Chula Vista Bayfront Development Opportunity Marketing Brochure

Download Chula Vista Bayfront Development Opportunity Marketing Brochure

Post on 30-Aug-2014

2.028 views

Category:

Government & Nonprofit

0 download

Embed Size (px)

DESCRIPTION

The Port of San Diego has issued a Request for Qualifications to seek a developer for a signature convention destination resort hotel as part of the Chula Vista Bayfront (CVB). The CVB project is one of the last great waterfront development opportunities in California and is creating a legacy destination for the public. It will transform 535 acres on San Diego Bay into a world-class destination for local residents and visitors.

TRANSCRIPT

<ul><li> Development Opportunity </li> <li> NORTH AMERICA CALIFORNIA </li> <li> Chula Vista Bayfront development the last great waterfront development opportunity on the West Coast 535 acres </li> <li> 5 Contents 7 4427 19 58 Executive Summary Bayfront Master PlanRegional Market &amp; Economic Overview Site Ownership, Governance &amp; Anticipated Contractual Structure Solicitation Information Introduction ...............................................................7 Purpose of Solicitation .............................................8 Chula Vista Bayfront Overview...............................11 Comparable Mixed Use Properties........................12 Comparable Resort Projects...................................13 Site Attributes..........................................................15 Project Background.................................................44 Site Overview...........................................................47 Phase One Infrastructure........................................48 Harbor District..........................................................50 Sweetwater District..................................................54 Otay District.............................................................56 Regional Overview...................................................27 Economic Overview ................................................28 Chula Vista / South Bay...........................................30 Ports of Entry............................................................32 Transportation..........................................................33 Tourism.....................................................................34 Ecotourism...............................................................36 Tourism Market Statistics........................................38 H-3 Parcel: Destination Resort Feasibility Analysis...................................................40 H-18 Parcel: Destination Retail / Commercial.......42 Site Ownership........................................................19 Port and City Partnership .......................................20 Design Review, Entitlement and Permits...............21 Other Key Stakeholders..........................................23 Access to Solicitation..............................................58 </li> <li> Chula Vista Bayfront Siteplan SAN DIEGO CORONADO SAN DIEGO B PACIFIC OCEAN POINT LOMA SAN DIEGO INTL AIRPORT </li> <li> 7 Executive Summary The San Diego Unified Port District (the Port) and the City of Chula Vista are seeking a visionary development team to create a world-class convention destination resort hotel on the Chula Vista Bayfront (CVB). Located on world famous San Diego Bay, the approximately 535-acre CVB Master Plan has been approved by the California Coastal Commission. This is the last great waterfront development opportunity in southern California and is intended to create a legacy destination for the public. After 20 years of hard work and planning, the site is now shovel ready with favorable market conditions to transform the CVB vision into reality, leaving a generational legacy of vibrant waterfront development that honors the environment, contributes to the local economy and is enjoyed by residents of Chula Vista, the surrounding region and visitors from around the world. To access the solicitation, visit www.cvbayfront.com Introduction BAY CHULA VISTA </li> <li> 8 Executive Summary Purpose of Solicitation In June 2014, the Port will be seeking Expressions of Interest and Qualifications from teams of qualified investors, developers and designers of convention hotels to develop Phase I of the CVB, which includes developing a 1,400- to 1,600-room convention destination resort hotel with approximately 400,000 square feet of meeting/conference/ exhibition space and associated parking (collectively referred to herein as the Project) on the 36.5 acre waterfront parcel known as H-3 (the Site). Through the solicitation process, the Port is seeking to engage a development team that has a demonstrated track record and capacity to design, build, finance and operate large-scale convention destination resort hotel projects. The Port expects to select the best qualified development team to design, finance, construct, own and ultimately operate the Project. This Request for Qualifications (RFQ) is the first