Christopher Palma

Stand where I stand, see what I C, take time and view things from my eyes.

Stand Here

Elements Red Thumb Wine

CD Compi la t ion Napa Va l ley W inery

Zi fe Eros ion of T ime

Chai r Des ign Ca lendar

YNZ (winz) Bahay

Napa Va l ley W inery Recyc led B i rd House

Hydrogen Premiere Buggy House

Hydrogen Campaign Company Brand System

Br ink of Sani ty Peugeot

Poem Book Ident i ty Redes ign

Eco Cab Kumpe-ne A

Ident i ty Sty le Gu ide Ident i ty Des ign

01 03

06 13

20 23

28 33

37 41

50 54

contents

Music has long defined societies and cultures, so it is valuable to know where the roots

of one’s music come from. This project cal led for creating our own twist of the given CD

compilation. The CDs are comprised of art ists who were pioneers of their t ime. The idea

was to take a unique sel l ing point and build the idea to attract the music market.

Research on the bands helped put into perspect ive the groundbreaking sounds that

the art ists created dur ing their t imes. The same beats and rhythms in their music is

recognizable in today’s music; the music of today has elements of the past. This el icited

the “twist” of the compilation. I compared the pioneers of music to the elements in the

Periodic Table. Each art ist used a newfound element that sti l l remains in modern music.

Earth-tone colors were used to package and label six CDs as one unit.

Elements

Solut ion

Objective

Instructor John Givens | Photographer Christopher Palma | Class Graphic Design Two | Project CD Compi lat ion01

Mil lennial Brand Label is a project that introduces younger wine drinkers to the brand. The

label is sophisticated, eye-catching and designed with the younger crowd in mind. Since it

is designed for a younger audience, it wi l l attract more attention than the average wine on

the shelf. The price of the wine is $12 and under. This label creates an excitement about

the brand among distributors because it is a wine that every consumer will talk about and crave.

Family and fr iends offered their own experiences and thoughts about wine. I personally do

not drink any type of alcohol, so it was diff icult to get into the head of someone who drinks

wine, trying to f ind out what wine drinkers look for. According to studies, women are the

main consumers of wine. The Raymond family, owners of the wine for which the students

were creating a new label, personally make their own wine. Drinking wine, making wine,

doing almost anything with wine can stain, even one’s f ingers. So the Raymonds’ wine

production serves as their print in the world.

Red Thumb

Solut ion

Objective

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three | Project Napa Wine03

Furniture can be an art ist ic expression of its owner. The idea of the chair project was to

create a blend between art and furniture. The fusion of two art genres should produce a

unique-looking chair. The packaging of the chair was also considered.

After having researched various art genres, I chose De Sti j l and Frank Lloyd Wright. The chair

was mainly De Sti j l with a Frank Lloyd Wright inf luence. The simplicity and basic forms of art

in these two genres inspired the design. The basic idea of a chair was modif ied to meet a

minimalist design. Continuing with the minimalist theme, the chair folds up to al low for less

material to be used in packaging. The packaging also al lows the feel of the r ich wood.

De Stoel

Solut ion

Objective

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three | Project Chair Design 06

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three | Project Chair Design

When radio host Ira Glass wanted to turn “Lost Buildings,” a live stage show about Louis Sullivan’s historic Chicago buildings featuring the drawings of the cartoonist Chris Ware, into an animated DVD, he called upon John Kura-moto of the New York animation studio Twinkle to do the job. The final prod-uct? “Crazily beautiful,” says Glass.When radio host Ira Glass wanted to turn “Lost Buildings,” a live stage show about Louis Sullivan’s historic Chi-cago buildings featuring the drawings of the cartoonist Chris Ware, into an

UNIQUE

DESIGN

SIMPLE

STRONG

POWER

TRUE

r research organizations.fit two premier cancer research organizations.

