chrysler group llc_&_daimler_ag
TRANSCRIPT
CHRYSLER GROUP LLC & DAIMLER AG
CHRYSLER GROUP LLC
ELODIE D’HULSTER
Introduction
• Automobile manufacturer
• In Detroit, Michigan, USA
Introduction
• Divisions:
• 3 subsidiaries:• Chrysler Canada• Chrysler Australia• GEM
History
6th January 1925: foundation by Walter Chrysler (when Maxwell Motors company turned into Chrysler) first car: the six
History
1998: takeover by Daimler-Benz AG DaimlerChrysler Motors Company LLC
In 2007 and 2009: purchasing by Cerberus Capital Management L.P (an American private equity frim, specialised in restructuring troubled companies)
In 2009: partnership with Fiat Group
Headquarters and places of activities
Headquarters: Detroit, Michigan, USA
A worldwide company
Position on the market
The world's thirteenth largest vehicle manufacturer in 2008 according to OICA (ahead of BMW but behind Daimler AG)
In the the "Big Three" automobile brands in the United States
Turn-over
Revenue in 2009: $ 17,710 millions
US Chrysler Sales:
Calendar Year US Chrysler Sales %Chg/yr. 1999 2,638,561 2000 2,522,695 -4.4% 2001 2,273,208 -9.9%2002 2,205,446 -3%2003 2,127,451 -3.5%2004 2,206,024 +3.7% 2005 2,304,833 +4.5% 2006 2,142,505 -7% 2007 2,076,650 -3.1% 2008 1,453,122 -30% 2009 931,402 -36%2010 (January–October) 910,357 +17%
Organization Chrysler Group
LLC's chairman, C. Robert Kidder
Organization Chrysler Group
LLC’s CEO, Sergio Marchionne
Staff
In 2009: 50,000 employees
Key points
Worldwide automobile manufacturer
Founded by Walter Chrysler in 1925
Based in Detroit, Michigan, USA
Five divisions (vehicles brands: Chrysler, Dodge, Jeep, Ram, Mopar and Electric Motorcars (GEM )) and three subsidiaries (Chrysler Canada, Chrysler Australia and GEM)
belongs to the the "Big Three" automobile brands in the United States (with Ford Motor Company, and General Motors competitors in the USA).
DAIMLER AGAICHA OUDAHA
Introduction Daimler AG
German car corporationThe world's thirteenth largest car
manufacturerThe largest company in GermanyMultinationalThe second-largest lorry manufacturer in
the world
History Benz & Company, 1883–1926 Daimler Motoren Gesellschaft AG, 1890–1926 Daimler-Benz AG, 1926–1998 DaimlerChrysler AG, 1998–2007 Daimler AG, 2007–present
Benz & Cie. Founder German engine
designer Automobile engineer The inventor of the
petrol-powered automobile
Carl Benz1844-1929
Daimler Motoren Gesellschaft AG
Founder The inventor of the first
high-speed petrol engine
The inventor of the first four-wheel automobile
Daimler Gottlieb1834-1900
The Board of Management
Dr. Dieter Zetsche Chairman of the Board of
Management Head of Mercedes-Benz Cars Appointed until: 2013;
first appointed: 1998
Products1 •Cars
2 •Vans
3 •lorries
4 •Buses
Brands
WorldwideEurope
Asia
Australia
Africa
South America
North/Central America
Top Daimler AG competitors
Daimler’s objectives Groundbreaking technologies. High-quality products. To reduce the fuel consumption and emissions of
their vehicles. Safety in road traffic. Increasingly safer with trendsetting innovations. To successfully meet the challenges of future
mobility.
Target System
Employees
256,407
Turnover
€78.92 millions (2009)
Key points
The largest company in Germany A worldwide company Second-largest lorry manufacturer
in the world Founded by Daimler Gottlieb (1834-1900)
and Carl Benz (1844-1929)
The alliance was not successful
DaimlerChrysler
Alliance in 1998 between Daimler AG and Chrysler Groupp LLC DaimlerChrysler Motors Company LLC (to be stronger together on the market)
At the beginning, considered as a merge but later as a takeover (because Chryler Group LLC was much less rich than Daimler Ag)
DaimlerChrysler
End of the alliance in 2007 Why? Chrysler Group LLC’s bad
results