of a two-stage RFQ and Request for Proposal (RFP) solicitation process intended to identify the best team that provides the Port with the professional expertise, ability, and capacity to deliver a landmark resort hotel that establishes a legacy presence for this unique site on San Diego Bay. In addition to the convention destination resort hotel, the Port could consider the selected developer from this two-step solicitation process for a first right of refusal for the development or master development of other sites within the CVB, including the 24.6 acre H-23 site, which is adjacent to the H-3 site to the southeast. Specific areas of qualification will include: The capabilities, as demonstrated through case studies, past performance references and team qualifications to plan, design, and construct a world class resort hotel and convention center that incorporates best practices in environmental sustainability; Ability to finance a development of this scale; Capability to engage the public in community outreach activities; Thoughtful narrative describing team vision and approach to this development and key issues that need to be addressed to ensure its long term viability. The Port has partnered with the City of Chula Vista (the City) to form a Joint Exercise of Powers Authority (JEPA) to create a Financing Authority to fund the master plan infrastructure and any demonstrated bridge funding necessary to design and construct the convention center portion of the H-3 parcel development. Details are provided in the Site Ownership, Governance, &amp; Anticipated Contractual Structure section starting on page 19 of this document. Subject Site Characteristics The Site consists of approximately 36.5 acres of partially developed land located within the Chula Vista Bayfront, west of Marina Parkway, north of Chula Vista Harbor and fronting San Diego Bay. The site is currently occupied by a recreational vehicle (RV) park, which is in the process of being relocated. The site is located just 1/3 mile from the Interstate 5 freeway and the existing H Street light rail station and future Bus Rapid Transit (BRT) station. This provides the Project with excellent freeway visibility and easy access via multiple modes of transportation. The Port will operate a shuttle system within the CVB that connects to the light rail and BRT stations. Development Objectives The Port and the City seek to create a vibrant mixed-use destination waterfront district that becomes the coastal focal point for visitors, residents and business in the San Diego South Bay. By striking a healthy balance between preserving environmentally sensitive habitat, providing new parks, promenades and boating facilities for passive recreation and more active uses such as shopping, dining, marine commercial, </li> <li> 9 and convention activities, the district will be a truly unique southern California experience. The convention destination resort hotel on the H-3 parcel, permitted to reach a height of up to 240 feet, is expected to be the hub of district life by hosting daily conferences, exhibitions, entertainment, festivals, dining, events, and other activities that attract visitors from afar and residents from the region. Superior environmentally-sustainable architectural design should be provided that is visually appealing from both land and the bay. The City and Port desire for the convention destination resort hotel to be completed and become operational concurrent with the completion of the Phase I site infrastructure. The development will benefit from improvements to the marina adjacent to the resort hotel site, which will create an active commercial harbor with retail shops, restaurants and public space at the waters edge. In addition to development on Port lands, complementary mixed-use residential will be developed on adjacent private lands by Pacifica Companies, a private development firm. The location provides for more than 200 acres of parks and other open space areas, including a signature public park, bike paths, walking trails, interpretive signage and shoreline promenades. These valuable amenities will act as a draw to the site and promote active and passive recreation and eco-tourism. The locations regional proximity to downtown San Diego and the Mexico border as well as the water access frontage to a population and development growth area of San Diego County, provides a strong user base and an excellent long-term geographic position. Executive Summary CVBs regional proximity provides a strong user base and an excellent long-term geographic position </li> <li> Sweetwater District Commercial/Recreation 25 acres Harbor District Mixed Use 121 acres Otay District Commercial/Recreation 53 acres H-3 Parcel </li> <li> 11 Executive Summary The CVB is located at the southern portion of the San Diego Bay and is approximately midpoint between downtown San Diego and the Mexico border. With panoramic views stretching from Baja California to San Diego and across the San Diego Bay to the Pacific Ocean, the Bayfront offers a unique