DE STOEL

DEFINITION ZIFE a) a strong and flowing energy that one feels when art is able to comunicate with the viewer. b) well built furniture that folows a great art influence from the past

DIMENTIONS Hight: 1.3 meters With: .75 meters Deapth: 1.8 meters. Wight: 16

DE S

TIJL

DE S

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DE S

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we

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ZIFE

Instructor Tom McNulty | Class Package Design Three | Left Rough Drafts | Right Final Back and Front 08

DEFINITION: Zife a) a strong and flowing energy that one feels when art is able to convey the idea to the consumer. b) well built furniture that follows a great art influence from the past

DIMENSIONS: Height: Width:75 cm Depth: Weight:16 kg

DESTOEL

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.

Zife Inc.4172 Polonius Cir.Fremont, Ca 94555

72 cm

30

.48

cm

73 cm

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m

Side View

Top View

Front View

DE

STO

EL

Top view

Z i

eF

ZIFE15.215 inches

6.6

inch

es

15.215 inches

17.8

inch

es

Instructor Tom McNulty | Class Package Design Three | Left Ident i ty Styles | Right Prof i le 10

Top View

Front View

Top View

Front View

Instructor Tom McNulty | Class Package Design Three | Left Ident i ty Styles | Right Prof i le Instructor Jana Anderson | Photographer Chr istopher Palma | Class Type Three | Project Calendar11

While calendars are mainly out there to remind what day it is, there are some that serve more as

a display than for functional ity. The project was to create a calendar that shows the relationship

of t ime to the user. Whether abstract or functional, the driving force behind the calendar is the

idea of t ime.

T ime is relative. For a chi ld, it can be measured by al l the fun that was had. For an adult, t ime

might be the moments shared with loved ones. For me, it is about the things I do that f i l l up my

time. My skateboard is more of a calendar to me than any tradit ional calendar. I go through one

deck (the board itself ) in a year and a half. I do not l ive day by day, but rather from moment to

moment. There might be an hour in a day that is missed and more days than there are in a year.

My skateboard calendar manifests the idea of t ime as seen through my eyes.

Erosion of Time

Solut ion

Objective

Instructor Jana Anderson | Photographer Chr istopher Palma | Class Type Three | Project Calendar 13

2.

3.

5.

6.

7.

8.

9.

10.

11.

12.

.1.2.3.4.5.6.7.8.9.10.11.12

JANUARY

FEBRUARYMARCH

APRILMAYJUNEJULY

AUGUST

SEPTEMBER

OCTO

BER

NOVEMBER

DECEMBER

1.

2.

3.

5.

6.

7.

8.

9.

10.

11.

12.

.1.2.3.4.5.6.7.8.9.10.11.12

JANUARY

FEBRUARYMARCH

APRILMAYJUNEJULY

AUGUST

SEPTEMBER

OCTO

BER

NOVEMBER

DECEMBER

1.

