Chrysanthemumsby Deliflor 2017 Varieties available

on the Dutch market

3

Bringingbeauty to life

Disbud chrysanthemum

KEY TO SYMBOLS

Spray chrysanthemum

Santini

EN

Обозначения

Хризантема одноголовая

Хризантема кустовая

Cантини

RU

Deliflor Chrysanten: Bringing beauty to life

Deliflor Chrysanten is breeder and propagator of many high-profile cut flower chrysanthemum varieties. Worldwide, Deliflor realises yearly sales of around 950 million cuttings and is active in over 35 countries. The assortment available to growers consists of spray chrysanthemums, disbudded chrysanthemums and Santinis and includes more than 200 different cultivars. This means that Deliflor is one of the largest chrysanthemum breeders in the world. A few examples of the best known varieties are Anastasia, Baltica, Zembla, Radost and Stellini.

Breeding of new cultivarsDeliflor introduces various new chrysanthemum cultivars every year. The cultivars are surprising in colour, flower shape and use. The creation of such a new cultivar starts with breeding. This process takes about three years. During this period, varieties are continuously assessed in flowering trials and further selected on the basis of growing and market technical qualities.

Production of cuttingsProduction of cuttings takes place in the production locations in Africa. The cutting material is flown to the Netherlands or immediately transported to buyers in Europe and Asia. For phytosanitary and growing technical reasons the cutting material for Latin America is produced in Colombia.

Rooting and distributionOn arrival in the Netherlands, the cuttings are taken to the new rooting locations built in 2008 and cultivated to the end product in around two weeks. Since 2011, the cuttings are processed in a fully automatic process. With 24 sticking machines. the non rooted cuttings are automatically planted into peat blocks for the best result. Deliflor has its own transport department and delivers ‘just in time’, resulting in customers having the freshest possible starting material at their disposal at all times.

Advice on cultivation, marketing and promotionDuring the production period, Deliflor customers are regularly visited wherever possible by their account managers, who provide them with growing technical expertise. With a view to realising the best possible market position for its varieties, Deliflor also attaches a lot of value to marketing and promotion. Strategies and campaigns are developed in order to maximize the success rate of new chrysanthemums and to strengthen the image of the chrysanthemum even further. Our chrysanthemums find their way to the consumer all over the world. The perception of the product differs per country but one single thing shines through wherever you go: the enjoyment of a beautiful and versatile flower.

This brochure provides an impression of the Deliflor chrysanthemums available from the Dutch flower auctions in 2017. For your convenience, the varieties have been arranged by colour. An alphabetical index can be found on the last page. For the most up-to-date information, also visit www.deliflor.nl

В данной брошюре представлен весь ассортимент хризантем от Делифлор, имеющийся в наличии на голландских аукционах в 2017 году. Чтобы облегчить Вам поиск, все разновидности хризантем сгруппированы по цвету. На последней странице имеется алфавитный указатель. Актуальную информацию Вы также можете найти на сайте www.deliflor.nl.

EN

ru

4 5

Colour:

White

Colour:

White

Anastasia Anastasia Baltica

Cologne

Radost Yin Yang Zembla

ZemblaDelianne White

Gagarin Himalaya Magnum

Coconut

MagnumPowerful beauty

HimalayaBright vitality

NEWNEW

6 7

Colour:

Green

Colour:

Cream

Sheik Zembla CreamVanilla Sorbet

Anastasia Cream Baltica Cream Radost Cream Anastasia Dark Green Anastasia Dark Lime Baltica Lime

Celtic Zembla Brasil

Zembla Lime

Zembla Lime

Baltica CreamSoft elegance

Zembla LimeStrong romance

NEW

8 9

Colour:

Yellow

Colour:

Orange

Anastasia Sunny Anastasia Sunny Baltica Yellow

Delianne Yellow Limoncello

Zembla Yellow Zembla SunnyRadost Yellow

Copa

Rossano OrangeFlorange Varese

LimoncelloLittle treasure

VareseNatural happiness

NEW

10 11

Colour:

Pink

Colour:

Salm

onC

olour:

Red

Anastasia Pink Belicia Pink

Chelo

Baltica Pink

Rossano Dark

Etrusko Rossano

Barca Red

PIP Salmon Belicia PinkSweet caress

Barca RedSpicy tickle

NEW

NEW

NEW

12 13

Colour:

Two-colour pink

Alamos PIP Stellini

StresaPinkyrock

Serenity VIP

Sweetheart

Rossano CharlotteAnastasia Star Pink Baltazar

SweetheartMagic fairy tale

NEW

NEW

NEW

14 15

Colour:

Purple

Anastasia Lilac Barca Barca

Barca SplendidBarca Splendid

Barca SplendidCozy sensation

Chrysanthemums by Deliflor 2017Varieties available on the Dutch market

Alamos spray p. 12 Barca Splendid spray p. 14 Rossano disbud p. 11

Anastasia disbud p. 4 Belicia Pink spray p. 11 Rossano Charlotte disbud p. 12

Anastasia spray p. 4 Celtic santini p. 7 Rossano Dark disbud p. 11

Anastasia Cream disbud p. 6 Chelo spray p. 11 Rossano Orange disbud p. 9

Anastasia Dark Green disbud p. 7 Coconut spray p. 4 Serenity spray p. 12

Anastasia Dark Lime disbud p. 7 Cologne santini p. 4 Sheik disbud p. 6

Anastasia Lilac disbud p. 14 Copa spray p. 8 Stellini spray p. 12

Anastasia Pink disbud p. 11 Delianne White spray p. 4 Stresa spray p. 12

Anastasia Star Pink disbud p. 12 Delianne Yellow spray p. 8 Sweetheart santini p. 12

Anastasia Sunny disbud p. 8 Etrusko disbud p. 11 Vanilla Sorbet spray p. 6

Anastasia Sunny spray p. 8 Florange spray p. 9 Varese spray p. 9

Baltazar disbud p. 12 Gagarin disbud p. 4 VIP spray p. 12

Baltica spray p. 4 Himalaya spray p. 4 Yin Yang santini p. 5

Baltica Cream spray p. 6 Limoncello spray p. 8 Zembla disbud p. 5

Baltica Lime spray p. 7 Magnum disbud p. 4 Zembla spray p. 5

Baltica Pink spray p. 11 Pinkyrock santini p. 12 Zembla Brasil disbud p. 7

Baltica Yellow spray p. 8 PIP disbud p. 12 Zembla Cream spray p. 6

Barca disbud p. 14 PIP Salmon disbud p. 10 Zembla Lime disbud p. 7

Barca spray p. 14 Radost spray p. 5 Zembla Lime spray p. 7

Barca Red disbud p. 10 Radost Cream spray p. 6 Zembla Yellow disbud p. 8

Barca Splendid disbud p. 14 Radost Yellow spray p. 8 Zembla Sunny spray p. 8

Index

Published by Deliflor Chrysanten B.V. · January 2017

Visiting address: Korte Kruisweg 163, 2676 BS Maasdijk, Holland · Postal address: P.O. Box 77, 2676 ZH Maasdijk, Holland

Tel. +31 (0) 174 526 200 · Fax +31 (0) 174 526 203 · www.deliflor.nl · info@deliflor.nl

BRINGING BEAUTY TO LIFE