ciceron presents: fanaticon!
DESCRIPTION
Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.TRANSCRIPT
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OUR PANEL
Andrew Eklund, Moderator CEO & Founder, Ciceron
Ryan Stanzel, Digital Content Manager, Minnesota Wild
Andy McNamara, Editor-in-Chief, Game Informer Magazine
Jennifer Stoltenow, Marketing Communications Manager, Post-it Brand
Mollie Hansen, VP of Marketing, Airstream Inc.
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OUR PANEL
Mollie Hansen, VP of Marketing, Airstream Inc.
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OUR PANEL
Mollie Hansen, VP of Marketing, Airstream Inc.
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Who is Airstream?
ü 83 Years old ü Opened production in OH in 1953 ü Oldest RV company in North America ü Manufactures travel trailers and motorhomes from one location in
Jackson Center, OH ü 80 dealers in NA, 4 in Europe, Japan, China, South Korea, Australia
& Thialand ü The pinnacle of the travel trailer industry, 3X retail price ü A subsidiary of Thor Industries, Inc. (THO) ü An American icon
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Early History
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Early History
Dr. Norman W. Holman, Sr. bought Wally’s plans in 1935 and built his Airstream Torpedo trailer shell that year. He finished the trailer interior in 1937, it is the oldest Airstream and still on road today!"
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Early History
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Wally’s World
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Wally’s World
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Wally’s World
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Wally’s World
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Airstream Today
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Inspiring Creativity and Business
Inspiring Creativity and Business
Marketing Video
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OUR PANEL
Ryan Stanzel, Digital Content Manager, Minnesota Wild
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Using Digital to Tell Your Story
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ü How Can We Get $$$!
ü Informative!
ü Interactive
Role of a Pro Sports Team
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#beatthebeatwriter
ü Why let the reporter scoop the team and put his/her own spin on it.
ü Get management to buy into this!
ü Every click on your website is a chance for more revenue
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Selling, Without Selling Out
ü How to get Click$ to your website, and make corporate and ticket revenue, without interfering with your brand
ü The Wild’s top 8 social campaigns earned more than $250,000 of corporate revenue:
ü Target
ü Campbell’s
ü AAA Minneapolis
ü Blue Cross/Blue Shield of Minnesota
ü Gander Mountain
ü Davanni’s
ü Red Baron/Schwan’s
ü McDonald’s
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Driving Ticket Revenue USE GOOD CONTENT!
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Camera Ready
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OUR PANEL
Jennifer Stoltenow, Marketing Communications Manager, Post-it Brand
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Post-it® Brand Social Media Strategy Reflects our Brand Strategy
Connect with consumers by demonstrating how Post-it® Products unlock the possibilities of their day
Connecting at an application and emotional level
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Game of Thrones - Post-it® Page Markers
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Weddings - Post-it® Notes and Post-it® Arrow Flags
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#postitwar - Post-it® Super Sticky Notes
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Community Member Jenny Chan's Origami Tutorials - Post-it® Notes
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Tony Awards - Post-it® Flags #CiceronMBA
#positivepostit – Caitlin – Post-it® Notes
U.S. Post: Oct. 9
Canada Post: Oct. 10
Consumer Response News Story: Oct. 9 FB Message: Oct.
9
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OUR PANEL
Andy McNamara, Editor-in-Chief, Game Informer Magazine
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Who Are We?
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Fostering Conversations
Opinions and Social
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In what ways do your fans impact your organization?
How do you give your fans the VIP treatment?
What makes your advocates so important?
How do you get the rest of your organization involved?
Do you even call this brand advocacy?
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TELL US WHAT YOU THINK!
Please take a minute to fill out the survey on your table!
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THANK YOU!