JANUARY

1 2

3 4

5 6

7 8

9 10

11 12

13 14

15 16

17 18

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0 21

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28

29 3

0

FEBR

UARY 1

2 3

4 5

6 7

8 9

10 11

12 13

14 15

16 17

18 19

20 21

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3 24

25

26 27

28 2

9 30

MARC

H 1 2

3 4

5 6

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9 10

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13 14

15 16

17 18

19 2

0 21

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3 24

25 2

6 27

28

29 3

0

APRIL

1 2

3 4

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13 14

15 16

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2 23

24 25

26

27 28

29

30

MAY 1

2 3

4 5

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14 15

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18 19

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5 26

27 2

8 29

30

JUNE 1

2 3

4 5

6 7

8 9

10 11

12 13

14 15

16 17

18 19

20

21 2

2 23

24 2

5 26

27 2

8 29

30

JULY

1 2

3 4

5 6

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11 12

13 14

15 16

17 18

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0 21

22

23 24

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28 2

9 30

AUGUST 1

2 3

4 5

6 7

8 9

10 11

12 13

14 15

16 17

18 19

20

21 2

2 23

24 2

5 26

27 2

8 29

30

SEPT

EMBE

R 1 2

3 4

5 6

7 8

9 10

11 12

13 14

15 16

17 18

19 2

0 21

22 2

3 24

25

26 27

28

29 3

0

OCTOBE

R 1 2

3 4

5 6

7 8

9 10

11 12

13 14

15 16

17 18

19 2

0 21

22 2

3 24

25

26 27

28

29 3

0

NOVEMBE

R 1

2 3

4 5

6 7

8 9

10 11

12 13

14 15

16 17

18 19

20

21 2

2 23

24 2

5 26

27 2

8 29

30

1 2 3

4 5 6

7 8

9 1

0 11 1

2 13 1

4 15 1

6 17 1

8 19 2

0 21

22

23

24

25

26

27

2

8

29

3

0

Instructor Jana Anderson | Class Type Three | Rough Explorat ions 16

JULY

1 2

3 4

5 6

7 8

9 10

11 12

13 14

15 16

17 18

19 2

0 21

22

23 24

25

26 27

28 2

9 30

27

2

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29

3

0

Mil lennial Brand Label is a project that introduces younger wine drinkers to the brand. The

label is sophisticated, eye-catching and designed with the younger crowd in mind. Since it

is designed for a younger audience, it wi l l attract more attention than the average wine on

the shelf. The price of the wine is $12 and under. This label creates an excitement about the

brand among distributors because it is a wine that every consumer will talk about and crave.

Family and fr iends offered their own experiences and thoughts about wine. I personally do

not drink any type of alcohol, so it was diff icult to get into the head of someone who drinks

wine, trying to f ind out what wine drinkers look for. I conducted surveys on many of my

col leagues and people in the market audience. Most people said they recognize labels, but

they do not remember the names of the wines. YNZ is a strong symbol and is a play-on-

words that is fun and memorable. “Y and Z” can also be “wines.” This promotes discussion

among consumers, which helps them to remember it. The colors used—red and white—are

classic colors that draw a consumer’s attention.

YNZ (winz)

Solut ion

Object ive

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three | Project Napa Wine 20

A B C D E F G H I J K L M N O P Q R S T U VW X Y N Z

A B C D E F G H I J K L M N O P Q R S T U VW X Y N Z

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three 22

Recycled material is great art because it produces art out of what someone else thought

was junk. In this project, a birdhouse was made out of second-hand items. A package for

the product did not have to be constructed out of used items. A characterist ic marketing

strategy was also formulated.

Wandering outside my house I saw an old bamboo acting as a post in a net fence that

surrounded my grandma’s f lowers. I saw a bird perch on top of the bamboo and the idea

struck me: Bamboo would give a birdhouse a Zen sense. The oriental serenity in this

birdhouse is a marked contrast to the chaos of the city. The birdhouse is too large to f it

into a box, so it was best to have all the information on a hang tag that sustained a calm feel.

Bahay

Solut ion

Objective

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Two | Project Bird House23

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Two | Right Hang Tag 26

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Two | Right Hang Tag

Instructor Magumi Kiyama | Photographer Chr istopher Palma | Class Pr int One | Project Hydrogen Project 28

To some, hydrogen fuel is a l ight at the end of a tunnel. To others, it is a path that leads

nowhere. The idea for this project was to take a side on the views of hydrogen use in the

future to be presented at a conference for f i lm students. The conference campaign contains

a brochure, three posters and a mailer.

I opted to see hydrogen fuel as the l ight at the tunnel. I bel ieve hydrogen use is beneficial

to mankind’s future. I t would result in less pol lut ion and be more eff ic ient s ince i t is an

easi ly replenished source. The conference would educate future f i lmmakers and could

inspire them to create a “Did You Know” f i lm about hydrogen that would spark the interest

of youth in America. Six months after the conference, each group could submit it’s own fi lm

for a chance to win a grant to make a final production of the fi lm for broadcast.

