Creativity, Innovation, and Change - CourseraExercise – Week 3: Ideas Generation Techniques (part2)

Ana Carolina Barbosa Silva, 2013

INTRODUCTION

Introduction

Week 3 – Idea Generation Techniques (part 2) Exercise

Link to the course: https://www.coursera.org/course/cic

• Step 1: Choose 1 or more techniques

BRAINWRITING – COCNCEPT TREES – SUPERHEROES

• Step 2: Watch the videos and read the descriptions for the chosen techniques. Generate ideas for a problem or situation at home, at work or anything else.

• Step 3: Complete Idea generation technique questions

• Step 4: Fill out the weekly exercise reflection survey

Modified form of classic brainstorming. There are many varieties, but the general process is that all ideas are recorded by the individual who thought of them. They are then passed on to the next person, who uses them as a trigger for their own ideas.

A concept tree or concept fan starts with an idea and uses that idea to identify concepts, or connecting points, from which alternative ideas can be derived. This is more of an individual technique, but a group could develop a concept tree together in stages.

Fantasy-based version of Role Storming and is similar to other boundary. Participants pretend to be a fictional (or real) super-hero and use their ‘super’ characteristics to trigger and develop ideas.

BrainwritingConcept Trees

Superheroes

Techniques chosen

Concept Trees Superheroes

CONCEPT TREES

How might I practice more

physical exercises?

Work, study, traffic, leisure, family, fiancé, and so on. Picture of several people's lives in the 21st century. How can we be more physically actives with these restrictions?

São Paulo – SP, Brazil

Problem

Results

Notes

Total of ideas: 50

My rating:

Level of difficulty: Easy

Strenghts: Recursion, Variety, Fluid, Fun

Weaknesses: None

Top 5 ideas

• My choices were based on viabilityaccording to:

• Everyday’s restrictions, Fun, Ease

• Due to the cheapness of some ideas, it's possible don't run only one idea, but a combination.

• I would try to stretch every day, buy a Kinect and have a trampoline at home. To live near work can be expensive and maybe not too viable. And take medicines can be dangerous because of collateral effects, I think medicine should evolve more to make it safer.

Play xbox

with Kinect

Stretching

every day

Live near

work

Take

medicines

Trampoline

at home

SUPERHEROES

How might I learn more in

less time?

We live in a world in which information quantity increases fast. On the other hand, we work a lot, and we spend too much time on traffic, or doing useless activities like updating all social networks possible.

Problem

Results

Notes

Total of ideas: 24

My rating:

Level of difficulty: Medium

Strenghts: Abstraction, Fun

Weaknesses: Knowledge about heroes, Fall into clichés

Top 5 ideas

• My choices were based on viability according to:

• Everyday’s restrictions, Ease

• I think it's possible don't run only one idea, but a combination.

• I would try to read or listen to lessons during way home or going to work (actually, I already do the first). Sometimes I make home office and I particularly think that it's a great way to improve productivity, decrease fatigue, decrease traffic and so on; I think home office certainly has a place in near future culture. Take medicines (like an astronaut!) can be a gain of health and of time, but collateral effects frightens me. And to live near work can be expensive and maybe not too viable.

Read during way home

or going to work

Listen to lessons during

way home, going to

work, or doing

operational activities

“Pill food” Live near work

Home office

CONCLUSION

Conclusion

• Concept trees method is better than Superheroes, at least to be donealone

• The recursive characteristic of Concept trees is very powerful and makes the flow of ideas constant

• The magic characteristic of Superheroes enables us to have inspiring insights about how to solve the problem in an easy way

• During the brainstorming, ideas that aren't compatible with the method itself come to mind. This is great and they mustn't be wasted.

• Practice can turn it all easier

Thanks for the attention!