cibercultura palestra dr ehonorato
TRANSCRIPT
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Aspectos psicológicos e sociais da cibercultura
Prof. Dr. Eduardo J. S. HonoratoGEPPES – Grupo de Estudos e
Pesquisas em Promoção e Educação em Saúde
Universidade do Estado do Amazonas - UEA
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Cultura
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Cibercultura
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Um pouco de história da Internet
ANO ?ArphanetE depois da Guerra fria?1970 – universidadesNo Brasil - 1995
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A Interação onlineWeb based chat
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A Interação onlineMirc
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A Interação onlineICQ
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A Interação onlineMSN, AOL, Yahoo
BRIGA DE MERCADO
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A Interação onlineEra do Orkut
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A Interação onlineYoutube
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A Interação onlineFacebook
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A Interação onlineTwitter
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A Interação onlineBlogs, Flogs, Fotoblog
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Web 2.0Web 2.0 é a mudança para uma internet como
plataforma, e um entendimento das regras para obter sucesso nesta nova plataforma. Entre outras, a regra mais importante é desenvolver aplicativos que aproveitem os efeitos de rede para se tornarem melhores quanto mais são usados pelas pessoas, aproveitando a inteligência coletiva“ Tim O´Reilly
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Web 2.0
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Web 2.0
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Mídias Sociais são ferramentas online projetadas para permitir a
interação social
tecnologia, interação social e a construção de palavras, fotos, vídeos e áudios
blogs, compartilhamento de fotos, videologs, scrapbooks, e-mail, mensagens instantâneas, compartilhamento de músicas, VoIP,
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Mídias Sociais
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O Sucesso da Mídia Social
Normalmente, todos os dias as pessoas se dão a chance de sair da sua zona de conforto e explorar novas áreas de interesse, conhecer novas pessoas e assumir riscos;
Os usuários têm o controle sobre o que eles fazem on-line. O seu destino está em suas mãos; podem ser quem quiser, quando quiserem;
Não é um capricho e sim uma tendência que funciona. É um conceito que atrai os usuários e continuará atraindo até que a mídia social 2.0 vá embora;
As possibilidades não tem fim. Quem duvida que o MySpace é um sucesso? E o Youtube? Essas plataformas são apenas o começo, logo os usuários terão ferramentas para fazer o que quiserem;
A Mídia Social é fácil. As ferramentas de mídia social são de fácil configuração e se forem bem feitas são fáceis de ganhar dinheiro.
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Midia Social x Midia Tradicional
Dependem da interaçãoMídias sociais são infinitasMarketing constanteO conteúdo de uma mídia
social, em texto, gráficos, fotos, áudio ou vídeos podem ser misturados. Outros usuários podem criar mashups e serem avisados de atualizações através de agregadores de feed.
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“7 Psychological A’s of Social Media”
To be AcknowledgedTo Gain AttentionTo Be Approved OfTo Be AppreciatedTo Be AcclaimedTo Feel AssuredTo Be A Part Of (Include them. Invite them.
Impose upon them. Engage them.)
doug firebaugh
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Aplicativos para Celular
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• 32% of them ignored friends or family to play the game, 28% played during work, 10% got into arguments with significant others over how long they played, and 30% said they were “addicted.”
• 1. It Makes You Wait
• 2. We’re All Suckers for Sweet Talk
• 3. You Can Play With One Hand
• 5. You Don’t Have to Pay – but if You Want to, It’s Easy
• 6. It Taps Into Our Inner Child
• 7. It’s Social
• 8. It’s an Escape
• 9. It Grows on You
http://business.time.com/2013/11/15/candy-crush-saga-the-science-behind-our-addiction/
• Read more: 'Candy Crush': The Science Behind Our Addiction | TIME.com http://business.time.com/2013/11/15/candy-crush-saga-the-science-behind-our-addiction/#ixzz2mo3IqAxa
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Outros sucessos
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Ranking (http://www.distimo.com)
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Futuro - Forbes 2014• 1. Investment in Social Media Will Become a Necessity, Not a
Luxury (2014 é o ano do entendimento)
• 2. Google GOOG +1.16%+ Will Become a Major Factor (Google + up, FB down)
• 3. Image-Centric Networks Will See Huge Success (Snapchat)
• 4. We’ll Witness the Rise of Micro-Video (fastaer faster faster)
• 5. Foursquare Will Decline Sharply
• 6. MySpace, Love it or Hate it, Will Grow
• http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/2/
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