Solut ion

Objective

Hydrogen Premiere

30Instructor Magumi Kiyama | Photographer Chr istopher Palma | Class Pr int One | Left Promotional Mai ler | Right Spreads

32Instructor Magumi Kiyama | Class Print One | Promotion Posters

Many companies take their identity systems for granted. This project was to create an

identity system for an existing company or for a company the student fabricated. The

system must include a book or brochure, postcards and a stationary system. The purpose

of this project is to give life to a company that does not have a proper identity system in place.

I enjoy Mom-and-Pop shops and the l ike because they seem to be more about the

customer and not so much about the profit. For this project, I decided to create an identity

system for the local Volkswagen shop. I made a hard-copy brochure and a brochure-on-

CD, both of which are meant to be given away at swap meets or shows. Some spreads

in the hard-copy brochure can be ripped out to serve as postcards. The brochure-on-CD

promotion features a free T-shirt giveaway to ent ice buyers and help bui ld the company’s

cl ientele. This will help establish the company in the future.

Buggy House

Solut ion

Objective

Instructor David Hal l iwi l l | Photographer Chr istopher Palma | Class Pr int Two | Project Company System33

36Instructor David Hall iwil l | Photographer Christopher Palma | Class Print Two | Stationary and Book Spreads

This project was to create a book that i l lustrated each art ist’s individual way of thinking. Each

spread demonstrates the distinction of the art ists between on another, but also -and especial ly-

separates them from the rest of the world.

While reading quotes and poems on each art ist, I formed an idea of how each one might have

thought. Art ists were able to break away from the norm because they were different from the

others before them. They seemed on the edge of normality, but not quite. In this book, I wanted

to create a new individual ity for each person.

Brink of Sanity

Solut ion

Objective

Instructor Georgia Kalnin | Photographer Chr istopher Palma | Class Type Two | Project Poem Book37

CONTENT

40Instructor Georgia Kalnin | Class Type Two

On the boat to Europe Zelda had mentioned to Scott that a friend from the ballet was a homosexual. Now, desperately uncertain of herself, she accused Scott of a

homosexual l iaison with Ernest Hemingway. Scott , who had g

on

e

with out Zelda to have a drink one evening with Hemingway and his w

ife, had

re turned home intoxicated and had fallen into a deep sleep. In his

sle

ep he had murmured "no mo

re baby" which was taken by Z

elda as absolute proof of her suspicions. Fitzgerald was dumbfounded. They quarreled vio lently, wild accusations against the other. Scott did not once question Zelda's sanity.

Performance, Power, Confidence. Peugeot was looking for a new look to kick-start its

brand and get ideas f lowing. There were two posit ions to take on this project. One—do a

safe redesign and change minor detai ls in the identity that already existed. Two—take the

identity to the edge and create a whole new look for the company.

It was more of a chal lenge to take Peugeot’s identity to the edge and create a completely

new identity of an established company- and I wanted to undertake it. Getting to know the

company and why Peugeot used the l ion as its logo brought great insight to the identity’s

history. It also showed how Peugeot’s identity has transformed through the years. The

Identity, an abstract form of the l ion’s mane in motion, shows how the company has

changed while sti l l remaining fundamental ly the same. The movement in the logo is eye-

catching and distinctive. Key chains, wheels and other objects showcase the new identity.

Peugeot

Solut ion

Objective

Instructor Tom McNulty | Photographer Chr istopher Palma | Class Ident i ty Two | Project Ident i ty Redesign41

44Instructor Tom McNulty | Class Ident i ty Two | Left Concept Identity | Right Original Identity

Instructor Tom McNulty | Class Ident i ty Two | Left Concept Identity | Right Original Identity

PEUGEOT

46Instructor Tom McNulty | Class Identity Two | Left Roughs | Right Applications

May 27, 2005

Professor Mike Adams,Colorado State UniversityFort Collins, CO 80523

Dear Mr. Writing:

I would be honored to attend your colloquium on concept mapping in December. I think you know how strongly I feel about that paradigm and the role the great state of Maine has played in its development.

I am enclosing the admissions sheet sent to me, as well as the articles you requested that I have recently published on the subject. Good luck on organizing the event- I cannot wait to be there!

