chronos: sector no limits merges function and form with fashion

8/2/2019 Chronos: Sector No Limits Merges Function and Form with Fashion

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$6.95Winter/Spring 2012

Sectors New Overland Collection

Ralph LaurenUnderstated Luxury

Rolex MontereyMotorsports Reunion

Time & FlightAviation, Navigational & Travel Timepieces


2/582 Winter 2012

by Roberta Naas

Sector No LimitSMerges Function and Form with Fashion

True watch lovers who hear the name Sector immediately conjure its

tag line almost as though it is one word: Sector No Limits. In fact, this performance

watch brand has long touted its timepieces as No Limits and has had them on

the wrists of divers, rock climbers, sky divers and other athletes. The Italian-designed

brand continues to offer No Limits to customers, and now adds a touch of Italian

fashion air as it re-enters the US market with a strong new U.S. team.

Operated by CIRCA, a leading

world buyer of jewelry and watches

from the public and trade, Sector

USA nally has strong nancial

backing and a rich talent pool.

CIRCA is headed by co-founder,

chairman and CEO Chris Del Gatto,

who has more than 20 years in the

business. Its Board of Directors

consists of several top-level US

retail executives, including David

Cornstein, former CEO of Finlay,

and Mary Forte, former CEO of

Zale Corp. Phil Schwetz, industry

veteran with a wealth of experience

with brands such as Festina, Oris,

Wittnauer and others, leads the

Sector brand in the United States,

Caribbean and Duty Free.

Sector has strong brand

recognition and has remained

constant with its No Limits

positioning throughout the world.

This message will certainly remain a

New Ladies Collection previewed at

Mercedes-Benz Fashion Week. Collection

features Stainless Steel construction with styles

enhanced with ceramic, crystals and rose-gold

plated accents.


3/5Winter 2012

Sector combines both function and

fashion, including dramatic and colorful

dials and coordinated stitching.

part of our marketing efforts, however

the brands true distinction in the

marketplace comes from its Italian

design and fashion forward style,

says Phil Schwetz, President of

Sector USA, Sector brings fashion

to sport.

This top-performance brand

continues to bring its functions,

features and complications to the

fore, but as Schwetz points out, in

todays world, it also has to pass what

he calls the how factor: How does

it look, feel , perform on the wrist?.

Answering that question, Sector

deftly fuses function and fashion

offering attention to every tiny detail

in the design of the timepieces, from

dials, to bezels, case attachments and

even superb Italian leather straps.

There is a niche within the

watch industry that Sector lls

perfectly individuals in search of

a performance timepiece who dont

want to compromise on fashion, says

Chris Del Gatto, CEO of CIRCA.

Underscoring its merge of fashion

and performance, the Milan-based

brand recently made its second

appearance at New Yorks Mercedes-

Benz Fashion Week, showcasing its

mens and womens collections inthe CIRCA Accessories Salon. The

brand has also tapped supermodel and

marathon runner Veronica Webb as

Fashion Director.

Reafrming its sports watch

positioning, Sector USA sought the

ideal face to represent the brand anew

and recently signed on NBA star Kris

Humphries as spokesperson.

Humphries is the perfect person

to represent the brand as aprofessional athlete with a natural

fashion sense, says Schwetz. He

is a trendsetter on and off the court.

A portion of sales of the brands

incredible Shark Master Collection

will benet the Kris Humphries

Foundation, an organization dedicated

to ghting childhood obesity through

creating active communities.


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Sector timiNG

The Sector watch lineup is as impressive

as its involvements and spokespeople.

Sector watches retail from approximately

$200 to $2,000, with the bulk of the

business in the $300 to $600 realm. Among

the collections making their debut this

year is the distinctive 400 Series, which

incorporates key design elements such

as a dramatic multi-tiered dial with date

indication, chronograph subdials and

luminescent hands, markers and color-contrasting Arabic numerals, as well as the

integration of stainless steel and rubber in

a modern doublenish bracelet.

Easily the leader in the lines in terms of

demonstrating the DNA of the performance

watches is the Shark Master Collection,

which includes as Shark Master 1000,

the Tide and a 200 Meter version. The

Shark Master 1000 is, as its name implies,

water resistant to 1000 meters. With

rubber and blue accents, the Swiss-Made

automatic watch sports a helium releasevalve, a curved sapphire crystal and a

46mm stainless steel case with superb

case-to-bracelet design. This watch

retails for $1,995. The Shark Master Tide

synchronizes to the lunar cycle and offers

a tide function and moonphase indicator.

This 46mm Swiss Made, steel-cased

beauty sorts a blue dial, bezel and strap.

It retails for $995. The Shark Master 200

meter, ranging from $395 to $595, is an

attainable series with striking details.

Press Conference at Trump SoHo

Announcing Kris Humphries as spokesperson.

Shown are: Kris Humphries (NBA Star),

Chris Del Gatto (CIRCA Chairman and CEO)

and Phil Schwetz (President, Sector USA).

Series 400s unique design

is the fusion of stainless

steel and rubber in an

ultra-modern double-finish

bracelet and case; and a

dramatic, multi-tiered dial.


5/5Winter 2012

Other important collections include the Black Eagle

(that reinstates the brands iconic Eagle logo),the

Explorer, the Overland and Sectors bold Oversize

series, that includes the alluring Oversize Dual

Time Zone watch at $325. This48mm stainless steel

timepiece houses two quartz movements and features

an inner ring with world cities. It joins the rest of the

Oversize Collection of bold and colorful chronographs

and three-hands offered in steel or in black IP andretailing for $250-$395.

Whereas in the past Sector was predominantly

geared for men, there are now several new ladies

collections, as well, including a red Yacht Master

and a full collection of multi-function and three hand

styles in steel, or in steel and ceramic, often with

crystal bezels.

Sector is geared for the individual with not only

an active lifestyle, but who also wants and appreciates

a certain look, says Schwetz. CIRCA, and the Circa

Brands division, is invested in the long term with this

reintroduction to the US market. The updated styling

and true performance aspect of Sector is the perfect

mix for retailers to offer customers a true sport watch

with a cutting-edge look.

This Oversize Dual Time watch is

a 48mm stainless steel case with

inner rotating world cities bezel ring.

Powered by two quartz movements.

Swiss Made, the Shark Master Tide

offers lunar cycle and features both

a Moon Phase and Tide Indicator.

Water Resistant to 200 meters.

chronos: sector no limits merges function and form with fashion

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