

ConclusionSatellite based communication and navigation services willcontinue to earn revenues despite competition fromterrestrial services.

There is a need to focus on applications & services thatare beyond the reach of the Fiber.

Development of competitive onboard & groundtechnologies to be continued to keep pace with thedemands to provide cost effective solutions to end usersdemands to provide cost effective solutions to end users.

India has enough potential to allow satcom industry toparticipate, share and contribute in its economic activity.p p y

ISRO/DOS is fully geared up to meet the challengesthrough its satellite designs to maintain continuity ofservices and enhance the capacity to meet the growingservices and enhance the capacity to meet the growingdemands.

THANK YOUTHANK YOUTHANK YOUTHANK YOUTHANK YOU THANK YOU FOR YOUR ATTENTIONFOR YOUR ATTENTION

THANK YOU THANK YOU FOR YOUR ATTENTIONFOR YOUR ATTENTION

N. NeelakantanN. NeelakantanDirector, Satellite Communication & Navigation ProgrammesDirector, Satellite Communication & Navigation ProgrammesIndian Space Research Organisation HeadquartersIndian Space Research Organisation HeadquartersIndian Space Research Organisation, HeadquartersIndian Space Research Organisation, HeadquartersBangalore.Bangalore.