ci ad d s i vidcisco advanced services video · cisco iptv leadership : highest rated e2e iptv...

Ci Ad d S i VidCisco Advanced Services Video

Assuring Successful SP Transformation - Jan Bogaert

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Put Cisco Expertise to Work for You

Realize the full value of your Video investment with world-class services from Cisco and our partners

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Service Provider TransformationWhat Are Our Customers Asking ?What Are Our Customers Asking ?

Help us identify new services to grow revenue

How do we deploy the solution & roll-out services, quickly

How do we migrate & integrate your solution

Minimize our risk and ensure predictable outcomeMinimize our risk and ensure predictable outcome

Are my people ready to operate & manage this “new technology”

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Can you help maximize performance & lower my operating cost

How We Can Help Your Staff

• Ensure rapid, reliable, secure p , ,video solutions

• Implement new technologiesp g

• Keep the solution operating efficientlyy

• Receive 24x7 problem resolution

G t id t t h i l• Get rapid access to technical expertise

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What do we provideVideo is Key for Experience DeliveryVideo is Key for Experience Delivery

Video StreamingVideo StreamingVideo Phone / Video ConferencingVideo Phone / Video ConferencingHigh DefinitionHigh Definition

“Over the Top”“Over the Top”Video Video Managed Managed

Video-TV On Demand / DVR/ Mobile TVVideo-TV On Demand / DVR/ Mobile TV Gaming / Interactive TVGaming / Interactive TV Video to Other DevicesVideo to Other Devices

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Over the Top Video

Over the Top Video

Communications Services

Communications Services

Video Applications

Video Applications

What do we provideBut Not Easy to Deliver… But Not Easy to Deliver

Multi-component

Time to Market

Interoperability

Impact on Existing Services…there are …there are Existing Services

multiple challenges

in deploying

multiple challenges

in deployingQuality ofService (QoS)

Network & Infrastructure Readiness

in deploying a Flexible

Video

in deploying a Flexible

Video

Design for the FutureAvailability, Performance

Solution…Solution…

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Design for the Future Scalability

Performance,Security

What do we provideOverview Services

Make Sound Strategic and Financial Decisions

Coordinated Planning & Strategy

Overview Services

Can your Network &Asses Video Readiness

Assure Video QualityOperational Excellence

Prepare

Can your Network & Infrastructure Support the

Proposed Architecture

Assure Video Quality Experience PlanOptimize

Design Video SolutionManage Resolve Repair

Maintain Network HealthDesignOperate

Products, Services, Support Aligned to the Requirements

Manage, Resolve, Repair and/or Replace

Implement

Design

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Solution Implementation Integrate without Disruption

or Causing Vulnerability

AS Video Portfolio

1. Integration services and Systems integration

System Architecture Design

Vid E i i C ltVideo Engineering Consultancy

Project Management

Project execution: InstallationProject execution: Installation,Documentation, PoC/ Testing, Acceptance, VQM)

2 S t S i2. Support ServicesSPBase & SLA

3 Training Services: Operational

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3. Training Services: Operational Technical, Maintenance, Technology

Customer Demo Centers and LabsCustomer Demo Centers and Labs

Cisco Video Centers of ExpertiseKortrijk – BELGIUM

Atlanta – US

Integration labs provide flexible End-to-End configurations for Integration PoC and Testingand Testing

3rd party-equipment integration

Complete headend

Multiple middleware/VoD systems

DVB-T & DVB-H

M lti l IP t k hit t

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Multiple IP network architectures

Extensive Test-tool & Management systems

Cisco Solutions for Video & Connected Home

• Internet Video Streaming Solution

OD S l ti• xOD Solution

• Video Quaulity of Experience

• DVB-T, DVB-T2 & DVVB-H Solution

• NG Digital Headend

• IP Contribution

• VDOC using DOCSIS 3.0

• FEMTO Cell

• Video Assurance Monitoring Solutionsg

• IPTV

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Project Managementj g

1. Group of over 20 Prince2™ certifiedProject Managers and EngineersProject Managers and Engineers

2. Over 150 years of combined video experienceexperience

3. Co-ordination with all stakeholders: Cisco SPVTG Techn. Specialists, p ,3rd party, Partners & Customers team

4. Focussed on Quality, Timing, Cost,...

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What this means for youTeam to SuccessTeam to Success

1. Single Point of Contact from A to Z

2. E2E Responsible for all components of the proposed solution, including the 3rd Party components

3. Closely cooperating (“In-Sync”) with Customer3. Closely cooperating ( In Sync ) with Customer

4. Strong Project TeamsSteering committee

PMO

Escalation management

5 P j t G5. Project GovernanceDefined Workstreams

Scheduled meetings

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g

Reporting

Issues, actions & risk follow-up

Who do we serveSome of our customersSome of our customers

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Ziggo – Open, Scalable VoD SystemAdvanced Services Today and TomorrowAdvanced Services Today and Tomorrow