Sincerely,

Mike Adams,Professor, CSU

AUTOMOBILES PEUGEOT - DMQ/INET - 75,AVENUE DE LA G RANDE ARMÉE, 75116 PARIS - FRANCE.

48Instructor Tom McNulty | Class Ident i ty Two | Stat ionary System

AUTOMOBILES PEUGEOT - DMQ/INET - 75,AVENUE DE LA G RANDE ARMÉE, 75116 PARIS - FRANCE.

AUTOMOBILES PEUGEOT - DMQ/INET - 75,AVENUE DE LA G RANDE ARMÉE, 75116 PARIS - FRANCE.

PROFESSOR MIKE ADAMS,COLORADO STATE UNIVERSITYFORT COLLINS, CO 80523

AUTOMOBILES PEUGEOT - DMQ/INET - 75,AVENUE DE LA G RANDE ARMÉE, 75116 PARIS - FRANCE.

T:00 .825 .120 .120 F :33 .426 .192 .020www.peugeot.com

Vahe Bouldoukian

Travel ing around town is something everyone does, and every once in a while someone

uses a taxicab to do it. Most people do not shop around for cabs; they usual ly just grab

the f irst avai lable one. Craft ing a style guide for an original cab company was the idea

behind this project. A unique marketing technique was conjured up to catch the eye of

the city dweller. Creating an identity that would have customer loyalty, and conceiving a

concept that would make a consumer stop and hai l the company’s cabs is also essential.

The style guide al lows the identity to be consistent throughout its use in the company.

Ecology is def ined as “the science of the relat ionships between organisms and their

environments.” In today’s crowded cit ies, many cabs roam the streets. Rows of cabs idle

in front of hotels and crowded areas. With al l the pollution metropolitan areas are creating,

it would be great to have a cab company that is environmental ly fr iendly—ECO CAB. Green

promotes the environmentally friendly statement that the company is aiming to establish.

ECO Cab

Solut ion

Objective

Instructor Tom McNulty | Photographer Christopher Palma | Class Ident i ty Two | Project Sty le Guide 50

Instructor Tom McNulty | Photographer Christopher Palma | Class Ident i ty Two | Project Sty le Guide

ecocab ecocab

52Instructor Tom McNulty | Photographer Christopher Palma | Class Ident i ty Two | Left Roughs | Right Spreads

Instructor Tom McNulty | Photographer Christopher Palma | Class Ident i ty Two | Left Roughs | Right Spreads

Instructor Pamila Tan | Class Ident i ty One | Project Ident i ty for Company 54

At a surf shop I noticed that many of the brands were wild and complex. Some brands would be

hard to read because of the street style font. For this class we had to create our own brand. Using

Photoshop we had to place a simple and easi ly recognizable identity. Our brand on products and

show them in use.

I chose to create a simple and easi ly recognizable identity. First, I started with the name. I wanted

to choose a name that would stand out more when a consumer saw it on the shelf . I wanted

the company to embrace the energy and fel l ing of l i fe that one gets when engaged in the sport.

After trying to create an A for the identity I decided to make an abstract A. The f inal identity is a

abstraction of the cycle of l i fe.

Kumpe-ne A

Solut ion

Objective

Instructor Pamila Tan | Class Ident i ty One | Project Ident i ty for Company

56Instructor Pamila Tan | Class Ident i ty One | Left Sketches | Right Appl icat ion

Top Jigsaw Museum | Bottom Robbin Hood

58Top Digi ta l Extreme Camera | Bottom Peugeot

Top Digi ta l Extreme Camera | Bottom Peugeot

eco

Top Eco Cab | Bottom Z i fe

60

520Five Twenty

Top UPS | Bottom F ive Twenty

Top UPS | Bottom F ive Twenty

kump -n Ae e

Top Kumpe-ne A | Bottom Red Thumb

62

PUSH TURN TWIST

FAO Schwarz F a i t h A v e n u e . E s t a b l i s h e d . 1 8 6 2

Top | Bottom FAO Schwarz

Top | Bottom FAO Schwarz