cic cmp conclave
DESCRIPTION
Shiny Objects! Don't start your search for mobile app vendors without doing your homework first. Consider the goals and objectives of your meeting or event and determine which engagement tools are most appropriate.TRANSCRIPT
Shiny Objects (Mobile Apps and Engagement Tools)
Elizabeth Glau, CMPBuilding Blocks Social Media
#CMP13 @elizabethglau
Social Tools
Strategy
Procurement
Logistics
Measurement
Today’s Topics
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Is it social media or just social?
Social Media Social Business
Mobile apps Twitter dashboard Instagram wall Gamification Facebook RFID Social capture Digital passport Live polling
Audience response Attendee matching Private networks Photo booth Virtual moderation Social contests Influencer
appreciation Evaluation / feedback
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Goals and Objectives Expand Reach Engage and Excite Content Marketing Improve Satisfaction Collaboration
◦ Marketing◦ Logistics◦ IT◦ Legal
Strategy
Strengths Weaknesses
Opportunities Threats
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Social Influencer
Acknowledgement
Perks
Promotion
Social Reporters
Media Lounge
Comp Registration
Press Conferences
Social Ambassadors
Concierge Team
Encourage other
attendees
Attendee Research
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2012 Edison Research
Mobile
35
24
11
10
% of Social Media Users Owning Each Device
AndroidApple iPhoneBlackberryWindows Smartphone
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Platform priorities
Feature selection
Vendor research
Procurement
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Schedule Search MapsHandouts
Speaker profiles
Exhibitor listing
Attendee profiles
Messaging
Mobile App Features
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PollsSurveys Q&A Social mediaPrivate networks
PersonalizationSponsor visibility
GamificationNotifications
More Mobile App Features
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Specifications
Timelines
Internal Data
External Data
Mental walk-through
Editing / Proofing
DeliveryMarketing
Participation
Logistics
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Social Monitors
Social Moderators
Social Concierge
Team
Technical Concierge
Live Tweeters
Human Resources
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Who is the Voice of Your Organization?Customer Service Skills
Online Personal BrandingProfessionalism
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UsersActivationsDevicesPlatformsEngagement
Measurement
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Elizabeth Glau, CMPChief Foundation Strategist
614-286-4685
Questions / Feedback
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