1. launch of the new Ziggo cable brand included aggressive plans to roll out Video on Demand (VoD)

Customer Challenge“We were able to use Cisco’s extensive video service launch gg p ( )

by the end of 2008

2. flexible VoD solution that can be customized to match their language, culture, and programming requirements, while meeting the guidelines of their

expertise to take the risk out of the launch of Ziggo’s new VoD service. Cisco aligned its video delivery team with thebusiness plans, especially rapid time to market

Beginning with the Cisco headend and continuing across the VoD system to the Cisco high definition (HD)

Services Solution

video delivery team with the Ziggo team to create a solution that matched our business model and allowed us to move quickly fromacross the VoD system to the Cisco high-definition (HD)

Personal Video Recorders (PVRs)

third-party vendors for back office, conditional access, middleware, applications, and VoD servers

us to move quickly from concept to operation to support of this mission-critical service launch in the

”

open, scalable solution supporting today’s requirements and tomorrow’s advanced features, including IP video

l ti d ti ll i th Zi ’ t

Impact on Customer Netherlands.”

Tijn Smithuis - Product Development ManagerZiggo

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solution drastically improves the way Ziggo’s customers can enjoy their video experience

positions the cable operator to maintain its leadership role

Development ManagerZiggoLargest Dutch Cable Operator

Abertis Telecom relies AS-Video for their Advanced Audiovisual Services EuroVOD_Abertis_v4.wmv

1. Meet deadline for switchover to digital terrestrial television

Customer Challenge “We have had a very positive experience with Cisco solutions during our long

for their Advanced Audiovisual Services

2. Provide mandated population coverage

3. Minimize capital expense and reduce operational expense for satellite and terrestrial networks

relationship. In addition, we like Cisco’s approach and commitment to service. The company is consistent in its

Combined satellite and IP terrestrial networks to distribute content nationwide in the most efficient way

Upgraded satellite network to use more bandwidth-

Services Solutioncompany is consistent in its flexibility and willingness to evolve its products to meet our needs.”

“Since deploying the CiscoUpgraded satellite network to use more bandwidthefficient Digital Video Broadcasting – Satellite Second Generation (DVB-S2) modulation

Upgraded terrestrial network from ATM to IP

I t C t

Since deploying the Cisco solution we were able to decrease customer prices by 5 percent without changing

i O k t

Decreased customer prices by 5 percent without changing margins

Decreased operational expense by 30 percent

Impact on Customer our margins. Our market share has increased by 20 percent.”

Abertis

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Decreased operational expense by 30 percent

Decreased capital expense by 15 to 40 percent

Increased market share by 20 percent

AbertisMain network in Spain for TV and

radio distribution and broadcasting

Cisco Playing to Win in SP VideoBest Portfolio, Best Alignment, Best Partners in Complex Spaceg

OR:

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Cisco IPTV leadership : Highest rated E2E IPTV solutionCurrent Analysis Report March 2008

“ Cisco’s IPTV solution set is very threatening to the IPTV solutions of rival vendors due to a wide variety yof factors such as the possession of a three-dimensional in-house product portfolio that few if any rivals can match directly today without relying

lti l t ”on multiple partners.”

1. 6 Key selection criteriaBack Office Compatibility ROSA Outstanding

Content Delivery System Scalability Outstandingy y y g

Head-end Systems Flexibility Outstanding

IPTV Portfolio Diversity and Depth Outstanding

IPTV Professional Service Integration Outstanding

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IPTV Professional Service Integration Outstanding

Security and DRM Efficacy Competitive

Build, Operate & TransferBuild, Operate & TransferEnd To End

Planning and

End To End

Assurance and

End To End

Operational Excellence

Business Area Build Phase Complete Operate Phase Transfer Complete

Content Operations Operational Customer Operating Customer Operating

Planning andExecution

Assurance and Efficiency

Operational Excellence

Advertising Operations Operational Customer Operating Customer Operating

Subscriber Marketing Operational Customer Operating Customer Operating

Video Services Defined and Available In Service In Service

Video Infrastructure Operational In Service In Service

Video Operations Center Operational Cisco Operating Customer Operating

Customer Relationship Operations Operational Customer Operating Customer Operating

Field Operations Operational Customer Operating Customer Operating

Customer Operating CiscoVideo Engineering Capable Cisco Operating Customer Operating, Cisco Supporting

IP Network IPTV Scalable In Service In Service

Network Operations Center IPTV Integrated Joint Operations Customer Operating, Cisco Supporting

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Network Management Systems IPTV Integrated Joint Operations Customer Operating, Cisco Supporting

Network Engineering IPTV Integrated Joint Operations Customer Operating, Cisco Support

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