opportunity to develop a special place that will draw from local and regional populations as well as from the broader U.S. and international visitor groups that have historically traveled through San Diego or Mexico. Surrounded by 3,000 acres of wildlife preserve and valuable natural resource lands, the Chula Vista Bayfront Master Plan (CVBMP) was crafted to best protect and enhance environmental resources while encouraging high quality commercial development for a vibrant and viable waterfront project. The 535-acre Master Plan consists of three planning areas: the central Harbor District (in which the subject site of this solicitation is located), the northern Sweetwater District, and the southern Otay District, (the Chula Vista Harbor, and Boat Channel are subareas within the plan). The Sweetwater District proposes the lowest intensity development and focuses on lower scale, environmentally sensitive and ecologically themed uses. In contrast, the Harbor District is intended to provide a significant link from the City to the Bayfront and includes the highest intensity development. The Otay District proposes moderate intensity mixed-use development. Each district contains substantial amounts of open space and public amenities and is seamlessly connected by greenbelt linkages that include pathways for pedestrians and bicyclists. The site planned for the resort convention hotel and convention center, known as the H-3 parcel, is a 36.5 acre parcel located in the central Harbor District. Parcel H-3 is located directly north of the marina. The Harbor District encompasses the greatest diversity of uses, including the majority of the planning districts developed commercial uses and areas accessible by the public. As a result of a land exchange, an interior portion of the Harbor District falls under the Citys jurisdiction and is intended for private residential, general office, retail and hotel development all of which has been planned in conjunction with the CVBMP. Proposed development in the Harbor District is the highest intensity of the plan and encourages an active, vibrant mix of uses and public spaces. Land use designations within this subarea include Open Space, Wetlands, Park/Plaza, the Convention Destination Resort Hotel site, Retail Development around the Marina, other Commercial uses, and a Promenade around the Marina. Chula Vista Bayfront Overview </li> <li> 12 Executive Summary Comparable Mixed Use Properties The location and scale of the CVB provides a unique opportunity for a visionary development team to create a distinctly branded resort of significant scale similar to development projects such as: Baltimore Inner Harbor Baltimore, Maryland Baltimore Inner Harbor is a historic seaport, tourist attraction and landmark of the city of Baltimore, Maryland. In 2009, the Urban Land Institute described the development as the model for post-industrial waterfront redevelopment around the world. The Inner Harbor consists of the end of the Northwest Branch of the Patapsco River and includes any water west of a line drawn between the foot of President Street and the American Visionary Art Museum. The development provides a wide area of tourist attractions and demand generators such as museums, restaurants, nightlife, cultural events and venues. The renewal of the Inner Harbor began in 1958 with the adoption of a 33-acre development known as the Charles Center and continued until 1965 as Baltimore renewed the center of its business district by rebuilding Charles Center with office buildings, hotels, and retail shops. Around this same time, the redevelopment program was expanded to include 240 acres surrounding the Inner Harbor. Since then the area has continued to grow in popularity and tourist attractions, as it is now considered a major hub for recreational, dining, retail, and entertainment activities in the area. National Harbor Prince Georges County, Maryland National Harbor is a 300-acre multi-use waterfront development on the shores of the Potomac River in Prince Georges County, Maryland, just south of Washington, DC near the Woodrow Wilson Bridge. With an estimated total price tag of approximately $2 billion, the project is being developed in phases, with projected completion of all phases slated for late 2014. Phase 1 of National Harbor opened in April 2008. In addition to the Gaylord National Resort &amp; Convention Center (opened April 2008), the development offers five additional hotels, waterfront condominium buildings, offices, retail stores, nightlife establishments, a marina, and a new location for the National Childrens Museum. An outlet shopping center opened at National Harbor in November 2013. The opening of the Gaylord property as part of the development is believed to be a demand generator in and of itself, attracting large groups and conventions from around the United States. National Harbor hosted Cirque du Soleil in 2008, 2010, and 2012. A $925 million MGM-branded casino is expected to open at National Harbor mid-2016...</li></ul>

Recommended

View more >